MASTER IN BUSINESS ADMINISTRATION

Jan 2018 Coursework Assignment

SUBJECT: INTERNATIONAL ENTREPRENEURSHIP

DEVELOPMENT
SUBJECT CODE: MGT6193
 Business Plan for International Entrepreneurship

You are the Managing Director for a business that has been established in your home country
but is not yet operating in the country of your choice. You would like to venture into a new
business or set up a new branch in the country of your choice around South East Asia. Select
ONE (1) business/industry that you would like to venture into the country of your choice and
prepare an international business plan for your new business venture.

Part A: Business Environment Analysis

1. Company Description: Detail description on the company of your choice inclusive of

the basic information of business and industry, company vision and mission and assess
its readiness for international entrepreneurship.
(10 marks)

2. Market Evaluation: Analyse the business environment of the country of your choice.
You are required to perform an environmental analysis and justify the opportunities
and/or threats of your international business venture.
(20 marks)

3. Industry Analysis: You are required to perform Porter Five Force Analysis (Porter,
1979) to assess the attractiveness of the industry that you would like to venture into the
new marketplace.
(20 marks)

Part B: International Business Plan

4. Marketing Entry Strategies: Upon evaluation of business environment, you are

required to propose ANY TWO (2) market entry strategies. Perform a comparative
analysis on the TWO (2) strategies and justify which one is suitable to use for your
international business venture.
(15 marks)

5. Marketing Strategies: Upon evaluation on the marketplace, you are required to define,
select and justify your target market, while discuss in detail on the target market profile.
Then, you are required to prepare a marketing plan inclusive of product, price, place
and promotion (4Ps) strategies with reference to your new business and the selected
target market.
(20 marks)

6. Financial Plan: Highlight the assumption made in your projecting financial plan.
Present a projected financial analysis inclusive of sales forecast, overhead expenses and
project income statement.
(15 marks)

(Total 100 marks)

Assignment guidelines
 You are to answer ALL questions.
 The coursework must be done and must be entirely the work of originality. Please make
sure that you are aware of the rules concerning plagiarism. If you are unclear about
them, please consult your program coordinator/lecturer.
 This assignment carries a weighting of 60% within the Module assessment with 5000
words count.
 Students are to answer the following questions in a modified essay format (Cover Page,
Table of Contents, numbered headings and sub headings, with Introduction, Body,
Close and reference list)
 The word count is indicative but students should not exceed the limit by more than
10%. Try to stay with allocated word count as far as possible. Marks are gained for
THE CONCISE EVALUATION OF ACADEMIC AND EMPIRICAL MATERIAL.
 As a postgraduate student, there is no excuse for poor spelling, bad grammar, or lack of
formatting. Use one and half spacing with 12- point font and pages must numbered.
Use New Times Roman.

Table of contents and numbering

A comprehensive table of contents is required, with section numbers, section headings, and
page numbers. It will include the List of references, a List of appendices, a List of figures, and
a List of tables, all with page numbers indicated. All sections and pages should be fully
numbered.

Introduction
An Introduction should be provided at the beginning to summarise the structure of the
following sections of the report/assignment.

Body of assignment
This is an academic assignment, so it is essential that your statements be justified by relevant
academic theory. A major failing of students is to simply ‘describe’ the processes that have
happened. At postgraduate level, you are expected to be able to apply recognized theory to
situations, and form opinions. You will often find conflicting opinions from so-called
‘experts’. You should be developing analytical communication skills. Students coming from
other universities, and especially overseas students, find this need for ‘analysis’ the most
difficult transition to make.

You are expected to use your judgment to analyse problems, make value judgments as to
whether it is good or bad (or both), use existing academic theory from a range of sources to
justify your position, and to argue whether something is valid or not. In the study of
management, there is no right or wrong answers, only lots of opinions, many of which change
over a period of time. Show that you can act as managers, and communicate your opinions.
Major sections should start on a new page. You will be surprised just how much more
readable it makes your assignment / report

You will be evaluated on your choice of international entrepreneurship strategies relevant to

the latest trend in business management, the critical analysis in which you study those issues,
your use of specific concepts from the textbook and other relevant materials, and the strategies
that you recommend. Assume the audience for your paper has read the textbook and other
readings for this course and attended the class lectures/discussions.

Referencing
Referencing is NOT just inserting a list of publications at the end of the report and this is not
acceptable. Referencing is NOT just inserting a citation at the end of each paragraph and is not
acceptable.

At postgraduate level, you are expected to demonstrate the use of a wide range of sources and
the ability to engage and evaluate different academic and empirical perspectives and practices.
Single or very limited sourced assignments are likely to fail of achieve low marks. References
MUST be cited using Harvard system (which is author/date). Please do not use footnotes, etc.
Read your Communication skills handbook for information on how to cite reference materials.
References must be listed alphabetically by author in a single List of References at the end of
each assignment. Do not put multiple lists of references at the end of each section or part.

Late Submission
 A 10% deduction per day of total coursework marks (excluding weekends and public
holidays).
 Late submission between 5 to 10 days, results in a 50% deduction of total coursework
marks.
 Late submission past 10 days results in an automatic 0% for coursework and the student
will be barred from the final examination.

Additional Information
 The coursework write up must be able to demonstrate critical analysis and application of
both theory and practical issues to the company in the case study.
 You should bind your coursework with the coursework cover as the 1st page Do not forget
to include both your student names and Identification numbers
 A CD containing the softcopy version of your coursework should be submitted as well.
 APPENDIX A: ASSESSMENT CRITERIA AND GRADING SHEET
The content of the report will be evaluated by the criteria identified in the rubric rating sheet:
Excellent Good Acceptable Below Average Poor
5 4 3 2 1

Part A: Business Environment Analysis

Assessment Criteria Weight 1 2 3 4 5

Company Description 10%

 Details of business nature & industry.
 Company vision & mission.
 Overview of company’s strengths &
weaknesses.
Market Evaluation 20%
 Identify and assess macro
environmental forces.
 Justify the outcomes of analysis.
Industry Analysis 20%
 Identify and assess the FIVE (5) forces.
 Justify the outcomes of analysis.

Total Score (50%)

Part B: International Business Plan

Assessment Criteria Weight 1 2 3 4 5

Market Entry Strategies 15%

 Discuss any TWO (2) entry strategies
 Comparative analysis
 Select & justify the relevant strategy

Market Strategies 20%

 Identify, discuss and justify the target
market
 Detail discussion on marketing mixes

Financial Plan 15%

 Sales forecast & overhead expenses
 Projected income statement
Total Score (50%)