Professional Documents
Culture Documents
On average, the general population spends over four and a half hours a day in front of the
media this is the study about impact of media advertisement. the advertisement is an
marketing activity .advertisement is a form of communication used to help acquire
information to society and also to the producer for increase the demand of their product
typically advertisement communicate a message including the name of the product or service
and how that producer service could potentially benefit the consumer .advertisers show and
tell a wide audience about their business, product, or service. They can show how the
product or service works and how it's packaged so prospective customers will know what to
look for when making a purchase. In advertising, it often takes various points to effectively
influence consumers’ behaviour. But instead of being influent by ads to buy a drinking
product, many viewers follow another buying pattern
Advertisement is the most using way of promotional activities about a product so the
advertisement make an image about a product in the society and make to the buy that product
so the advertisement may should focused on the growth of their sales so the advertisement is
a highest role in the ruling of a market. the advertisement influence in the buying decision or
any thoughts about product in the mind of consumer that may success of the advertisement
1
STATEMENT OF THE PROBLEM
This study determines the impact of media advertisement. Which means the role and
pressure of media advertisement among society to buy a product or service the study deals
with the influence of media advertisement among society in their buying decision and how
much influence in their day today life also their opinion about advertisement
2
SCOPE OF THE STUDY
This study entitled the impact of media advertisement people with special reference to
kottakkal municipality .this study focus on the area of one of the marketing strategy of
companies that is advertisement. This study mainly focused the impact of advertisement
among the people and also the role of advertisement in buying decision this study conducted
in the area of kottakkal municipality, indianoor and the researcher tries to understand the
impact of media advertisement
3
OBJECTIEVES OF THE STUDY
Primary objective
Secondary objective
4
RESEARCH METHODOLOGY
Research design
Descriptive research is used for the study .the major purpose descriptive research is
description of state of affairs as it exists at present .it involves collection measurement
and analysis of data
Population
Sample size
Sampling method
Period of study
5
SOURCE OF DATA
Primary data
Secondary data
Secondary data is needed for the proper interpretation of the primary data. In this study
used secondary data obtained from books, internet, magazines, etc.
1. Percentage analysis
𝑛𝑜 𝑜𝑓 𝑟𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑡𝑠
Percentage = ∗ 100
𝑡𝑜𝑡𝑎𝑙 𝑛𝑜 𝑜𝑓 𝑟𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑡𝑠
2. Co-efficient of correlation
𝑛 ∑ 𝑥𝑦−(∑ 𝑥 ∑ 𝑦)
Correlation=
√𝑛 ∑ 𝑥 2 −(∑ 𝑥)2 √𝑛 ∑ 𝑦 2 −(∑ 𝑦)2
6
LIMITATIONS OF THE STUDY
During the study time was focused by the researcher is covert behaviours of the people
at a particular.
The data are to be collected within a short period
Some respondents do not give actual information
7
REVIEW OF LITARTURE
A study by Dwane Hal Dean in 1999 “Brand Endorsement, Popularity, and Event
Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes” has stated
about the ability of three advertising aspects: product endorsement, brand popularity, and
event sponsorship; that affect consumer perceptions regardless to product’s quality and
uniqueness. An experiment with hierarchy level of those three elements’ appearance and a
total of 185 respondents has been conducted. Results suggest main effects of the cue;
endorsement and popularity affect perceived quality, uniqueness, and sponsorship affecting
only citizenship of the advertising
Another previous study from Brown, T. J. and Rothschild, M. L. (1993) “Reassessing the
impact of television advertising clutter” claimed that it is unlikely that television viewers
avoid every commercial they come in contact with. Instead, avoiding or watching a
commercial would likely be influenced by the communication context surrounding the
advertisement. Previous research on ad clutter and commercial patterning provides evidence
for the contextual effect. The studies of advertising clutter have demonstrated that the level
of attention and recall decreases, as the number of commercials in an advertising break
increases. It also means the level of attention and recall decreases as the number of
commercials in advertising break increases.
Also several surveys have been taken to describe the real situation about the inefficient
television advertising. For example, a sample of 12,278 advertising breaks on five television
channels in the Netherlands. Result from Meurs’s study (1998). “A study on switching
behaviour during commercial break” was 28.6 percent of the audience stopped watching
television or switched away to another channel during commercial breaks.
8
children likes to buy confectionary products just because his/ her favourite celebrity is
associated with the advertisement of that product. After watching advertisement of
confectionary products children sometimes insist their parents to purchase that product for
them. When children insist their parents to purchase confectionary product after watching its
advertisement, parents generally do agree with them. Especially confectionary products
(Chocolates) are concerned they do not care price of which they want to buy. Also they do
not care whether these products are healthy for them or not. While they are shopping, the
first thing comes in their mind is to purchase the advertised products. In this situation, the
advertising has a stronger effect on younger children.
Dr. Payal Upadhyay and Mr. Jayesh Joshi (March, 2014) said in their study that in Kota city
advertisements telecasted on television mostly focuses on male branded apparels, due to this
there is low selling of female apparels. There should be equally advertisement is necessary.
As far as literate people is concern they are completely aware about the brands but if we
talking about less educated people, they are not aware about the brands. That’s why complete
promotion and advertisement is necessary in these untapped areas by which each and every
consumer can know about the branded products and the company’s sale automatically
increase.
Harshini C.S. (2015) found that the Social media is changes the tradition of peoples rapidly.
People are increasingly using social media to search for information instead of other media
such as television, magazines, radio. So the Companies, need to create effective online
advertising strategies because internet is now the best platform to capture large number of
consumers. Therefore online advertisement plays an important role in current scenario.
Geeta Sonkusare (2013) found that Television advertising is one of the main source
advertising to interact with target audience. This is an effective way to give information
about the product with audio and video both. Hence Television advertising is an important
medium to make people aware about any product. In this study they found that impact of
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Television advertisement on the consumer buying behaviour than other source of media
advertising.
Ali Hassan (2015) examined in their study that Television (TV) advertising is considered as
one of the most effective medium to influence the purchase decision of consumers. In their
study they found that rural peoples like the TV advertisements more than urban peoples. It
was also examined that both residents think good when they look the advertisement of that
product which they are by using or having.
10
PROFILE OF THE STUDY
It has been wrongly assumed that the advertising function is of recent origin. Evidences
suggest that the Romans practiced advertising; but the earliest indication of its use in this
country dates back to the middle Ages, when the use of the surname indicated a man’s
occupation. The next stage in the evolution of advertising was the use of signs as a visual
expression of the tradesman’s function and a means of locating the source of goods. This
method is still in common use.
The seller in primitive times relied upon his loud voice to attract attention and inform
consumers of the availability of his services. If there were many competitors, he relied upon
his own personal magnetism to attract attention to his merchandise. Often it became
necessary for him to resort to persuasion to pinpoint the advantages of his products. Thus,
the seller was doing the complete promotion job himself.
Development of retail stores, made the traders to be more concerned about attracting
business. Informing customers of the availability of supplies was highly important. Some
types of outside promotion were necessary. Signs on stores and in prominent places around
the city and notices in printed matters were sometimes used
When customers were finally attracted to the store and satisfied with the service at least
once, they were still subjected to competitive influences; therefore, the merchant’s signs and
advertisements reminded customers of the continuing availability of his services. Sometimes
traders would talk to present and former customers in the streets, or join social organizations
in order to have continuing contacts with present and potential customers.
As the markets grew larger and the number of customers increased, the importance of
attracting them also grew. Increasing reliance was placed on advertising methods of
informing about the availability of the products. These advertising methods were more
economical in reaching large numbers of consumers. While these advertising methods were
11
useful for informing and reminding and reminding, they could not do the whole promotional
job. They
were used only to reach each consumer personally. The merchant still used personal
persuasion once the customers were attracted to his store.
DEFINITION OF ADVERTISISNG
The word advertising originates from a Latin word advertise, which means to turn to. The
dictionary meaning of the term is “to give public notice or to announce publicly”.
Advertising may be defined as the process of buying sponsor-identified media space or time
in order to promote a product or an idea.
The American Marketing Association, Chicago, has defined advertising as “any form of non-
personal presentation or promotion of ideas, goods or services, by an identified sponsor.”
12
It is a commercial communication because it is used to help assure the advertiser of a
long business life with profitable sales.
Advertising can be economical, for it reaches large groups of people. This keeps the
cost per message low.
Advertising is not an exact science. An advertiser’s circumstances are never identical with
those of another; he cannot predict with accuracy what results his future advertising efforts
will produce.
Advertising is not a game, because if advertising is done properly, both the buyer and
the seller benefit from it.
Advertising is not a toy. Advertiser cannot afford to play with advertising.
Advertising funds come from sales revenue and must be used to increase sales
revenue.
Advertisements are not designed to deceive. The desire and hope for repeat sales
insures a high degree of honesty in advertising
The activities excluded from advertising are:
The offering of premiums to stimulate the sale of products;
The use of exhibitions and demonstrations at fairs, show and conventions;
The use of samples and activities, involving news releases and the activities of
personal selling forces;
The payment of advertising allowances which are not used for advertising;
The entertainment of customers
14
ADVERTISING OBJECTIVES
Each advertisement is a specific communication that must be effective, not just for one
customer, but for many target buyers. This means that specific objectives should be set for
each particular advertisement campaign. Advertising is a form of promotion and like a
promotion; the objectives of advertising should be specific. This requires that the target
consumers should be specifically identified and that the effect which advertising is intended
to have upon the consumer should be clearly indicated. The objectives of advertising were
traditionally stated in terms of direct sales. Now, it is to view advertising as having
communication objectives that seek to inform persuade and remind potential customers of
the worth of the product. Advertising seeks to condition the consumer so that he/she may
have a favourable reaction to the promotional message. Advertising objectives serve as
guidelines for the planning and implementation of the entire advertising programme.
IMPORTANCE OF ADVERTISING
Advertising has become an important factor in the campaigns to achieve such societal-
oriented objectives such as the discontinuance of smoking, family planning, physical fitness,
and the elimination of drug abuse.
16
B. Institutional Advertising
C. Product Advertising
a. Informative Product Advertising
b. Persuasive Product Advertising
c. Reminder-Oriented Product Advertising
4. Advertising based on Product Life Cycle
A. Consumer Advertising
B. Industrial Advertising
5. Trade Advertising
A. Retail Advertising
B. Wholesale Advertising
6. Advertising Based on Area of operation
A. National advertising
B. Local advertising
C. Regional advertising
It is concerned with conveying information about and selling a product or service. Product
advertising is of three types
A. Pioneering Advertising:
This type of advertising is used in the introductory stages in the life cycle of a
product. It is concerned with developing a “primary” demand. It conveys
information about, and selling a product category rather than a specific brand
17
.
B. Competitive Advertising
It is useful when the product has reached the market-growth and especially the
market-maturity stage. It stimulates “selective” demand. It seeks to sell a
specific brand rather than a general product category. It is of two types:
This may be useful when the product has achieved a favourable status in the
market – that is, maturity or declining stage. Generally in such times, the
advertiser wants to keep his product’s name before the public. A much softer
selling approach is used, or only the name may be mentioned in “reminder” type
advertising
18
3. FUNCTIONAL CLASSIFICATION
19
B. Institutional Advertising
Institutional Advertising may be formative, persuasive or reminder oriented in
character. Institutional advertising is used extensively during periods of product
shortages in order to keep the name of the company before the public. it aims at
building for a firm a Positive public image in the eyes of shareholders,
employees, suppliers, legislators, or the general public. This sells only the name
and prestige of the company. This type of advertising is used frequently by large
companies whose products are well known. does considerable institutional
advertising of its name, emphasizing the quality and research behind its
products. Institutional advertisements are at consumers or focus them upon other
groups, such as voters, government officials, suppliers, financial institutions,
etc. If it is effective, the target groups will respond with goodwill towards, and
confidence in the sponsor. It is also a useful method or introducing sales persons
and new product to consumers. It does not attempt to sell a particular product; it
benefits the organization as a whole. It notifies the consumers that the company
is a responsible business entity and is patriotic; that its management takes
ecologically responsible action, is an affair- motive-action employer, supports
the socialistic pattern of society or provides employment opportunities in the
community.
C. Product Advertising
Most advertising is product advertising, designed to promote the sale or
reputation of a particular product or service that the organization sells. The
marketer may use such promotion to generate exposure attention,
comprehension, attitude change or action for an offering. It deals with the non-
personal selling of a particular good or service.
It is of three types as follows:-
a) Informative Product Advertising
This form of advertising tends to characterize the promotion of any
new type of product to develop an initial demand. It is usually done
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in the introductory stages of the product life cycle. It was the original
approach to advertising.
21
To inform,
To bring in orders,
To induce inquiries,
To get the advertiser’s name on the buyer’s list of sources,
To provide support for the salesman,
To reduce selling costs,
To help get items in the news column of a publication,
To establish recognition for the firm or its product,
To motivate distributors,
To recognition for the firm or its products,
To motivate distributors, to create or change a company’s image,
To create or change a buyer’s attitude, and The basic appeals tend to increase the
rupee profits of the buyer or help in achieving his non-monetary objectives.
Trade journals are the media most generally used followed by catalogues, direct mail
communication, exhibits, and general management publications. Advertising agencies are
much less useful in industrial advertising.
5. TRADE ADVERTISING
A. Retail advertising this may be defined as “covering all advertising by the stores that
sell goods directly to the consuming public. It includes, also advertising by
establishments that sell services to the public, such as beauty shops, petrol pumps
and banks.” Advertising agencies are rarely used. The store personnel are usually
given this responsibility as an added task to be performed, together with their
normal functions. The result is that advertising is often relegated to a secondary
position in a retail store. One aspect of retail advertising is co-operative
advertising. It refers to advertising costs between retailers and manufacturers. From
the retailer’s point of view, co-operative advertising permits a store to secure
additional advertising that would not otherwise have been available.
22
B. Wholesale Advertising Wholesalers are, generally, not advertising minded, either
for themselves or for their suppliers. They would benefit from adopting some of the
The most common classification of advertising is by the medium used. For example: TV,
radio, magazine, outdoor, business periodical, newspaper and direct mail advertising. This
classification is so common in use that it is mentioned here only for the sake of
completeness.
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Table 4.1
Total 50 100%
Source: primary data
Figure 4.1
4-6 hours
more than 6 hours
2 - 3 hours
Interpretation
From the above analysis 40% of the respondents are spent time with media less than 2
hours. 34% are spent 2-3 hours, 12% are spent 4-6 hours, and 14% are spent more than
6 hours.
24
Table 4.2
RADIO 5 10%
T.V 18 36%
Print media 11 22%
Social media 16 32%
Total 50 100%
Source: primary data
Figure 4.2
RADIO
10%
SOCIAL MEDIA
32%
T.V
36%
PRINT MEDIA
22%
Interpretation
From the above analysis 36% of respondents are prefer T.V, 32% are prefer social
media, 22% are prefer print media, and 10% are prefer radio.
25
Table 4.3
Figure 4.3
70%
60%
50%
40%
30%
20%
10%
0%
Very good Good Average bad
percentage
Interpretation
From the above analysis 58% of the respondents are opined that media advertisement
is good, 28%have average, 12%have very good and 2%have bad opinion about media
advertisement
26
Table 4.4
Figure4.4
Health
Fashion
Electronics
sports
Food
Interpretation
From the above analysis 30% of the respondents would like to watch sports, 20%are
like to watch electronics and food, 22%are like to watch fashion and 8% are like to
watch health advertisement
27
Table 4.5
Figure4.5
60%
50%
40%
30%
20%
10%
0%
Excellent Good Average Poor
percentage
Interpretation
From the above analysis 50%of the respondents are rate media advertisement is good,
26%rate as excellent, 20%rate average, 4% rate media advertisement is poor
28
Table 4.6
Figure 4.6
80%
70%
60%
50%
40%
30%
20%
10%
0%
still image movingimage
percentage
Interpretation
From the above analysis 74% of the respondents are like moving image, 26%of the
respondents are like to still images
29
Table 4.7
Table shows that opinion about media advertisement helps to acquire information
Figure 4.7
Figure showing that opinion about media advertisement helps to acquire information
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Agree strongly agree dis agree Strongly disagree
percentage
Interpretation
From the above analysis 46% of the respondents are agree that media advertisement
help to acquire information,24% are strongly agree ,22% are disagree,8%of the
respondents are strongly disagree that media advertisement help to acquire
information
30
Table 4.8
Table showing the opinion about the media advertisement influence in buying decision
Figure 4.8
Figure showing the opinion about the media advertisement influence in buying
decision
14%
36% Agree
Strongly agree
22%
Disagree
Strongly disagree
28%
Interpretation
From the above analysis 36% of the respondents agree that media advertisement
influence in their buying decision ,28% are strongly agree,22% are disagree,14%are
strongly disagree that media advertisement influence in their buying decision
31
Table 4.9
Figure 4.9
0%
42%
Highly influenced
Not influenced
58%
Interpretation
From the above analysis 58% of the respondents are says that advertisement is
influence in their buying decision, 42%of the respondents says that media
advertisement is not influence in their buying decision
32
Table 4.10
Figure 4.10
percentage
yes no
Interpretation
From the above analysis 64% of the respondents purchase product while watching the
advertisement and 36% of the respondents didn’t purchase products while watching
the advertisement
33
Table 4.11
Table shows the opinion about the visuals and slogans of the advertisement are
memorable and familiarise the brand
Figure 4.11
Figure showing the opinion about the visuals and slogans of the advertisement are
memorable and familiarise the brand
40%
35%
30%
25%
20%
15%
10%
5%
0%
Agree Strongly agree Dis agree Strongly disagree
percentage
Interpretation
From the analysis 36% of the respondents agree that visuals and slogans are
memorable and familiarise the brand ,28% of the respondents are strongly dis agree
.18% are disagree and 18% of the respondents are strongly agree the visuals and
slogans in the advertisement are memorable and familiarise the brand
34
Table 4.12
Figure 4.12
80%
70%
60%
50%
40%
30%
20%
10%
0%
yes no
percentage
Interpretation
From the above analysis 76% of the respondents are opined advertisement by
celebrities is more attractive and 24% of the respondents are opined that advertisement
with celebrities are didn’t attract more
35
Table 4.13
Table showing the interest to buy products while favourite celebrities act in the
advertisement
Figure 4.13
Figure showing the interest to buy products while favourite celebrities act in the
advertisement
yes no
Interpretation
From the above analysis 66% of the respondents are opined that they are interested to
buy product while their favourite celebrities are act in the advertisement and 34% of
the respondents are didn’t like to buy products while their favourite celebrities are act
in the advertisement
36
Table 4.14
Table showing the opinion about social media advertisement is more attractive
Figure 4.14
Figure showing the opinion about social media advertisement is more attractive
percentage
Agree
50%
40%
30%
20%
10%
Dis agree
Interpretation
From the above analysis 44% of the respondents are agree that social media
advertisement more attractive ,12% are strongly agree ,18% are disagree and 26% are
strongly disagree that social media advertisement is more attractive
37
Table 4.15
Table showing the opinion about untruthful media shows fake advertisement
Figure4.15
Figure showing the opinion about untruthful media shows fake advertisement
60%
50%
40%
30%
20%
10%
0%
TV Radio Print media Social network
percentage
Interpretation
From the above analysis 30% of the respondents are opined TV shows fake
advertisement, 10%are opined radio, 6%are print media and 54% are opined that
social network is the untruthful media shows fake advertisement
38
Table 4.16
Table showing the opinion about face any cheating by buying products impressed by
the advertisement
Figure4.16
Figure showing the opinion about face any cheating by buying products impressed by
the advertisement
30%
yes
no
70%
Interpretation
From the above analysis 70% of the respondents are opined that they faced cheating
through the advertisement when they buy a product and 30% of the respondents are
opined they didn’t face any cheating through the advertisement
39
Table 4.17
Figure4.17
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Agree Strongly agree Disagree Strongly disagree
percentage
Interpretation
From the above analysis 40% of the respondents are agree that advertisement
encourage the children to purchase a product,36%are strongly agree ,10% are disagree
and 14% of the respondents are strongly disagree that the advertisement encourage the
children to purchase a product
40
Table 4.18
Figure4.18
60%
50%
40%
30%
20%
10%
0%
Sell the product Inform the customer Increase the value of
product
percentage
Interpretation
From the above analysis 50% of the respondents says that main purpose of
advertisement through media for sell the product,22% says to inform the customers
and 28% of the respondents says that the main purpose increase the value of the
product
41
Table4.19
Table showing the opinion about advertisement is not only for marketing but also for
social awareness
Figure4.19
Figure showing the opinion about advertisement is not only for marketing but also for
social awareness
Disagree 26%
Strongly agree 8%
Agree 42%
percentage
Interpretation
From the above analysis 42% of the respondents are agree that advertisement is also
for social awareness,8% strongly agree ,26% disagree and 24% of the respondents are
strongly disagree that advertisement is also for social awareness
42
Table 4.20
Table showing the opinion about media advertisement focused on literate people
Figure 4.20
Figure showing the opinion about media advertisement focused on literate people
Interpretation
From the above analysis 32% of the respondents are agree that media advertisement
focused on literate people,10% strongly agree ,32% disagree and 26% of the
respondents are strongly disagree that media advertisement is focused on literate
people
43
Table4.21
Table showing the opinion about media advertisement is more power full than the
communication between two people about a product
Figure4.21
Figure showing the opinion about media advertisement is more power full than the
communication between two people about a product
35%
30%
25%
20%
15%
10%
5%
0%
agree Strongly agree Disagree Strongly disagree
percentage
Interpretation
From the above analysis 32% of the respondents are agree that media advertisement
better than communication between two person about a aproduct,16%are strongly
agree,24% are disagree and 28% are strongly disagree the statement that
advertisement is more powerful than communication between two person
44
Table 4.22
Figure4.22
yes no
Interpretation
From the above analysis 60% of the respondents are says that they are suggest a
product after watching the advertisement and 40% of the respondents are says that
they didn’t suggest products after watching advertisement
45
Table4.23
Figure4.23
no
yes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
percentage
Interpretation
From the above analysis 86% of the respondent are opined that advertisement is
influence among people, 14% of the respondents are says that advertisement didn’t
influence among people
46
CORRELATION
Problem starting the relationship between the attraction of advertisement and encourage of
children
X Y 𝑥2 𝑦2 XY
22 18 484 324 396
6 7 36 49 42
9 5 81 25 45
13 20 169 400 260
50 50 770 798 743
𝑛 ∑ 𝑥𝑦−(∑ 𝑥 ∑ 𝑦)
Correlation analysis =
√𝑛 ∑ 𝑥 2 −(∑ 𝑥)2 √𝑛 ∑ 𝑦 2 −(∑ 𝑦)2
4∗743−(50∗50)
=
√4∗770−(50)2 √4∗798−(50)2
472
=
24.08∗26.30
472
=
633.30
= 0.74
47
FINDINGS
48
SUGGESTION
49
CONCLUSION
This research is conducted to find out the impact of media advertisement .the study reveals
that media advertisement is make an impact among the people as well as the advertisement
influence In their day to day life .the advertisement should make an information about a
product so the better way of communication is medias because the media are most using one
in the world. The advertisement make a customer to promote buy a product because the
advertisement is attractive, memorable so the advertisement may also make an impact in the
present society.
This study conclude that advertising play an effective role in today’s era very one under its
influence more or less advertising play a vital role in economy system of a country. Its helps
in selling idea’s goods and services. Advertising both reflected and effected over life style
and thus play a substantial social role.
From this research the researcher conclude that media advertisement make appositive impact
among the customers. the customers buy the product while watching the advertisement and
also provide an information about a product
50
QUESTIONNAIRE
1. Name :
2. Age :
a. Radio b. T.V
c. Average d. Bad
d. Fashion e. Health
51
8. Rate the present media advertisements
a. Excellent b. Good
c. Average d. Poor
52
a. Yes b. No
14. Visuals and slogans of the advertisement is memorable and familiarize the
brand. Do you agree?
a. Yes b. No
16. Are you interested to buy the product when your favourite celebrities act in
the advertisement?
a. Yes b. No
17. Now a day’s social media advertisement is more attractive – do you agree?
18. According to your opinion which is the Untruthful media shown fake news?
a. TV b. Radio
53
19. Do you face any cheating by buying any products impressed by the
advertisement?
a. Yes b. No
22. Advertisement are there not only for marketing activities but also for social
awareness – do you agree that?
54
24. Media advertisement is more powerful than the communication between two
people about a product – do you agree?
a. Yes b. No
26. Do you believe that media advertisement create an influence among the
people?
a. Yes b. No
55
BIBILIOGRAPHY
Books
Web site
www.slideshare.in
www.scribd.com
www.dypatil.edu
www.Shodhganga.inflibnet.ac.in
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