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VMWARE CASE STUDY

Liquid Capital harnesses virtualization as key


to innovation

In its charge to embrace tomorrow’s technology as a means


ABOUT LIQUIDCAPITAL to improve its customer’s experience, South African financial
LiquidCapital is a one-stop- service provider to the motoring industry Liquid Capital,
shop for the motor industry,
providing a comprehensive has made a significant investment in virtualizing its entire IT
offering of financial products environment.
and related services. The
company is a registered The company’s key vision is to change the way its customers do business and how it
engages with its clients, through innovative technologies, products and services, which
Financial Services Provider
it refers to as “tomorrow’s technologies”.
(FSP 6210) and is currently
one of the largest providers “The success of our business is hinged on While the Liquid Capital IT team owned
of end-to-end white labelled our ability to deliver superior solutions the project, it also partnered with
branded financial services to customers that embrace the way they technology partner Ubuntu and selected
solutions to the motor industry want to work with us and that are ahead VMware as its technology of choice for its
and provides a range of motor of what our competitors are bringing business.
financial services products for to market,” says Billy van Zyl, general
The company is currently a wall-to-wall
over 12 international motor manager IT at Liquid Capital.
Microsoft house all of which needed to
brands represented in South “Every technology investment we make be virtualized. This also included its CRM
Africa. and every project we undergo needs platform as well as its in-house developed
to support this vision. It is with this that sales systems, its Cardinal insurance
BENEFITS we identified a need to automate and system, its home-grown competitive
mobilise our development environment analysis tools as well as a series of its own
• 100% virtualized
while at the same time position ourselves mobile applications for customers and
• Went from 24 to 6 physical to tap into cloud-based services if we sales people, to name a few.
servers have the need. One such way we could
• Enabled team to rebuild do this, was by virtualizing all of the A data explosion
infrastructure components of our IT
large chunks of its systems The entire process lasted a record eight
department.”
• Virtualized entire SQL months, dramatically quicker than what
While seemingly a small ask, the task was had been anticipated, and after their hard
environment
to touch on mission critical areas of the work, van Zyl and his Liquid Capital IT
• A consolidated view of all IT business such as its mission critical SQL team were able to literally and figuratively
systems environment. Undeterred by warnings switch off the old and switch on the
• The ability to develop and from industry players, Van Zyl and his new. However, what happened next
roll out new applications team confidently and without doubt set completely caught the IT team off guard
out to select partners and technologies to as the company suddenly experienced a
immediately
help it reach their goal. data explosion where it went from about
• No longer a “hardware 6 TB of SAN usage to a whopping 30 TB.
dependant” business
The virtual journey “At first we thought something was
“The saying goes that fortune favours wrong, but further analysis showed that
VMWARE PRODUCT STACK
the brave and I had come from an the system we had deployed had become
• vSphere environment that was 100% virtualized so easy to use and so efficient that it
• vCenter Operations Manager so had no doubt it could work and that was less a data explosion, and more a
we could do it, while at the same time development explosion. Which is exactly
• Site Recovery Manager
meeting our desire to begin making use the innovation we were aiming for!
of technologies that could meet our
“Different development projects were
innovation and development goals,” he
being run simultaneously, new projects
says.
were being queued and the development
VMWARE CASE STUDY

team leapt at the benefits of this new and are able to develop and roll out
“You have to be brave, you have virtual environment. The appetite for applications and new products even
to have a business strategy innovation we knew existed in the faster than in the past. An example
and you must show results business was suddenly being met and we of which is the company’s new online
immediately as you build were able to feed it,” states van Zyl. quoting tool. The costs of development
things for the future. If you have also come down dramatically as the
While from a capacity point of view the
need an effective disaster need to scope and roll out new hardware
number of VMware hosts being run was
recovery solution it is simply has been almost entirely negated and the
fine, the SAN explosion was at first a
a no brainer, you have to physical hardware footprint has come
cause for concern as it seemed the IT
virtualize. It’s the catalyst for down from 24 to 6.
team were filling it up as soon as it was
the future and without it you being put in. “We had to pull things back According to van Zyl the team saw some
won’t be able to get to the and be more disciplined, just because you immediate hard benefits with Operations
cloud.” can now back up your entire laptop to the Manager as it completely took what
Billy van Zyl, server doesn’t mean you should. vendors said their tech could do and put
General Manager IT, Liquid Capital that on its head. As an example it was
“So we used it as an opportunity to
told by Microsoft certain tech had to be
create a more responsible IT consumption
run on 24 processors, while VMware said
culture in the business. It also allowed us
it didn’t. No stranger to taking calculated
to better our existing control, compliance,
risks the LiquidCapital team jumped
version control and audit trails so we
straight in and has as a result been able
could report back to the business on
to, in places, reduce the processing
these more effectively.
footprint of the Microsoft technology by
“Ultimately the project was a lot less more than half, the savings of which are
about virtualizing the environment than huge.
it was about ensuring that LiquidCapital
Through its hunger for innovation the
makes use of tomorrows technologies
Liquid Capital IT environment has gone
today. Virtualization isn’t new and the
from a room full of servers to just a few
benefits speak for themselves, but we
racks, and its IT teams can manage and
had to get to that step before we could
view all hardware and software from a
accelerate to the next. We need to
centralised management environment. In
understand our systems, consolidate our
addition it is also making use of remote
IT environment, realise cost savings, all so
support services, which has helped it
that we could further invest in innovation
reduce the costs of having to employ
and create a disaster resilient business,”
more people.
he adds.

Key to success
Immediate benefit
“You have to be brave, you have to have
While many companies often wait to
a business strategy and you must show
realise the benefits of such an investment,
results immediately as you build things
the LiquidCapital team didn’t have
for the future. If you need an effective
to wait long, as not a month after
disaster recovery solution it is simply a
implementation disaster struck in the
no brainer, you have to virtualize. It’s the
way of a fire on a Sunday afternoon. Van
catalyst for the future and without it you
Zyl says the team was forced to declare a
won’t be able to get to the cloud.
disaster.
“Also don’t tinker with it unless you have
“The beauty was that we were already
to, the technology has a job to do and
running our now virtualized development
it knows how to do that without human
site off site, so all we needed was to get
intervention. Looking ahead I think it has
connectivity between the two sites and
definitely paved the way for us to start
we were up and running on the Monday
looking at a hybrid cloud environment for
morning, in fact some staff were none the
the development team to work in,” ends
wiser as they experienced no disruption.
van Zyl.
Prior to having the VMware solution
in place this simply would not have
happened,” says van Zyl.

Other key benefits have been that the


development team have flourished

VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.com
Copyright © 2014 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property
laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware is a registered
trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein
may be trademarks of their respective companies. Item No: 14Q4 Liquid Capital UK

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