IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

(A CASE STUDY OF 7UP BOTTLING COMPANY, IBADAN PLANT, OYO STATE)

CHAPTER ONE
INTRODUCTION
1.1 Background of the Study:
1.2 Statement of Research Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Scope of the study
1.6 Significance of the Study
1.7 Limitation of the Study
1.8 Definitions of Terms (Operational)
CHAPTER TWO
2.1 Review of Related Literature
2.2 Billboard Messages
2.2.1 Uses of the Billboard Signs
2.3 The Major Vehicles of the Outdoor Advertising Medium in Nigeria.
2.3.1 Development of the Outdoor Medium in Nigeria
2.3.2 Outdoor Advertising and the Law
2.4 The Psychology of Advertising
2.5 Theoretical Framework
2.5.1 Uses and Gratification Theory
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Area of the Study
3.3 Population of the Study
3.4 Sample Size and Sampling Techniques
3.5 Method of Data Collection
3.6 Method of Data Analyses
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Presentation of Data and Analysis
4.3 Discussion of Findings
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
5.1 Summary of Findings
5.2 Conclusion
5.4 Recommendations
References
Appendix