Case study:

Employment and skills in

Nottinghamshire City Nottingham’s economy
and County Employment
and Skills Board

In light of the recession, the Nottinghamshire City & County

Employment and Skills Board (NCCESB) wanted to know
where future jobs are likely to be created, the sectors that
are likely to drive growth, and the support they require to
do so. By critically assessing different sectors, Experian
presented NCCESB with recommendations on which
sectors to prioritise and the evidence base to support this.

Challenge sectors require in order to achieve

The sectors that will generate
growth and create jobs in the future
will not be the same for all areas,
and understanding and supporting
the sectors that will play a central
role in generating growth, jobs and
prosperity for all is a key priority for
local policymakers.
this.
Solution
Experian’s approach to this study was
to look in detail at the full breadth of the
Nottinghamshire economy to provide the
evidence for sector prioritisation.This
was achieved through four stages:

While Nottinghamshire is expected • Establishing a sound conceptual

to perform broadly in line with the
UK economy, some local areas within
it – such as Nottingham, Bassetlaw
and Ashfield – have been more
severely affected by the recession as
a consequence of their businesses
composition. In contrast, places
like Rushcliffe and Newark and
Sherwood have proven more resilient
because they are more dependent on
sectors of the economy that tend to
fare better during recession.
framework for identifying priority
sectors;
• Critically assessing different
sectors of the economy against
these criteria;
• Facilitating discussion amongst the
Employment & Skills Board on those
sectors that will play a central role in
Nottinghamshire’s future; and
• Presenting evidence-based
recommendations on which sectors
to prioritise.

Given the uneven effects of the Our sector prioritisation framework

recession, the challenge for the
Greater Nottingham Partnership
(acting as the facilitator for the
Employment and Skills Board) was
to understand where the jobs of the
future are likely to be generated,
the sectors that are likely to drive
future growth, and the support those
interrogated how sectors impact upon
a local area, namely whether supporting
the sector would meet wider strategic
priorities, e.g. the Regional Economic
Strategy; would contribute to the local
economy; would offer substantial
opportunity for growth; and would
promote social inclusion.
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www.experian.co.uk/publicsector

Building on previous research, our Ultimately the results and evidence

innovative approach drew together
official indicators, for example the ABI,
LFS, IMD etc, as well as proprietary
indicators, including Experian’s
Regional Planning Service, which
provides detailed economic forecasts
of GVA and total employment,
disaggregated by 30 sectors.
Results
The research identified four priority
sectors for Nottinghamshire: retail,
construction, business services
and health.These sectors are those
that will drive a strong future for
Nottinghamshire’s economy, as well
as meeting NCCESB’s wider strategic
and social priorities.
Job creation in Nottinghamshire 2009-19
20,000
Number of jobs created
base will directly inform the
Employment and Skills Board as it
works to understand in more detail the
growth potential of the priority sectors,
the roles and skills that will be required
to support this expansion, and how to
best tailor provision to ensure it is truly
employer-led, meeting the needs of
Nottinghamshire’s businesses – now
and in the future.To read the full report,
visit :
http://www.nccesb.org.uk/wp-content/
uploads/2010/02/GNP-Sector-
prioritisation-Final-Report-v2.pdf.
“The delivery of this research
has been very good and
better than anything we have
experienced before on runs of
the same project. Experian’s
innovative research and

18,000
16,000 accessible report has
14,000
provided us with a joined-up
12,000
10,000
view of the local economy,
8,000 allowing us to build fully on
6,000 key elements of our strategy.
4,000
2,000
Ultimately it enables us to act
0 and prioritise our future aims
and objectives.”

David Kirkham,
Employment & Skills Manager,
Source: Experian Regional Planning Service, Autumn 2009
Nottinghamshire City & County
Employment and Skills Board
Greater Nottingham Partnership

For further information please contact us: © Experian 2010.

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