NATIONAL POST GRADUATE COLLEGE

LUCKNOW (UTTAR PRADESH)

SUMMER INTERNSHIP IN

SUMMER PROJECT REPORT ON

‘‘COMPERATIVE STUDY OF KARVY WITH
OTHER BROKERS’’
(01 September to 31st October 2017)
Year 2017-18

Guided By: Submitted By:

Mr. Mohit Ahuja Praveen Singh Pokharia
M. Voc. III rd Semester
Roll No. : 416511

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 DECLARATION

Mr. PRAVEEN SINGH POKHARIA student of Master of Vocational Studies

(Banking & Stock Insurance) (2016-2017) of National Post Graduate College
Lucknow- 226001 do declare that the project report titled “COMPARATIVE
STUDY OF KARVY WITH THE OTHER BROKER’S” is a genuine research work
done by me and it has not been published anywhere earlier.

DATED:

PLACE: Lucknow
(Praveen Singh Pokharia)

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 CERTIFICATE OF THE ORGNIZATION

This is to certify that AYUSH YADAV perusing MBA (FA) at PRESTIGE

INSTITUTE OF MANAGEMENT, INDORE has worked under my supervision
and guidance on his discretion entitled “COMPARATIV STUDY OF KARVY
WITH OTHER BROKER’S” at KARVY STOCK BROKING LTD. Indore from
5th June 2014 to 20th July 2014. To the best of my knowledge this is an original
piece of work.

During his project he was found to be very sincere, regular and attentive to small
details whatsoever told to him.

I wish him best of luck and success in life.

Dated:
Branch Head
Karvy Stock Broking Ltd

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 ACKNOWLEDGEMENT

Sometimes words fall short to show gratitude, the same happened with me during
this project. The immense help and support received from Karvy Stock Broking
Limited overwhelmed me during the project.

I am highly indebted to Mr. PAWAN KUMAR SRIVASTAVA (C.M of KARVY)

and company project guide, who has provided me with the necessary information
and his valuable suggestion and comments on bringing out this report in the best
possible way.

I also thank Mr. MOHIT AHUJA Faculty guide, National Post Graduate College,
Lucknow, who has sincerely supported me with the valuable insights into the
completion of this project.

Last but not the least: my heartfelt love for my parents, whose constant support
and blessings helped me through this project.

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 PREFACE
Private sector is one of the fastest growing sector in the country. After the
liberalization the Private industry still holds vast opportunities for young and
experienced professionals. Among the Private Stock Broking Companies, Karvy
stock Broking Ltd. Is the key player and has been making efforts to improve
efficiency and customers services. There are many companies in the market
which are providing the financial project like insurance, mutual funds, demat
account services, general insurance, portfolio management services, wealth
management, gold coins, money changing, money transfers and the others.
Including Demat Accounts services. KARVY STOCK BROKING LTD. Offers
stock broking services, mutual fund services, insurance, commodity, IPO
services, gold coin exchange and foreign exchange services, Share Registry,
Mutual Fund Registry, and PAN Service below the single roof. Hence, KARVY
STOCK BROKING LTD. provides many financial products on the single
window. It consists of 7 units namely-
1. Stock Broking services
2. Demat
3. Mutual Funds
4. IPO
5. Commodity
6. Forex
7. Gold

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 INDEX

SR. NO. CONTENT PAGE NO.

1. INTRODUCTION OF KARVY 01- 04
2. SERVICES OFFERED BY KARVY 05-10
3. OBJECTIVE OF STUDY 11
4. METHODOLOGY 12-17
5. MARKETING STRATEGIES 18-19
6. H.R STRATEGIES 20-29
7. FINANCIAL POSITION 30-31
8. WINGS OF KARVY 32-44
9. COMPITITOR OF KARVY 45-47
10. FINDINGS 48
11. CONCLUSION & SUGGESTION 49
12. BIBLIOGRAPHY 50

INTRODUCTION
“Success is a journey, not a destination.” If we look for examples to prove this quote
then we can find many but there is none like that of KARVY. Back in the year 1981,
five people created history by establishing KARVY and company which is today
known as KARVY, the largest financial service provider of India.
Success Sutras of KARVY:

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The success story of KARVY is driven by 8 success sutras adopted by it namely
trust, integrity, dedication, commitment, enterprises, hard work and team play,
learning and innovation, empathy and humility. These are the values that bind
success with KARVY.
Vision of KARVY:
To achieve & sustain market leadership, KARVY shall aim for complete customer
satisfaction, by combining its human and technological resources, to provide world
class quality services. In the process KARVY shall strive to meet and exceed
customer’s satisfaction and set industry standards.
Mission Statement:
“Our mission is to be a leading and preferred service provider to our customers, and
we aim to achieve this leadership position by building an innovative, enterprising,
and technology driven organization which will set highest standards of service and
business ethics.”
Company overview:
KARVY was established as KARVY and company by five chartered accountants
during the year 1979-80, and then its work was confined to audit and taxation only.
Later on it diversified into financial and accounting services during the year 1981-82
with a capital of Rs. 150000. It achieved its first milestone after its first investment
in technology. KARVY became a known name during the year 1985-86 when it
forayed into capital market as registrar.

Evolution of KARVY:
It is well said that success is a journey not a destination and we can see it being
proved by KARVY. Under this section we will see that how this “KARVY AND
COMPANY” of 1980 became “KARVY” of 2014. KARVY blossomed with the
setting up of its first branch at Mumbai during the year 1987-88. The turning point
came in the year 1989 when it decided to enter into one of the not only emerging
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rather potential field too i.e.; stock broking. It added the feather of stock broking into
its cap. At the same time it become the member of Hyderabad Stock Exchange
through association firm karvy securities ltd and then karvy never looked
back…….it went on adding services one after another, it entered into retail stock
broking in the year 1990. Karvy investor services centres were set up in the year
1992. Karvy which already enjoyed a wide network through its investor services
centres, entered into financial product distribution services in the year 1993. One
year more and karvy was now dealing into mutual fund services too in the year 1994
but it didn’t stopped there, it stepped into corporate finance and investment banking
in the year 1995.

Karvy’s strategy has always been being the first entrant in the market. Karvy again
hit the limelight by becoming the first registrar in the country to be awarded ISO
9002 in the year 1997. Then it stepped into the other most happening sectors I.e.; IT
enables services by establishing its own BPO unit’s and at a gap of just one year it
look the path of e-Business through its website www.karvy.com. Then it entered into
insurance services in the year 2001 with the launch of its retail arm “karvy” the fin
polis: your personal finance advisor”. Then in the year 2002 it launched its PCG
(Private Client Group) which looks after its High Net worth Individuals and
maintain their portfolio and provides them with other financial services. In the year
2003, it commenced secondary debt and WDM trading.

It was a decade which saw many Indian companies going global…so why the
largest financial services provider of India should lag behind? Hence, karvy
launched “karvy global services limited” after entering into a joint venture with the
Computershare, Australia in the year 2004. The year 2004 also saw karvy entering
into commodities marketing though karvy comrade.

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Year 2005 saw karvy established a separate branch for its insurance services under
the head “karvy insurance broking ltd” and in the same year, after being impressed
with the rapid growth of karvy stock broking limited, PCG group of Hong Kong
acquired 25% stake at KSBL. In the year 2006, karvy entered into one of the hottest
sector of present time i.e. real estate through Karvy realty& services (India) ltd.
Hence, we can see now karvy being established as the largest financial service
provider of the country.

ORGANIZATION STRICTURE

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KARVY SERVICES – AN OVERVIEW

1. Stock broking
2. Demat services
3. Investment product distribution
4. Investment advisory services
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5. Corporate finance & Merchant banking
6. Insurance 7. Mutual fund services
8. IT enabled services
9. Registrars & Transfer agents
10. Loans

1. Stock Broking:

KARVY is working as Capital Market Intermediaries. Stockbrokers are regulated by

SEBI [Stock-brokers and Sub-brokers] Regulations, 1992. The stockbroker is a
member of the stock exchange. Stockbrokers are the intermediaries who are allowed
to trade in securities on the exchange of which they are members. They buy and sell
on their own behalf as well as on behalf of their clients.

Stockbrokers expand their business by engaging sub-broker. Sub-brokers mean “any

person not being a member of a stock exchange who acts on behalf of a stock broker
as an agent or otherwise for assisting the investors in buying, selling or dealing in
securities through such stock-brokers.”

2. Demat Services:

Karvy is a depository participant with the National Securities Depository Limited

(NSDL) for trading and settlement of dematerialized shares.
Depository Participants (DPs) are described as an agent of the depository. They are
intermediaries between the depository and the investors. The relationship between

the DPs and the depository is governed by an agreement made between the two
under Depositories Act.

A DP can offer depository-related services only after obtaining a certificate of

registration from SEBI, Since Karvy is also in the broking business, investors who

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use Karvy’s depository services get a dual benefit. They can use Karvy’s brokerage
Services to execute transactions and Karvy’s depository services to settle them.

3. Investment Products Distribution:

Company is also concern with the distribution of investment products like

(a). Fixed Deposit
(b). Bonds
(c). IPO

(a). Fixed Deposit:

KARVY is dealer of 34 fixed deposits of various types which includes fixed deposits
of Public Sector, Non-Banking Finance Companies, Housing Finance Companies
and Manufacturing Companies.

(b). Bonds:

Karvy is dealer of following bonds

1. RBI Saving Bonds
2. NHB
3. REC

(c). IPO:

Company is also provides services related to Initial Public Offer of company.

Company provides stationary at the time of IPO as well as provides information to
investors regarding IPO and solves their queries.

4. Investment Advisory Services:

This division provides portfolio management services to high net-worth individuals

and corporate. The expertise of Karvy in research and stock broking gives it the right
perspective to provide investment advisory services. Company provides advisory
services to its clients.

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Financial goal of each individual investor varies according to his dream, ambition
and family size and future financial planning for the children & old age pension for
self and wife so does the pathway to achieve it. Karvy apply the principles of
Financial Planning as both science & art, it understands the time horizon, risk
bearing capacity and investment goals of investors keeping in mind their psyche and
financial needs. Based upon this Karvy helps individual investors to plan their entire
life up to retirement, Taxes, Insurance needs and other important personal financial
goals. It designs portfolio for investor to invest their saving in various financial
products like shares, bonds, debentures, mutual funds, fixed deposits, insurance etc.,
Company design portfolio by considering following factors. Investor’s requirement
of getting money back.

Investor’s willingness to take risk,

Investor’s tax planning etc.

5. Corporate finance & Merchant banking:

Corporate finance is the financial activity of corporation. It deals with the firm's
operations with regard to investing and financing. It concerned with how firms raise
capital and the consequences of alternative methods of raising capital. Firm’s capital
can be raised by raising loans, issuing shares, and acquiring or merging with other
businesses by public or private companies.

Merchant banking is a financial intermediation that matches entities that need

capital and those that have capital. Hence they facilitate the flow of capital in the
market. Karvy enjoys SEBI category (I) authorization for Merchant Banking. Karvy
offers the full spectrum of Merchant Banking Services, beginning from identifying

13
the best time for an issue to final stage of marketing it, to harvest unparalleled
success.

As a merchant banker Karvy offer following services:

 Issue management
 Instrument designing
 Pricing of the issue
 Registration process for the issue of shares
 Marketing efforts
 Final allotment to investors
 Listing details on stock exchanges
 Loan syndication
 Lease financing
 Corporate advisory services
 Underwriting
 Portfolio management

6. Insurance:

Karvy is also dealer of many private life insurance companies. At Jamnagar branch,
company is associated with dealing of following companies.

 ICICI Prudential Life Insurance

 HDFC Life Insurance
 TATA AIG Life Insurance.

6. Mutual Fund Services:

Since its inception in 1982, Karvy has demonstrated a dedication coupled with
dynamism that has inspired trust from various segments – corporate, government

14
bodies and individuals. Karvy has since been performing a pivotal role as the
intermediary – the interface – between these players. With Mutual Funds emerging
as a distinct asset class, Karvy has made a strategic choice to leverage the power of
latest technology to provide a cutting edge to its services. Karvy, today, service
nearly 80% of the asset management companies (AMCs) across an extensive
network of service centers with assets under service in excess of Rs.10, 000 crores.

Karvy's ability to mass customize and offer a diverse range of products for a diverse
range of customers has helped mutual fund companies to uniquely position
themselves in the market place. These diverse range of services cut across multiple
delivery channels – service centers, web, mobile phones, call centre – has brought
home the benefits of technology to investors, distributors, and the mutual funds.

Going forward, Karvy shall strive to create new products and services, which would
address the needs of the end customer. Company’s single minded focus in delivering
products for customers has given it the distinguished position of being the preferred
provider of financial services in the country.

8. Income Tax enabled services:

Karvy has been started this service since March, 2004. Karvy is work as TIN
Facilitation Centre it provides following IT enabled services.
a. Distribution of PAN Card.
b. Distribution of GSTN Card.
c. Services related to e-TDS.
d. Services related Aadhar Card

Karvy work as an intermediary between NSDL and IT payers. Karvy provides

various form for different IT enabled services and guide people to fill that forms. It

15
also solves queries of the tax payers. It also distributes PAN card and GST Number
to the tax payers.

9. Registrars & Transfer agents:

In 1985, Karvy entered the Registrar and Share Transfer Business to create a market
niche in the competitive field of financial services. In 1994-95, it reached a
milestone when it processed 104 Public Issues constituting 46 per cent market share.
Now in its second decade of existence, Karvy is the leader in the industry: In an
opinion poll conducted by an independent market research agency - MARG, Karvy
has been rated as India’s Most Admired Registrar on various parameters: -

 Overall Excellence.
 Handling of Volumes
 Timely Dispatch
 Quality Management and Technological Up gradation.

A SEBI Category 1 Registrar, So far, Karvy has handled over 675 ISSUES as
Registrars to public issues processed over 52 million applications and is servicing
over 16 million investors from various locations spread over 205 clients.

10. Loan:
Karvy has recently started this service at selected branches of metro cities. This
service has not been started in Saurashtra-Koch region. Karvy provides loans for
following.

 Vehicle Loan
 Home Loan
 Personal Loan

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 OBJECTIVE OF STUDY

The objective of my project include the following:-

 To find out potential customers for KARVY STOCK BROKING Ltd.

 To compare the services of KARVY STOCK BROKING Ltd. with their

competitors.

METHODOLOGY
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Methodology is the systematic, theoretical analysis of the methods applied to a field
of study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. Typically, it encompasses concept such as
paradigm, theoretical model, phase and quantitative or qualitative techniques.

For fulfilling the first objective of my study the comparative study of KARVY
STOCK BROKING Ltd. with their competitors. I have done analysis by taking some
of the major competitors of KARVY STOCK BROKING Ltd. On the basis of
services offered by them and brokerage charged by them to their customer’s.

MAJOR COMPETITORS ARE AS FALLOW:-

RELIANCE CAPITAL LTD.

 KOTAK SECURITIES LTD.
 RELIGARE SECURITIES LTD.
 INDIA INFO LINE LTD.
 ANGEL BROKING LTD
 ANAND RATHI LTD

I have done analysis on the bases of various services offered by them:-

Margin money
 Delivery brokerages
 Intraday brokerages
 Annual maintenance charges
Account opening charges
Limits on Intraday and delivery

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 By taking these services I have done comparison between KARVY STOCK
BROKING Ltd. with other stock broking firms. And given a ranking according to
best services offered by the firm’s.

COMPARISION OF KARVY WITH OTHER BROKERS

S.No COMPANY NAME AMC ACCOUNT MARGIN INTRADAY DELIVERY

OPENING MONEY
CHARGES
1 INDIA INFOLINE . 50 750 25000 10 TIMES 5 TIMES
LTD
2 RELIGARE 500 350 10000 10 TIMES 4 TIMES
SECURITIES LTD.
3 KARVY STOCK 350 650 5000 8 TIMES 2 TIMES
BROKING LTD.
4 ANGEL BROKING 330 380 25000 7 TIMES 4 TIMES
LTD.
5 SHAIRKHAN 400 500 10000 10 TIMES 2 TIMES
STOCK BROKING
LTD.
6 KOTAK 600 750 10000 5 TIMES 5 TIMES
SECURITIES LTD.
7 ARIHANT CAPITAL 407 660 25000 3 TIMES 3 TIMES
LTD.
8 ANAND RATHI LTD. 552 602 10000 2 TIMES 2 TIMES
9. RELAINCE 500 500 10000 2 TIMES 2 TIMES
CAPITAL LTD.

On comparing the above data KARVY STOCK BROKING Ltd is on 3rd rank
amongst all the stock broking firms.

DIFFERENT CHARGES OF BROKING COMPANIES

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S.No. Company Name Intraday Charges Delivery Charges

1 ANAND RATHI LTD. 0.02% 0.20%

2 INDIA INFOLINE LTD. 0.03% 0.25%
3 KARVY STOCK BROKING LTD. 0.03% 0.30%
4 ARIHANT CAPITAL LTD. 0.03% 0.30%
5 ANGEL BROKING LTD. 0.03% 0.30%
6 SHAIRKHAN STOCK BROKING LTD. 0.03% 0.30%
7 RELIGARE SECURITIES LTD. 0.03% 0.30%
8 KOTAK SECURITIES LTD. 0.03% 0.30%
9 RELAINCE CAPITAL LTD. 0.03% 0.50%

According to brokerage charge by the different broking firms KARVY STOCK

BROKING Ltd. also having nominal brokerage and RANK 3rd under it.
I have also found the potential customers for KARVY STOCK BROKING Ltd. For
which I have approach to various customers discuss oral interview that interview
based on following oral questions:
Those questions are:-
a. Why you have stopped trading with us?
b. What are the problems you are facing with us?
c. Would you like to buy/sell the securities?
d. Would you like to invest more money in Equity?
On the bases of these of these question I have found the potential customers for
KAARVY STOCK BROKING Ltd. LIST OF CUSTOMERS I HAVE TALK TO: I
have categorised these in to two option:-
a. Traded
b. Not traded

CLIENT DATA
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SR.No. CLIENT NAME RESULT
TRADED NOT TRADED
1 ANKUR MORE TRADED
2 YOGESH KUMAR KARSH TRADED
3 UMESH KUMAR NOT TRADED
VISHWAKARMA
4 ABHIJEET BISWAS NOT TRADED
5 JAYESH MORE NOT TRADED
6 HEMANT AGRAWAL NOT TRADED
7 HIMANSHU GOYAL NOT TRADED
8 PRADEEP YADAV NOT TRADED
9 YATAINDRA SINGH NOT TRADED
10 DASHRATH SINGH TRADED
11 SHAILENDRA UPADHYAY TRADED
12 MUKESH GIR TRADED
13 NADEEM PATEL TRADED
14 RACHIT JAIN NOT TRADED
15 RAHUL JAIN NOT TRADED
16 MOHSIN KHARWA NOT TRADED
17 ASHOK VERMA NOT TRADED
18 ANKUR SHORRY NOT TRADED
19 SUDARSHAN KUMAR NOT TRADED
20 SAHADEV KUMAR KARSH NOT TRADED
21 RENU JAIN NOT TRADED
22 GUNJAN ANAND NOT TRADED

23 SATYAKAM DUBE NOT TRADED

24 PRACHI SHINDE TRADED
25 VIRENDRA SHINDE TRADED
26 ALOK VYAS TRADED
27 SANJEEL JAIN TRADED
28 GAURAV AGRAWAL NOT TRADED
29 HARSHIT SHINDW NOT TRADED
30 VIVEK SINGH KUSHWAHA TRADED
31 JOHNY TOPPO NOT TRADED
32 RISHIVERMA NOT TRADED
33 ABHISHEK SHARMA NOT TRADED
34 ADITYA PATIDAR TRADED
35 PRANAV KELOTRA NOT TRADED

36 NOORUSSEHAR RIZVI TRADED

37 RAJESH KUMAR SINGH NON TARDED
38 HEMANT SHINDE NON TARDED
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39 PRADEEP YADAV NOT TRADED
40 RAGHVENDRA SINGH NOT TRADED
41 AAZAD PATEL NOT TRADED
42 SUBHAM CHOURSIYA NOT TRADED
43 PRADEEP HALDKAR NOT TRADED
44 ANJANI SRIVASTAVA TRADED
45 GLADWIN MASSEY NOT TRADED
46 JITENDRA JHA NOT TRADED
47 PRAVEEN SINGH TRADED
48 SANJAY BHANDARI NOT TRADED
49 HIMANI GUPTA NOT TRADED
50 MANOJ SAMANT NOT TRADED
51 AMIT KAPOOR TRADED
52 ASHISH MUDIRAJ TRADED
53 HARSH BHANDARI NOT TRADED
54 SALIL DIXIT NOT TRADED
55 PRAKHARPHADKE TRADED
56 VIJEET RANA NOT TRADED
57 ABHISHEK SINGH NOT TRADED
BAGHEL
58 ANKIT SHARMA TRADED
59 DEEPAK TIWARI NOT TRADED
60 RAMAKANT GUPTA NOT TRADED
61 NISCHAY JAIN NOT TRADED
62 SHUBHANSHU NOT TRADED
63 VINEET KUMAR SINGH NOT TRADED
64 MANISH MISHRA NOT TRADED
65 VISHAKHA NEMA NOT TRADED
66 ANJALI SISODIYA NOT TRADED
67 AJAY BHATT NOT TRADED
68 MAYANK RATHORE NOT TRADED
69 ABDULLAH SHEKH NOT TRADED
70 GAURAV CHAURASIA TRADED
71 SANJEEV KUMAR NEMA NOT TRADED
72 TARIKA NANDEDKAR NOT TRADED
73 ARHAN SHRIVASTAVA TRADED

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I have also make new customers for the KARVY STOCK BROKING Ltd. by
opening the Demat account. I have opened 07 Demat account for KARVY STOCK
BROKING Ltd. which is also a part of my training.

LIST OF DEMAT ACCOUNT HOLDER OPENED DURING TRAINIGN

1. Mr. ANJANI SRIVASTAVA
2. Mr. GLADWIN MASSEY
3. Mr. JITENDRA JHA
4. Mr. PRAVEEN SINGH
5. Mr. SANJAY BHANDARI
6. Mrs. HIMANI GUPTA
7. Mr. MANOJ SAMANT

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 MARKETING STRATEGY OF KARVY
A. Market Positioning:

Market positioning statements of Karvy are “At Karvy we give you single window
service” and “We also ensure your comfort”. So, Karvy focus on the consumers who
prefer almost all investment activities at same place by providing number of various
financial services. At Karvy a person can purchase or sell shares, debentures etc. and
at the same place also demat it. Karvy also provides other investment option to the
same person at same place like Mutual Fund, Insurance, Fixed Deposit, and Bonds
etc. and help the person in designing his portfolio. By this way Karvy provides
comfort to its customers.

Karvy is also positioned according to Ries and Trout. Karvy is promoted as a no. 1
investment product distributor and R & T agent of India.

Karvy uses demographic segmentation strategy and segment people based on their
occupation. Karvy uses selective specialization strategy for market targeting. Target
person for the Karvy Stock Broking and Karvy Investment Service are persons who
can work as sub-broker for the companies. Companies focus on Advisors of
Insurance and post office, Tax consultants and CAs for making sub-broker.

B. Marketing channel System:

Karvy uses one level marketing channel for investment product distribution. Sub-
brokers work as intermediary between consumer and company. Company has both
forward and backward flow of activity through channel. Company distributes
stationery, brokerage, and information forward to its sub-broker. The sub-brokers
send filled forms, queries, amount of investment etc. back to the company.

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C. Training Channel Members:

Karvy provides training to the sub-brokers because they will be viewed as the
company by the investors. The executives of Karvy explain various new schemes of
investment to the sub-brokers with its objective, risk factors and expected return.
Company also periodically arrange seminar to guide sub-brokers.

D. Advertising and Promotion:

The objective of advertising of Karvy is to create awareness about services of Karvy

among investors and sub-brokers and increase sub-brokers of Karvy.
Company doesn’t give advertisement in media like TV, Newspapers, and Magazines
etc. Karvy’s advertisement is made indirectly by the companies associate with it.
Karvy is R & T agent of around 700 companies. They publish name, address and
logo of Karvy on their annual report.

Karvy also publish its weekly Stock Market Newsletter ‘Karvy Bazaar Baatein’ and
monthly magazine ‘The Fin polis’ to guide investors and sub-brokers about market.

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 HR POLICY OF KARVY
Karvy’s HR Department is located at Lucknow

1. Recruitment and Selection Policy:

The upper level members like zonal managers, regional managers, branch managers
and senior executives are recruited by publishing recruitment advertisement in
leading national level newspaper. The qualified applicant are then called for
interview and selected.
The regional manager has authority to select lower level employee like peon,
marketing executives, accountant etc. by approval of zonal manager.

2. Training and Development:

Continuous training and upgrading technical, behavioural and managerial skills is a

way of life in Karvy. Karvy encourages employees to hone their skills regularly to
enable them to face the challenges of the changing requirements of customers that fit
market up and down.
Training needs analysis is done on a regular basis and systematic methodologies are
ensured that skills and capabilities of all employees are constantly upgraded to
enable them to perform in the challenging work environment.
New employee has given training under experienced employee. The new employee
work under experience employee and observe his all activities. When company
employs new technology or there is any change in the working of company the
training program is arranged.

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3. Employee Motivation:

Karvy’s employees are highly empowered. They don’t have to report any
person of the same branch but they report upper level branch. E.e. Marketing
executive of Faizabad branch directly reports Senior Marketing executive of
Lucknow zonal office. If particular branch earn certain profit then Karvy gives
them special incentives. E.g. last year Karvy had arranged two days tour of
Div for their employees of Lucknow, Barily, Allahabad and Kanpur branch
which was totally free of cost. This also helps in maintaining co-operation
between employees.

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28
29
 BASIC REQUIREMENT FOR DOING TRADING

Trading requires Opening a Demat account. Demat refers to a dematerialized

account.

You need to open a Demat account if you want to buy or sell stocks. So it is just like
a bank account where actual money is replaced by shares. We need to approach the
Depository Participants (DP, they are like bank branches), to open Demat account.

A Depository is a place where the stocks of investors are held in electronic form.
The depository has agents who are called Depository Participants (DPs).

Think of it like a bank. The head office where all the technology rests and details of
all accounts held is like the depository. And the DPs are the branches that cater to
individuals.

There are only two depositories in India.

1. Central Depository Services Ltd (CDSL).

2. The National Securities Depository Ltd (NSDL)

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 CAPITAL MARKET PARTICIPANTS

 Banks
 Exchanges
 Clearing Corporations
 Brokers
 Custodians
 Depositories
 Investors
 Merchant Bankers

TYPES OF INVESTORS
 Institutional Investors- MFs / FI / FIIs /Banks
 Retail Investors
 Speculators
 Arbitrageurs
 Hedgers
 Day traders/Jobbers

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CASH SEGMENT

Cash trading is an investment strategy that calls for the investor to make purchases
of securities on a cash basis only. This is different from the process of trading on
margin, where the investor makes use of a line of credit extended through a broker.
With the cash trading method, the investor relies solely on the balance of his or her
cash account to purchase stocks, bonds, commodities or other investment vehicles.

INTRADAY

Intraday trading refers to opening and closing a position in a security in the same
trading day. This can be buying and selling to capitalize on a potential rise in a
security's value or shorting and covering the short to capitalize on a potential drop in
value. Intraday traders capitalize on small moves in the value of a security by using
"leverage" or "margin", which basically means borrowing money.

Most day trading accounts are allowed to take an initial position in a security that is
4X the value of their account (per securities regulations), but some professional
accounts get more leverage (i.e. 10X). For instance, a day trader with Rs.10,000 in
his/her account can take a Rs.40,000 position in a security for day trading purposes.
This amount is not allowed to be held overnight (only about 2X the value of the
account can be held overnight per securities regs). The leverage inherent in day
trading allows small gains in a position to yield meaningful profits (and losses).
Most day traders are very strict about cutting losses with "stop loss" orders. This
limits the potential downside (but not the upside) on any particular trade, hence the
adage "cut your losses short and let your profits run". With this basic strategy, a day
trader can be wrong on 50% of his/her trades and still make good money. Day
trading styles vary from "scalpers", which take positions for only a few minutes, to
holding a position for most of the day. Some day traders are momentum followers

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and jump onto any given move, while others try to identify intraday reversals.
Virtually all day traders use technical analysis (stock charting) heavily in their
decision making

DELIVERY

Delivery Trading is a very secure Trading. If we buy shares today and sell them after
1 day then the type of trading is called as Delivery Trading. Share you bought in
Delivery option can be sold at any time before Market closes. I.e. up to 3.30 pm. If
you buy shares With the Delivery option, It will be taken as Delivery Trade only if
you sell your shares after 1 day (may be next day or after a month or after a year, 3
years whenever you sell after 1 day it is called delivery Trading) In Delivery
Trading, it will also allow you to sell your shares within 1 day also (may be within 1
sec, 1 hour, Before market close). But if you sell the shares which were bought with
Delivery option within 1 day(may be within 1 sec, 1 hour, Before market close)
would not be taken as a Delivery Trading and would be taken as Intraday Trading.
All the brokerages for such Trade will be charged as per intraday brokerage charges
(0.02% to 0.04%). Therefore if buy a securities with Delivery Trading option we can
also sell it in Intraday. The main advantage of Delivery Trading is that, the Loss of
Fear of Money is very less when compared with Intraday Trading. The main
disadvantage of Delivery Trading is that, the brokerage charged by Share Broking
Companies is very high for Delivery Trading. It is around 0.2% to 0.4%. And in this
type of Trade profit will increase slowly.

FUTURE

A financial contract obligating the buyer to purchase an asset (or the seller to sell an
asset), such as a physical commodity or a financial instrument, at a predetermined
future date and price. Futures contracts detail the quality and quantity of the
underlying asset; they are standardized to facilitate trading on a futures exchange.
Some futures contracts may call for physical delivery of the asset, while others are

33
settled in cash. The futures markets are characterized by the ability to use very high
leverage relative to stock markets. Futures can be used either to hedge or to
speculate on the price movement of the underlying asset. For example, a producer of
corn could use futures to lock in a certain price and reduce risk (hedge). On the other
hand, anybody could speculate on the price movement of corn by going long or short
using futures

OPTION

An option is a contract that gives the buyer the right, but not the obligation, to buy or
sell an underlying asset at a specific price on or before a certain date. An option, just
like a stock or bond, is a security. It is also a binding contract with strictly defined
terms and properties.

In finance, an option is a contract which gives the buyer (the owner) the right, but
not the obligation, to buy or sell an underlying asset or instrument at a specified
strike price on or before a specified date. The seller has the corresponding obligation
to fulfill the transaction – that is to sell or buy – if the buyer (owner) "exercises" the
option. The buyer pays a premium to the seller for this right. An option which
conveys to the owner the right to buy something at a specific price is referred to as a
call; an option which conveys the right of the owner to sell something at a specific
price is referred to as a put.

A. CALL: -
A call option is an option contract in which the holder (buyer) has the right (but not
the obligation) to buy a specified quantity of a security at a specified price (strike
price) within a fixed period of time (until its expiration). For the writer (seller) of a
call option, it represents an obligation to sell the underlying security at the strike
price if the option is exercised. The call option writer is paid a premium for taking
on the risk associated with the obligation.

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B. PUT:
An option contract giving the owner the right, but not the obligation, to sell a
specified amount of an underlying asset at a set price within a specified time. The
buyer of a put option estimates that the underlying asset will drop below the exercise
price before the expiration date.

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 FINANCIAL PERFORMANCE & POSITION
Karvy Financial Services Limited

Bank Loan Rating [ICRA] A+ (SO)

Short Term Rating: [ICRA] A1+ (SO)
Secured Redeemable Non-ConvertibleDebentures: [ICRA] A
Secured Redeemable Non Convertible PP-MLD [ICRA] A
Debentures (Principal Protected)

Financial Performance and Business Overview

The following table presents the financial results of the Company's operations for the
year ended March 31, 2016:

{Rs. in lakhs)
Particulars FY 2015-2016 FY 2014-2015
Gross Income 35,203.66 35,797.88
Operating expenses 1,831.10 1,995.10
Provisions and contingencies 870.25 117.88
Profit Before Tax 1,808.75 5,880.45
Provision for Tax 6,48 .67 2,020.00
Net Profit After Tax 1,160.08 3,860.45

The fall in Profit Before Tax (PBT) during FY 2015-16 compared to FY 2014-15,
wh ile the gross income is comparable, is mainly due to the decision by the company
to reverse interest accrued but not received on all loans declared NPAs.The Board of
Directors have, by way of abundant caution and financial prudence, and as per the
NPA norms of the Reserve Bank of India, directed the reversal of interest income

aggregating to Rs.33.06 crores, which constitutes interest accrued but not paid on all
loans declared as NPAs by the compa ny. Specifically, a significant portion of the

36
interest reversal aggregating to Rs.29.29 crore is on account of interest accrued on
loans advanced to promoters/Directors of Deccan Chronicle Holdings Ltd., The
principal amount of loan so advanced was Rs.36.07 crore, and the required provision
has been made for the same, as per the prudential norms issued by the RBI.
Therefore, the total exposure of principal and interest towards this particular
borrower is Rs. 65.36 crore . The company has already have taken symbolic
possession of t he assets underlying these loans and is confident of recovery of the
same. In addition, the Company has been in active discussions with an ARC who
have given a written offer for an amount of Rs.46 crore against the said NPA and the
interest accrued.

NOW KARVY GROUP CONSISTS OF 15 HIGHLY

RENOWED ENTITIES WHICH ARE AS FOLLOW:
37
The Karvy Group is a premier integrated financial services provider, ranked among
the top-5 in the country across its business segments. The Group services over 70
million individual investors in various capacities, and provides investor services to
over 600 corporate houses. Karvy Group established its presence through a wide
network of over 450 branches, (or 900 offices) covering in excess of 400 cities and
towns.

Karvy covers the entire spectrum of financial services, viz stock broking, depository
participant, distribution of financial products (including mutual funds, bonds and
fixed deposits), commodities broking, personal finance advisory services, merchant
banking & corporate finance, wealth management, NBFC, among others.

The Group is professionally managed and ranks among the best in technology,
operations and research across the financial industry. The Karvy Group has evolved
over the last three decades and today it assumes many avatars. Broadly the group
pursues two lines of businesses and can be graphically represented as follows:

1. Karvy Stock Broking LTD

Karvy Stock Broking Limited (KSBL) which is the broking arm of Karvy Group, a
well diversified conglomerate whose business encompasses the entire financial
services spectrum along with data processing and managing segments.

Karvy’s financial services business is ranked among the top-five in the country
across its business segments. The Group services over 70 million individual

investors in various capacities and provides investor services to more than 600
corporate houses, comprising the best of Corporate India.
38
Karvy prides itself on being extremely customer centric at all times providing
leading edge technology combined with professional management and servicing
through a wide network of offices across India.

Karvy Stock Broking Limited (KSBL) is among the country’s leading financial
services organizations renowned for its quality of investment and advice. KSBL
through its wide network of offices across India offers customized investment
solutions to corporate, institutions and individual investors.

KSBL helps investors construct a portfolio by factoring in their risk profile and
future financial needs so that their investments achieve an optimal balance between
risk and returns.

Our comprehensive trading account helps clients approach various investment

avenues in an integrated fashion, providing them the facility to transact with ease.
We have a combined account facility that caters to all investment opportunities such
as trade in Equities, Derivatives, Currency and also investing in IPOs, Mutual funds
and NCDs.

KSBL was awarded BSE Order of Merit award and the SKOCH – BSE Aspiring
Nation award in recognition to its efforts to educate, empower and help create
financial markets literacy among investors. It has received the NSDL Star Performer
Award 2014 for highest asset value generated.

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2. Karvy Comtrade LTD

Karvy Comtrade Ltd. (KCTL) is a part of the diversified financial services group
Karvy, headquartered in Hyderabad. KCTL was founded in 2005 on the simple idea
of providing a superior trading platform and exclusive research services to its
clients. Now KCTL, with a decade-long track record of reliability in the commodity
market serves the needs of various investors across zones, regions and branches. The
company is present in excess of 400 cities and towns of India though its 900 strong
office network.

KCTL holds memberships of the following leading commodity exchanges of India:

Multi Commodity Exchange of India (MCX)

National Commodities and Derivatives Exchange (NCDEX)

National Multi-Commodity Exchange of India (NMCE)

Ace Commodity Exchange (ACE) and other exchanges

3. Karvy Capital LTD

Karvy Capital Ltd is the Asset Management of Karvy Group, a 30 year-old
diversified financial services conglomerate in India with presence in Stock Broking,
Data Management, Institutional Equities, Wealth Management besides Asset
Management.
Karvy Capital Ltd is a thought leader in specialized investments and offers a wide
range of investment ideas spread across various asset classes including Equity,
Structured Products, Absolute Return Strategies, High Yield Debt.

40
These products are designed for distribution by private banking teams and wealth
management companies, which are managed independently of other businesses of
Karvy Group.
Karvy Capital Ltd has also received the license from SEBI to be the investment
manager and sponsor for a category III AIF. Please visit the Hedge Fund page for
further details.

4. Karvy Middle East LLC

KARVY Middle East LLC provides a host of solutions for HNIs who wish to invest
and effectively manage their hard-earned wealth in Indian investment avenues and
certain offshore.
So go ahead and get more out of life with Karvy Middle East LLC. Our services
include helping access to a wide range of products for investment for Indian as well
as offshore market.

5. Karvy Realty (India) LTD

We, Karvy Realty India Limited (KRIL), are the real estate arm of one of India's
premier financial services group - the Karvy Group. Since our creation in 2006, we
have provided services to clients interested in real estate transactions across different
asset classes and geographies. We provide end to end solutions in real estate ranging
from transaction services and management services.

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6. Karvy Financial Services LTD

Karvy Financial Services Limited (KFSL) is a company dedicated to serving the

financially under –served in the Micro & Small Business segment. The company
since its inception has had a clear objective of becoming a preferred loan provider to
this segment in the Indian Markets. KFSL has served around 1 lac + customers till
date through a network of 75+ branches in 40 locations with a complete bouquet of
financial products that includes Secured Business Loans against property,
Business/Personal loan against Gold, Small Commercial Vehicle Loans. KFSL,
established in a very challenging economic environment of 2008-2010 has made
excellent progress with a loan growth of over 60% CAGR with Assets under
management (AUM) at Rs. 2100 cr. in FY 15.

7. Karvy Insurance Repository LTD

Karvy Insurance Repository (Kinrep) is a licensed Insurance Repository in India.
Kinrep has been offering various life and general insurance companies since 2008.
Kinrep has completely home grown mature business applications to cater to the in
house team as well as clients.

Karvy Insurance Repository is a leader in transforming and managing business

processes using a blend of cutting edge technology and refined practices. Kinrep has
wide network of 500 branches across the length and breadth of the country. Kinrep is
the first insurance repository to offer full suite of services to insurers, policy holders
and agents of life insurance on a variety of mobile / tablet platforms including the
conventional ones. Kinrep brings over 2000 man-years of pooled BPO experience
with over 100 man-years in the Insurance industry.

42
Insurance Repository captures KYC data, converts the policies into electronic mode,
protects them and takes care of your ongoing servicing needs of policy holders. All
you need to do is to open one e-Insurance Account and tag all your insurance
policies to this account.

e-Insurance account is free, simple to open and operate, highly secure and always
available online. It saves you from the hassles of filling multiple KYC forms when
you apply for policies across life, non-life, health and pension products.

You can also appoint Authorized representatives (like Power of Attorney Holders) in
case they don’t want to disclose the policy details to their nominees.

8. Karvy Forex & Currencies Private LTD

Karvy Forex is another enterprise of the Karvy group dealing with currencies. Listed
below are the key activities and attributes of Karvy Forex.

Key Activities:

1. Inter-bank broking for forex market in India

2. Trade finance (international as well as domestic) advisory for corporate clients
which will include, arrangement of LC bill discounting, arrangement and funding of
buyers credits as well as supplier credits and export financing
3. ForexRisk Management consultants for corporate which include monitoring of
forex risk and advisory on open position on a real-time basis

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Karvy Currency Derivatives Segment is a business enterprise of the prestigious
Karvy group. Having laid a strong foundation in the Indian financial services
market, we at the Karvy group have ventured into currency derivatives segment the
moment it became available in the Indian market. With the addition of this segment,
we are in a unique advantageous position to provide an extensive range of services
to our esteemed clients, thereby making the Karvy group as a single window for
financial services in the country.

It is a fact that currency/Forex market is bigger that all the other financial markets,
and yet it enjoys a high success rate in meeting the requirements of wealth
management and wealth accumulation for hedgers, arbitrageurs and traders. The
platform provided by currency derivatives enables customers to manage the
unpredictability in currency movements and thus help in having a safety anchor in
this dynamically changing environment.

9. Karvy Consultants LTD

Karvy Consultants Limited provides financial services to retail individuals, high net-
worth clients, and corporates in India and internationally. Its services include stock
and commodities broking, depository participant, financial products distribution,
financial planning and management, currency derivatives advisory and brokerage,
fixed income securities and trading, mutual fund, insurance broking, real estate
brokerage, and portfolio management. The company’s services also comprise share
registry and transfer agency, mutual fund registry, investment banking, institutional
broking, corporate advisory, business and knowledge process outsourcing, and
wealth management services. In addition, it offers fixed income products. The
company was founded in 1979 and is based in Hyderabad, India with additional
offices in New York, New York; and Bur Dubai, the United Arab Emirates.

44
10. Karvy Computershare Private LTD

Karvy Computershare is the largest registrar and a market leader, servicing over 90
million investor accounts spread over 1300 issuers including banks, PSUs and
mutual funds. With a workforce of around 5,500+ experienced professionals drawn
from various disciplines. Karvy Computershare has emerged as a market leader in
Investor Servicing in the country by offering its services through its network of 460
branches spread across the country. Karvy Computershare has set new benchmarks
in Investor Servicing by establishing performance standards for its Service Delivery.
The company has developed and enhanced its Service Delivery through structured
and custom built training and development initiatives.

Karvy Computershare is the first organization, in its line of business, to achieve the
distinction of receiving an ISO 9002 certification and have now migrated to ISO
9001:2008 standards, for quality management systems, certified by DNV. We have
also been awarded ISO 27001:2013 certification by DNV, for our high standards
with respect to information security and management system. Head quartered in
Hyderabad, India, Karvy Computershare Pvt. Ltd. is a 50:50 Joint Venture between
Karvy and Australia-based Computershare - the world's largest Transfer Agent. The
joint venture with Computershare Limited helps us adopt international practices in
client and investor servicing.

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 11.Karvy Data Management Services LTD

Karvy Data Management Services is emerging as a leading provider of business and

knowledge process services by focusing on delivery of business services for our
clients through an innovative framework that is directly tied to improving service
delivery along the value chain. With a reach across the length and breadth of the
country and an CMMi Level 3, ISO 9001:2008 and ISO 27001:2013 compliant
service delivery mechanism, we deliver services that result in customer success
stories through a collaborative approach with our clients. Our capabilities in large
scale process management services across industry verticals is making us a partner
of choice for leading organizations in the country.

KDMSL is striving to achieve leadership position by tapping the Indian retail sector
boom, through a combination of our extensive branch network and proprietary IT
backbone. Needless to say, KDMSL is run as an independent outfit with seasoned
professionals on board, who have decades of expertise in the industry.

12. Karvy Investor Services LTD

karvy Investor Services Limited (KISL) is one of the India’s largest domestic
Investment Banks, offering the entire gamut of investment banking and corporate
advisory services. These services encompass Project Advisory and Loan
Syndication, Structured Debt Placement, Capital Markets, Mergers & Acquisitions,
Private Equity and Stressed Assets Resolution.

46
We are a complete solutions provider offering diversified financial advisory and
investment banking services, innovative ideas and unparalleled execution to our
client base across all stages of the business cycle. Our services range from venture
capital advisory, project advisory, buy and sell-side advisory, accessing financial
markets to raise capital and even restructuring advisory in their turn-around phases.

Founded in 1995, KISL is a wholly owned subsidiary of Karvy Stock Broking

Limited.

Headquartered in Hyderabad, KISL has offices in Mumbai and New Delhi

13. Karvy Insights LTD

Karvy is an integrated financial services company that straddles multiple spaces

ranging from stock and commodities broking, transaction processing, data
management, lending etc. While its focus has been in providing services in the
financial sector, it also provides services in the banking, insurance, telecom and
government spaces. The Karvy Group has over 12000 people spread across 480
branches in India, and every 6th Indian is serviced by Karvy.

Karvy has so far focused on the collection and processing of data and its core work
and business is in the management of data. Karvy collects and processes hundreds of
thousands of records on a daily basis. Building on its core strengths

 An unparalleled reach across India

 One of the leading players in the collection and processing of data
 Pioneer in the space of records management

47
A logical extension of our work would be to provide services that cover the entire
spectrum and lifecycle of data. This led to the development of the market research
arm of the organization. We see it not so much as foraying into a new, uncharted
space but extending our line of services and products to encompass the entire
spectrum of data.

14. Karvy Analytics LTD

Karvy Analytics Limited is a new age company and a modern arm of the leading
Karvy Conglomerate. Led by visionary management, the young and forward
thinking team is building world class solutions for the global analytics universe. We
are focused on multi-industry use cases for companies that need technology and
professional services for their functional and operational analytics projects. We offer
a range of solutions that bring immediate business benefits to our global customers
who are interested in leveraging big data, statistical and mathematical modeling
techniques, social analytics, and mobile descriptive analytics for new business
insights.

Built on the vast and wide foundation of the KARVY conglomerate, Karvy Analytics
provides the best and the most comprehensive Analytics Life Cycle solutions. From
designing strategic blueprints and building futuristic technology models to
perfecting professional services, your success is at our core. Across enterprise
functions and along business verticals, our multi-dimensional Analytics Solutions
give you the power to model your business, predict the outcomes, and prosper in
your strategy. From discovery, to planning and execution, we cover your analytics
projects with our wide array of service offerings

48
Analytics Strategy
 Analytics Strategy and Vision
 Analytics Value and Capability Assessmen
 Analytics Operating Model Definition and Deployment
 Analytics (or Digital) Transformation
 Advanced Visual Analytics

Descriptive Analytics
 Data Discovery
 BI Reporting
 Advanced Analytics Technology Enablement

Advanced Analytics Solutions for the Enterprise

 Customer and Marketing Analytics
 Sales and Customer Service Analytic
 Operations Analytics
 Finance Analytics
 Fraud, Risk and Compliance Analytics
 Human Capital Analytics

Advanced Analytics Solutions for Industry

 BFSI - Financial Services Analytics
 Communications, Media & Technology Analytics
 Health Analytics
 CPG Retail Analytics
 E-Governance & Public Service Analytics
 Resources (Metal, minerals and Oil & Gas) Analytics

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 15.Karvy Global Services LTD

KARVY Global Services Limited provides knowledge process outsourcing services.

It offers research and analytics services in the areas of equity research, such as
secondary research, financial modeling and analysis, management calls, client
queries, and white-labeled reports; investment banking, including industry research,
financial analysis, financial modeling and valuations, due diligence and deal support,
and primary research; and market research/corporate consulting services. The
company also provides transaction processing services, which include healthcare and
insurance solutions, such as third party administration, bill review/repricing,
insurance offerings, and other services; and mortgages, including on-boarding new
loans, pre-underwriting, due diligence, customer care, payment processing, updation
and amendments, and release of deeds. In addition, it offers finance and accounting
services, such as accounts receivable, reconciliation, expense management, human
resources, and MIS reports. Further, the company provides services in the areas of
U.S. green cards and NRI PAN cards. It serves investment banks, investor relations,
asset management, private equity, corporate, financial media and IRP, third-party
administrators, bill data entry, bill adjudication, and bill review companies in North
America, the Middle East, the and Asia-Pacific. The company was incorporated in
2000 and is headquartered in Hyderabad, India. KARVY Global Services Limited
operates as a subsidiary of Karvy Consultants Limited.

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 COMPETITOR’S OF KARVY

A diversified financial services group with a pan-India presence and presence in

multiple international locations, Religare Enterprises Limited (REL) offers a
comprehensive suite of customer- focused financial products and services targeted at
retail investors, high net worth individuals and corporate and institutional clients.

REL, along with its joint venture partners, offers a range of products and services in
India, including asset management, life insurance, wealth management, equity and
commodity broking, investment banking, lending services, private equity and
Mutual Fund. With a view to expand and diversify, REL operates in the life
insurance space under “AEGON Religare Lige Insurance Company Limited” and
has launched India’s first wealth management joint venture the brand name
“Religare Macquarie Private Wealth”. REL operates from seven domestic regional
offers, 43 sub-regional offices, and has a presence in 498 cities and town controlling
1837 business location all over India.

The India Infoline group, comprising the holding company, India Infoline Limited
and its wholly-owned subsidiaries, straddle the entire financial services space with
offerings ranging from Equity research, Equities and derivatives trading,
commodities trading, Portfolio Management Services, Mutual Fund, Life Insurance,
Fixed deposits. GOI bonds and others small saving instrument to loan products and
Investment banking. India Infoline also owns and manages the websites
www.indiainfoline.com and www.5paisa.com . The company has a network of 976
business location (branch and sub-brokers) spread across 365 cities and towns. It has
more than 800,000 customers.

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Reliance Money, a Reliance Capital Company and part of the Reliance Anil
DHIRUBHAI AMBANI Group is a comprehensive financial services and solution
provider. It is a one-stop-shop, providing end-10-end financial solutions. It has the
largest non-banking distribution channel with over 10000 outlets and 20000 touch
points spread across 5165 cities/towns; catering to the diverse needs of over 3
million existing customers.

Reliance Money endeavours to change the way investors transact in financial

market and avails financial services. It provides customers with access to Equity and
commodity Derivatives, offshore investment, portfolio management services wealth
management services, investment Banking, Mutual Fund, IPO’s, Life and General
insurance products and Gold Coins. Customers can also avail Loans, Credit Card
etc.

Kotak Securities ltd. 100 % subsidiary of Kotak Mahindra Bank is one of the oldest
and largest broking firms in the Industry. Kotak Securities offers include stock
broking through the branch and Internet, Investment in IPO. Mutual Fund and
Portfolio management services. Kotak Securities is also a depository participant with
National Securities Depository Limited (NSDL) and Central Depository Services
Limited (CDSL), Kotak process more than 400000 trades a day which is much
higher even than some of the renowned international brokers. The Network of Kotak
Securities spans over 331 cities with 843 outlets.

52
Kotak Securities Limited has Rs. 2599 crore of Assets under Management (AUM).
The portfolio Management services provides top class services, catering to the high
end of the market. Portfolio Management from Kotak Securities comes as an answer
to those who would like to grow exponentially on the crest of the stock market, with
the backing of an expert.

53
 FINDINGS

After conducting the personal interview. I reached at a particular point. The major
findings about related information of karvy are described as below:- 1. In a single
roof, we found that Karvy Stock Broking Ltd. is not only facilitating stock broking
services to their customers but also different other financial services are being
provided to the customers such as Mutual fund, Insurance, Commodities, DP,
Merchant & Inv. Banking etc. 2. The financial product of KSBL has good credibility
as compared to its competitors. The objective of the company is not only to facilities
better services to the customers but also to built-up long term mutual relationship.

54
 CONCLUSION
While doing my summer internship program I came to a conclusion that this training
has helped me much in getting the thorough knowledge about some of the stock
broking companies, how these companies are competing against each other for
getting the more market share, how they are applying different marketing strategies
to attract customers and making them satisfied.

I came to know about the demat account, its benefits, how does it provides services
the customers of which I was totally ignorant when I started my project.

I gathered much more knowledge about Karvy Stock Broking Ltd. Its services, its
strategies, and how every employees of it work hard to achieve the organizational
goal I.e. achieve the maximum market share through customer satisfaction

One thing that I noticed during my field work that many people of LUCKNOW not
much more awarded about the various financial products and services of Karvy
which had to be there. They are ignorant about demat account and lack of knowledge
and information about it scared them of investing money in share market. So to
generate awareness among them advertising campaign can result in fruitful results.
Only a limited percentage of people are enjoying investing money in share market in
Lucknow.

Lastly and not the least as a coin has two sides, Karvy has favorable and
unfavorable aspects. The favorable aspect is that it provides lot of benefits to its
customers which some of its competitors fail to provide and again less awareness
about it among people is its negative side which hinders them to invest their fund
confidently

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 BIBLIOGRAPHY

 www.moneycontrol.com
  www.nseindia.com
  www.bseundia.com
  www.kataksecurities.com
  www.relaincemoney.com
  www.indiainfoline.com
  www.religaresecurities.com
  www.karvy.com
 WWW.Google.Co.in

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