Professional Documents
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In 1993 Cummins Engine Company established major joint parative advantage to customers. This emphasis, supported by
ventures to manufacture Cummins-designed diesel engines extensive training programs, has resulted in improved product
with Komatsu in Japan and with Tata Locomotive and Engi- quality with significantly reduced warranty expense to Cum-
neering Company (TELCO) in India. As these joint ventures mins, better work processes emphasizing cross-functional
were developed from the agreement stage to operating organi- teams, and smoother product introductions. Cummins’ man-
zations, a number of issues came to the fore. The following agement believes that this quality emphasis is largely respon-
explores the problem of interfacing Cummins’ information sys- sible for Cummins’ improving financial performance. Cum-
tems with these new organizations. Part A explores the needs mins’ 10-year consolidated financial summary is presented in
of both joint ventures, Part B continues with Cummins’ experi- Exhibit 1 (p. 684).
ence with Komatsu, and Part C relates Cummins’ experience
with TELCO. Part A must precede either of the other two parts,
Products
but either Part B or Part C (or both) may follow.
Cummins’ diesel engines, ranging from 76 to 2000 horse-
power, power a wide variety of equipment in its six key mar-
Cummins Engine Company
kets: heavy-duty and mid-range trucks, power generation,
Cummins Engine Company, Inc., is a leading worldwide industrial products, bus and light commercial vehicles, govern-
designer and manufacturer of fuel-efficient diesel engines and ment products, and marine products. In addition to diesel
related products for trucks and other equipment. The company engines, Cummins products include generator sets and alter-
was founded in 1919 in Columbus, Indiana, where its corpo- nators, electronic control systems, remanufactured engines, fil-
rate headquarters and largest engine manufacturing facility are ters, turbochargers, and heat transfer systems.
located. Ranking 121st in sales among the Fortune 500, in Cummins’ diesel engine product line had evolved slowly
1993 Cummins reported net sales of $4.25 billion and had over the years until 1981, when Cummins decided to design
approximately 23,600 employees worldwide. new heavy-duty truck engines that are smaller and lighter and
Cummins sells directly to original equipment manufacturers also to develop a new line of “B- and C-series” engines for
and to 33 distributors operating through approximately 200 medium- and light-duty trucks and industrial equipment. The B-
locations in North America and to 110 distributors at approxi- series is now Cummins’ highest-volume engine, used in both
mately 300 locations in 130 countries outside North America. Ford and Dodge trucks. This product line introduction required
In addition, there are approximately 3,500 dealer locations in an investment of around $1 billion. In 1988, Cummins intro-
North America and a total of 5,000 worldwide at which duced a line of cleaner, heavy duty engines and soon there-
Cummins-trained service personnel and Cummins parts are after introduced electronic fuel injection, which improved fuel
available to repair and maintain engines. Cummins has a world- efficiency and reduced truck operating costs.
wide reputation for providing outstanding service on its engines. With growing pressures throughout the world for reduced
For the past decade Cummins has had a strong emphasis pollution and increased fuel efficiency, diesel engine technol-
on “Customer-led Quality” which focuses on providing a com- ogy is being forced to evolve rapidly, and thus there is a grow-
ing emphasis upon research and development in this industry.
Being the world’s highest volume producer of diesel engines
This case was prepared by Professor E. W. Martin as the basis for
class discussion rather than to illustrate either effective or ineffective between 76 and 2,000 hp, Cummins is well positioned to
handling of an administrative situation. Copyright © 1997 by E. W. respond to these pressures. Cummins has Research and
Martin. Development facilities in the United States, the United
683
684
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . 3,211.0 2,906.7 2,776.7 2,857.1 2,856.9 2,669.8 2,071.4 1,757.5 1,577.5 1,595.6
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . 1,036.9 842.5 628.8 604.7 662.6 640.1 696.0 546.2 568.8 730.2
Selling, administrative, research and
683-692_58420.CH.15.CASE_IV-8
engineering expenses . . . . . . . . . . . . . . . . . 788.8 712.0 619.3 631.7 607.4 579.8 617.0 541.4 458.1 437.2
Interest expense . . . . . . . . . . . . . . . . . . . . . . . 36.3 41.0 42.5 43.9 51.8 51.7 51.7 44.8 28.1 31.6
Other expense (income), net . . . . . . . . . . . . . 6.8 13.1 12.7 8.4 (17.2) 6.6 (7.0) (18.0) (18.1) (12.6)
Unusual charges . . . . . . . . . . . . . . . . . . . . . . — — — 62.9 — 49.0 — 134.9 39.7 29.6
Earnings (loss) before income taxes . . . . . . . 205.0 76.4 (45.7) (142.2) 20.6 (47.0) 34.3 (156.9) 61.0 244.4
8/15/01
Provision (credit) for income taxes . . . . . . . . 22.3 8.9 16.9 25.0 22.2 13.5 15.6 (52.5) 10.6 56.5
Minority interest . . . . . . . . . . . . . . . . . . . . . . .1 .4 3.0 (2.1) 4.5 2.9 4.8 2.9 — —
Earnings (loss) before extraordinary items and
cumulative effect of accounting changes . . . 182.6 67.1 (65.6) (165.1) (6.1) (63.4) 13.9 (107.3) 50.4 187.9
Extraordinary items . . . . . . . . . . . . . . . . . . . . (5.5) (5.5) — 27.4 — — — — — —
Cumulative effect of accounting changes . . . — (251.1) 51.5 — — — — — — —
1:00 AM
Net earnings (loss) . . . . . . . . . . . . . . . . . . . . 177.1 (189.5) (14.1) (137.7) (6.1) (63.4) 13.9 107.3 50.4 187.9
Preferred and preference stock dividends . . . 8.0 8.0 8.0 13.7 9.8 8.1 8.1 .8 — —
Earnings (loss) available for common shares $ 169.1 $ (197.5) $ (22.1) $ (151.4) $ (15.9) $ (71.5) $ 5.8 $ (108.1) $ 50.4 $ 187.9
Cummins’ Ten-year Consolidated Financial Summary
Fully diluted . . . . . . . . . . . . . . . . . . . . . . . 4.63 (6.01) (.75) (6.13) (.76) (3.35) .27 (5.23) 2.61 9.69
Cash dividends . . . . . . . . . . . . . . . . . . . . . . . .20 .10 .35 1.10 1.10 1.10 1.10 1.10 1.10 1.03
Common shareholders’ investment . . . . . . . . 18.40 11.21 17.14 18.69 19.89 27.51 32.50 30.94 37.14 34.31
Average number of common shares (millions):
Primary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35.3 32.9 29.7 24.7 20.9 21.3 21.2 20.7 19.0 19.0
Fully diluted . . . . . . . . . . . . . . . . . . . . . . . . . 38.3 32.9 29.7 24.7 20.9 21.3 21.2 20.7 19.4 19.4
Operating percentages:
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . 24.4% 22.5% 18.5% 17.5% 18.8% 19.3% 25.1% 23.7% 26.5% 31.4%
Return on net sales . . . . . . . . . . . . . . . . . . . . 4.2 (5.0) (.4) (4.0) (.2) (1.9) .5 (4.7) 2.3 8.1
Financial data:
Working capital . . . . . . . . . . . . . . . . . . . . . . . $ 371.4 $ 271.4 $ 219.2 $ 263.4 $ 224.2 $ 306.0 $ 239.2 $ 285.0 $ 339.7 $ 370.9
Property, plant and equipment, net . . . . . . . . 958.2 928.7 953.0 921.2 890.1 911.2 909.7 840.6 702.0 567.4
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . 2,390.6 2,230.5 2,041.2 2,086.3 2,030.8 2,064.0 2,019.4 1,989.9 1,705.1 1,505.5
Long-term debt and redeemable preferred stock 189.6 412.4 443.2 411.4 473.7 408.8 332.6 319.9 234.0 222.4
Shareholders’ investment . . . . . . . . . . . . . . . 821.1 501.1 623.8 669.3 559.2 701.5 807.3 770.3 711.6 648.2
Supplemental data:
Property, plant and equipment expenditures . $ 174.2 $ 139.3 $ 123.9 $ 147.0 $ 137.9 150.8 $ 133.1 $ 213.1 $ 198.2 $ 109.1
Depreciation and amortization . . . . . . . . . . . 125.1 122.5 127.2 143.4 135.0 131.8 119.4 106.6 79.2 72.2
Common shareholders of record . . . . . . . . . . 4,400 4,800 5,900 5,900 5,700 5,700 5,400 5,500 5,900 5,900
Number of employees . . . . . . . . . . . . . . . . . . 23,600 23,400 22,900 24,900 25,100 26,100 24,500 23,400 19,600 21,000
683-692_58420.CH.15.CASE_IV-8 8/15/01 1:01 AM Page 685
Kingdom, Brazil, and India. Cummins’ research and engineer- Oyama, Japan, and another joint venture to manufacture
ing investments over the past 10 years are shown in Exhibit 2. Komatsu’s 30-liter engines at a Cummins plant in Seymour,
Exhibit 3 (p. 686) presents an overview from a sales Indiana. Production in Japan is scheduled to begin in 1996 and
brochure of Cummins’ current line of on-highway engines. is expected to produce around 40,000 engines a year by the
Information on the B-series engine from a sales brochure is end of the decade.
shown in Exhibit 4 (p. 687). Also in 1993 Cummins and TELCO, a member of the huge
Tata group in India, formed a joint venture to manufacture
International Activities Cummins B-series engines in India. Starting in early 1994, they
are building a factory in India that they expect to be one of the
Since 1956 Cummins has been a multinational business, and
most efficient diesel engine factories in the world.
Cummins’ operations include plants, joint ventures, or license
agreements in the United Kingdom, India, Mexico, Brazil, Japan,
South Korea, China, Russia, Zimbabwe, Pakistan, and Turkey, as Information Systems in Joint Ventures
well as in the United States. A distribution of Cummins’ United
Information systems (IS) are a critical part of Cummins opera-
States and international net sales over the past 10 years is
tions and are central to design, manufacturing, and service of
depicted in Exhibit 5 (p. 688).
Cummins’ engines throughout the world. Joint ventures com-
Cummins has license agreements under which two Chi-
bine the resources of two companies, which involves combin-
nese plants produce Cummins engines, and in recent years
ing or at least interfacing their information systems. John L.
sales of these engines have doubled each year. The Chongqing
Becker, Director of Business Development, who has been
Automotive Engine Plant makes heavy duty diesel engines for
involved in the development of several Cummins’ joint ven-
work boats, electrical generator sets, and many other types of
tures, explains:
equipment, and Dong Feng Motors makes Cummins’ midsized
truck engines. In early 1994 Cummins was negotiating to turn We establish an operating joint venture in two phases: First we
these license agreements into joint ventures under which negotiate a contract between the two organizations, and then
Cummins would invest additional money and technology in we implement this agreement and set up a functioning busi-
China. Cummins was also working on similar arrangements in ness. In the negotiation phase there are so many things to deal
with and so much uncertainty that we do not get all the impor-
Korea.
tant operating functions involved. I am currently involved in the
In early 1994 Cummins was engaged in two activities in the
implementation phase of both the TELCO and the Komatsu
international arena that were of major importance. In late 1993 joint ventures. In the process of business planning and bringing
Cummins and Komatsu Ltd. announced a joint venture to man- the functional areas of the company into these projects, we
ufacture Cummins’ B-series engines at a Komatsu plant in encountered a number of IS issues that should have been con-
sidered in the negotiation phase.
EXHIBIT 3
Cummins’ On-Highway Engines
EXHIBIT 4
Cummins’ B-Series Engines
s
in
m
Cum
S P E C I F I C A T I O N S 1 6 0
P E R F O R M A N C E
Performance at SAE standard J1995 conditions of 300 ft.
(90m) altitude (29.61 inches Hg[100 kPa] barometic
pressure), 77°F (25°C) air intake temperature, and 0.30
inches Hg (1 kPa) water vapor pressure with No. 2 diesel
fuel will be within 5% of that shown at the time of engine
shipment. Actual peformance may vary with different
ambient conditions.
Curves represent performance of the engine with fuel
system, water pump, lubrication oil pump, air compressor
(unloaded), and with 10 in. H20 (250mm) inlet air
restriction and with 2.0 inches Hg (50mm) exhaust
restriction; not included are alternator, fan, optional
equipment and driven components.
The BSFC curve shown is at full load conditions. This is
not a true indicator of fuel tank mileage due to the fact that
the engine spends only a portion of time operating on the
full load curve. A significant amount of time is spent at
various part load conditions. Therefore, full load BSFC
curves should not be used as an indicator of fuel tank
mileage.
EXHIBIT 5 are old and difficult to change and are based on obsolete
Cummins’ U.S. and International Sales technology.
As an example of how difficult it is to implement these sys-
tems for a new plant, when the new B-series engine plant in
Net Sales Columbus was started in 1991, 25 people and $750,000 of
Dollars in millions effort were required to set up the Cummins Common Systems
4500 for that plant. Because the systems for the new plant operate
4000 on the same computer as the systems for the old plants, each
3500
database in the system must be renamed to make it refer to
3000
the new plant, and each database reference in every program
2500
of the system must be changed to conform to the new name
2000
of that database. Also, if a program is changed, it must be
1500
tested. All of these actions have to be done not only for routine
parts of the system, but also for each special report, weekly
1000
500
summary, monthly report, and so on.
0
The Management Systems Department has recognized the
1984 '85 '86 '87 '88 '89 '90 '91 '92 '93 problems with these technologically obsolete common systems
International and in 1993 established a project team to plan how to replace
United States these systems with more modern technology. Cummins now
plans to move to distributed processing and relational data-
bases in a UNIX environment. Cummins is purchasing Avalon
software packages that can provide 50 percent to 60 percent of
Pennington had 17 years of experience working in plant sup- the functionality needed and will modify these packages to sat-
port and was part of the start-up team for the new B-series isfy Cummins’ special needs. A pilot project is under way to
engine plant in Columbus that was completed in 1991. install the Avalon software in the engine assembly plant in
After some initial investigation of the problem, Lankford Brazil, and Cummins’ subsidiary Holset Engineering has also
recognized that there are a number of obvious considerations signed a contract to install this software. After three to five years
that affect the systems support that will be required. First, and several million dollars, Cummins should have a set of com-
there will be significant differences between the required mon systems that can be easily replicated throughout the world.
systems support, depending upon the joint venture. In India,
for example, they will be building a new plant, so they have a
free hand in the systems to be employed. In the Komatsu joint Systems Needs of All Joint Ventures
venture, however, the engines will be produced in existing
plants in Japan and the United States, so one would presume After talking with representatives of both TELCO and Komatsu
that the local plants’ systems would be used to support and conferring with many others at Cummins, the Joint Ven-
manufacturing. tures Support Group found that there was little agreement on
the IS support that would be needed by the joint ventures. To
get a better understanding of the support required, the group
Cummins’ Information Systems Environment
decided to analyze the role of information systems in Cum-
The Cummins Management Systems (IS) Department reports mins’ manufacturing operations. They started by determining
to Wynne W. Gulden, Jr. Vice President—Information Processes the business processes that are necessary for a Cummins plant
and Technology. Management Systems is responsible for sys- to operate. A high-level diagram of the result of their analysis
tems development and maintenance, but not mainframe oper- depicts both corporate and plant level business functions, the
ations because the Columbus data center has been out- databases that support them, and the relationships between
sourced to Electronic Data Systems (EDS). these functions (Exhibit 6).
All of Cummins’ engine plants in the United States and At a more detailed level, they identified some 70 business
the United Kingdom operate with a set of systems referred to functions. Then they were able to identify the information sys-
as “Cummins Common Systems” for manufacturing and tems that are necessary to support each of these business
logistical support. These systems are based on 1970s soft- functions. These 70 business functions also provided the basis
ware technology—COBOL and IMS—operating on IBM 3090- for a responsibility chart for each joint venture that suggests
type mainframes in the Columbus data center. Although who (the joint venture team, the joint venture, Cummins, the
they are strategically important to Cummins, these systems other parent) should be responsible for each of these business
683-692_58420.CH.15.CASE_IV-8 8/15/01 1:01 AM Page 689
EXHIBIT 6
Cummins Engine Manufacturing Business Systems Overview
functions. Exhibit 7 (p. 690) is the first page of this proposed • Cummins’ distribution channel will be responsible for
responsibility chart for the joint venture with TELCO. aftermarket support.
Based on the business process analysis and much discus-
Cummins retains control of the B-series engine design in
sion with Cummins’ management, the Joint Ventures Sup-
both the Komatsu and TELCO joint ventures. According to
port Group has also defined the following six crucial inter-
Lankford:
faces that usually must exist between Cummins and any joint
venture. We have complete authority on all design changes and control
on the B-series engine worldwide, and that is managed out of
our Mid-range Engine Technical Center (METC) in Columbus,
Engineering Change Control
Indiana. This means we have to link the joint ventures in Japan
Any joint venture plant must use the Cummins Engineering and India with our product definition system to deal with all the
Change Control/Engineering Release Process, including main- configuration management, change control management, and
taining a Plant Product Information File, if any of the following the engineering releases that take place.
There will be some local product engineering in Japan
conditions hold:
and India, primarily to deal with add-on parts to customize the
• Cummins controls the product design. engines for specific equipment installation requirements.
These joint ventures will also initiate some engineering
• The joint venture plant will be a source of parts for other
changes, both in the product and in the manufacturing
Cummins plants.
process, leading to improvements that we will want to utilize
• The products will be resold to Cummins’ customers. worldwide. In any case, the final design authority remains in
EXHIBIT 7
Proposed Responsibility Chart
690
Columbus, so the joint ventures will be putting in requests for ticular engines may be a sensitive issue with the joint venture
changes that will be processed in Columbus and fed back to partners. Cummins’ statement on the required interfaces with
them. Cummins systems specifies that the joint venture must feed
the necessary data to the Cummins OEPL file for all engines
Engine Certification that are sold through the Cummins distribution system and/or
supported by the Cummins aftermarket group. But Cummins
Emissions control is a very important aspect of diesel engine does not require the OEPL data on engines sold by and sup-
technology today. The United States, Australia, the European ported by the joint venture or the joint venture partner.
Community, and California all have emissions standards for on- This may present a problem when Cummins engines are
highway engines, and most of the world is adopting such stan- being produced by many organizations. Lankford elaborates:
dards. The United States and other countries will also mandate
emissions controls for off-highway engines in the near future. I can imagine a major construction project, say in Brazil, having
One of the primary motivations for TELCO and Komatsu to Komatsu equipment with Komatsu-built Cummins engines,
partner with Cummins is to avoid the high engineering cost of construction equipment from other manufacturers with Cum-
mins engines, trucks from India with TELCO-built Cummins
redesigning their engines to meet these emissions standards.
engines, and trucks with Cummins engines built in Brazil or the
Each engine sold in a country with emissions controls must
United States or the United Kingdom All of this equipment
be certified to assure that it meets the specified standards. Cer- would be on the same site, and the owner may recognize that
tification is a complicated process in which the engines are run they are all Cummins engines and take them to the local Cum-
in a test cell and the emissions are measured and compared mins dealer when repairs are needed. But the Cummins dealer
with the applicable standards. Certification is not just by engine would not have OEPL data on some of these engines.
model, but rather by a list of part numbers that make up the
certified engine, so if a part that affects emissions (e.g. piston, Cummins Order-Entry System
fuel pump, fuel pump setting) is changed in any way, that is a
new engine for certification purposes. Several countries require Cummins has an online order-entry system that is used world-
that a manufacturer keep certification information online so that wide by customers to order engines from any of Cummins fac-
inspectors can visit the plant and examine this information in tories. Each engine model may have many variations, and this
real time. Inspectors may also randomly pick engines off the system guides the person entering the order through the
line and set them aside for testing to make sure that they still process of specifying exactly what the engine is to include,
meet certification standards. while checking to assure that the specified configuration is fea-
All certified engines sold by Cummins must be validated by sible, that it conforms to the current engine design, and that it
using Cummins’ Regulatory Item List and Certification Compila- meets certification requirements. Then the system produces a
tion Process computer systems. Therefore, all joint venture list of the parts required that the plant can use to build the
plants that furnish engines for sale by Cummins must use engine. Although Cummins does not require that joint ventures
these systems. use this system, some such system will be needed to enter
orders. Because such order-entry systems are quite complex,
Original Engine Parts List joint ventures may decide to use the Cummins order-entry sys-
tem rather than developing their own. But if a joint venture
For each engine produced in a Cummins factory, Cummins develops its own order-entry system and Cummins sells
maintains an Original Engine Parts List (OEPL) record that lists engines from the joint venture, then the Cummins order-entry
the parts in the original engine and maintains that engine’s ser- system will have to feed Cummins-generated orders into the
vice history. This information is provided to Cummins distribu- joint venture’s order-entry system.
tors worldwide so that any service facility can determine exactly
what part is required when a replacement is needed.
EDI Standards
Joint venture partners may be competing with each other
for the very profitable aftermarket support business. For exam- Any engine parts or components that the joint venture pro-
ple, Cummins and Komatsu often have dealerships in the cures from Cummins must be ordered via EDI using the
same cities throughout the world, and a Cummins engine in a UN/EDIFACT standard. In the long run, a joint venture may pro-
Komatsu bulldozer might be repaired by either company’s duce all the engine parts itself, but during start-up of the factory
dealer. Because OEPL data makes it easier to service an most joint ventures will procure some parts or components
engine, having this data provides a competitive advantage to a from Cummins. Therefore this interface will usually be neces-
distributor. Therefore, the ownership of this OEPL data for par- sary, but it may be temporary.
683-692_58420.CH.15.CASE_IV-8 8/15/01 1:01 AM Page 692
Financial Reports accurate customer order, checking it to make sure it meets the
design control and certification requirements, providing a parts
In addition to the normal financial reporting from a joint ven- list to the MRP system and the shop order processing system,
ture to the parents, product cost information must be provided and so on. It is all very complicated and everything is interrelated.
in order to determine transfer prices that conform to govern-
ment tax regulations. While the Joint Ventures Support Group was developing the
Lankford believes that most people in the companies principles described above that apply to most joint ventures,
involved do not understand the implications of the above Lankford was simultaneously working with Komatsu and TELCO
required interfaces: to develop a shared understanding of the information systems
support needed by their joint ventures. Part B describes the
It is so easy to say that they must use the Cummins product def- Cummins/Komatsu joint ventures and Lankford’s interactions
inition system, but that means a lot more than what it says! In
with Komatsu. Part C describes the Cummins/TELCO joint ven-
addition to engineering change control, it implies a great deal
ture and Lankford’s interactions with TELCO.
about manufacturing management, starting with capturing an