Professional Documents
Culture Documents
Research Design
Blueprint
Plan
Guide
Framework
6-4
Aspects of a Good Research Design
• Flexible
• Appropriate
• Efficient
• Economical
• Minimizes Bias
• Maximizes Reliability of the data
• Smallest experimental error
• Provides an opportunity for considering
different aspects of a business
Considerations while choosing
Research Design
• The means of obtaining information;
• The availability and skills of the researcher and
his staff, if any;
• The objective of the problem to be studied;
• The nature of the problem to be studied; and
• The availability of time and money for the
research work.
Types of
Research
Cross
Sectional Longitudinal
Research Research
Exploratory Research
• Is mainly used to explore the insight of the general
research problem
• Developing Hypothesis
Methods of Conducting Exploratory
Research
• Qualitative Techniques
▫ Depth Interviews
▫ Participant Observation
▫ Projective techniques and psychological testing
▫ Case Studies
▫ Secondary Data analysis
▫ Focus Group
▫ Two-stage Design
Descriptive Studies
• Who, what, when , where, and how of the topic
• Description of phenomena or characteristics
• Estimates the proportion of the population that
have these characteristics
• Description of association among different
variables
• Co relational studies
Cont..
• Cross Sectional
▫ One time data collection
• Longitudinal
▫ Panel : Studying a group of people over the time
▫ Cohort Group: different subjects over the time
Causal Studies
• A produces B or A forces B to occur
• Causal Relationships
▫ Symmetrical Relationship
▫ Reciprocal Relationship
▫ Asymmetrical Relationship