This document discusses 4 different studies related to consumer perceptions and the impact of marketing practices. The studies examine how social media campaigns impact brand image, consumer attitudes towards social media campaigns and brands, consumer perceptions and choices of fast food outlets, and the impacts of deceptive marketing practices on consumer perception.
This document discusses 4 different studies related to consumer perceptions and the impact of marketing practices. The studies examine how social media campaigns impact brand image, consumer attitudes towards social media campaigns and brands, consumer perceptions and choices of fast food outlets, and the impacts of deceptive marketing practices on consumer perception.
This document discusses 4 different studies related to consumer perceptions and the impact of marketing practices. The studies examine how social media campaigns impact brand image, consumer attitudes towards social media campaigns and brands, consumer perceptions and choices of fast food outlets, and the impacts of deceptive marketing practices on consumer perception.