Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company based in

Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents.
Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps,
'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent.
GCPL operates several manufacturing facilities in India spread over seven locations and grouped
into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana
(Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.

History:

The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was
demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of
demerger approved by the Honorable High Court of Judicature, Mumbai, dated 14 March 2001.

Acquisitions
GCPL has bought out foreign companies such as Keyline Brands Limited (United Kingdom) in
2005, Rapidol (Pty) Limited in 2006, and Godrej Global Mid East FZE in 2007 and the joint
venture with SCA Hygiene Products AB, Sweden in 2007.

GCPL owned a 49% non-controlling share in Godrej Sara Lee Limited (GSLL), an unlisted joint
venture between the Godrej Group and Sara Lee Corporation USA, as of early 2010. In May
2010, it acquired Sara Lee's 51% controlling share.

In 2010, Godrej made several acquisitions, including Indonesian firm Megasari and Tura. In
addition, Godrej entered Latin America with the acquisition of Issue Group and Argencos in
Argentina, and later acquired Cosmética Nacional, a Chilean company.

In 2015, Godrej announced it had fully acquired a 100% equity stake in South African hair
extensions firm Frika Hair.

Business categories
GCPL operates in the domestic and international markets in the 'personal and household care'
segment. Some of the categories are soaps, hair colourants, toiletries and liquid detergents. In
2012, it made an entry into fast-growing air freshener category by launching a new fragrance
product "aer" in the market.

detol Competition

 In the soaps category, GCPL brands compete with Lux and Lifebuoy (Hindustan
Unilever Limited); Nirma.
 In the hair colours category, its products compete for market share with Black Rose,
Super Vasmol and L’Oreal.
  Competitors in shaving cream category are Gillette, Palmolive and Old Spice.
 GCPL's talcum powder brands, compete with Pond's (HUL) and Denim.
 In the liquid detergent category GCPL brands Ezee and Genteel, compete with Safewash
(Wipro) and Surf Excel (HUL).

Manufacturing facilities
GCPL operates several manufacturing facilities in India spread over seven locations and grouped
into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana
(Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.[3]
Further, its manufacturing facilities located abroad in South Africa produce a range of personal
care products and hair colour products.

Sales and distribution network

GCPL has a widespread distribution network across India. It makes sales in both urban and rural
markets, enabling it to benefit from the opportunities in both segments. It has a sales team of
over 250 staff spread across the country. It has a network of 33 C&F agents and as on 29
February 2008. It had 1,247 distributors, 142 super stockists and 3,175 sub stockists to support
the sales team in India. Its distributors and sub stockists cover around 650,000 retailers in India.

GCPL has linked its major distributors in India through a system called 'Sampark', a
collaborative planning, forecasting and replenishment system with its ERP system leading to
reduced inventory levels.

Research and development

GCPL's R&D departments focus on developing new products, standardising new analytical
methods and finding cheaper and more abundant alternatives to key raw materials. Through this
research and development centre, GCPL continuously interact with consumers to obtain
feedback on its products and information obtained is leveraged to complement new product
development activities. The Godrej Research & Development Centre is recognised by the
Department of Science and Technology, New Delhi.

Size of the company

As of 2014, GCPL employs 21000employees.

BOARD OF DIRECTOTS:

Adi Godrej Chairman

Nisaba Godrej Executive Chairperson
Jamshyd N Godrej Non Executive Director
Aman Mehta Independent Director
D Shivakumar Independent Director
Narendra Ambwani Independent Director
Ndidi Nwuneli Additional Director
Pippa Tubman Armerding Additional Director
Vivek Gambhir Managing Director & CEO
Nadir Godrej Non Executive Director
Tanya Dubash Non Executive Director
Bharat Doshi Independent Director
Ireena Vittal Independent Director
Omkar Goswami Independent Director
Pirojsha Godrej Additional Director
Company History - Godrej Consumer Products:
2001

- Godrej Consumer Products Ltd (GCPL) is setting up a parallel board of directors known as the
Young Executive Board.

2002

-Godrej Consumer Products Ltd has informed BSE that it would buyback
its own fully paid up
equity shares of face value of Rs.4 each from the open market.

-GCPL has entered into the deodrants category with the launch of
Cinthol International
Perfumed deodrant.

-Godrej has entered the traditional powdered 'henna' market with the
launch of powdered henna
under the brand 'Nupur', which is priced at Rs.12 for an 80gm pack.

-Whirlpool of India and Godrej Appliances have filed complaints with

MRTPC against
LG Electronics India alleging that company was over-claiming the
litre-capacity of its
frost-free refrigerators.

-GCPL has relaunched Godrej FairGlow, India's first and largest

selling fairness soap,
with an improved product blend.

-GCPL has classified its business into two groups: soaps and personal
care.

-As per ORG-GFK figures, Whirlpool and Godrej are in the top 2
positions among
refrigerator brands during the festival season.

2003

-ICRA has assigned SVG2 & CGR2 ratings to Godrej consumer products
Ltd.

-Godrej Consumer Products Ltd test-launched for the Southern region a

new soap under
its Rs.80cr FairGlow brand, the FairGlow Saffron Toilet soap.

-Contract Advertising's umbai office has won the creative duties for
Godrej Shaving cream and
Godrej Shaving gel.

-GCPL has entered into an agreement with Shogun Diapers Ltd. for
acquisition of trademark
and copyright relating to the brand 'snuggy'.

-Godrej consumer products has relaunched its shaving cream range and
introduced
four new variants including Rich Foam, Lime fresh, Menthol Mist and
Protect plus.

-GCPl has unveiled new Ayurvedic soap in Kerala under the Godrej No.1
Brand.

-Godrej Consumer Products has launched Godrej Ezee Silk Liquid

detergent in Kerala, which
is specially formulated liquid detergent with a new pH balance
technology.

-Received intimation from Citibank NA on March 03, 2004 that their

client RBS Stewart Ivory Asia Pacific was holding 31,82,811 shares of
the company and the same has been transferred to a new entity, First
State Asia Pacific Fund. The date of acquisition is February 26, 2004
and the mode of acquisition is by way of : Off market transaction. The
shareholding of First State Asia Pacific Fund after the said
acquisition is 31,82,811 shares amounting to 5.593% of the total paid
up capital of Godrej Consumer Products Limited.

-Dlist from the Ahmedabad Stock Exchange (ASE) with effect from
October 15, 2004.

2004

-GCPL launches 'Cinthol Deo Soap'

-Godrej Consumer mulls to buy-back equity shares from open market

-GCPL to tap rural market with brand new soap 'Nimin'

2005

-Delist equity shares from The Calcutta Stock Exchange Association

Ltd (CSE) w.e.f. March 30, 2005.
- Godrej Consumer Products Ltd (GCPL), ropes in Mona Singh of Jassi
Jaissi Koi Nahin (a popular serial on the Sony channel) to be the
brand ambassador for Godrej No.1 soaps.

-Godrej Consumer acquires FMCG company Keyline Brands Ltd, U.K.

2006

-GCPL acquires hair-colour biz in S. Africa

-GCPL rolls out EVITA age control soap

-GCPL joins other FMCG majors for overseas acquisitions

-Company has splits its Face value of Shares from Rs 4 to Re 1

2007

-Godrej Consumer - Acquisition of 100% ownership interest in Godrej

Global Mideast FZE, Sharjah

-Godrej joins hand with Swedish co

-GCPL & SCA Hygiene Products AB, Sweden form 50:50 joint venture

2008

-The company has issued rights in the ratio of 1:7 at a premium of

Rs.122/-Per Share.

-Godrej Consumer to acquire South Africa's Leading Hair Brand

'Kinky'

2009

- Godrej pampers barbers to boost sales.

- Godrej eyes insecticide biz.

2010

- Godrej Cons - Godrej Consumer Products Ltd to add Argencos S.

- GCPL buys Argentinian Hair Care Company, ‘Argencos’.

- Godrej Sara Lee to be re-branded as Godrej Household Product.

- Godrej Consumer eyes 5 million PE investment.

- Godrej Consumer Products buys Indonesian Megasari.

2011

- Godrej Consumer Products Ltd has informed BSE that the Company has commenced commercial
production of Personal care products at its
factory at Plot no 52, Brahmaputra Industrial Park, Dol Gobinda
Mandir Road, Village Sila, Guwahati on March 23, 2011.

- GCPL announces completion of merger with GHPL.

2012

- Welcoming Godrej Consumer Products in the group of MSCI global

indices, investors give thumps-up to shares of Godrej Consumer
Products Ltd, which jumped nearly 9 per cent on the Bombay Stock
Exchange in early trading.

- FMCG giant Godrej Consumer Products Ltd (GCPL) today announced a

leader succession plan, under which Chief Strategy Officer of Godrej
Industries and its Associated Companies, Vivek Gambhir would become
the successor of A. Mahendran, Managing Director of GCPL.

2013
-Godrej HIT launches the gel based household insecticide
-Cinthol enters the next phase of the Alive is Awesome campaign
-Godrej Presents a Breakthrough Innovation - Good knight Fast Card
-Cinthol fortifies its presence in personal care category with all
new packaging and launch of shower gel
-GCPL to acquire 30% stake in Bhabani Blunt Hair Dressing

2014
-Godrej Launches Protekt Range of Personal Care Products
-Cinthol Confidence+ a complete health soap for the go-getter young
India
-Godrej HIT hosts a rally and awareness drive to tackle the rising
cases of Dengue in Odisha
-Godrej Aer launches a PUC renewal initiative
-Godrej No. 1 facewash redefines 'Genuine, Non Made-up look'
Godrej HIT hosts a Dengue awareness drive in Chennai
-Godrej Consumer Prod - Acquisition of remaining 49% stake in Darling
Nigeria
2015
-Godrej Consumer Products Ltd has entered into an agreement with the
Darling Group
-Godrej Consumer Products Ltd has completed the acquisition of 100%
of the business of Frika Hair (Pty) Limited in South Africa.
-Godrej Consumer Product Limited (GPCL) has completed the acquisition
of balance 40 per cent stake in Cosmetica Nacional
-Godrej Consumer Products Ltd - Registered Office of the Company has
been changed to Godrej One, 4th Floor, Pirojshanagar, Eastern Express
Highway, Vikhroli (E), Mumbai-400079

2016
-Godrej Consumer Products ltd has Acquisition of 100% equity stake in
Strength of Nature LLC
-Godrej Consumer Products Limited awarded the Porter Prize for
Creating Shared Value 2016
-GCPL ranks among the best companies to work for in India by the
Great Place to Work Institute
-Godrej Aer launches the new ‘Rich Irish’ variant
-GCPL acquires majority stake in Canon Chemicals in Kenya.