Professional Documents
Culture Documents
ISSN -2347-5005
DISCUSSION PAPER
Abstract: In present days, Social media has become a vital part of modern society. Social media are web-
based services that allow users to connect and interact with friends, contacts, and strangers. Social network
sites include Facebook and Twitter, Instagram, Media-sharing sites such as YouTube and Flickr, blogs, and
other web-based communication forums. The term ‘Millennials’ refers to persons born between 1980 and
2000. They are also called as Generation Y and Digital Natives with the highest internet use since the last few
decades. The Internet’s instantaneous information, the broad reach of media influence the superior usage of
Social media by Gen Y. This study attempts to explain the impact of social media on millennials.
I. INTRODUCTION
Social media has become an emerging and popular trend today. It is the utmost suitable way of
communication among the Millennial in the present day [1]. According to Boyd and Ellison [2],
Social Network Sites (SNSs) are progressively attracting the attention of academic and industry
research due to their affordance and reach. Therefore, it is considered as one of the top effective
learning device which improves communication skills and knowledge. Furthermore, Kaur and Kaur [3]
explained that Social networking sites are found to act as a major social influence which impacts the
personal life of the users. The emergence and popularity of social media have made it easy for an
individual to communicate in real time with the huge number of strangers as with a single close friend.
So one can widen their circle of online friends to any extent with the use of social media.
A. Social Media: Social Media is defined by Wikipedia as, “computer intermediated tools that allow
people or companies to create, share, or exchange information, career interests, ideas, and
pictures/videos in virtual groups and networks.” Social media depend on mobile and web-based
technologies to create highly interactive podiums through which individuals and groups share, co-
create, discuss, and modify user-generated content. It brings together extensive and universal changes
in communication between organizations, communities, and individuals. The improved use of the
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Internet as a new tool for communication has changed the way people interact. This new
communication style happens to the usage of social networking sites like Twitter, Facebook, LinkedIn,
YouTube, Pinterest, Tumblr, Instagram, Reddit etc [4].
B. Generation Y: Millennials also referred as Generation Y or the Net Generation is the demographic
cohort that directly follows Generation X (born between mid 1960’s and early 1980’s). Generation Y
covers people born between 1980 and 2000 and these individuals are sometimes known to as Gen Y
or the Millennial Generation. Simply saying, the people within the age group of 18-34 years. This
population has grown up with a majority of the technological advances such as computers and internet.
This generation is often associated with technology and Social media.
The above chart shows that the result of the study was organized by Harris Poll, the United States
from June 27 – July 1, 2014. This Survey has taken among 2083 adults ages 18 and older, among
which 507 were Millennials ages 18-34. This study clearly indicates that the major usage of social
media by Millennials i.e. 60% of the entire social media usage.
Millennials throughout the country frequently use the Internet and Cell phones to collect data and
information and communicate with each other. This facility to communicate with others is the
distinctive feature of social media which provides great methods for millennials to create and direct
their social environments. Millennials’ use of social media occurs concurrently to their developing
identity, physical development, emerging sexuality and moral consciousness.
Today, millennials grow up having great contacts with different kinds of social media. They are easily
acquired ― digital literacy and survive in a digital domain to which grown person are only
naturalized citizens. New technologies help to provide flexibility in collaborative learning, stimulate
creative ideas, and increase interpersonal relationships of the millennials. This new approach to
consuming and creating information is, in particular engaging with youths as a platform and space for
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activities not possible in the eye to eye context. This has generated speculation on their use and
related positive and negative effects, in both the short and long terms.
To identify the Pros and Cons of using Social media among the Millennials
To analyse the Impact of Social media on Millennials
And this study is based on Secondary data collected from various journals, articles, blogs,
publications and other websites.
Social media has become one of the best mediums for transfer of information and knowledge in the
world. It is usually the millennials that use social media than any other demographic. Young people
especially use the medium to stay in connecting with their childhood friends and also to get new
friends. Like any other technological invention, social media has its own part of advantages and
disadvantages. They are,
Social media offer adequate opportunities for learning and interactivity and the teens use such tools in
the classroom, they cover the educational background. According to Francisco Brannan [6], Social
media can assist students to easily contact each other with respect to projects and assignments.
Teachers have many options to share useful links and this benefit the student. And also it can be
benefited by Students, teachers, and parents on the same page with the help of social media. Sites like
Facebook help teachers to stay in contact with parents and let them know about the development of
their children.
Connections
Social media networks are intended for the purpose of common and shared connections. Today’s
Millennials are accessing Facebook, YouTube, Twitter and even Instagram to connect and share with
those around them. One of the most exciting things about social media is that users can interrelate and
involve in each other merely through a Web occurrence, probably never even meet in person.
According to Natalie Saaris [7], the biggest advantage of social media is its power to connect persons.
It has become a widespread way for family and friends who live far away from one another
(sometimes universally) to keep up with what is going on in each other’s lives, without the expensive
cost of long-distance calling.
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Web Engagement
Everyday Students use social media to interrelate with their peers and even educators about class-
related subjects. In a world where the online appointment is important to businesses, these students
are becoming experts in developing a sense of Internet existence. Not only do they know how to
interrelate with others on the internet, they know how to use basic and even complex functions in
order to do so [8].
Charlie R. Claywell [9] in his article of the Advantages and Disadvantages of Social Networking
states that many social networking sites include a prompt messaging feature, which lets people
interchange information in real-time via a chat. This is a great feature of teachers to use to facilitate
because it let them utilize the huge collection of information obtainable on the Web. This can be a
reduce time for the educator since students no longer need to visit a library to the investigation and it
can be a great way to involve distracted learners.
Knowledge
Social media users share among themselves all the time, giving and receiving information on rapid
speeds. They share views and opinions; ideas, thoughts, and even DIY projects. Their capability to
measure, evaluate, retain and share information is increasing rapidly and they often don’t even realize
they’re raising these skills. Only persons born before the Internet was invented are likely to
understand the magnitude of this new style of communication.
Students that use social media frequently may drop their ability to take part in person to person
communication. Even if the world is revolving around technology, students must know how to
communicate in the real world.
According to Karen Lederer [10], a common complaint about instructors is that social media is
diverting in the study room. These trainers maintain that tools like YouTube and Facebook distract
students' attention away from what's happening in class and are ultimately troublesome to the
learning method. With the possibility that the use of social media tools can be a summons for
students to blunder off, instructors should make sure they won't be harmed.
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Cyber Bullying
Social media websites are becoming flagrant for cyber bullying. This has become a distressing trend.
Students may write wounding messages about other students and this could scar students for life.
According to Charlie R. Claywell [9], Use of social networks may disclose persons to other forms of
nuisance or even the wrong contact. This can be especially true for teens and younger children.
Time Waster
According to a report on Forbes [11], shows that 89 percent of respondents known for wasting time
on social media while at work. The Global Web Index survey [12], discloses that 28 percent of the
time spent online is on social networks. When these visits are for non-work related activity, it can
charge companies money through lost productivity.
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Social media influences the millennials to improve their Reading and Writing Skills by
usage of various blogs, chat rooms and other social network sites.
VI. CONCLUSION
Social media has become universal, impacting the personality and behaviour of millennials so much.
The real challenge lies in overcoming the drawbacks and confirming that the advantages create the
desired impact. This study attempts to explain the pros and cons in Social media and the positive and
negative impact of Social media on Personality development of the millennials that can be used as a
foundation for more in-depth research. Finally it is concluded that Social media is having a major
impact on the personality development of millennials. Overcoming the negative impact on Social
media, it should be using the medium in a constructive way by the millennials.
REFERENCES
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[2] Danah M. Boyd and Nicole B. Ellison (2008). Social Networking Sites: Definition, History and
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[3] Jasveen Kaur and Jaspreet Kaur (2015). Analyzing Social Networking Sites’ (SNSs) User Value: A
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[6] http://edtechreview.in/trends-insights/insights/1402-pros-and-cons-of-social-media-usage-for-students
[7] http://www.enotes.com/homework-help/what-advantages-disadvantages-social-media-474446
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[8] http://www.edudemic.com/how-students-benefit-from-using-social-media/
[9] http://socialnetworking.lovetoknow.com/Advantages_and_Disadvantages_of_Social_Networking
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