Name of the Organization

INTRODUCTION
Mars, Incorporated is an American manufacturer of confectionery, pet food, and other food
products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held
company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax
County, Virginia, USA, the company is entirely owned by the Mars family.
Mars was founded by Frank C. Mars and is a company that is known for the confectionery items
that it creates, such as Milky Way, M&M's, Twix, Skittles, Snickers, and the Mars bar. They also
produce non-confectionery snacks and other foods as well as pet foods.
Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley.
Coming to India Mars has its presence in the form of candy bars and confectioneries. Many Indian
enjoy the foreign chocolate offered by Mars through import. Imported chocolates are gaining
popularity in India especially from the mature and affluent population despite high prices.