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Trendbook
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www.visi-one.com
2018
If there is any one secret of
success, it lies in the ability to get
the other person’s point of view and
see things from that person’s angle
as well as from your own.
Henry Ford
Trendbook 2018
Hi, I’m Stefanie.
A big thank you to all our fantastic partners and co-workers, we’ve had another year
of strong growth and I am very happy to see we are progressing swiftly towards
building better, smarter POS solutions for our customers.
The feedback from our 2016 Trendbook has been so overwhelmingly positive that it
makes natural sense that we continue it this year.
We love to share our passion with you.
We are in an exciting place for the future. With your encouraging feedback,
VISI/ONE has now embraced then challenges and opportunities that came with
being the ‘first mover’ of our industry. For example, multiple sites are now up and
running with our digital pricing system. The future that we foresaw is now a present
Copyright © 2018 VISI/ONE reality!
Hopefully this year‘s Trendbook will once again spark some ideas and inspiration for
All rights reserved. your own organisation and bring you something valuable in return.
5
The elevator to success is out of order.
You’ll have to use the stairs…
one step at the time.
Joe Girard
6
Obstacle or
Opportunity?
Are your dealerships making the most
of your POS products ?
9
Is outspending
the competition
not exactly an option?
10
Are your dealerships
focused on price wars ?
12
Looking for new strategies?
Competitive intelligence
is the future.
15
Make the
MOST
out of your
Budget !
16
It’s Time to make a
Change
“It had long since come to my attention that people of accomplishment
rarely sat back and let things happen to them. They went out and happened to things.ˮ
Leonardo da Vinci
19
It’s simple
21
Mind the Gap !
It’s about designing and delivering exceptional
experiences that customers love.
22
“Customer experience is
the new marketing.”
Customer Journey. Steve Cannon
President and CEO Mercedes Benz USA
25
86% of buyers will pay more for a
better customer experience.
26
Stop worrying
that your dealerships will not invest
in great POS products.
28
They will.
31
Once they take the leap,
they will never want to go back.
We appreciate our great customers. You give us the chance to grow and learn with you every day.
Thank you!
32
32
Global Standard for BMW and MINI
Used Car Programs.
35
Global Pricing Solution Mercedes-Benz
37
Global Pricing Solution
Jaguar Land Rover
38
Global Pricing Solution
Volkswagen
40 41
Global Pricing Solution
Audi
43
Global Pricing Solution
Renault
47
and many more
worldwide...
49
“ Contact and level of help was
supreme, always there to help
and advice.
“ It looks great on the display area.
The dealer’s reaction was very enthusiastic
“ All our dealer networks appreciate
and value magic pockets. “ I would like to write this message to
express our complete satisfaction with
the VISI/ONE price sheet holders we
and they really feel that this new vision dis- I very much look forward to our future
”
received.
Products provided by VISI-ONE plays increases the appeal of our products. cooperation.
are great quality, you have the Erica Duchanova We have used them for a few months
The resistance and handling are also very
feeling they will last for ages. Uni Credit Leasing, Czech Republic and have been exposed to heat, sun,
important qualities that make us feel that
” “
rain and daily use by our staff to our
Most important is that our we made the best choice.
Here in Mercedes-Benz México we´re complete satisfaction.
Dealers are very satisfied with
”
Pedro sousa Martins very satisfied with the excellent POP
this choice. BMW Group Portugal I would also like to commend you
material that Visi One worked for us, it personally on your effort and advice
Michał Woźnica has great quality. during the purchase process. We got
Jaguar Land Rover Poland
“
The dealers are very happy with the exactly what we were hoping for
Window Pockets because for them is an and you made the purchase
”
We greatly value VISI-ONEs professionalism that shows both ways;
excellent and practical material for the simple and
the way they are available for their clients and by the good products they
” ”
showroom. straight forward.
offer. We can recommend them as a good partner to everybody.
Sinead Monroy Peter Trzewik
Ing. Thomas Gassner Nancy Velazquez German Auto Import
Jaguar Land Rover Austria, Czech Republic Mercedes-Benz México Network Canada
Price is what you pay.
Value is what you get.
Warren Buffett
52
Incredibly easy to use.
Unrivaled individualization.
The VISI/sales concept.
All VISI/sales displays consist of a patented,
ingeniously simple modular system.
Patent Pending
54
Design is one of the
most powerful communicators.
57
There are two things in business that make
money – innovation and marketing.
58
VISI/sales will inspire your marketing
and grow with your innovations.
One base plate – unlimited options.
That’s unbelievable. That’s VISI/sales.
60
No emotions.
No sale.
The rational customer is a myth.
62
Communication without words.
We don’t judge this dealership.
We all know that this kind of presentation is a
common standard at many dealerships all over
the world regardless of specific brands.
This is what you may think about:
Are your dealerships aware of the powerful
subconscious visual message of this presentation
that can completely change their positive intent
and have the opposite effect?
65
Pay attention to this key message
from neuromarketing.
Your customers are flooded with 2,000 to 3,000 promotional messages every day.
66
Your campaign in every car.
VISI/sales are the first pricing displays
to communicate your campaign messages
in every car.
69
It’s not a display.
It’s a marketing spot.
71
Brand. At the PoS. All in Focus.
Emotions.
Information.
Guarantees.
“We take them out to the lot and show them the
three vehicles they have to choose from.
We take control of the deal.”
74
Your used-car program
provides great
customer promises…
76
76
If more did so –
they could increase
their sales figures
by up to 12%
(Success story of the quality seal of Toyota and DEKRA, “Das Autohaus”, 7.11.2012)
78
The warranty has been
proven to be the most important
customer promise.
81
Everybody including our dealers is very
happy with this premium solution, so
that we can truly say that this product
has exceeded all our expectations.
Olaf Verfürth,
Manager Used Cars & Remarketing
Jaguar Land Rover Germany
82
The sky is the limit.
84
Pricetool history from VISI/ONE®: VISI/pocket®; VISI/display®; VISI/sales®; CSI Priceboard®
Analog becomes...
89
... Digital
93
You thought that was it?
That makes
the difference?
94
think ahead.
97
It’s not just about
comfort.
98
Or more time
for your customers.
101
Or about
saving time
and
money.
102
In the Car On the Internet
It’s about
Speed ...
105
... and dynamics.
107
Imagine you are the first to come up with Get started.
fast, smart, dynamic pricing strategies
which then take off.
108
Adjust your Prices more often
to increase your Profit.
110
110
“ It is not the strongest species that
survives, not even the most intelligent.
It is the one who is most likely
to adapt to change.”
Charles Darwin
113
Make a Customer, not a Sale.
Katherine Barchetti, realtor
116
Picture credits:
Trendbook
Watch Video!
2018