Presented

By

Lakshmi B.
 Introduction
Key Factors

• History
• Key people
• Services and products
• Clients
 Vision

• To create value by leveraging our co-innovation

network in a manner at has an impact on the customer
ecosystem.
• Mission
• To be among the top 3 financial product companies
worldwide by 2011; Culture of accountability,
delivering certainty to financial services
organizations.
 Porter’s Five Forces
Analysis of TCS
Threat of
Threat of
New
New
Entrants
Entrants

Bargaining Rivalry Among Bargaining

Power of Competing Firms Power of
Suppliers in Industry Buyers

Threat of
Substitute
Products
 Threat of
New
Entrants

• Low capital
requirements
• Large value chain
• MNC’s
 • Slowdown, and the job
cuts, the layoffs
• Demand and supply of
Bargaining
Power of
IT professionals
Suppliers • Availability of vast
talent pool
• Very high
• Large number of IT
companies Bargaining
• Huge decline in IT Power of
Buyers
expenditure
• Medium
• Other offshore locations
• Price

Threat of
Substitute
Products
 • Strong competitors
Rivalry Among • Low cost
Competing Firms
in Industry • High industry growth
The External Environment Threats
Opportunities Analysis

Economic

Demographic Sociocultural

TCS
ETOP
Political/
Global
Legal

Technological
 Economic

Opportunities: Threats
• Cost of Labour and • Increased complexities
resources • Innovative
• Economic attractiveness products/services of
• Domestic IT Spending competitors
(demand) • New competitors
• Decrease in taxation entering the market
• Constistant performance
 Sociocultural

• Language Spoken
• Quality Manpower
• Change in consumer
lifestyles
• Client relationships
• Communication & sharing
• Indian Education System
PROPEL – The Intervention: Culture Building at
TCS

Let us make it a joy for all our

stakeholders”.
 Global

• Steady Growth • Lack of scale

• Global IT spending • Financial slowdown,
(demand) slowing US economy.
• Competition from foreign
markets
• Currency Fluctuation
 Technological

• Internet Backbone • Low cost technologies

• Telephony • Changing technology
• Technological
innovations
• Technological advances
& Dot-Com bust
• New IT Technologies
 Political/
Legal

• Available Governmental • Terrorist attack or war

support • Tax benefit
• Government Policies
• Political stability
 Demographic

• Availability of Large
Human Resources
• Working age population
• Change in consumer
lifestyles
• Man power strength
Thank you