CONTENTS

CHAPTER-2
 INTRODUCTION
 OBJECTIVE OF THE STUDY
 SCOPE OF THE STUDY
 METHODOLOGY
 LIMITATION

CHAPTR-2
 CADBURY INDIA LTD AT A GLANCE
 HISTORY AND GROWTH
 CADBURY MANAGEMENT
 PRODUCT RANGES OF CADBURY INDIA

CHAPTER-3
 CONCEPT AND CONTEXT OF MARKETING STRATEGY
 FACTORS INFLUENCING MARKETING STRATRGY

CHAPTER-4
 DATA ANALYZING AND INTERPRETATION

CHAPTER-5
 SUMMARY OF FINDINGS
 SUGGESTION
 CONCLUSION
BIBLIOGRAPHY

ANNEXURE
 ACKNOWLEDGEMENT

I am grateful to all those who helped me directly or indirectly in

preparing this report I will believe that my research work will help in future
improvement of the company.

A project work of this kind writing a report is a definitely hard job

stretching over a period of time. Whenever a person is helped and
cooperated by other, his or her heart is bound to pay obligation to them. I
cannot in full measure; reciprocate the kindness shown and contribution
made by various individual in this endeavor.

I would like to extend my heartful of my parents, family, friends and

faculties and my internal guide, Niranajan Dhal. Their in –fatigable care, Keen
interest and valuable suggestions enabled me to accomplish my project
work.

I am also thankful to those respondents of Balasore who shared their

precious time and necessary information during the survey.

Indeed this page of acknowledgement shall never be able to touch the

horizon of generosity of all those who tendered help to me.
 PREFACE

This project report has designed to provide an overall idea of the

market. It is very necessary for every company to know with the market
person in the market and how it airs value to its customers at their amount
level of satisfaction.

For preparing this report the researches offered their maximum effort
to find out old related data and to give suggestion which will not fulfill but
also the winning key for the company as they have looked the market from
very close angle and got the overall idea of the food product industry.

My objective of research and preparing the report is to develop a

conclusion for both professional and general, sets of guideline and establish
to attain the objectives aimed delegated the areas in which management
personnel take decision.

The whole study has been emphasized on with reference to the

A STUDY IN THE MARKETING STYRATEGY OF CADBURY INDIA LIMITED.

 DECLARATION
I do hereby declare that all the information collected for this project
report is collected through my own efforts and is true to my best of my belief.
This work has not been submitted to any other institutions.

I further declare that the project work is original genuine to the best of my
knowledge and information. The honorable authority meet a necessary
discipline action against me, if find the report of misleading and false.

Sukadev Mitra
EXAM ROLL NO: - 05C52006
B.COM FINAL YEAR
SESSION -2007-08
 GUIDE CERTIFICATE

This is to certify that Sourav Kumar Gupta a student of Fakir Mohan

Autonomous College, Balasore. Carried out his Project work titled “A STUDY
ON MARKETING STRATEGY OF CADBURY PRODUCTS MARKETED BY
NESTLE INDIA LIMITED IN BALASORE DIST.” at Balasore as under my
guidance.

Place-
Date- Signature of Internal Guide.
CHAPTER-I
 INTRODUCTION
 OBJECTIVE OF THE STUDY
 SCOPE OF THE STUDY
 METHODOLOGY
 LIMITATION
 INTRODUCTION
As the study quite clearly, it is concern with the marketing
strategy. The marketing strategy is market display in searching for
purchasing, wing, evaluation and disposing of products, service.
The study of marketing strategy is not deal with what the
consumer buy but why the consumers buy.
This market researches focuses on the consumers attitudes
while purchasing a Cadbury products with the promotional
strategy that has been used by the Cadbury companies while
selling their products in the market. Through an insides in to the
concept of attitude and the differential promotional concept will
help in the long run. An attitude is a learned the dispersion to
behave in a consistently favorable or unfavorable way with repeat
to a given object. Each property of this definition is critical for
understanding why and how attitude relevant in consumer
behavior and marketing.
 OBJECTIVE OF THE STUDY
The topic of our present studies is “A study on the marketing
strategy on Cadbury India limited.” This topic clearly indicate that
towards marketing strategy of Cadbury with the main objective is
to identify the appropriate promotional tool for Cadbury products
in Balasore. Marketer in recent day try to explore the strategy of
the market towards their products, with out which their product
will fall in the failure group. Several article have shown the inability
of the Cadbury companies to fit their product with marketing
strategy resulting in drops out from the competition.

 To study the level of brand awareness of material handling Cadbury.

 To study the penetration level of the product in the target market
 To study the preferred and most purchased brand.
 To study the import ants factors responsible for making a specific
brand choice
 To study the competitors position in the market.
 To study where from the product is purchases that is from dealers
or companies, marketing divisions located at different cities.
 To study the purchasing patter of the Cadbury.
 To study the feedback regarding the product quality.
 To detect the future market demand.
 To study the mode of handling and storing materials.
 To study the potential markets in those industries, which can be
used marketing strategy but are presently using some other mode
of handling and storing materials?
 To suggest some remedies to overcome various problems.
 SCOPE OF THE STUDY

To cover this aspect following area has been brought under the
scope of the study.

 The evaluation of the marketing strategies of different brands of

Cadbury.
 To through a light on the Cadbury industry in the country.
 The evaluation of Marketing Strategy towards the Cadbury
products particularly in the Cadbury Company.
 RESEARCH METHODOLOGY

When it is talk about survey, it passes through several stages.

Hence, a separate methodology is selected. A research design is a
blue print combination of some specific methods and procedure of
investigation. The information’s needs to solve the problem. It is an
arrangement essential condition for collection and analysis of data
in a form. This study is descriptive and exploratory research
process a progressive narrowing of the scope of research topic and
transformation of a discovered problem in to a design one in
corporation specific research objectives.
Data Collection:-
The task of data collection begins out after a research has been
defined and research design chalked out. With out a correct data a
careful analysis is not possible.
There are two types of Data Collected:-
1. Primary Data
2. Secondary Data
PRIMERY DATA COLLECTION METHODS
Looking in to the objectives and information needs the data
collected through direct interpretation and face to face interview.

Hence, only random sampling through questionnaire collected the

primary data from Balasore town.

The question in the questionnaire in different forms

 Multi pole choice questions
 Dichotomous questions
 Open and questions
SECONDARY DATA COLLECTION METHODS
Secondary data are collected mainly from office records, files,
previous reports and information brochures.

Sampling:-
It means selection of sample form a given universe and sample
refers to the selection of few units if the universe quit of the data
can be collected quickly and cheaply in time with the adequate
accuracy from sample of the universe
Tools Used for analysis:-
The data gathered from different source one presented in order
to facilitate a comparative picture to study the core objectives of
the study. Responses are taken in to account while going in to
statistical details and an analytical analysis of data.
The tools that have been for analyzing data and interferer
drawn are mainly statistical tools like percentage, ranking method,
average graphs and likert scale.
Likert scale:- This methodology used to know the performance of
consumers, for this method the highest value is awarded to first
followed by the second rank and so on and it is awarded to be
lowest row. The average is then found out for each option and then
the conclusion is drawn.
 LIMITATIONS
The ensuring research comes across with some limitation.
They are mainly as follows:-
 The survey is purely a subjective analysis with limited experimental
validity.
 The relatively smaller sample size may not provide the ideal
representation of industries.
 The data collected may be fugacious and misguiding in nature.
 Time constraint led to a smaller Sample size.
 The out comes may not hold good if studied at other locations a part
from the specified location.
 Less manpower leads to fewer responses from the customers.
 Non cooperative attitude of industrial authorities has caused in
inhabitance to the study.
 The questionnaire as given by the Company was lacking in various
data point that is on the basis of it brand loyalty etc can not be
detected properly.
CHAPTER-II
 CADBURY INDIA LIMITED AT A GLANCE
 HISTORY AND GROWTH
 CADBURY MANAGEMENT
 PRODUCT RANGES OF CADBURY INDIA
 CADBURY INDIA LIMITED AT A GLANCE

Milk chocolate for eating was first made by Cadbury in 1897

by adding milk powder paste to the dark chocolate recipe of
cocoa mass, cocoa butter and sugar. By today’s standards this
chocolate was not particularly good as it was very coarse and dry
and was not sweet or milky enough for public tastes. At that time
there was a great deal of competition in the U.K from continental
manufactures, not only the French with their fancy chocolates
but also from the Swiss, who were renowned for their milk
chocolate. Led by George Cadbury junior, the Bourneville experts
set out to meet the challenge. A considerable amount of time and
money was spent on research and new plant design to produce
the new chocolate in much large quantities. A new recipe was
formulated fresh milk and new production processes were
developed to produce milk – chocolate not merely as good as
Swiss chocolate but better than the imported milk chocolate.
Four years of hard work were invested in the project and in 1905
what was to be Cadbury’s top selling brand was launched. Three
names were considered Jersey, Highland Milk and Dairy Maid.
Dairy Maid became Dairy Milk and Cadbury’s Dairy Milk with its
unique flavor and smooth creamy texture was ready to challenge
the Swiss domination of the milk chocolate market.
By 1913 it had become the company’s best selling line and in
the mid twenties Cadbury’s Dairy Milk gained its status as the
brand leader, a position that it has held ever since. Today more
than 250 million bars of Cadbury’s Dairy Milk are made every
year and sales reach over 100 million Poundin value.
While advertising and label design have changed with fashion
and considerable strides have been made in manufacturing
 technologies, the recipe for Cadbury’s Dairy Milk its ‘glass and a
half of full cream milk in every half pound produced’ is still
basically the same as when it was launched.
Cadbury’s Dairymilk story chocolate has been enjoyed by
successive generation since the manufacturing process was
developed in the Victorian Times. Good chocolates is an art form
depending on recipe traditions, which have grown over the years.
Chocolatiers have use their skills to make balanced recipe in
which all the ingredients combine to produced chocolate with all
the characteristics that enable full delicious taste to be enjoyed
by the consumers. By today’s standards the first chocolate for
eating would have been considered quite unpalatable. It was the
introduction of the Van Hutten cocoa press from Holland that
was the major break through in the chocolate production as it
provided extra cocoa butter needed to make a smooth glossy
chocolate.
Cadbury’sMilkTray–1915
Milk Tray has maintained its popularity in the changing world
since the milk chocolate assortment made with the famous
Cadbury’s Dairy Milk chocolate was first introduced in 1915. The
name ‘tray’ derived from the way in which the original
assortment was delivered to the shops. Originally Milk Tray was
packed in five and as half pound boxes, arranged on trays from
which it was sold loose to customers. The half pound deep –
lidded box with the traditional purple background and gold script
was introduced in 1916, followedbyonepoundboxin1924. With
its stylish, without frills presentation Milk Tray was the
assortment for everyday, not just special occasion and it
represented the best buy in the chocolate for millions of people.
The pack design has been regularly updated and the assortment
itself has changed in line with consumers taste and preferences.
By the end mid – thirties the Cadbury’s Milk Tray assortment
outsold all its competitions and today it is still one of the most
popular boxes of chocolates in this country.
Cadbury Schweppes Cadbury Schweppes plc, a global
beverage and confectionary giant with annual sale of Rs 20,000
crores ,is the world number one non – cola soft drink company
having bottling and partnership operations in 14 countries and
franchises of its brand in a further 86 countries around the world.
Its Hundred Percent subsidiary in India named Cadbury
Schweppes Beverage India (private) Limited (CSBIL) started
operation in March 1995. The first brand was launched was
Crush which was later followed by Canada Dry, Schweppes Tonic
Water, Schweppes Bitter Lemon.
CSBIL with its franchise agreement with 19 bottling plants
throughout India proposes to be a household name. It has a
policy for FOBOs (Franchise owned bottling operations ) unlike
Coke and Pepsi which prefer COBO,s (Company owned bottling
operations). In FOBO the beverages company only supplies the
concentrate and the marketing support to build brand equity. The
other aspects like machinery, bottling line, land and distribution
is the responsibility of the bottler. As its CEO Mr. Ashok Jain says,
“we are the software, they are the hardware”
 HISTORY AND GROWTH
1824 – A business was opened in 1824 by a young Quaker,
John Cadbury, in Bull street Birmingham was to be the foundation
of Cadbury Limited, now
One of the world’s largest producer of chocolate.
1831 – By this year the business had changed from a grocery
shop and John Cadbury had become a manufacturer of drinking
chocolate and cocoa. This was the start of Cadbury manufacturing
business as it is known today. A larger factory in Bridge Street
Birmingham was rented in 1847, John Cadbury was joined by his
brother Birmingham and the business became Cadbury brother of
Birmingham.
1861 – John Cadbury resigned his business and handed over
to his sons, Richard, 25 and George, 21 who after 5 difficult years
almost shut down the business to take up other vocation.
Fortunately for generation of chocolate lovers, they didn’t. 1866 –
Saw a turning point for the company with the introduction of a
process for pressing the cocoa butter from the coca beans. This not
only enabled Cadbury Brothers to produce pure coca essence, but
the plentiful supply of coca butter remaining was also used to make
new kind of eating chocolate. The essence was advertised as
‘Absolutely pure, therefore best’.
1879 – Business prospered from this time and Cadbury
Brother outgrew the Bridge Street factory, moving in 1879 to a
‘Greenfield’ site some miles from the center of Birmingham which
came to call Bourneville. The opening of the Cadbury factory in a
garden also heralded a new era in industrial relations and
employee welfare with joint consultation being just one of the
introduced by the pioneering Cadbury brothers.
1899 – In this year the business private limited company –
Cadbury Brothers Limited progress since the start of the century.
Chocolate has moved being a “luxury” item to well within the
financial reach of everyone.
1905 – Cadbury has many famous brands with one of major
success story being Cadbury’s Dairy Milk chocolate launched in
1905,today Britain’s favorite moduled chocolate bar.
Cadbury today is the market leader in the U.K chocolate
confectionary market, employing the most advanced processing
technology and management information and control techniques.
The company is the confectionary division of Cadbury Schweppes
plc which is major force in the confectionary and soft drinks
international market. World - wide Cadbury is one of the pre –
eminent names in confectionary with impressive range of famous
brands.
Quality has been the focus of the Cadbury business from the
very beginning as generations have worked to produce chocolate
with that very special taste, smoothness and snap, so
characteristics of Cadbury’s chocolate.
 CADBURY MANAGEMENT
Strength
1. Very strong brand equity in India.
2. Due to its 54 years presence in India – has deep penetration –
2100 distributors; 450,000 retailers, 60 mid urban (22%)
customers.
3. Three sectors; Chocs (70% share), Confec (4%), food drinks
(14% - leader in brown segment).
4. Low cost of production due to economic of scale. That means
higher profits. Better market penetration.
5. Second best manufacturing location throughout Cadbury
Schweppes.
Weakness
1. Poor technology in India compared to current international
technologies (Godiva, Mozart, Fazer, Dint, Naushans, etc...)
2. Ltd. Key products, only one central brand (CDM). Pralines range
totally wising in India.
3. “Make in India” tag once the economy opens up wore and
imports rush in.
Opportunities
1. Tremendous scope for per capita consumption (160 gms of 8 –
10 kg)
2. Increasing per capita national income resulting in higher
disposable income.
3. Growing middle class and growing urban population.
4. Increasing gifts cultures.
5. Substitute to “Mithais” with higher calories/cholesterol.
6. Increasing departmental stores concept – impulse @ at cash
counters.
7. Globalization: optimal use of global Cadbury
Schweppes. Threats
a) Major :-Due to low cost and highest brand equity, it is success in
India.
b) Minor :-Globalization will bring in better brands for upper end
of the market (Liest, Monarch, Godiva, etc…).
Conclusion:-
Will lose market share with globalization but will remain brand
leader.
Pest Analysis
P: Since the budget range is decontrolled, no political effects are
envisaged.
E: 1) Increasing per capita income resulting in higher disposable
income.
2) Growing middle class/urban population – increase in demand.
3) Low cost of production – better penetration.
S: 1) Per capita consumption expected to increase – fashion.
2) Increasing gifts culture – increase in demand .
3) Lower cholesterol than “mithais” (sweet meat) subsbstitute
demand.
T: Will have to reinforce technology to international levels once
India is a “free” economy.
 MARKETING STRATEGY OF CADBURY
AN INSIGHT ON 4 P’S OF MARKETING (CADBURY)

1 - PRODUCT STRATEGY

The average company will compete for customer by

conforming to his expectation consistently. But the winner will
surpass them by constantly exceeding his expectation, delivering to
his door step additional benefits which he would never have
imagined . Cadbury’s offer such product. The wide variety
Products offered by the company include:
I. Chocolate & Confectionary
1) Dairy Milk 2) Fruit & Nut3) 5 Star 4) Break5) Perk6) Gems7)
Eclairs
8) Nutties9) Temptation 10) Milk Treat
II. Beverages
III. Food Drinks
1) Bourn vita 2) Drinking chocolate3) Cocoa
2 – PRICING STRATEGY
Second ‘P’ of marketing is not another name for blindly
lowering prices and relying on this strategy alone to increase sales
dramatically. The strategy used by Cadbury’s is for matching the
value that customer pays to buy the product with the expectation
they have about what the production is worth to them. Cadbury’s
has launched various products which cater to all customer
segments. So every customer segment has different price
expectation from the product. Therefore maximizing the returns
involves identifying right price level for each segment, and then
progressively moving through them.
Dairy Milk Rs. 15
Perk Rs. 10
5 Star Rs. 10
Friut and Nut Rs. 22
Gems Rs. 10
Break Rs. 5
Nutties Rs. 18
Bournvita (500 gm) Rs. 104
Drinking chocolate Rs. 50

3 - PHYSICAL DISTRIBUTION – “PLACE” STRATEGY

 Distribution Equity : It takes much more time and effort to
build, but once built, distribution equity is hard to erode. The
fundamental axiom of Indian consumer market is this,you can set
up a state-of –the-art manufacturing facility, hire the hottest
strategies on the block, swamp prime television with best Ads, but
the end of it all, you should know how to sell your products. The
cardinal task before the Indian market in managing is to shoe-horn
its product on retail shelves. Buyers are paying for distribution
equity not brand equity and market shares. Why does the company
need distribution equity more in India? With technology and
competitive pressure slash in it is becoming increasing difficult for
marketers to retain a unique product differentiation for long
period. In a product and price parity situation, the brand that sells
more is the one that reaches the highest number of customers.
India – 1 billion people, 155 million household has over 4 million
retail outlets in 5351 urban markets and 552725 villages, spread
cross 3.28 million sq. km. television has already primed and
population for consumption, and the marketer who can get to the
to the consumer ahead of competition will give a hard – to –
overtake lead. But getting their means managing wildly different
terrains-climate, language, value system, life style, transport and
communication network. And your brand equity isn’t going to help
when it comes to tackling these issues.

4 - PROMOTION STRATEGY
 Effective advertising is rarely hectoring or loudly explicit. It
often both attracts and generates arm feelings. More often than not,
a successful campaign has a stronger element of the unexpected a
quality that good advertising shares with much worthwhile
literature. To penetrate into the inner recesses of customer
memory, communication must first ensure exposure, grab his
attention evoke his comprehension, grab his acceptance and then
extract retention competing with thousands of other units of
communication trying to do the same. Finding showed that the
adults felt too conscious to be seen consuming a product actually
meant for children. The strategic response addresses the emotional
appeal of the band to the child within the adult. Naturally, that
produced just the value vacuum that Cadbury was looking to fill.
Thereafter it was the job of the advertising to communicate
customer the wonderful feeling that he could experience by re-
discoursing the careful, unselfish conscious, pleasure – seeking
child within him – and graft these feeling onto the Ad campaign like
“Khane Walon Ko Khane Ka Bahana Chahiye” for CMD and “Thodi
Si Pet Pooja – Kabhi Bhi Kahin Bhi” for Perk have been sure shot
winner with the audience.
 CHAPTER-III
 CONCEPT AND CONTEXT OF MARKETING STRATEGY
 FACTORS INFLUANCING MARKETING STRATEGY
 DISSIONANCE REDUCING MARKETING STRATEGY
CHAPTER-IV
DATA PRESENTATION
DATA ANALYSIS
 DATA PRESENTATION AND ANALYSIS

In order to extract meaningful information from the data

collected the data analysis is carried out. The data analysis is the
final step in the research process. The data are first edited , coded
and tabulated for the purpose of analyzing them. The analysis
basically aimed at giving interference of association or differences
between the various variable present in the research. The analysis
can be conducted by using statistical tools like percentage, Average
R measures of dispersion, RD graphs, Pi –diagrams and histograms
for analysis.
In this study to get a vivid picture about the awareness of
the consumer towards the Nestle products. 25 questionnaire are
distributed among the sample responded and in form action
collected are analyzed in table.
From the above analysis, it is seen that maximum consumer
comes o know about Cadbury product from the market.
 Table-1

% of
Quality of Cadbury No. of Respond
Product Respondent ent
Excellent 14 55%
Good 6 24%
Fair 3 12%
Poor 2 8%
From the above table, it is concluded that maximum consumer
56% remark the Cadbury product quality is excellent
 Table -2
No. of % of
Price of Product Respondent Respondent
Cheaper 11 44%
Fair 10 40%
Reasonable 4 16%
When the respondent are asked about the price of the
product , the respondent are reacted that the Cadbury product
price is cheaper and fair (44% & 40%) .
 Table-3
Availability of No. of % of
CadburyProduct Respondent Respondent
Very Good 9 36%
Good 7 28%
Fair 9 36%
Poor 0 0%

From the above analysis, it is found that out of the total

respondent maximum of them have said that the availability of the
Cadbury product is very good and fair(36% & 36%).
 Table-4
Strategy of No. of % of
Distributor Respondent Respondent
Very Good 10 40%
Good 10 40%
Fair 4 16%
Poor 1 4%
When the respondent are asked about the behavior of the
distributor 80% are the satisfied with the dealing of the dealer .
CHAPTER-V
 SUMMARY OF FINDINGS
 SUGGETIONS
 CONCLUSION
 SUMMARY OF FINDINGS
Consumer being the centre point of marketing assessing their
awareness, evaluating their behaviors becomes an essential task of
marketers. So there is a little effort to peep in to the consumer
awareness towards Cadbury Chocolates products that is their
awareness etc. The focus is also at the marketing strategy of
Cadbury Chocolates manufacturer.

 From the survey it is found that 64% of the respondent thinks that
they are well aware about the products. But 36% of the
respondent are still unaware about the Cadbury product
 Again the research study reveals that maximum consumer are
informed about the Cadbury Chocolates through the market as
well as from the friend and news paper.
 Again the research also reveals that the consumer have rated the
quality of Cadbury chocolates excellent and good.
 It is also reveals from the study that the prices of the Cadbury
chocolates are cheaper and fair.
 Again the research study also shows that the availability problems
of Cadbury Chocolates are negligible.
 Behavior of the distributors of Cadbury Chocolates are good
enough in Balasore market.
 It is also found from the research study that the assistance provide
by the company to the consumer is not up to mark as per as the
expectation of the customer is concerned.

SUGGETIONS
 Maintain dominance in chocolate, confectionery and market
leadership in brown drinks.
 New channels such as gifting, child connectivity and value for
money offering to be the key growth drives.
 Grow volume of sales at least 20% p.a. over the next years.
 Achieve the goal of best manufacturing location in Cadbury
Schweppes world for Dairy Milk and EÉ clairs.
 One new major product launch every year.
 As seen from the analysis few customer are unaware about
the Cadbury chocolates, the marketer should promote some
awareness generation to boost up sales.
 Company should organized certain program with customer
and dealer which will direct get feedback of the customer
towards their brand that will make to them to prepare
certain strategy to develop the market.
  The company should some promotional strategy like news
paper , advertisement and T.V advertisement to develop more
interest among the customer of Chocolates.
 The company should give more attraction towards the price
at the retailer and consumer level

CONCLUSION
This company project has demonstrated “CADBURY’S
MARKETING AND COMPETITIVE STRATEGIES” that has proved to
be extensive through, and of great benefit to the company in
furthering its competitive advantage.
In this project it possible to see the success of Cadbury’s in its
indorse its strong potential to continue to do well.
 BIBLIOGRAPHY

Books:-

• A L Ries (1996), “Focus” Harper Collins Publishers Ltd.

• David A. Aaker (1991), “Managing Brand Equity”, The Free Press.
• David A. Aaker (1996) “Building Strong Brands”, The Free Press.
• Philip Kotler (Eighth Edition) “Marketing Management”, Prentice
Hall of India Ltd.

Magazines:-

• Advertising and marketing Magazine

• The Economic Times – “Brand Equity”

Internet:-
 • Web site: www.cadburyindia.com
• Web site: www.Cadbury.uk.com

News Paper:-

• Business World
• Business Today

ANNEXURE

QUESTIONNAIRE
1. Do you eat chocolates ?
No Yes
2. Which brand of chocolates do you use ?
Cadbury’s
Nestle
Amul
Others
3. Where do you buy chocolates from ?
Super stores
Retail Stores
Restaurants
 Movie Halls
Others
4. Are you aware of any campaign of the above brands ?
No Yes
5. Which cadbury’s product do you usually prefer or use ?
5 Star Dairy Milk
Perk
6. Do you think Cadbury’s chocolate is easily available in market ?
No Yes
7. How is the Cadbury products quality?
8.How do you like price ?

1. Name the customers……………………….

2. Address of customers…..
3. Qualification of the customers…………..
4. Have you heard the name of the company ?

5. Can you tell the name of Cadbury company ?

6. Do you know about these products of Cadbury company ?

7. Which baby food you have used for your kids ?

8. Will you prefer Cadbury company products ?

9. How do you come to know about Cadbury products ?

10. How is the Cadbury products quality ?

11. How do you like price ?

12. How is the availability of store products with distributors or

dealers ?

13. Do you like any assistance from company ?