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“Comparative Analysis between Oriflame and

Avon”

Research Proposal

SUBMITED BY: Priyanka Nayak

D Y PATIL UNIVERSITY SCHOOL OF


MANAGEMENT.
Guide Name - Dr. Gangandeep Nagra.
Executive Summary:

The consumption of many products is well below that of many countries in Asia. In last 3-4

decades the use of cosmetics has increased in among in females and males. The cosmetics are

external preparation are meant to be applied to external parts of the body in other words they

may be applied to skin, hair and nails for the purpose of covering colouring, softening,

cleansing, nourishing and protection.

The Indian toiletries market is well developed and dominated by major multinational

companies. The growing Indian cosmetics markets offers promising prospects for

internstional brands. The objectives of study report is to analyze the consumer satisfaction

level at different brands, particularly focused on Oriflame and Avon they both are very

similar type of cosmetic company. They both are in the top 6 Direct Selling Companies.

Hence one is cheaper than other in some products. They both have over 900 products. The

companies have online ordering website where you can access your online reports.

The use of cosmetics in india has been increased significantly with more and more women

and men taking greater interest in personal grooming, increasing disposable income,

changing life style, influence of satellite television and greater product choice and

availability. Cosmetics are substances or product used to enhance the appearance or fragrance

of the body. They are generally mixtures of chemical compounds, some being derived from

natural sources. The growing Indian cosmetics market offers promising prospects for

international brands.
Introduction

The study is done to find that among Oriflame and Avon which brand is been more liked as

per customer. It is a comparison between Oriflame and Avon. The Indian cosmetic market,

which has been traditionally a stronghold of a few major Indian players like Oriflame and

Avon, doing a great business. India is a very price sensitive market and the cosmetics and

personal care product companies, especially the new entrants have had to work out new

innovative strategies to suit Indian preferences and budgets to established a hold on the

market and establish a niche market for themselves. The purpose of this project is to find out

that which brand satisfies their customer in Navi Mumbai and from Oriflame and Avon.

Which brand products attracts their customer by their marketing strategies. The purpose of

the study is also to understand the concept of business development of Oriflame and Avon.

Oriflame is a cosmetics company that sells high-quality natural skin care and cosmetics

products through Home Beauty Demonstrations or Catalogues. Direct sales allow customers

to get advice and inspiration from people they know and trust. Buying direct is reliable and

convenient. Being an Oriflame Sales Consultant means unlimited income and care

eropportunities, personal development and a sense of belonging to a friendly global

community. Oriflame as a company is characterized by a can-do spirit, adecentralized

management and a young and entrepreneurial atmosphere. This is the company that

puts mascara on lashes and food on tables. That fights wrinkles with one hand and breast

cancer with the other. That knows the value of a perfect lip, but still opens its mouth

and speaks out against domestic violence and for women's financial independence.
This is the company that not only brings beauty to doors, but also opens them. The company

that supports 6 million Representatives worldwide. This is Avon. The company that for 130

years has stood for beauty, innovation, optimism and, above all, for women.

Everyday, Avon brings beauty to the lives of women. At Avon, beauty means more than

finding the right lipstick shade for a customer. It means providing an earnings opportunity so

a woman can support her family; and championing causes that matter to many women –

eradicating breast cancer and ending domestic violence.

Objectives:
 To study the consumer preference towards Oriflame and Avon products
 To know the opinion of consumers toward Oriflame and Avon product.

 To know the variety of products, discounts and offers offered in both the

brands.

 To study the services provided by the agents of Oriflame products.

 To catalyse programs for the delivery of basic social services in its

communities.

 To contribute towards the renewal.

RESEARCH METHODOLOGY:

The design in this study is rigid and not flexible. Researcher must pay attention towards
following points while conducting descriptive research: -
(1) Statement of objectives- A brief statement of objectives was prepared and
accordingly the tasks to be carried out throughout the research were determined
accordingly, considering a lot of factors. The objectives were listed and
analysed, and further the research was conducted.

(2) Method of data collection.


 Primary- Questionnaire and Interviews: The questionnaire included
questions, which depending upon the answers given by the customers
were analysed and concluded and then the findings were determined.
The data was primarily collected by having telephonic conversations
with the customers, on the basis of the data available.
 Secondary- The method adopted for collecting the secondary data was
through articles published in various journals and magazine. Also, a lot
of help was taken from the internet, the world-wide web.
 Sampling technique- Out of all the data base available for the customers
of Bajaj automobiles, the sampling technique that was used is the
random sampling technique
DESCRIPTIVE RESEARCH:

Descriptive studies, as the name implies, are designed to describe something for
example, the characteristics of users of a given product, the degree to which product is
relate with income, use, age, sex or other characteristics or the number who saw a
specific television commercial. A majority of marketing studies are of this type.

DATA COLLECTION METHOD:

A questionnaire was prepared for customers of Bajaj bikes’ and on the basis of various factors
considering the features of the bikes owned by these customers, telephonic interviews were
scheduled and the data was collected after detailed conversation with the owners of Bajaj Bikes.

SAMPLE SIZE:
The sample size of this research is ___. Since this research was based on telephonic interview
with the customers, only ___ could be intervened due to the fact of availability of only this
much number of customers’ telephone number data was available

WEBLIOGRAPHY:
 www.google.com
 www.wikipedia.com
 www.bajajauto.com

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