Professional Documents
Culture Documents
ADVERSTISMENT OF COMSATS
M
SUBMITTED TO
MR ZARAK KHAN
SUBMITTED BY
AHSAN ALI KHAN
SP17-BS(BA)-002/ATD
DATE
21st November 2017
________ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ___ ________ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______
C O M S A T S
INSTITUTE OF INFORMATION TECHNOLOGY, ABBOTTABAD
Advertisement
Problems Faced
It's a problem that many businesses increasingly find. They begin to advertise their service
or product on a media space and for a while, it proves to be a good investment. Every
pound spent results in more sales and hopefully profit but slowly as more competitors turn
to the same media space the effectiveness of the media wanes as each business begins to
look like a 'me too' and the return on investment starts to dwindle.
This is a common problem for Colleges and Universities. In particular, Colleges are faced
with the double conundrum of a competitive media landscape combined with hyper-local
targeting. So what are some possible solutions? Creativity combined with the non-
traditional medium. If you build a clever, creative message it will get attention. If you
combine the message with fresh, hyper-local targeting tools then it will not only get
attention but also be highly effective.
3. Social
A recent EVG survey found that 87.2% of 16-20-year-olds used Facebook as part of their
college search. Facebook is picture perfect for local advertising. Why? Because their
advertising campaign creation tools allow you to target the individuals you are looking
for. So if your target is social, Go and engage with your audience with real, valuable
content about students at your school. Don't tell the story of your University and why you
are the best, no one cares about your establishment, they only care about what you can do
for them. So put your marketing in their shoes and tell stories of students who are similar
to your audience and whom they can immediately relate to.
4. Academic Reputation
Create quality content that showcases your academic programs and their reputation.
Five Characteristic that Students look in a university when researching for online during
university search
Academic Reputation
Financial Aid/ Scholarships
Academic Programs
Cost/Tuition Fee
Proximity To home
5. Public Service Advertising
The message should communicate on behalf of a good cause or prevention of bad
situation from happening.
Example:
Save trees, follow traffic rules, Bullying
6. Celebrity Advertising
Although the audience is getting and smarter and the modern day students is getting
immune to the exaggerated claims made in majority of adverstisments,there exists
a section of advertisers that still bank upon celebrities.
Like politician advertise for Comsats Abbottabad in TV ads or billboards.
These were some ways to advertise Comsats Abbottabad to get more inflow and
get to know about the University to peoples as some of them are not aware and it’s
also a Brand so to also create a Brand awareness among the peoples in Abbottabad.