Professional Documents
Culture Documents
McCraw
Schumpeter at work in his office at Harvard shortly after Business Cycles was written.
(Source: HUD 343.04, the 1943 Harvard [Class] Album, p. 43. Harvard University Archives.)
2
Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist
Process (New York, 1939). Schumpeter to Mitchell, 6 May 1937; Schumpeter to Oscar Lange,
24 Feb. 1937, both in Joseph A. Schumpeter: Briefe/Letters, eds. Ulrich Hedtke and Richard
Swedberg (Tübingen, 2000) (hereafter cited as Briefe), 295, 301, 303.
Schumpeter’s Business Cycles as Business History / 233
Schumpeter chose the title Business Cycles not only because the
topic was then fashionable (it was the central economic puzzle of the
time, and had been even before the Great Depression), but also because
he wanted to emphasize the economic ebb and flow that defines capi-
talism. “Cycles,” he writes in his preface, “are not, like tonsils, separable
things that might be treated by themselves, but are, like the beat of the
heart, of the essence of the organism that displays them.” 6
This may be true enough, but here Schumpeter extends the theme
of cycles into something like a determinate paradigm. He attempts the
hopeless task of fitting historical patterns of business booms and busts
into predictable wave periods of standard lengths. “Barring very few
cases in which difficulties arise,” he writes, “it is possible to count off,
historically as well as statistically, six Juglars [eight- to ten-year cycles]
to a Kondratieff [fifty to sixty years] and three Kitchins [forty months]
to a Juglar—not as an average but in every individual case.” 7
Clement Juglar, Joseph Kitchin, and Nikolai Kondratieff were
prominent business-cycle theorists. References to their work appear
hundreds of times in the text of Schumpeter’s book, and make it ex-
tremely difficult to read. Here is a representative sentence: “Both crises
[the downturns of 1826 and 1836] occurred when, taking the Juglar
and the Kondratieff phase together, we should be prepared to find
major dips in prices and values: a Juglar recession on a Kondratieff de-
pression forms the background of the one, and a Juglar depression on a
than this, the very subject matter of economics, in Schumpeter’s view, is history.” Rosenberg,
“Joseph Schumpeter: Radical Economist,” in Yuichi Shionoya and Mark Perlman, eds., Schum-
peter in the History of Ideas (Ann Arbor, Mich., 1994), 56. In his book Schumpeter and the
Endogeneity of Technology: Some American Perspectives (New York, 2000), Rosenberg
makes a thorough case that Schumpeter was fundamentally an economic historian.
6
Business Cycles, vol. 1, v. This was by no means the first time Schumpeter had made
such an argument. See Schumpeter, “Über das Wesen der Wirtschaftskrisen,” Zeitschrift für
Volkswirtschaft, Socialpolitik und Verwaltung 19 (1910): 271–325; and Harald Hagemann,
“Schumpeter’s Early Contributions on Crises Theory and Business-Cycle Theory,” History of
Economic Ideas 11 (2003): 47–67.
7
Business Cycles, vol. 1, 169, 173–74. Schumpeter would likely have been better advised
to focus on the basic Juglar cycle, which for his purposes was the most plausible and impor-
tant of the three. At times in the book he wrote not just of three cycles but of five, and in fact
there could be many more than that, as innumerable stock-market analysts have tried to
show. But the overall point was the one he made in his preface: cycles are of the essence in
capitalism; and it follows that depressions are an inescapable and even beneficial phase in its
evolution. In a letter to the prominent American scholar Paul Homan, Schumpeter elabo-
rated a bit: “For if one thinks of business cycles as the typical form of capitalistic evolution
and if one looks upon those long time movements, which are sometimes called industrial rev-
olutions, as one species of business cycles, it is but natural to link up with the cyclical phe-
nomenon practically the whole of the economics and sociology of capitalist society.” Schum-
peter to Homan, 2 Apr. 1938, in Hedtke and Swedberg, eds., Briefe, 309.
Schumpeter’s Business Cycles as Business History / 235
8
Business Cycles, vol. 1, 299; Samuelson, “Joseph A. Schumpeter,” Dictionary of Ameri-
can Biography, suppl.4, 1946–1950 (New York, 1974), 723. This is not to say that the three-
cycle scheme has no value at all. See, for example, Allen Oakley, Schumpeter’s Theory of
Capitalist Motion: A Critical Exposition and Reassessment (Aldershot, U.K., 1990); Christo-
pher Freeman, “Schumpeter’s Business Cycles Revisited,” in Arnold Heertje and Mark Perl-
man, eds., Evolving Technology and Market Structure: Studies in Schumpeterian Eco-
nomics (Ann Arbor, 1990), 17–38; Maria Brouwer, Schumpeterian Puzzles: Technological
Competition and Economic Evolution (New York, 1991), esp. ch. 1; and Mümtaz Keklik,
Schumpeter, Innovation and Growth: Long-cycle Dynamics in the Post–WWII American
Manufacturing Industries (Aldershot, U.K., 2003).
9
Business Cycles, 174, 224. If, for example, a war or natural calamity interrupted a pe-
riod’s prosperity, Schumpeter still counted that period as prosperous in his cyclical schema.
Otherwise, he wrote, it would “be inadmissible for a doctor to say: ‘Organically this man is
perfectly sound. If he is dying that is due to a brick which has fallen on his head.’ I strongly
feel that we must get thoroughly rid of the prejudice that our [cyclical] phenomena are simple
and can be directly handled by simple methods either theoretical or statistical.” Schumpeter
to Mitchell, 6 May 1937, in Hedtke and Swedberg, eds., Briefe, 301, 303.
Thomas K. McCraw / 236
In neither book does Keynes stray from his main subject. He writes
with total self-assurance. He concedes nothing to the opposition. With
consummate skill, he sweeps readers along to the conclusions he wants
them to reach, even though his evidence is sometimes weak. 10
None of this was accidental. During the years when Keynes was
writing The General Theory, he tried out his ideas again and again
within his elite circle of young economists at Cambridge University. He
incorporated their many insights, particularly those of Richard Kahn,
whose multiplier effect became crucial to Keynes’s thesis. Meanwhile,
Keynes discarded some of his own wrong-headed arguments and excess
verbiage.11
Schumpeter, working almost alone, seldom exposed his work-in-
progress to anyone. He badly needed what Keynes had—a peer group
that would tell him, “No, this won’t quite do.” But he did nothing to as-
semble such a group. Any number of his colleagues and students—
Wassily Leontief, Paul Samuelson, James Tobin (each a future Nobel
Prize-winner), Gottfried Haberler, Paul Sweezy, Elizabeth Boody—could
have helped. But Schumpeter never asked them. Instead, he plunged
ahead, putting far too many words on paper and publishing reams of
untested ideas and unedited copy.12
In his review of Keynes’s General Theory, Schumpeter reproaches
the author for calling his theory “general” when it actually applies to a
special situation. Worse, under the guise of a “purely theoretical discus-
sion,” Keynes’s logic moves from the policy he favors to a theory that
will support it, a sequence abhorrent to Schumpeter. Throughout The
General Theory, Keynes “pleads for a definite policy, and on every page
the ghost of that policy looks over the shoulder of the analyst, frames
his assumptions, guides his pen.” Overall, says Schumpeter, “the capi-
talist process is essentially a process of change of the type which is being
10
Schumpeter sent Keynes a copy of Business Cycles, and received a cordial reply. He
then wrote in a letter to Keynes, “I cannot visualize you really wading through those two
vols—or else I should apologize, not only for my egotistical concentration on my own tale
(which you so generously forgive) but also that terrible size due to my wish to deal fully, his-
torically and statistically, with 16 units of what I call the Juglar cycle, pointing laboriously
in every instance to where my schema fits the facts and where it doesn’t.” Schumpeter to
Keynes, 3 Oct. 1939, in Hedtke and Swedberg, eds., Briefe, 319–20.
11
On the composition, publication, and reception of The General Theory, see Robert
Skidelsky, John Maynard Keynes: The Economist as Savior, 1920–1937 (New York, 1992),
chs. 14–16.
12
In the acknowledgments to Business Cycles, Schumpeter thanks a few research assis-
tants and, briefly, two of his Harvard colleagues, Seymour Harris and W. L. Crum, as well as
“Professor Gordon, now of the University of California, and Dr. Clausing of the University
of Bonn,” but not the many other friends and colleagues who could have given him useful
advice—not even his wife Elizabeth Boody Schumpeter, herself a very capable economist
(vol. 1, pp. vii–viii).
Schumpeter’s Business Cycles as Business History / 237
13
Schumpeter, review of The General Theory of Employment, Interest and Money, in
Journal of the American Statistical Association 31 (Dec. 1936): 794–95. In The General The-
ory, Keynes names dozens of economists and describes their ideas in detail—often very criti-
cal detail. He takes no note of Schumpeter, and little of other European business-cycle theo-
rists. Keynes did not read German easily, and he paid insufficient homage to the giants of
either the German tradition of economics or the Austrian: to the Germans Gustav Schmoller,
Werner Sombart, Max Weber, Arthur Spiethoff, and Adolph Löwe; to the Austrians Carl
Menger, Friedrich von Wieser, Eugen von Böhm-Bawerk, Ludwig von Mises, and Friedrich
von Hayek. Many distinguished economists besides Schumpeter wrote negative reviews of
The General Theory, among them Frank Knight, Jacob Viner, A. C. Pigou, Dennis Robertson,
and Alvin Hansen, who later changed his mind and became an ardent supporter of Keynes.
14
Business Cycles, vol. 1, vi. Schumpeter goes on to say that he wishes “to make it clear
that my analysis lends no support to any general principle of laisser faire.”
15
Ibid., v–vi.
Thomas K. McCraw / 238
16
Perkins also edited most of the work of F. Scott Fitzgerald and Ernest Hemingway. In
addition to condensing Look Homeward, Angel, he cut Wolfe’s Of Time and the River by
about half. See David Herbert Donald, Look Homeward: A Life of Thomas Wolfe (New York,
1987), 202, 294–303; and the long discussion on pp. 464–84 of the controversial work of
another editor, Edward Aswell, on Wolfe’s posthumously published novels.
17
In 1964, the economist Rendigs Fels of Vanderbilt, a former student of Schumpeter’s,
condensed Business Cycles by about 50 percent, though not in the pattern I have described
here. McGraw-Hill, the original publisher, brought out this abridged edition. It was not very
successful.
18
See, for example, “The Creative Response in Economic History,” Journal of Economic
History 7 (Nov. 1947): 149–59; “The Historical Approach to the Analysis of Business Cycles,”
in Universities–National Bureau Conference on Business Cycle Research, Conference on Busi-
ness Cycles (New York, 1949), 149–62; “Economic Theory and Entrepreneurial History,” in
Change and the Entrepreneur (Cambridge, Mass., 1949): 63–84; and History of Economic
Analysis (New York, 1954).
One of the most significant early signs of Schumpeter’s movement toward a greater ap-
preciation of history (and sociology) was his appreciative reconsideration of the leader of the
German Historical School. See Schumpeter, “Gustav v. Schmoller und die Probleme von
heute,” Schmollers Jahrbuch für Gesetzgebung, Verwaltung und Volkswirtschaft im
Deustchen Reich 50 (1926), vol. 1, 337–88. For a discussion of the importance of this piece,
see Richard Swedberg, Schumpeter: A Biography (Princeton, N.J., 1991), 82–89. On the
whole, however, Schumpeter’s turn toward history as represented in Business Cycles does
not signal a revival of the German Historical School. As is well known, Carl Menger and other
leaders of the heavily theoretical Austrian School in which Schumpeter had trained at the
University of Vienna engaged in a long and bitter Methodenstreit (struggle over methods)
with the German Historical School. Schumpeter lamented the Methodenstreit and respected
the Historical School; but he regarded it, on the whole, as handicapped in constructing the
kinds of comparative histories that would inform theory.
Schumpeter’s Business Cycles as Business History / 239
19
Business Cycles, vol. 1, 72–73, 84–102. Here Schumpeter recurs to his categorization of
innovation first set forth in The Theory of Economic Development (1911). He also anticipates
his article, “The Creative Response in Economic History,” which had a significant impact on
business historians.
20
Business Cycles, vol. 1, 100–2.
Thomas K. McCraw / 240
neur.” Particularly in large firms, the Entrepreneur often not only inno-
vates but also carries out day-to-day management. 21
Of all economic systems, capitalism best enables people to create
ventures before they possess the necessary funds and other resources
to found an enterprise. For any given innovation, the Entrepreneur
“may, but need not, be the person who furnishes the capital.” In the
end, “it is leadership rather than ownership that matters.” The failure
of both the classical economists and Karl Marx “to visualize clearly en-
trepreneurial activity as a distinct function sui generis”—a distinction
Schumpeter always underscored—was a crucial flaw in their analysis of
capitalism.22
The prior possession of money makes it easier to become an entre-
preneur, of course, and successful ones do usually become wealthy. But
the historical record shows unmistakably that, in the countries Schum-
peter is discussing, entrepreneurs come from all income groups. (He
had a deep interest in social classes, a topic he often wrote about.) “Risk
bearing is no part of the entrepreneurial function. It is the capitalist
who bears the risk. The entrepreneur does so only to the extent to
which . . . he is also capitalist, but qua entrepreneur he loses other
people’s money.”23
Having staked out the distinctive role of the Entrepreneur, Schum-
peter identifies entrepreneurial Profit as the prime motivator—“the
premium put upon successful innovation.” When other participants in
the same industry see the new level of Profit, they try to duplicate the
Innovation. In turn, the Entrepreneur tries to preserve his high Profit
for as long as possible—through further innovation, the use of patents,
secret processes, advertising, and “aggression directed against actual
and would-be competitors.” These are forms of what, three years later,
Schumpeter famously called “creative destruction” in Capitalism, So-
cialism and Democracy.24
Thus, a New Firm’s intrusion into an existing industry always entails
“warring with an ‘old’ sphere,” which tries to prohibit, discredit, or other-
wise restrict the advantage afforded to the New Firm by its innovation.
21
Ibid., 102, 103. Schumpeter adds, “The outlines of an economic and sociological analysis
of both types and both functions” appear in The Theory of Economic Development, chs. 2
and 4.
22
Business Cycles, vol. 1, 103–4.
23
Ibid., 104. Among many examples of his preoccupation with class, see Schumpeter,
“Die Tendenzen unserer sozialen Struktur,” Die Chemische Industrie, 51/52 (24 Dec. 1928),
reprinted in Schumpeter, Aufsätze zur Tagespolitik, eds. Christian Seidl and Wolfgang F.
Stolper (Tübingen, 1993), 177–93; and “Social Classes in an Ethnically Homogeneous Envi-
ronment,” originally published in 1927, reprinted in Imperialism, Social Classes: Two Essays
by Joseph Schumpeter (New York, 1955), transl. by Heinz Norden, intro. by Bert Hoselitz.
24
Business Cycles, vol. 1, 104–7.
Schumpeter’s Business Cycles as Business History / 241
25
Ibid., 105–8, 291.
26
Ibid., 240–41. Schumpeter does not give it sufficient emphasis, but the use of the clock
was a vital innovation in the industrial revolution. Rather than using sun time and toiling
sporadically at home, workers gathered in one place and labored together under a rigid
schedule. Outside the factory, the clock changed the way people thought about life in general.
See David S. Landes, Revolution in Time: Clocks and the Making of the Modern World (Cam-
bridge, Mass., 1983).
27
Business Cycles, vol. 1, 242. For elaborations of the advantages of cotton over wool, see
David S. Landes, The Wealth and Poverty of Nations (New York, 2001).
Thomas K. McCraw / 242
35
Ibid., 271.
36
Ibid., 271–72.
37
In analyzing economic development, “only confusion can result” from focusing on in-
ventions instead of innovations. Ibid., 84–85, 271–72. Schumpeter had made this point before,
as early as in The Theory of Economic Development. In later years this distinction became a
foundation stone in the subdiscipline of the history of technology, as is evident in the perusal
of almost any issue of the journal Technology and Culture. Two of the best books that treat
the subject (among others) are David S. Landes, The Unbound Prometheus: Technological
Change and Industrial Development in Europe from 1750 to the Present (Cambridge, U.K.,
1969); and Joel Mokyr, The Lever of Riches: Technological Creativity and Economic
Progress (New York, 1990). Mokyr’s book contains a particularly effective (and explicit)
delineation of the Schumpeterian perspective on technology.
38
Business Cycles, vol. 1, 272.
Schumpeter’s Business Cycles as Business History / 245
39
Ibid. The burgeoning demand for cotton made the American Eli Whitney’s gin (1793)
one of the most important inventions in history. This was true in many senses, because Whit-
ney’s breakthrough induced a tremendous expansion of slavery, which had been in decline on
tobacco and rice plantations.
40
Many scholars have analyzed this process. See, for example, William Lazonick, Com-
petitive Advantage on the Shop Floor (Cambridge, Mass., 1990), chs. 3–5, and the notes to
those chapters.
41
Business Cycles, vol. 1, 375–76. As noted, an immense literature on the evolution of the
British textile industry, and particularly cotton, developed both before and after Schumpeter
wrote this analysis.
Thomas K. McCraw / 246
42
Ibid., 357.
43
Ibid., 433–34.
44
Ibid., 435. As it turned out, of course, rayon was only the first of a long list of synthetic
fibers that emerged from the chemical industry. The most important was nylon, developed
during the 1930s even as Schumpeter was writing Business Cycles. Afterward, there came a
flood of other new synthetics, all produced either by chemical firms (especially DuPont), or
by petrochemical subsidiaries of oil companies. The rise of rayon and nylon, and then of a
vast array of other synthetics (orlon, dacron, polyesters), completely transformed the “old”
textile industry. And, in every case, identifiable entrepreneurs led the way—New Men, but in
this case working in established science-based companies. In the latter half of the twentieth
century, petroleum-based synthetic materials ramified through the economies of all industri-
alized nations. They generated hundreds of new plastics and other products that replaced
natural leather, rubber, wood, metals, paints, and adhesives. The petrochemical revolution
was so pervasive that it invites comparison with the steam engine and the electric generator.
It not only created disturbances in a group of industries but it also cut wide swaths through
entire economies. In the large literature on this subject, see especially David A. Hounshell
and John Kenly Smith, Science and Corporate Strategy: Du Pont R & D, 1902–1980 (Cam-
Schumpeter’s Business Cycles as Business History / 247
bridge, U.K., 1988); Peter H. Spitz, Petrochemicals: The Rise of an Industry (New York,
1988); and Alfred D. Chandler Jr., Shaping the Industrial Century: The Remarkable Story
of the Evolution of the Modern Chemical and Pharmaceutical Industries (Cambridge, Mass.,
2005).
45
Business Cycles, vol. 1, 289–92, 325, 383. Schumpeter does not, of course, explore the
full social history of American railroads.
46
Ibid., 327. Schumpeter mentions the telegraph elsewhere in the book, but gives too little
attention to it.
47
Ibid., 383–88. Schumpeter does not mention all the cities, nor all the companies, listed
here.
48
Ibid., 291.
Thomas K. McCraw / 248
49
Ibid., 339–41.
50
Ibid., 328–30. Schumpeter here takes the trouble to note that what he is saying is not
controversial and “has often been emphasized and never been contested” by other scholars.
His overall point was the vital importance of credit creation, which he often identified as one
of the defining traits of capitalism.
51
Ibid., 338–39, 383.
Schumpeter’s Business Cycles as Business History / 249
52
Ibid., 303–4.
53
Ibid., 245–47.
54
Ibid., 244–47.
55
Ibid., 244–47, 280, 307.
Thomas K. McCraw / 250
56
Schumpeter does not go into every detail covered here. All were well known by students
of the corporate form. While he was composing Business Cycles, he wrote a fellow scholar
who had studied joint-stock companies that statistical time series were very helpful, but not
sufficient. “Therefore we must turn to industrial and financial history in order to find out
what has actually happened in the economic organism year by year, and it is only when we
have done this that the true meaning of the fluctuations displayed by the time series reveals
itself. This is why I think economic history of such paramount importance for the under-
standing of the business cycle and even of the most practical contemporaneous problems.”
Schumpeter papers, general correspondence, letter, Schumpeter to Bishop C. Hunt (13 June
1935), in box 1, HUG (FP) 4.8, Harvard University Archives.
57
Business Cycles, vol. 1, 402–3. The literature on American railroads is, of course, enor-
mous. Good starting points are the old works by John F. Stover, American Railroads (Chi-
cago, 1961); and Alfred D. Chandler Jr., ed., The Railroads: The Nation’s First Big Business
(New York, 1965).
58
Business Cycles, vol. 1, 403–4. Schumpeter lays heavy emphasis on the merger move-
ment, but he does not give many statistics. From 1897 through 1904, 4,227 American compa-
nies merged into 257 large entities, many of whose names are still familiar today. On merger
waves, see Jesse Markham, “Survey of the Evidence and Findings on Mergers,” in Business
Concentration and Price Policy (Princeton, N.J., 1955), esp. 157; Ralph Nelson, Merger
Movements in American Industry, 1895–1956 (Princeton, N.J., 1959); Thomas K. McCraw,
Prophets of Regulation (Cambridge, Mass., 1984); and Naomi R. Lamoreaux, The Great
Merger Movement in American Business, 1895–1904 (Cambridge, U.K., 1985).
Many scholars have debated over whether Schumpeter believed innovation to be
helped or hindered by the rise of big business; and, much more critically, about the facts of
the proposition. The answer to the first question is that Schumpeter was himself inconsis-
tent; but beginning with some of his articles written during the late 1920s, more so in Busi-
Schumpeter’s Business Cycles as Business History / 251
ness Cycles, then explicitly in Capitalism, Socialism and Democracy and several articles that
appeared during the 1940s, he usually argued that size in and of itself does not preclude in-
novation, and can promote it in ways that would not occur in small business. On the second
question, about two dozen useful articles have been published on the somewhat misnamed
“Schumpeter hypothesis” that large firm size is advantageous to innovation. Two of the best
are F. M. Scherer, “Schumpeter and Plausible Capitalism,” Journal of Economic Literature
30 (Sept. 1992): 1416–33; and Tom Nicholas, “Why Schumpeter Was Right: Innovation,
Market Power, and Creative Destruction in 1920s America,” Journal of Economic History 63
(Dec. 2003): 1023–58.
59
This argument pervades many of Schumpeter’s writings and is implicit throughout the
text of Business Cycles. On page 405 of volume 1, for example, he speaks of the “traveling
salesman who turned into a promoter of combinations.” In many of his articles written in
German during the 1920s, as in Business Cycles, he insists that entrepreneurs come from all
social classes. And in Capitalism, Socialism and Democracy, he mounts a pointed attack on
Americans’ denunciations of big businesses as “monopolies.” He was especially annoyed with
what he regarded as his fellow economists’ misunderstanding of the issue. Against their prej-
udices, as he said in his presidential address to the American Economic Association in 1948,
“no argument avails about the performance of largest-scale business, about the inevitability
of its emergence, about the social costs involved in destroying existing structures, about the
futility of the hallowed ideal of pure competition—or in fact ever elicits any response other
than the most obviously sincere indignation.” Schumpeter, “Science and Ideology,” Ameri-
can Economic Review 39 (Mar. 1949): 345–59.
Thomas K. McCraw / 252
60
Business Cycles, vol. 1, 415–16. See, for the statistics and details, James J. Flink, “Auto-
mobile,” in Glenn Porter, ed., Encyclopedia of American Economic History (New York,
1980), 1168–93; and Alfred D. Chandler Jr., ed., Giant Enterprise: Ford, General Motors,
and the Automobile Industry: Sources and Readings (New York, 1964), 1–2, and various
pages. The standard history of mass production in the United States, which contains much
material on the automobile industry, is David A. Hounshell, From the American System to
Mass Production, 1800–1932: The Development of Manufacturing Technology in the United
States (Baltimore, 1984).
61
Business Cycles, vol. 1, 415. For details, see Alfred P. Sloan Jr., My Years at General
Motors (New York, 1964), ch. 9; Richard S. Tedlow, New and Improved: The Story of Mass
Marketing in America, ch. 3; Arthur J. Kuhn, GM Passes Ford: Designing the General Motors
Performance-Control System (University Park, Penn., 1986); and Daniel M. G. Raff, “Making
Cars and Making Money in the Interwar Automobile Industry: Economies of Scale and Scope
and the Manufacturing behind the Marketing,” Business History Review 65 (Winter 1991).
Schumpeter’s Business Cycles as Business History / 253
high profits ideally expresses this situation.” The auto story shows “how
realistic the fundamental distinction is between the behavior of the
mere economic man and the entrepreneur.” 62
Entrepreneurs built their auto empires in significant part on the
foundation of steel, which has its own history of technological and or-
ganizational breakthroughs. As Schumpeter emphasizes, the key devel-
opment for both cars and steel was sharply declining prices. The change
in steel began in Britain with the introduction of Henry Bessemer’s
mass-production process in the 1850s, and Schumpeter lauds Bessemer’s
“purity” as “one of the types that enter into our concept of entrepreneur.” 63
In the beginning, Bessemer’s contemporaries regarded him as an
inventor. But he was much more than that, and even “his outstanding
invention can hardly be called a scientific novelty. The use of the air
blast . . . and, of course, the converter, were old and common knowl-
edge. Real genius, but of the typically entrepreneurial kind, was in the
vision of the vast possibilities for cheap steel.” Pursuing this goal, Besse-
mer combined existing methods with new ones. He then patented his
system and waited for an onrush of licensees. When few appeared,
Bessemer entered the field himself, moving to Sheffield with the inten-
tion of underselling the top firms. His steel was of excellent quality,
though not yet as inexpensive as he knew it would become. He had rel-
atively quick success—not against other steelmakers, “the enemy it had
been his intention to attack, but over the producers of wrought iron.”
Soon Bessemer and his imitators were making rails for the booming
railroad industry, woven steel for bridge cables, and steel plates for
ships. Even so, during the 1860s, traditional resistance to innovations
and Bessemer’s relatively high prices restricted the wide use of steel
that was to come.64
At this point, competition between the Bessemer process and the
even newer open-hearth method pioneered by William Siemens began
to drive production up and prices down. British firms produced 77,500
tons of open-hearth steel in 1873, a figure that shot up to 436,000 tons
in 1882. By 1896, they were turning out 2.4 million tons, in addition to
1.8 million tons manufactured by the Bessemer process. 65
American steel production at first lagged behind British output but
rapidly overtook it in the closing decades of the nineteenth century.
Near Pittsburgh, Andrew Carnegie’s iron firm built the Edgar Thomson
Steel Works. This was Carnegie’s first Bessemer plant, and—with typi-
62
Business Cycles, vol. 1, 416n.
63
Ibid., 372.
64
Ibid., 372–73.
65
Ibid., 373.
Thomas K. McCraw / 254
cal marketing genius—he named it in honor of his former boss and best
customer on the Pennsylvania Railroad. Carnegie then expanded by
building or acquiring ever more modern steel mills at nearby Home-
stead and Duquesne. At the same time, Illinois Steel, Colorado Fuel and
Steel, and a few other companies followed Carnegie’s example. 66
Electricity. Even more important than cheap steel was the devel-
opment of electricity, which Schumpeter regarded as a “New Industrial
Revolution.” Business applications of electricity had begun as early as
the 1840s, with the telegraph. But not until about 1914 was the “victory”
of electricity certain. The key steps were the development of Edison’s
incandescent lamp and the innovation of alternating current, which
made possible long-distance transmission of electric power. There
quickly followed “improvement of hydroelectric motors, construction
of hydroelectric and thermoelectric plants of ever-increasing capaci-
ties, and the victory of big power stations over the [small private]
plants of individual industrial consumers.” 67
Gigantic turbines at Niagara Falls went into operation in 1895 (man-
ufactured by German firms, a point Schumpeter neglects to mention).
Hydroelectric companies in other regions, led mostly by local entrepre-
neurs, followed in quick succession: “In New England (Holyoke Water
Power Company), on the Mississippi (Keokuk), in Montana (Great Falls),
on the St. Mary’s River (Consolidated Lake Superior Company).” Many
companies prospered on the Pacific Coast and in the South, in addition
to large firms such as the Southern Power Company, the Alabama
Power Company, and the hydroelectric plants of Alcoa in Tennessee. As
these firms began to buy and sell current among themselves, the nation’s
electrical infrastructure grew in more or less the same way its railroad
networks had done earlier.68
Much came down to individual entrepreneurs’ talent for seizing op-
portunities of the moment. “One essential peculiarity of the working of
the capitalist system is that it imposes sequences and rules of timing.”
Nearly every company that could benefit from electric power now had
to innovate, whether it wished to or not. Electricity provided the heat
necessary to refine copper and aluminum ores. Electric motors spun
and wove textiles, pumped water from mines, milled lumber with high-
speed saws, and shaped metal with power drills and stamping machines.
“For success in capitalist society,” Schumpeter says, “it is not sufficient
to be right in abstracto; one must be right at given dates.” And although
66
Ibid., 388; for details, see Harold C. Livesay, Andrew Carnegie and the Rise of Big
Business (Boston, 1975).
67
Business Cycles, vol. 1, 397, 398, 412.
68
Ibid., 412–13.
Schumpeter’s Business Cycles as Business History / 255
Several German firms, replete with staff engineers, had a big ad-
vantage in their drive to capitalize on electricity. Schumpeter notes that
electrical technology had long since become “an applied science which
it was possible to learn and to develop in laboratories and schools.” The
technical departments of established German companies were so well
stocked with New Men that it proved unnecessary to set up New Firms.
In this advantageous situation, “the entrepreneurs being largely em-
ployees,” German firms were by 1913 manufacturing about one-third of
all electrical products in the world. No fewer than three of Germany’s
six largest industrial companies produced electrical equipment: AEG,
Siemens-Schuckert, and Siemens-Halske. 73
In Britain, meanwhile, the making of electrical machinery lagged
behind, and no British company competed effectively with the Ameri-
can and German giants. Most of the national market was supplied by
imports from General Electric, Westinghouse, AEG, and the two Sie-
mens firms, or by local subsidiaries of these four companies. British en-
trepreneurship “signally failed in an obvious and purely economic task.”
So, in contrast to the United States, the government had to fill the void.
By 1929, public agencies owned more than 70 percent of Britain’s sup-
ply system. This “National Grid” turned out to be a useful model for
public projects in other countries. But from the beginning Britain could
not compete with the United States and Germany in the industries that
supplied electrical equipment.74
73
Ibid., 440–41. See Chandler, Scale and Scope, 463–74, and Appendix C.1, 703. The
rankings are by assets.
74
Business Cycles, vol. 2, 757–58. Subsequent research confirmed Schumpeter’s argu-
ment here. Whereas three of the top six German industrial firms made these products, and
two of the top seventeen American firms, the largest British electrical manufacturing firm
ranked number fifty among the nation’s industrial companies, and the second largest ranked
number fifty-four. Neither produced much heavy equipment, specializing instead in light-
bulbs and other small items. The three next largest “British” electrical companies were local
subsidiaries of the German and American giants. At the beginning of World War I, two-thirds
of the output of electrical equipment in Britain came from subsidiaries of General Electric,
Westinghouse, and the Siemens companies. After the disruption of trading patterns during
World War I, British companies did somewhat better. But they did not catch up with the
American and German giants. See Chandler, Scale and Scope, 276, and Appendix B.1, 671.
Schumpeter’s Business Cycles as Business History / 257
78
Both books were published in New York in 1939.
79
I have found no correspondence between Schumpeter and Gras in the private papers of
either man, nor other evidence of personal contact. On Gras, Larson, and their approaches to
business history, see Barry E. C. Boothman, “A Theme Worthy of Epic Treatment: N. S. B.
Gras and the Emergence of American Business History,” Journal of Macromarketing 2 (June
2001): 61–73; and Mary A. Yeager’s analysis of the work of Larson: “Mavericks and Mavens
of Business History: Miriam Beard and Henrietta Larson,” Enterprise and Society 2 (Dec.
2001): 687–768.
80
The principal leaders of the Center were Cole, the sociologist Leland Jenks, the histo-
rian Thomas C. Cochran, and the European polymath Fritz Redlich. The list of young schol-
ars who participated in the Center’s activities reads like an all-star team of historians over the
Schumpeter’s Business Cycles as Business History / 259
During the late 1940s, Alfred D. Chandler Jr. met Schumpeter briefly.
(He had taken no courses from Schumpeter during his undergraduate
years at Harvard, 1936–40.) Chandler was influenced by Schumpeter,
mostly through Arthur Cole, Fritz Redlich, and especially Talcott Par-
sons, who affected Chandler’s thinking more than any other scholar. A
sociologist, Parsons had worked with Schumpeter for more than a de-
cade, sometimes closely. He had been a graduate student when Schum-
peter first came to Harvard as a visitor in 1927, before the sociologists
split off from Economics. Parsons’s structural-functionalism had a very
powerful impact on Chandler’s approach to business history. 81
The fragmented three-country historical study that Schumpeter
embedded in Business Cycles was consummated in grand style fifty-one
years later in Chandler’s Scale and Scope: The Dynamics of Industrial
Enterprise (1990). Prior to the publication of Scale and Scope, Chan-
dler had pursued business history with tenacious single-mindedness
for more than forty years. He had written numerous articles and four
next generation: Alfred D. Chandler Jr., Bernard Bailyn, David S. Landes, Hugh G. C. Aitken,
Douglass North, Henry Rosovsky, and John Sawyer, among others. See Steven A. Sass, En-
trepreneurial Historians and History: Leadership and Rationality in American Economic
Historiography, 1940–1960 (New York, 1986); Hugh G. C. Aitken, ed., Explorations in En-
terprise (Cambridge, Mass., 1965), esp. pp. 8–11 and 24–26, which describe Schumpeter’s
role; and Ruth Crandall, The Research Center in Entrepreneurial History at Harvard Uni-
versity, 1948–1958: A Historical Sketch (Cambridge, Mass., 1960).
Schumpeter’s main paper, presented in furtherance of the establishment and the intel-
lectual life of the Center, is “Comments on a Plan for the Study of Entrepreneurship,” likely
written in 1946, and printed in Richard A. Swedberg, ed., Joseph A. Schumpeter: The Eco-
nomics and Sociology of Capitalism (Princeton, N.J., 1991): 406–28. Here, among a rich menu
of arguments, Schumpeter calls for a comparative analysis of industries and companies
through standard sets of questions—a method that came to characterize Chandler’s work (see
pp. 422–24 in particular). Among existing studies, Schumpeter especially praises Fritz Redlich’s
History of American Business Leaders: A Series of Studies (Ann Arbor, 1940–51); and
Arthur C. Cole and Harold F. Williamson, The American Carpet Manufacturers: A History
and an Analysis (Cambridge, Mass., 1941) as exemplars of entrepreneurial history. A con-
densed version of the paper was published in 1947 as “The Creative Response in Economic
History.” On 2 Jan. 1947, Arthur Cole reported that, after a conference in December 1946,
Schumpeter had composed “a vigorous polemic in favor of continued research in the area [of
entrepreneurship] and particularly for the establishment of a central coordinating bureau or
institute” (Crandall, The Research Center, 8). Once the Center was established, Schumpeter,
on 7 Oct. 1948, delivered its second paper (Cole had given the first), titled “Economic Theory
and Entrepreneurial History,” published by the Center itself in Change and the Entrepre-
neur: Postulates and Patterns in Entrepreneurial History (Cambridge, Mass., 1949): 63–84.
81
Chandler, personal communication; Chandler has no recollection of reading Business
Cycles, and there is no particular reason why he should have done so. On Chandler’s career
and influence, see Thomas K. McCraw, “The Intellectual Odyssey of Alfred D. Chandler, Jr.,” in
McCraw, ed., The Essential Alfred Chandler: Essays Toward a Historical Theory of Big Busi-
ness (Boston, 1988); and Richard R. John Jr., “Elaborations, Revisions, Dissents: Alfred D.
Chandler’s The Visible Hand after Twenty Years,” Business History Review 71 (Summer 1997).
On the rich potential of Parsons’s work for business history, see Louis Galambos, “Parsonian
Sociology and Post-Progressive History,” Social Science Quarterly 50 (June 1969): 25–45.
Thomas K. McCraw / 260
82
Among Schumpeter’s other contributions, he may have introduced the phrase “busi-
ness strategy,” which occurs not in Business Cycles but in Capitalism, Socialism and Democ-
racy, 83–84: “Every piece of business strategy acquires its true significance only against the
background of that process [of creative destruction] and within the situation created by it.”
The idea of strategy is irrelevant in models based on perfect competition and small firms, be-
cause such firms cannot affect the behavior of their industries. I do not believe Schumpeter
would have written in this way had he not done so much research on large companies for
Business Cycles.
Some other writer may have used “business strategy” earlier, but I have not yet encoun-
tered one. The phrase “strategic factors” occurs in Chester Barnard’s important book, The
Functions of the Executive (Cambridge, Mass., 1938), 204–5, a work with which Schumpeter
was familiar. So was Chandler, who, to the best of his recollection, first began to think of
“strategy” in response to Barnard’s book, which was one of the central texts at the Research
Center on Entrepreneurial History (personal communication).
In the years after Capitalism, Socialism and Democracy appeared, “business strategy”
and “corporate strategy” gained extremely wide currency in business, the popular press, and
especially in consulting firms and business schools, many of which now have entire depart-
ments called “Strategy” or one of its cognates. For an illuminating survey, see Pankaj Ghema-
wat, “Competition and Business Strategy in Historical Perspective,” Business History Review
76 (Spring 2002): 37–74.
83
Skidelsky, John Maynard Keynes: The Economist as Savior, 1920–1937, 704. It should
also be remembered that from 1921 to 1925, during the interval between the publication of
the two books, Schumpeter earned and lost a fortune as a banker in Vienna, thus gaining the
kind of first-hand business experience most scholars lack.
Schumpeter’s Business Cycles as Business History / 261
84
The intellectual connections between the work of Schumpeter and Chandler (and other
scholars as well, including Marx) are discussed in William Lazonick, Business Organization
and the Myth of the Market Economy (Cambridge, Mass., 1991), ch. 4. The quotation from
Schumpeter is in a letter to Edna Lonegan, a student at Brooklyn College, dated 1 Feb. 1942,
in Hedtke and Swedberg, eds., Briefe, 339–40.
One of the first scholars to make a connection between Business Cycles and the subdis-
cipline of business history was Robert J. Wolfson, in “The Economic Dynamics of Joseph
Schumpeter,” Economic Development and Cultural Change 7 (Oct. 1958), 52n4: “In addition
to this work of [Fritz] Redlich, the whole field of business history which has grown up during
the last ten years or so is clearly traceable to Schumpeter.” Among other significant commen-
taries, see Yuichi Shionoya, Schumpeter and the Idea of Social Science: A Metatheoretical
Study (Cambridge, U.K., 1997); and the more critical analysis by Mário da Graça Moura,
“Schumpeter on the Integration of Theory and History,” European Journal of the History of
Economic Thought 10 (Summer 2003): 279–301.
85
Schumpeter, History of Economic Analysis, 12. Some economists doubted the validity
of Schumpeter’s declaration: Simon Kuznets, for example, then of Johns Hopkins, wrote in
the Journal of Economic History 15 (Sept. 1955): 325, “We need not take too seriously
Schumpeter’s statement that economic history would be his choice if he had to choose only
one among economic history, statistics, and theory. Yet I do believe that Schumpeter was
essentially a historian and social philosopher.”