SYNOPSIS

STUDY ON CONSUMER BUYING DECISION PROCESS OF

SHELTREX DEVELOPERS

INTRODUCTION
Consumer buying decision process is the processes undertaken by consumer in regard to a
potential market transaction before, during and after the purchase of a product or service.

Stages of Consumer buying decision process is as follow

 Problem/Need Recognition
 Information Search
 Alternatives Evaluation
 Purchase Action
 Post-Purchase Actions

PROBLEM STATEMENT
Sheltrex Developers which has an ongoing project at Karjat Station has takeover the project
of Tanaji Malusure (TMC) by 2011.Earlier TMC stated that they would be providing
affordable housing at the least price and would also provide customer a spacious housing but
after they started accepting booking soon the TMC became bankrupt and wasn’t able to fulfil
that they stated and soon after these Sheltrex Developers who were looking to expand and
explore new opportunities took over TMC project and they made statement that they would
build affordable and spacious house and also provide houses to those customers who had
already booked from them when TMC were in existence but TMC project was such a failure
that customer were not ready to buy residential project and the impact of this failure led to
continuously decline in brand value and brand image of company.

OBJECTIVES
 To understand consumer buying behaviour in theoretical context.
 To analyse different factors and find out those which are dominant in influencing
purchase decision.
 To identify various factors affecting the customer-buying pattern.
 To recommend different measures to increase consumer satisfaction
SCOPE OF STUDY
 The study helps to understand customer buying behaviour.
 The study also highlight the factors affecting the customer-buying pattern.
 The study helps to understand different factors and find out those which are dominant
in influencing purchase decision.

REVIEW OF LITERATURE
Granhaug, Kleppe and Haukedal (1987) in their research explained that the decision - making
process involving long - term commitments of resources and affecting the budget available
for other goods and services is defined as the strategic decision making process.

METHODOLOGY
Research Instrument

Primary Data

 Consumer Survey on the effect of brands on their buying behavior

 Sampling technique used is convenience sampling
 Analysis tools used is statistical analysis with the help of bar graph based on
frequency and mean values

Secondary Data

 Articles in Newspapers, Magazines and Internet

 Study Reports from Internet
 Desk Research under the guidance of my guide

Data Collection Tools

 Questionnaire Survey
 Books
 Internet
 SYNOPSIS
STRATEGIES FOR MANAGING EMPLOYEES IN REAL
ESTATE SECTOR

INTRODUCTION
The Real Estate sector is the most globally recognised sector. Real Estate contributes to 5%
of India’s GDP and is the second largest employer in the country after agriculture and is
expected to grow at 30 percent over the next decade. It comprises of four sector that are
housing, hospitality, retail and commercial.It involves the purchase, sale and development of
land, residential and non- residential buildings. The main players in the real estate market are
the landlords, developers, builders, real estate agents, tenants, buyers etc.

Strategy refers to a plan or the set of plan intended to achieve something over a long period.
It is the art of planning the best way to gain an advantage or achieve success. Strategy refers
to deciding in present what to do in future and in the best way possible.

PROBLEM STATEMENT
Difficult to understand employee expectation

OBJECTIVE
 To study different strategies.
 To highlight different strategies for managing employees.
 To identify the best strategy for managing employees.
 To recommend new ways for managing employees

SCOPE OF STUDY
 The study helps to understand different strategies.
 The study helps to understand different strategies for managing employees.
 The study highlight the best strategies for managing employees.
REVIEW OF LITERATURE
(Maringa, August 2010) It was found that employee turnover is positively related to working
conditions prevailed in organization and career opportunity to the employee along with it was
showed that job satisfaction directly bears on employee turnover.

METHODOLOGY
Secondary Data

 Articles in Newspapers, Magazines and Internet

 Study Reports from Internet
 Desk Research under the guidance of my guide
 SYNOPSIS
SOCIAL AWARENESS FOR EDUCATION SUPPORT TO
RURAL INDIA BY SMILE FOUNDATION

INTRODUCTION
Education is generally utilised in three senses which are knowledge, subject and process.
Education is a backbone for individual for their personal growth, knowledge and also helps to
make human being a better in the society. It helps us build opinions and have points of view
on things in life.As of 2017 the literacy rate for India is 74.04% .

Smile Foundation is an NGO in India directly benefitting over 600,000 children and their
families every year, through more than 250 live welfare projects on education, healthcare,
livelihood and women empowerment, in over 950 remote villages and slums across 25 states
of India. Smile Foundation, beginning in the corridors of education, has adopted a lifecycle
approach with intensive programmes focused on family health, livelihood and community
engagement through women empowerment, which addresses the needs of less privileged
children, their families and the larger community.

PROBLEM STATEMENT
 Problem with traditional teaching
 Issues with teacher
 Lack of resources
 Economic divide

OBJECTIVES
 To understand education sector in India
 To study different initiatives brought by Smile Foundation in education sector
 To identify problems faced by underprivileged to avail education
Scope of Study
 The study will help to understand the education sector of India
 Helps to understand different initiatives taken by Abhilasha foundation in education
sector
 The study will also help to know the barriers which come across the underprivileged
people while availing the education.

REVIEW OF LITERATURE
Juneja, Nalini and Nandi, Nabanita. (2000). highlighted educational profile of the city of
Indore. The problem of street children is the inevitable consequence of Education for All/
Sarva Shiksha Abhiyan. According to authors identifying the role of educational authorities
at the city level is the first step towards the setting up of mechanisms for periodic diagnosis
of the situation. The present „shot in the dark‟ strategies cannot hold much hope for
purposeful change for the future.

METHODOLOGY
Secondary Data

 Articles in Newspapers, Magazines and Internet

 Study Reports from Internet
 Desk Research under the guidance of my guide