Feasib Final Kunuhay

Table of Contents
INTRODUCTION ........................................................................................................................................ 3
Nature of the Study ................................................................................................................................... 3
Background of the Study .......................................................................................................................... 3
Significance of the Study .......................................................................................................................... 5
Objective of the Study .............................................................................................................................. 5
Specific Objectives ................................................................................................................................... 5
Scope, Focus, and Limitations of the Study.............................................................................................. 6
METHODOLOGY ....................................................................................................................................... 7
II. MARKETING ASPECT .......................................................................................................................... 9
Product Description ................................................................................................................................ 10
Marketing Description ............................................................................................................................ 11
Nature of Demand ................................................................................................................................... 14
Demand Analysis .................................................................................................................................... 21
Nature of Supply ..................................................................................................................................... 22
Price Study .............................................................................................................................................. 25
Factors Affecting the Market .................................................................................................................. 27
Marketing Program ................................................................................................................................. 27
II. TECHNICAL ASPECT ......................................................................................................................... 29
The Product ............................................................................................................................................. 30
Manufacturing Process............................................................................................................................ 31
Plant Size and Production Schedule........................................................................................................ 36
Machinery and Equipment ...................................................................................................................... 39
Farm Location ......................................................................................................................................... 41
Building and Facilities ............................................................................................................................ 46
Raw Materials and Supplies.................................................................................................................... 48
Utilities.................................................................................................................................................... 51
Waste Disposal........................................................................................................................................ 53
Production Cost....................................................................................................................................... 54
Labour requirement ................................................................................................................................. 55
III. FINANCIAL ASPECT ................................................................................................................... 56
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IV. ORGANIZATION AND ...................................................................................................................... 60
Basic Considerations............................................................................................................................... 61
Form of Ownership ................................................................................................................................. 61
Organizational Structure ......................................................................................................................... 62
Officers and Key Personnel .................................................................................................................... 63
Project Schedule...................................................................................................................................... 64
V.SOCIO-ECONOMIC ASPECT .............................................................................................................. 65
Contribution to Income and Employment ............................................................................................... 66
Tax Contribution ..................................................................................................................................... 67
Government Benefits .............................................................................................................................. 67
Customers/Consumers Benefits .............................................................................................................. 67
LITERATURE CITED ............................................................................................................................... 69
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INTRODUCTION
Nature of the Study
According to the Lesaca, 2017 quail is locally known as pugo, it is a small and tailless
bird found in many parts of Asia. It belongs to the Phasianides family under the order of
Galliformes. As commercial birds, quails require minimal space, time, and investment.
Moreover, they are quick growers, fast multipliers, and very efficient in converting feeds to egg
and meat. Quails, unlike other fowl, are not delicate birds. These birds do not easily contract
fowl diseases common to poultry, especially chickens. Thus, quail egg farming business is
promising.
Quail eggs are one of the best sources of protein and essential nutrients for the body to be
strong and healthy. However, in the Philippines, quail egg farming business is being overtaken
by other ventures like chicken egg farming business, and duck egg farming business. Thus,
limiting the supplies of quail eggs locally.
The purpose of this study is to provide high quality quail eggs which adheres to our high
standards and to provide products which are better, safe, and hygienic within Negros, Oriental.
Moreover, we aim to at least make the customers copacetic by providing them sufficient supplies
of quail eggs within the vicinity.
Background of the Study
In today’s time, in the Philippines, quail egg farming is underrated; because most of the
farmers who are engaged in the production of poultry eggs would prefer to produce chicken or
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duck eggs than quail eggs. Little did they know, quail egg farming is very profitable like other
farming ventures are, such as chicken, duck, and turkey farming businesses. In addition to that,
quail egg farming has lesser cost to produce than any farming venture that was stated above,
since almost all types of weather conditions are suitable for starting the business; quails (layers)
have lesser space requirements than those chickens, and ducks are; and quails have lesser
maintenance costs. Thus, quail egg farming business has the potential to gain more profit than
any poultry farming business due to low cost of production.
In Dumaguete City, quail eggs are in great demand. That is why it is not something to be
worried about, since quail eggs are being consumed constantly by the consumers in streets,
stores, markets, restaurants, and hotels. However, because of the underrated concept about quail
egg farming business, most of the farmers that are engaged in the production of poultry eggs
preferred to invest their money in the production of chicken or duck eggs. Due to this, the
supplies of quail eggs are ambiguous.
As the students of Silliman University College of Agriculture and soon to be the products
of this college, the purpose behind the idea of establishing a quail egg farm in Sibulan, Negros
Oriental--- a neighboring city adjacent to Dumaguete City, is to start a small scale quail egg
business (CECK quail egg farm) in order to add in the supply of quail eggs in Dumaguete City,
Negros Oriental. Since we are still new to the industry we would like to practice the ideas and
concepts that we have learned from school, and what we have came up with the idea to establish
a quail egg farm, since quail egg farming can be started with a much lower capital investment
compare to other poultry commodity. With the high demand of these quail eggs, we hope that the
business will be successful.
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Significance of the Study
The significance of this research is classified and given to the following:
1. To the proponents- the feasibility study of quail egg production within Negros Oriental,
will serve as a guide for the implementation of the proposed business. All the information
and findings collected will aid the proponents in determining the appropriate business
strategies and approaches.
2. To the future producers and investors- it can also be helpful to the individuals who might
be interested in the establishment of the same type of business where in all the necessary
information, requirements, and materials in the production of quail eggs are given.
3. To the consumers- the proponents believed that the customers will benefit because the
study was created to make them copacetic, by providing sufficient supplies of nutritious
quail eggs within Dumaguete City.
Objective of the Study
A feasibility study conducted aimed to determine the market viability and
profitability of establishing quail egg farm in Sibulan, Negros Oriental.
Specific Objectives
1. To be able to come up with well determined market, technical, management,
organizational, financial, and socio-economic aspect of the proposed farming
business.
2. To provide all necessary information the proponents might need if ever they wish to
establish the proposed farming business.
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Scope, Focus, and Limitations of the Study
This study was conducted to focus on the establishment of quail egg farm in
Sibulan, Negros Oriental more specifically in Pansil. Moreover, this study focuses on the
marketing, technical, management, organization, financial, and socio-economic aspects
of the proposed farming business.
Marketing study focuses on the current situation of demand and supply of quail
eggs within Dumaguete City.
Technical aspect focuses on the technicalities of the proposed farming business
such as the products, the manufacturing process, farm size, production schedule,
machinery, equipment, farm location, farm layout, housing, facilities, utilities, production
cost, and labor requirements, and etc.
Management and organization talk about the duties and responsibilities of the
team and their employees, form and type of ownership and organization, the farm
policies, qualifications and functions of the employees in the farming business.
Financial aspect presents the detailed costs of the proposed farming business,
sources of financing the project, and preparation of the financial statements and financial
analysis.
Socio-economic aspect focuses on how the farming business contributes to the
economy of the community. Also, the benefits of the owners, employees, customers, and
the community that will be obtained from it.
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METHODOLOGY
These are the following research method used in gathering relevant data for this
study:
1. The proponents used World Wide Web or internet in gathering necessary information
in all aspects of the study about the project.
2. The proponents conducted a survey to know the current situation of the demand and
supply of quail eggs in Dumaguete City.
A. The respondents of this survey were the people of Dumaguete City. Overall,
the proponents conducted 398 citizens in 28 barangays of Dumaguete City;
excluded Poblacion 4 and Poblacion 5.
B. In determining the data for the total population of the respondents for the
survey, the researchers gathered data from the website of the Philippine
Statistics Authority (PSA) to obtain the list of barangays in Dumaguete City
and their perspective population.
Below is the computation for the sample size using the Slovin formula.
Computation for the sample size:
𝑁
𝑛= 2
1 + Ne
Where:
n = is the sample size
N = is the population size
e = is the marginal of error
131, 377
𝑛= 2
1 + 131,377(0.05)
n = 398 respondents
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Table 1. Population of Dumaguete City in 2015.
DUMAGUETE CITY (Capital) POPULATIO PERCENTAG FREQUENC

N E (%) Y
Bagacay 9,862 7.51 30
Bajumpandan 6,178 4.7 19
Balugo 3,452 2.63 10
Banilad 8,850 6.74 27
Bantayan 5,042 3.84 15
Batinguel 9,333 7.1 28
Bunao 2,788 2.12 8
Cadawinonan 5,549 4.22 17
Calindagan 7,535 5.74 23
Camanjac 4,397 3.35 13
Candau-ay 7,509 5.72 23
Cantil-e 4,265 3.25 13
Daro 6,580 5.01 20
Junob 6,900 5.25 21
Looc 4,717 3.59 14
Mangnao-Canal 3,932 2.99 12
Motong 2,260 1.72 7
Piapi 6,053 4.61 18
Poblacion No. 1 (Barangay 1) 2,213 1.68 7
Poblacion No. 3 (Barangay 3) 195 0.15 1
Pulantubig 3,333 2.54 10
Tabuctubig 1,704 1.3 5
Taclobo 9,742 7.42 30
Talay 4,593 3.5 14
Total : 131,377 100 398
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II. MARKETING
ASPECT
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From the book, How to Develop Project Feasibility Studies, 2003 market study is the
lifeblood of virtually every project feasibility study. While profitability is generally
the focal point of a project study, the question of demand is the most basic issue.
Obviously, there can be no discussion of profitability or of the other aspects of the
feasibility study if there is no demand. It is, imperative that the market study must be
given the first consideration. In this aspect, it focuses the demand of quail eggs here
in Dumaguete City.
Product Description
Quail is scientifically called Cortunix cortunix, a member of the Phassianidae
family (like Pheasants and partridges), is a small, stocky bird with short legs and
varied plumage. The quail is farmed for its eggs that are intended for
consumption, decoration, and remedies; and for its meat purposes (Mondry,
2016).
According to the study of Lalwani, 2011 as cited in the study of Thomas and et
al, 2016 quail eggs are the good source of nutrients for human health. Many
people especially in Asian countries consume quail eggs. Even though quail eggs
are small in size, their nutritional value is three to four times greater than chicken
eggs and is packed with vitamins and minerals. Regular consumption of quail
eggs is much higher than other eggs and are rich sources of antioxidants,
minerals, and vitamins, and give us a lot of nutrition than do other food.
In the Philippines the major producer of quail eggs is in Batangas City.
Quail raising in the Philippines is not expensive; furthermore, there is a
demand for quail eggs and meat that marketing is not something to be worried
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about. In streets, stores, restaurants, hotels, and bars, quail eggs and meat are in
great demand. Quail eggs can be sold fresh, boiled, salted, pickled, kwek-kwek, or
even balut. Quail meat can be served as barbecued, fried, as adobo, or in the other
ways that chicken is also cooked (Lesaca, 2017)
Marketing Description
CECK quail farm is a farming business that will be established in Pansil,
Sibulan, Dumaguete City. This quail farming business offers agricultural
products, more specifically fresh quail eggs, and boiled eggs.
Based on the interview of one of the quail egg producers in Sibulan that is
owned by Apollo Arnaiz Jr. the quail eggs that they produced is not sufficient to
cover up the demand of quail eggs in Dumaguete City; where in fact, he bought
quail eggs from Maktan Cebu just to suffice the quail eggs demand needs of their
customers. In addition, based on the survey that the proponents conducted, quail
eggs are in demand here in Dumaguete City (further explanation in the demand
and supply sections); that is why this is a good opportunity for the proponents to
invest for CECK quail farming business.
The CECK’s target markets are the people of Dumaguete City. This includes
the walk in customers or buyers, intermediary customers such as restaurants,
public markets, street vendors, and etc.
The primary market of the CECK quail egg farm is for the intermediary
customers such as the vendors in Dumaguete public market, Ragos, kwek-kwek
vendors in NORSU, Bethel, Robinsons, Cangs, and other intermediary customers
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that are willing to buy quail eggs from CECK. The secondary market of CECK
quail egg farm is for the walk in customers or buyers of CECK.
Table 2. Gender of the Respondents.
Gender Respondents Percentage (%)
Male 189 47.49
Female 209 52.51
Total: 398 100
Table 2 shows the gender of the respondents. It shows that more than half of
the respondents are female. This was derived from the survey that the proponents
have conducted; where the respondents were asked about their gender. Having
this result, it may give the proponents an assumption that there may be several
factors that could influence the interests of the target market and may have an
effect on with regards to who will patronize the business the most, with the result
above, female customers or buyers have the higher percentage of patronizing the
products.
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Table 3. Age of the Respondents.
Age Respondents Percentage (%)
6-10 5 1.26
11-15 42 10.55
16-20 88 22.11
21-25 66 16.58
26-30 41 10.30
31-35 34 8.54
36-40 30 7.54
41-45 22 5.53
46-50 18 4.52
51-55 19 4.77
56-60 16 4.02
61-65 11 2.76
66-70 5 1.26
71-75 0 0
76-80 0 0
81-85 1 0.25
Total: 398 100
Table 3 shows the ages of the respondents. The data were gathered from the survey
that the proponents conducted, where the respondents were asked about their ages. The
table displays that most of the respondents who are fond of eating quail eggs are ages 16-
20 years old. In line with the business, age does help the proponents to identify their
target market--- those ages from 16 to 20.
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Nature of Demand
As there are no available statistics regarding the historical data of the demand
for quail eggs in the Philippines (PSA does not have any data about quail eggs,
both in demand and supply). Thus, the demand will be based on the population of
Dumaguete City and the data gathered from the survey conducted by the
proponents during Founders week regarding of the frequency count for the
consumption of quail eggs.
Table 4. The Number of Respondents who eat Quail Eggs.
Respondents Frequency Percentage (%)
YES 357 89.70
NO 41 10.30
Total: 398 100
Table 4 shows that out of 398 respondents, 89.70 % or 357 of them eat quail
eggs. Thus, quail eggs have high demand in Dumaguete City since more than half,
more specifically 89.70 % of the citizens eat quail eggs. Therefore, there is a high
possibility that most of them will purchase and consume the quail eggs that will
be produced in CECK--- a quail egg farm. The remaining 10.30 % or 41 of the
respondents do not eat quail eggs. Based on the survey that the proponents
conducted, these 41 respondents do not eat quail eggs because of the following
reasons 1.) they do not know what quail eggs are, 2.) some of them just do not
like the taste of quail eggs and they preferred chicken eggs than quail eggs, and
3.) Some of them are allergic to quail eggs.
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Table 5. Frequency of Eating Quail Eggs.
Once A Year 41 11.48
Once A Month 105 29.41
Everyday 11 3.08
Quarterly 100 28.01
Once A Week 93 26.05
Every Other Day 3 0.84
If Available 4 1.12
Total: 357 100
Table 5 shows the data for the frequency of eating quail eggs among the
respondents. The respondents were asked by the proponents through survey how
frequent they eat quail eggs. The results of the survey show that 29.41 % or 105
of the respondents eat their quail eggs once a month; followed by quarterly, with
approximately of 28.01 % or 100 respondents; followed by once a week, with
26.05 % or 93 respondents, with a total of 83.47 %, which is a great scope of
demand. This data are useful for the projection of demand for quail eggs here in
Dumaguete City.
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Table 6. Number of Quail Eggs Consumed by the Respondents.
1-5 210 58.33
6-10 119 33.06
11-15 19 5.28
16-20 8 2.22
21-30 4 1.11
Total: 360 100
Table 6 shows the number of quail eggs consumed by the respondents
(excluded intermediary customers). The proponents have asked the respondents
about the quantity of quail eggs that they consumed. Based on the data from the
questionnaires, 58.33 % or more than half of the population of Dumaguete City
that eats quail eggs, have answered 1-5 pieces of quail eggs consumed. From the
interviews that were conducted by the proponents, the intermediary customers
such as the kwek-kwek vendors in NORSU, usually buy quail eggs approximately
100 dozens (1,200) of quail eggs per day. For Dumaguete public market, the
vendors usually buy quail eggs approximately around 100 dozens (1,200) of quail
eggs per week. This only means that, even though the number of quail eggs
consumed by the walk in customers, students, or just ordinary customers or
buyers is less (1-5 pieces), but still the proponents must also considered the
market demand of quail eggs to these intermediary customers. From what the data
have shown, these intermediary customers buy quail eggs from the producers with
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large amount of supplies, thus market demand is high. These data are useful for
CECK to determine how much quail eggs should be produced to somehow suffice
the needs of these customers, either intermediary or walk-in customers.
Table 7. Preferences of the Respondents.
Boiled 177 39.33
Mixed w Vegetables 129 28.67
Kwek-kwek 137 30.44
Mixed w Pansit 7 1.56
Total: 450 100
Table 7 shows the preferences of the respondents on how their quail eggs
should be cooked. The table presents that 39.33 % of the respondents preferred
their quail eggs to be cooked as boiled; followed by kwek-kwek with a percentage
of 30.44 %. The data presented in the table are important for the proponents
because these can help them in making their marketing strategies.
Table 8. Places where the Respondents buy their Quail Eggs.
Dumaguete Public Market 148 36.10
Robinsons 40 9.76
Lee Plaza 37 9.02
Silliman Farm 15 3.66
Street Vendors 117 28.54
Restaurants 41 10
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Cangs 4 0.98
Friends 1 0.24
Sibulan Farm 1 0.24
Obates Store 6 1.46
Total: 410 100
Table 8 shows where the respondents normally buy their quail eggs. It can be
seen in the table that 36.10 % of the respondents normally buy their quail eggs in
Dumaguete public market; followed by in street vendors with a percentage of
28.54 %; and the least places where the respondents normally buy their quail eggs
are in Sibulan farm and Obates store that have both a percentage of 0.24 %. These
data are useful for CECK because it help the proponents identify their possible
competitors in the market/Dumaguete City.
However, from what the proponents have discovered, not all of the places that
were stated in table 8 are considered to be competitors in the market. Most of the
places stated in the table such as Dumaguete public market, street vendors,
restaurants, Obates store, Lee Plaza, Robinsons, and Cangs are also considered
CECK’s possible customers because they are intermediary customers--- they do
not produce their own supplies of quail eggs. That is why, CECK can still
compete with them. Thus, the only possible competitors (producers of quail eggs)
of CECK within Dumaguete City are the following: 1.) Silliman Farm, 2.) Sibulan
Farm, 3.) Friends/private individuals, 4.) Zamboanguita Farm, and 5.) Dauin Farm
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Table 9. Willingness to Purchase Quail Eggs at Pansil, Sibulan (CECK).
Yes 242 60.80
No 156 39.20
Total: 398 100
Table 9 shows that 60.80 % of the market is willing to purchase quail eggs from
Pansil, Sibulan (CECK- a quail farm) when it will be made available. This is
based from the number 8 in the survey questionnaire. Therefore, there is a great
probability that most of them will patronize or buy quail eggs from CECK. The
remaining 39.20 % or 156 respondents are not willing to buy quail eggs from
CECK because of the following reasons: 1.) most of them are not willing to buy
because of the distance. Based on the survey most of them had written “it is too
far from our house” etc., 2.) poor accessibility of transportation, and 3.) Pansil,
Sibulan is not known to them.
Table 10. Projected Demand for 5 years (preferred and willing).
2016 2017 2018 2019 2020
Total Population 133,479 135,615 137,785 139,989 142,229
X 89.70 % who
eat quail eggs
Total preference: 119,731 121,647 123,593 125,570 127,579
X 60.80 %
willingness
Total Preference 72,796 73,961 75,145 76,347 77,568
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and Willingness
Table 10 shows the projected demand for quail eggs here in Dumaguete City
for 5 years based on the total preference and willingness of the market that will
patronize quail eggs that will be produced by CECK farm. According to the
Philippine Statistics Authority (PSA), the growth rate was identified to be at 1.60
% in 2015 which determines the total population for the next 5 years. From the
computed population, it will then be multiplied to 89.70 % which are the
respondents who eat quail eggs. The 89.70 % is derived from table 4. Having able
to identify the total preference respondents, it is now multiplied by 60.80 % which
are those who are willing to purchase quail eggs from CECK farm. This
percentage is derived from table 9.
Table 11. Frequency of Patronizing Quail Eggs for 5 years.
2016 2017 2018 2019 2020
Once a 21,409 21,752 22,100 22,453 22,813
Month
(29.41 %)
Quarterly 20,390 20,716 21,048 21,385 21,727
(28.01 %)
Once a Week 18,963 19,267 19,575 19,888 20,206
(26.05 %)
Total 60,762 61,735 62,723 63,726 64,746
Demand:
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Table 11 shows the computation of the frequency of those who will patronize or
purchase quail eggs from CECK. This is based from the total preference and
willing market based on table 10 which is then multiplied by the frequency of the
respondents on consuming quail eggs which is derived from table 5. Due to
marketing effort and realistic purposes, only “Once a Month”, “Quarterly”, and
“Once a Week” to be considered for the study since those are the top 3 highest.
Now we can see on the above table the demand for the total demand of quail eggs.
Table 12. Projected Demand
Year Projected Demand
2016 60,762
2017 61,735
2018 62,723
2019 63,726
2020 64,746
Table 12 shows the projected total demand of quail eggs in Dumaguete City
for the next 5 years. The table suggest that every year, the total demand for quail
eggs is increasing.
Demand Analysis
Based on the projected demand there is an average of 1.60 % every year on the
demand of the market. Given this percentage, there is an opportunity that is
available since the market gives an increasing number. This suggests a possibility
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of business growth and development here in Dumaguete City that associates in
venturing quail egg production.
Nature of Supply
As there are no available statistics regarding the historical data of the supply
both in demand and supply). Thus, the supply will be based on the population of
Dumaguete City and the data gathered from the survey and interview conducted
by the proponents during Founders week.
From the survey that the proponents were conducted, CECK quail farm has
few identified competitors in the market. These competitors are the following: 1.)
Zamboanguita Farm (Naturally Negros Farm), 2.) Dauin Farm, 3.) Sibulan Farm,
4.) Silliman Farm, and 5.) Private individuals. According from the interview
conducted by the proponents in Dumaguete Public Market, out of the 5 stalls that
sell quail eggs in Dumaguete Public Market, 4 of them or 80 % bought their quail
eggs supplies from Zamboanguita Farm (Naturally Negros Farm) approximately
around 100 dozens or 1,200 pieces of quail eggs per week. The cost of these 1,200
pieces of quail eggs around 2,000 pesos (2,000 pesos / 100 dozens = 20 pesos per
dozen). Normally, these vendors sell their quail eggs for 25 pesos per dozen. In
addition, the remaining stall or 20 % bought their quail eggs from Dauin Farm.
Normally, the stall buys quail eggs approximately around 240 pieces of quail eggs
(240 / 12 = 20 dozens) or 20 dozens for every 4 days with a price of 22 pesos.
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This stall, normally sells its quail eggs for 25 pesos per dozen. For the kwek-kwek
vendors across NORSU, majority of their supplies came from Sibulan Farm.
Based from the interview that the proponents conducted, these vendors normally
buy their quail eggs with an amount of 1200 pieces of quail eggs or 100 dozens
per day. The cost of these quail eggs is 15 pesos per dozen. Normally, kwek-kwek
vendors sell their products at 10 pesos for 3 pieces of kwek-kwek (quail eggs).
The proponents, have abled to conduct an interview from Sibulan Farm--- that
supplies quail eggs for these kwek-kwek vendors in NORSU. According to mang
Canor who is the care taker of that farm, the farm has approximately around 4,000
quails that normally lay 90 % per day. So the farm produces around (4,000 x 90
%) 3,600 of quail eggs per day. According to him, there are times that their
produced could not suffice the demand needs of their customers; that is why
sometimes they buy quail eggs from Maktan, Cebu just to compensate the needs
of their customers when it comes to quail eggs. This only means, that the supplies
of quail eggs in Dumaguete City is insufficient to suffice the customers’ needs;
that is why some of the farms or even big intermediary customers buy quail eggs
outside Dumaguete City. It is good news for the proponents, since it gives the
CECK high potential to at least add the supplies of quail eggs in Dumaguete City.
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Table 13. Annual Projected Supply.
Year Annual Competitors Annual
Household Dumaguete SU Sibulan Private Supply
Public Market Farm Farm Individuals
36.10 % 3.66 % 0.24 % 0.24 %
2016 133,479 48,186 4,885 320 320 53,711
2017 135,615 48,957 4,964 325 325 54,571
2018 137,785 49,740 5,043 331 331 55,445
2019 139,989 50,536 5,124 336 336 56,332
2020 142,229 51,345 5,206 341 341 57,233
Table 13 shows the total projected supply from the competitors of CECK that
also produce quail eggs within Dumaguete City. The increase of supply for every
year is based on the population growth of 1.60 %, annually.
Table 14. Demand and Supply Gap
Year Projected Demand Projected Supply Gap
2016 60,762 53,711 7,051
2017 61,735 54,571 7,164
2018 62,723 55,445 7,278
2019 63,726 56,332 7,394
2020 64,746 57,233 7,513
The table 14 shows a 5 year projection of the demand and supply gap. It shows
that there are still enough gaps to enter the business associates in quail egg
production here in Dumaguete City.

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Price Study
In economic theory, price is determined mainly by the demand-supply
situation. In the law of demand and supply, price is the independent variable.
Meaning, the change of the price affects the quantity demand and supply. Thus,
the higher the price is, the lower the quantity demand is and vice versa. On the
other hand, the higher the price is, the higher the quantity supply is and vice versa.
Since there are no available statistics regarding the historical data of the prices
both in demand and supply). Thus, the prices will be based on the competitors
(competitive pricing) in the market and the data gathered from the survey and
interview conducted by the proponents during Founders week.
Table 15. Prices of Quail Eggs per Dozen that the Respondents have Encountered.
12 6 1.89
20 113 35.53
23 22 6.92
24 6 1.89
25 133 41.82
30 2 0.63
36 1 0.31
40 4 1.26
48 13 4.09
60 9 2.83
25
72 1 0.31
120 8 2.52
Total: 318 100
The proponents have decided that competitive pricing method will be used for
the pricing of quail eggs that will be produced from CECK. Competitive pricing is
a method of setting up of prices to the products based on competitors’ prices; sets
price at the going rate.
Table 15 presents the prices of the quail eggs per dozen that the respondents
have encountered. The proponents wanted to identify the prices of quail eggs
because this information will help the proponents during pricing decision. Of
course, prices affect the quantity demand of quail eggs. Table 15 shows that 41.82
% of the respondents have bought their quail eggs around 25 pesos; followed by
20 pesos with a percentage of 35.53 %. Based on this data, the buyers could
afford or accepted the prices of 25 pesos per dozen and 20 pesos per dozen in
Dumaguete City. Therefore, the proponents have decided that the prices of their
quail eggs are the following:
1.) P 25 – per dozen (free delivery for intermediary customers and private
individuals. Will be discussed in marketing program).
2.) P 18 – farm gate prize
3.) P 15 – whole sale prize (100 dozens)
4.) P 15 – boiled quail eggs (5 pieces)
26
Factors Affecting the Market
There are certain factors affecting the market that may or may not be difficult
to quantify and or predict. This section takes into consideration the following
factors that might affect the CECK quail farm.
Based on the results of the survey that the proponents conducted, table 9 shows
that 39.20 % or 156 of the respondents are not willing to buy quail eggs from
Pansil, Sibulan. The majority of them answered “NO” because of the reason that
Pansil, Sibulan is far away from their houses (Distance). Aside from distance,
some of them have answered that there is low accessibility of transportation going
to Pansil, Sibulan.
Marketing Program
This is the last part of the market study, where the marketing strategies for
CECK will be discussed. Marketing is an important aspect in a business because it
is a process that must be undertaken where different strategies are being carefully
thought of in order to promote and sell the products that the team is offering and
in order for the team or proponents to be successful with the proposed business. It
is through marketing CECK that the potential market’s decision of patronizing the
products (quail eggs) will depend.
1. Target market
CECK will be opened to cater the public and any individual who wants to buy
quail eggs for consumption. However, the primary target groups of CECK are
27
the intermediary customers such as the public markets, grocery stores, kwek-
kwek vendors, restaurants, and etc. The secondary target groups are the walk-
in customers, private individuals, and etc.
2. Promotion
The overall goal of the promotional programs of the business is to make
CECK positively known to its target market or groups, either primary or
secondary. CECK will 1.) use social networking sites such as Facebook,
Instagram, and other websites. Social media plays a very important role in
establishing a business, by creating and being active in several social media
sites such as Facebook and Instagram. It may help promote the business in a
form of direct marketing as it is also a way to connect with world full of
potential customers. 2.) In addition, CECK will also use tarpaulin and posters
that will be posted in Sibulan, for dissemination of information about the quail
egg farm with the purpose of making it known. 3.) CECK will pack quail eggs
per dozen, nicely, with labels where the name of the quail egg farm (CECK)
will be placed, contact number, and location or place of the said farm.
3. Delivery System
CECK farm will be having its own free delivery system for its primary and
secondary target markets or customers. Thus, this is not exclusively just for
the intermediary customers; but also for the secondary customers such as the
private individuals.
28
II. TECHNICAL
ASPECT
29
The Product
The term ‘quail farming’ means, raising quails commercially (like other poultry birds) for
the purpose of profitable eggs and meat production. Quail farming business is very easy,
lucrative and entertaining. It’s very easy to maintain a quail farm, because quails are among the
smallest species of poultry birds, (Roy's Farm, 2017). As mention above there are two main
products that are produce by quails. We found out from our survey that quail egg has a huge
demand here in Dumaguete, Neg. Or. so we decided to build a quail farm that focuses only in the
production of quail egg and no more.
According to roy’s farm (2017) quail egg are very beautiful and multicolor and it usually
weigh around 7 to 15 grams. In addition according to Thomas, Jagatheesan, Reetha, & Rajendran
(2017) Quail eggs are the good source of nutrients for human health. Many people especially in
Asian countries consume quail eggs. Even though quail eggs are small in size, their nutritional
value is three to four times greater than chicken eggs and is packed with vitamins and minerals.
In fact Whole quail eggs contain ash, carbohydrate, fat, protein, moisture and etc. are as
follow:
Table 16 Proximate Analysis of Quail Egg

Moisture : 70.94±0.01 %
Crude Protein : 13.30± 0.08%
Crude Fibre : 0.63 ±0.07%
Ether Extract : 11.99± 0.05%
Total Ash : 1.07±0.12 %
Sand & Silica
(Acid Insoluble Ash) : 0.03±0.22 %
Salt : 0.31 ±0.14%
Gross Energy : 1993 ±0.14 kcal/kg
30
Furthermore, The most essential amino acid (EAA) of egg whites were leucine (1139.0
mg 100g-1 ), valine (869.5 mg 100g-1 ) and lysine (790.0 mg 100g-1 ) (Fig. 2). Leucine is a
branched chain amino acid along with valine and isoleucine. It is beneficial and functional to
protein structure for 60-70% in human body, and blood sugar level regulation which maintains a
balance of insulin and glucose. The most essential fatty acid (EFA) in egg yolks were linoleic
acid (2.58 g 100g-1 ), docosahexaenoic acid (0.50 g 100g-1 and arachidonic acid (0.44 g 100g-1
). Linoleic acid must be consumed for proper health which effects on body composition. While
Docosahexaenoic acid (DHA) is essential for the growth, visual and functional development of
the brain in infants and has a positive effect on diseases such as hypertension, arthritis,
atherosclerosis, depression, adult-onset diabetes mellitus, myocardial infarction, thrombosis, and
some cancers, (Tunsaringkarn, Tungjaroenchai, & Siriwong, 2013)
Manufacturing Process
The manufacturing process tells how the product/s is/are being produced from its raw
material to the final product itself. Quail egg production goes through different processes within
the commodity in order to come up with the main product which is the quail egg, and be able to
supply and satisfy consumer’s demand in a certain area.
First of all, the raw material which is the quail must be choose or selected wisely with
regards to its quality, performance and efficiency. You can either purchase RTL quails or
produce your own layers through some process like egg incubation and other related activities.
There are several species of quail around the world like the Coturnix coromandelica, Coturnix
coturnix japonica and Coturnix japonica which are one of the most common quail species used
commercially for meat or eggs or both. They have requirements or standards for themselves in
31
order for them to be at or maintain as much as possible a high production performance and be
able to maximize their genetic potential.
A. Physical Aspect of different stages
Another aspect under the manufacturing process is the physical aspect. One of the benefits of
quail egg farming is that it requires minimum space for rearing and other stages in the production
cycle of the animal.
1. Rearing/Brooding
A housing measuring 2 m x 1 m x 2 m can hold 160 birds for brooding for up to 4 weeks,
or 80 adults (preferably by dividing the building in two). However it is better to reduce these
numbers by half. External drinking troughs and feeders if you have a large floor area, split the
site into areas allowing six birds/m2, i.e. one male and five females, ensuring you have enough
room to move about with work tools. It is possible to construct a building with several bird
houses measuring 2 m x 1 m x 2 m. In this case, a 4 m x 8 m room can contain eight bird houses.
For reproduction, divide the housing henhouse into two compartments and breed two groups
with one male and five females in each compartment (Mondry, 2016).
At first, food can be scattered on the floor or placed on a shallow plate. A small amount
of food is invariably wasted at this stage. Feed used should be finely ground high protein starter
feed for game birds (28-30% protein). If not available, commercial "chick starter", available
almost everywhere, can be used, or a home-made mix of half-and-half soybean and cornmeal
(DR. Martin, et. al., 1998).
32
A small (no more than 1 liter) reversed jar watering container can be modified by filling
the trough with clean marbles or pebbles to reduce the depth of the water. Such containers should
be kept clean. A few chicks will probably die during the first few days of brooding. If deaths
continue, Terramycin antibiotic can be added to the watering system for 3-5 days following
manufacturer's instructions. After 3 or 4 weeks the chicks can be moved to the brooder cage of
the system described later (DR. Martin, et. al., 1998).
Their care will be essentially the same as that of adult birds, except that they will receive
extra light for 2-4 weeks longer. Chicks can be sexed by 6 weeks of age. The males have a breast
much lighter and with less dark streaks than that of the females. When chicks are moved out of
the brooder cage, extra males can be killed for eating (DR. Martin, et. al., 1998).
Table 17. Space requirement for rearing
Age Cage Size No. of Birds

First 2 weeks 3 x 2.5 x 1.5 ft. 100
3-6 weeks 4 x 2.5 x 1.5 ft. 50
2. 6 weeks old up
Adult birds are those of 6 weeks age or more. Arrangements for caging males and females
are of great importance. For egg production, females can be placed together under fairly crowded
conditions (up to 44 birds per square meter). The narrow edge of this is bent down to an angle of
90°, 0.25 inches (0.6 cm) from the edge. This forms a blunt instrument that can be placed in the
space between hardware cloth floor and sheet metal subfloor, and can be used to push the
droppings of the birds off the metal to the rear of the cage. The cage system was designed to fit
into a window space of 3 x 5 feet (914.4 x 1524 cm) (DR. Martin, et. al., 1998).
The following are the space required for quails at different stages: (Stage = Size)
33
o Chick stage (1-15 days old) = 2 1/2″ x 2 1/2″
o Growing stage (16-35 days old) = 3″ x 3″
o Laying stage (36 says old and up) = 3 1/2″ x 3 1/2″
(http://www.mixph.com/quail-raising-feed-management-part-1/)
Figure 1 Cage Set up

Adult quail need 1.25 to 2.5 cm of feeder space per bird. Feed should not exceed from the
allotted space to avert wastage. Cut a 1″ inch mesh-welded wire and lay it on the feeder as a
cover to prevent spillage.
Clean, fresh water should be provided at all times with a minimum of 0.6 cm of trough space
per quail. One nipple or cup should be provided for every 5 birds.
3. Temperature
To get desired egg production from your quails, light play a vital role. Lightening period of
laying quails is shown below through a chart (http://www.roysfarm.com/quail-farming/).
34
Age Temperature (*Celsius) Light (Hour)
1 Week 35 24
2 Week 30 24
3 Week 25 12
4 Week 21-22 12
5 Week 21 12
6 Week 21 13
7 Week 21 14
8 Week 21 15
9 Week 21 16
4. Feeding Management
Feeding material should be made of small particles. Five weeks old quail consumes
around 500 gram feed. At the age of six months quail consumes around 30-35 gram of feed per
day. It require about 400 grams feed for the production of dozen of eggs. Broiler starter mash can
be used by adding 5 kg of oil cakes to 75 gram feed. The particle should be finely grounded
(Priti, & Satish, 2014).
One of the most important aspect that needs to be considered in this commodity is
feeding and related to it are the feeds which supplies nutrients to the body and digested to help in
35
the production of the eggs and the water which has also an important effect in regulating the
body temperature of the birds in order for them to sustain and to maintain their production
performance.
5. Egg Harvesting
After combining all of these components, comes the main product which is the quail egg.
Producing quail eggs is not just basically relying on the bird’s natural process but it also involves
human action by providing the said aspects above. After the quail birds have already laid there
eggs, it is ready for harvesting. Harvesting of the eggs needs to be done carefully in order not to
break or leave some crack marks on the shell because this can affect its price or value and later
on, affect the whole/commodity.
Plant Size and Production Schedule
The size of the plant which consists of the land and all the building needed for this
commodity which is built on the land, is approximately 1,750 square meters. The buildings that
are built are the layer house, feed room, and the laborer’s room. The layer house is designed to
accommodate at most 6,000 quail birds. Generating an income around P300,000 per month
considering the farm gate price of P20 per dozen. Management is one big factor in attaining such
income.
The minimum capacity of the layer house which means the resources are not fully used,
but it is in the minimum economic level. This is the level of production where the plant’s fixed
costs are at least covered by the resulting revenue. As we have computed for the minimum
economic level, we decided that minimum capacity of the layer house would be 3,600 birds. It is
enough to compensate the monthly costs for electricity, water, feeds and fuel for the delivery
36
services, which is about P118,388.28 per month. These 3,600 will generate approximately
P180,000 per month, assuming all the produce are sold at P20/dozen farm gate price, and the
cost of the buildings plus the cages and other farm equipments can be slowly compensated by at
least 14% per month.
Solutions:
1. 𝒑𝟐𝟎𝟕, 𝟏𝟏𝟎 (𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔𝑠) + 𝒑𝟑𝟕, 𝟑𝟏𝟕 (𝑐𝑎𝑔𝑒𝑠) + 𝒑𝟏𝟗𝟕, 𝟕𝟐𝟏. 𝟖𝟓(𝑓𝑎𝑟𝑚 𝑒𝑞𝑢𝑖𝑝𝑚𝑒𝑛𝑡𝑠) =
𝒑𝟒𝟒𝟐, 𝟏𝟒𝟖. 𝟖𝟓
2. 𝒑𝟑𝟐𝟕. 𝟎𝟑 + 𝒑𝟐𝟖𝟖. 𝟕𝟓 + 𝒑𝟗𝟒𝟓. 𝟑 = 𝒑𝟏, 𝟓𝟔𝟏. 𝟎𝟖 (total costs/month for electricity, water
and fuel)
3. 𝒑𝟏, 𝟓𝟔𝟏. 𝟎𝟖 + 𝒑𝟏𝟏𝟔, 𝟖𝟐𝟕. 𝟐 = 𝒑𝟏𝟏𝟖, 𝟑𝟖𝟖. 𝟐𝟖 (total costs/ month for electricity, water
and fuel plus total feed cost per month)
4. 𝟑, 𝟔𝟎𝟎 (𝒆𝒈𝒈𝒔 𝒑𝒆𝒓 𝒅𝒂𝒚) ÷ 𝟏𝟐 (𝟏 𝒅𝒐𝒛𝒆𝒏) = 𝟑𝟎𝟎 𝒅𝒐𝒛𝒆𝒏𝒔/𝒅𝒂𝒚
5. 𝟑𝟎𝟎 × 𝟐𝟎 (𝒇𝒂𝒓𝒎 𝒈𝒂𝒕𝒆 𝒑𝒓𝒊𝒄𝒆/𝒅𝒐𝒛𝒆𝒏) = 𝒑𝟔, 𝟎𝟎𝟎/𝒅𝒂𝒚
6. 𝒑𝟔, 𝟎𝟎𝟎 × 𝟑𝟎 (𝒅𝒂𝒚𝒔) = 𝒑𝟏𝟖𝟎, 𝟎𝟎𝟎/𝒎𝒐𝒏𝒕𝒉
7. 𝒑𝟏𝟖𝟎, 𝟎𝟎𝟎 − 𝒑𝟏𝟏𝟖, 𝟑𝟖𝟖. 𝟐𝟖 = p61,611.72 (profit)
8. 𝐩𝟔𝟏, 𝟔𝟏𝟏. 𝟕𝟐/𝒑𝟒𝟒𝟐, 𝟏𝟒𝟖. 𝟖𝟓 × 𝟏𝟎𝟎 = 𝟏𝟒% (assuming all the profit will be used to
compensate the depreciation costs)
If the layer house will be fully loaded at its maximum capacity of 6,000 birds, it will
generate an income of P300,000 per month, meaning the depreciation costs plus the electricity,
water, fuel and feed costs per month, can be compensated within 2 months. That if the
commodity is very well manage and can generate the said income above. If the all these costs
could be compensated within the said period, then there is so much time to save for the
37
expansion of the plant. For sure the production will increase time to time for the next several
years, considering the expected growth in market share, the availability of financing for possible
expansion, the availability of more raw materials, and the level of utilization of plant/capacity
38
Machinery and Equipment
Equipment Useful Qty. Image Description Supplier Price Cost

life
Eggs trays will be

used to store the www.olx.com 8 800
Egg tray 100
collected eggs for
them to be sell.
Cart trolley will be use

Cart Trolley 1 when collecting for www.lazada.com.ph 2,879.10 2,879.10
eggs
The power sprayer

High Pressure
will be use when www.lazada.com.ph 6,500.00 6,500.00
Washer Power 1
cleaning the quail
Sprayer
house.
The vehicle will be

Maya 150 Racal MotorsDealer 180,000.00 180,000.00
1 use when delivering
Closed Van
eggs to the consumers
Dumaguetes Anna’s
The lights will be use 229.00 1,374.00
Light Bulbs 6
during night time. Electrical Supply
39
Equipment Useful Qty. Image Description Supplier Price Cost
life
It provide electrical connections Dumaguetes Anna’s

Socket 6 to the bulb and support it in the 45.00 270.00
Electrical Supply
lighting fixture
Use to hold some amount of

Water drum 2 water and provided drinker Citi Hardware 200.00 400.00
water of the Quails
Use to get the manure falling Citi Hardware 1,000.00 1,000.00

Shovel 1
under the cages
Use to provided cooler

Electric Fan 1 temperature in the laborer Lee Plaze 1,199.00 1,199.00
office for the laborer
Use for the laborer to take a rest Unitop 1,000.00 1,000.00

Bed 1
during noon time
Use to carry the dung to the Citi Hardware 2,299.75 2,299.75

Wheelbarrow 1
proper waste disposal area.
TOTAL: 197,721.85
40
Farm Location
National Road
Location of the Quail Farm
41
B. Plant Layout
8 feet
12 inches
8 inches
5 Feet
4 Feet
8 inches
Front View
8 inches
2 Feet
42
C. Cage Layout
2 Feet
12 inches
3 Feet
2 Feet
24 Feet
Side View
43
Plant Layout
32 Feet
4 Feet 4 Feet
7 Feet
3 Feet 44 Feet
4 Feet 4 Feet
3 Feet
4 Feet
4 Feet
7 Feet
10 Feet
5 Feet
9 Feet
14 Feet 10 Feet
9 Feet 9 Feet
15 Feet
Quail Cages Quail House Door

Laborer Office
Light Bulbs Quail House
Egg Room
Water Tanks Feed Room
Farm Gate
44
Estimated cost in constructing Quail Cages.
Table 18 Cost of Cages
Item Quantity Unit Unit Cost (pesos) Total
Iron Steel Pipe

40 pcs 700 28,000.00
(6 Feet)
Wire Mesh Steel 5 roll 1,357 6,785.00
Piano hinge 11.8”x3.9” 18 pcs 78.67 1,416.06
Iron screw
217 pcs .50 108.00
(1 inch)
Steel Corner Bracket 2
36 pcs 28 1,008.00
x 5/8
Total: 37,317.00
Manpower: 15,000.00
45
Building and Facilities
A good layer poultry housing system keeps the bird safe, well growing and productive.
Food and housing are two main factor of successful poultry farming business. Housing is also
very important for raising layer poultry commercially and in small scale. A good poultry house
protects the poultry birds from adverse weather condition, injury and predators. Poultry birds
require a draft free and dry house. Proper ventilation system and temperature management is
needed
There are various types of housing system for quail egg farming but the most compatible
basing from the location of the farm which is in Pansil, Sibulan is the battery or cage system. In
cages system the birds are confine in a small compartment which is called a cage. The cages
consist of rows of stair step cages located in the center of the house. The roof will be made from
galvanize iron sheet and design will be according to a monitor type roofing. The floor will be
complete concrete for easy maintenance and cleaning. The side or the wall of the house will
mostly metal chicken wire screen to protect the birds from predators. Curtain will also be place
in walls if cold wind will occur since quail are very sensitive to cold temperature. Over all cage
system is very efficient for egg production.
There are also small infrastructures that are located in western portion of the farm. These
are the feed room where the feed will be stored, the egg room where the counting and packing of
eggs will be done, and the laborer’s room where all the laborers can rest if they are tired from
work.
46
Estimate Cost In constructing these infrastructures
Table 19 Cost of Construction of Building

Item Quantity Unit Unit Cost Total
Layer House
Cement 171 Sack 245 41,895.00
Sand 9.47 Cubic meter 700 6,629.00
Gravel 18.95 Cubic meter 700 13,265.00
Chicken wire 46 Meter 200
screen 9,200.00
Coco lumber 50 Pcs 200 10,000.00
Nails 5 Kilogram 43 215.00
Steel rod 50 Pcs 200 10,000.00
Galvanize iron 30 Pcs 700
sheet 21,000.00
Labor 60 Days 400 24,000.00
Total:136,204.00
Feed room
Cement 30 Sacks 245 7,350.00
Steel rod 25 Pcs 200
5,000.00
Hallow block 700 Pcs 9 6,300.00
sheet 4,200.00
Labor Days 8,400.00
Total: 36,842.00
Laborer’s room
Cement 26 Sacks 245 6,370.00
Steel rod 25 Pcs 200 5,000.00
Hallow blocks 550 Pcs 9 4,950.00
sheet 4,200.00
Labor Days 245 8,400.00
Total:34,064.00
47
Raw Materials and Supplies
For any kind of commodity involving the processes of production, there are basic
materials or so called the raw materials that are used which the final product comes from. The
main raw material for quail egg production is the quail bird which comes in different breeds
around the world, and supported by the feeds for the bird’s nutritional aspects in order for them
to produce the main product which is the quail egg. There are different quail breeds around the
world, but the most common or popular here in Asia, especially in South East Asia, is the
Japanese Quail. Each of the breeds has their own characteristics and it is important to consider it
especially in the selection of the birds which are the main raw material for this commodity.
Japanese Quail are migratory birds which migrate between Asia and Europe. They are
said to originate in South East Asia. There is reference to Quail in the Bible and even the
Egyptians kept these migratory birds for meat and eggs. In the late 11th century, Quail were
brought from China to Japan. It was believed the Japanese Emperor at the time was cured from
Tuberculosis by eating Quail meat. Japanese Quail, more commonly called Coturnix Quail, are
called Coturnix because of the males crow, "ko-turn-eex".
https://www.backyardchickens.com/articles/quail-breeds-and-how-to-pick-the-right-bird-
for-you.67350/
Japanese Quail: Also known more commonly as Coturnix Quail, Pharoah Quail and
Jumbo Coturnix Quail. Adult Japanese Quail females are generally larger than the males and
weigh in the range of 120 - 160 grams. (4.5 to 6 ounces). The male slightly smaller weighing in
around 100 to 140 grams. (4 - 5 ounces). With a selective breeding program, a larger bird can be
produced. Coturnix can be sexed as early as 3 to 4 weeks of age based on feather patterns. Males
48
will have a rusty orange breast and throat. The females will have more of a whitish breast with a
speckled breast. They are generally sexually mature by 7 to 9 weeks of age. Average life
expectancy of these birds is 2-5 years of age, depending on their health and how they are kept.
https://www.backyardchickens.com/articles/quail-breeds-and-how-to-pick-the-right-bird-for-you.67350/
TRAITS RANGE
Body weight at one-day-old 6-8g
Adult male 100 - 130 g
Adult female 120 – 160 g
Egg weight 9 – 10 g
Egg number/100 days 80 – 90 g
Age at sexual maturity 38 – 42 days of age
Life span Max: 7 years in male
Mean: 3 – 4 years
Table 20 Age and Weight of Quail Eggs

http://www.angrin.tlri.gov.tw/apec2003/Chapter5JPQuail.pdf
When selecting the birds for egg production, the physical appearance of the birds should
be carefully observed. Make sure that the outer parts like the wings, beaks, shank, feathers, etc.,
are at a normal status. The behaviour of the birds should also be considered. The ideal traits of
the birds can be attained based on how they are manage during their rearing period or based on
their genetic qualities.
Our plan is to buy RTL or ready-to-lay quail birds somewhere in Lawaan, Talisay City,
Cebu, so we only have to focus on the laying diet of the birds. In this case, the birds are expected
49
to lay eggs at 6 weeks of age until the end of their egg production, a layer diet should be
provided after the arrival of the birds. The layer diet for the laying hens can be used also for the
quail birds but given for each bird at different amount per day, approximately 26.6 g/bird/day of
layer feeds. Feeds selection is also important especially if you want the commodity to be
financial efficient as much as possible. There are many agrivet stores in Dumaguete City that we
can choose from in order for us to decide on where will we be buying our layer diet feeds, and
considering the availability and continuity of the supplies provided by the chosen store.
D. Prospective Cost of Raw Materials
The price of the ready-to-lay (RTL) quail birds from our chosen supplier is P35/head.
Our plant is built that can accommodate 6,000 quail birds, we’ll be ordering six thousand ready-
to-lay quail birds for the quail egg production. For six thousand RTL quail birds, it cost about
P210,000. Based on the price of the layer diet feeds which is P1,220/50kg (ProMix), 6,000 quail
birds with daily feed intake of 26.6g/day, and with the bird’s estimated productive years which
can reach up to 2 to 2.5 years of egg production, we are able to project the prospective feed cost
which is P2,842,795.2 for 2 years.
E. Prospective Availability of Supply
The supply of the raw materials is absolutely available since, for the quail bird supplier,
they have been doing a quail breeding operation for how many years already and they have
supplied many quail farms around the country, and for the feed supplier, they’re one of the
trusted suppliers in the province and they have been operating their business as feeds, vitamins,
etc., supplier for many years and have been supplying different livestock farms around Negros
which makes the supply’s availability high.
50
Utilities
 Consumption of power and cost

o Estimated kilowatts per hour
o Estimated cost per hour
o Source: NORECO II
Table 21 Electricity Cost

Items Watts No. of Hours Est. Days of Cost/ 1000/k Est. Est. Total Cost
Used Operation Wh
Units kWh Total
Costs/Day
Bulb 12 7 3 30 9.8562 0.252 2.48 74.51
electric
fan 70 1 12 30 9.8562 0.84 8.28 248.38
Radio 2 1 7 30 9.8562 0.014 0.14 4.14
Total Electricity Costs/Month ₱327.03
Electricity Consumption
 Consumption of power and cost

o Estimated cost per cubic meter
o Source: SIWAD
Table 22 Water Cost

Items Quantity No. of Est. Days of 1000L/ Cost/ Est. Est. Total Cost
Refilling of m2
Per unit Units water Cubic Total Costs/Day
Meter
water
barrels 80 2 4 0.16 35.4 0.19 22.66
water
barrels 80 3 7 0.24 35.4 0.2832 59.47
Total Water Consumption Costs/Month ₱288.75
Water Consumption
51
Table 23 Fuel Cost
Quantity Fuel Price of Est. Days Est. Volume of
of Consumption/ Diesel Consumption(L)/
Purpose of Est. Total
Boats Route Operation Month Cost
1 delivery 31.51 31.51 30 30 ₱945.3
F. Fuel consumption
Table 24 Summary of electric, water, and fuel Cost

Nature Uses Monthly Expenses Yearly Expenses
Electricity Consumption Used in Operating 327.03 3924.36

Hours
Water Consumption Water for the quails to 228.75 2745

drink
Diesel Gasoline Use for delivery 945.3 11343.6
Total Projected Expenses 1501.08 18012.96
Summary of business Utilities consumptions
52
Waste Disposal
The method of disposal of poultry wastes plays major role in controlling and eradication
of diseases. Improper approach and care-lessness of this important aspect of production process
in poultry, can lead to constant emergence of disease ailments on poultry farms. This results in
heavy losses in the forms of mortality and reduced productive performance.
In quail egg production there are two (2) things that are considered waste. These are the
dead birds and manure. Disposal of dead birds is often neglected by poultry farms. There are
many instances that dead birds are just thrown away in an open lot or just in the corner of the
farms. Most of these things are done during outbreak of diseases because there are a lot of dead
bodies and it is hard to dispose all these dead bodies. In contrast it important to have a system of
disposal of these dead bodies to remove the probability of infecting healthy birds.
In CECK farm we don’t want to have huge mortalities so we impose a system of disposal
and it goes this way. Dead birds are collected every day. All dead birds will be place in a corner
to be burn. The birds will burn until it will form into an ash. And later on will be buried in an
area away from the healthy birds. This is to remove the possibility of spread of infection.
For the manure disposal, the manure will be also collected every day. Portion of the
manure will be used as a fertilizer while the excess manure will be buried in the ground.
53
Production Cost
Raw material costs
- P210,000 (6,000 RTL quail birds)
Labor costs
- P200/day (x3 laborers) = P600/day
Overhead costs (fixed costs)
- P442,148.85 (Depreciation cost)
Operating costs (variable costs)
- P3,894.24 (Feed cost per day)
- ₱327.03 (Electricity cost/month)-------: P10.9/day
- ₱288.75 (Water cost/month)-----------: P9.625/day
- ₱945.3 (Fuel cost/month)----------------: P31.51/day
By adding all the operating costs plus the labor costs per day basis, the result was
P4,696.3/day. After that, we have projected that the cost to produce for one unit of output,
which is the quail egg, is P0.76.
54
Labour requirement
Number of Daily wage rate

Type/Position Monthly Wage Rate
Worker
Direct Labor
200.00
Delivery boy 1 6,000.00
200.00
Caretaker 1 6,000.00
250.00
Sale representative 1 7,500.00
Indirect Labor
Contruction 6 56,800.00
76,300.00
Total:
Table 25 Labour Cost
55
III. FINANCIAL
ASPECT
56
Table 26. Total Estimated Cost of the Project
Land 525,000.00
Buildings 207,110.00
farm equipment and fisheries 197,721.85
Ready to lay (quail) 210,000.00
labor cost 290,800.00
feed cost 1,401,926.4
Electricity 3,924.36
Water 3,465.00
Fuel 11,343.60
Total: 2,851,291
As fresh graduates we do not have yet the money to finance our business so we decided
to barrow money from the land bank of the Philippines through the small to medium enterprise
(SME) credit facility which the LANDBANK support entrepreneurs through its lending
programs. Entrepreneurs are given support they need to start or expand their existing business
wherever they are in the country.
Working capital and Liquidity Support Facilities was chosen from the three type of SME credit
facility. It supports the financing of account receivable, financing of contract and purchase of
raw materials or finish good inventories. Eligible barrowers include single proprietorship,
partnership, and corporation. eligible project includes agri-business, manufacturing, trading and
services. Since the CECK farm business is partnership of 4 owners (Chester Senerez, Erwin
Leyva, Clint Libradilla, and Keith Tan) and it is in agri-business (selling of quail eggs), it
therefor eligible for barrowing money from the land bank of the Philipines under this program.
In order for the business to barrow money from the land bank of the Philippines. It require the
fallowing requirements:
 LANDBANK Loan Application Form
57
 Photocopy of Certificate of Registration with Department of Trade and Industry, Securities
and Exchange Commission or Board of Investments
 Certified True Copy of Articles of Incorporation/Partnership and by-laws
 Board Resolution authorizing the management to obtain loan from LANDBANK and
designating the authorized signatories
 Notarized list of the following (certified by the Corporate Secretary for corporations):
 Officers
 Partners (for Partnerships only)
 Board of Directors (for Corporations only)
 Principal stockholders and their stockholdings (for Corporations only)
 Bio-data of borrowers or proprietors, partners, key officers,
 Board of Directors with passport-size ID pictures
 Sworn Statement of Assets and Liabilities of borrowers/proprietors. partners, key officers, and
Board of Directors
 Photocopy of Internal Tax Revenue and audited (BIR-received)
 Financial Statement for the last three years
 Latest Interim Financial Statement
 Projected income statement, balance sheet, and cash flow statement with basic assumptions
 Brief history of the business
The maximum amount that can be loan under this is program is 5 million pesos and either
payable for short term (under 1 year) or long term (payable 1-5 years).For a short term loan the
interest rate is 8%, while for long term it is 12%
58
For this project, the proponents will loan 2,900,000.00 pesos from the LANDBANK . The
proponents will pay the loans payable annually for 5 years with 12 % loan interest (long term).
Source: https://www.landbank.com/loans
Table 27. Projected Statements of Income
Income from Loan Net income

provision operations payable
Total Operating Income from income tax and income (12 %)
Year Revenue Expenses operations (30%) tax
928,000.00 344,638.45
2016 3,285,000.00 1,864,659.36 1,420,390.64 147,702.19 1,272,688.45
962,336.00 357,390.07
2017 3,406,545.00 1,933,651.76 1,472,893.24 153,167.17 1,319,726.07
994,816.00 394,206.35
2018 3,559,297.50 2,001,329.57 1,557,967.93 168,945.58 1,389,022.35
1,027,296 409,640.57
2019 3,683,872.91 2,071,376.10 1,612,496.81 175,560.24 1,436,936.57
1,059,776 426,410.74
2020 3,812,808.46 2,143,874.27 1,668,934.20 182,747.46 1,486,186.74
4,972,224 1,932,286.18
Total 17,747,523.87 10,014,891.06 7,732,682.82 828,122.64 6,904,560.18
994,444.80 386,457.24
Average 3,549,504.77 2,002,978.21 1,546,536.56 165,624.53 1,380,912.04
Table 27 shows the projected income statements of CECK quail farm for the next 3
years (2018-2020). It can be shown in the table above that the net income of this
farming business will be approximate of 386,457.24 pesos. Therefore, it shows that
the proponents’ project will be obtaining profit not loss. Thus, the CECK quail farm
is feasible in terms of financial purposes.
59
IV.
ORGANIZATION
AND
MANAGEMENT
ASPECT
60
Organization and Management Study
Basic Considerations
The CECK’s Quail Farm proposal is an agricultural business intended to support or add
to the supply of quail eggs within Dumaguete City, Negros Oriental. The business will be
managed by four partners, the partners will be completely liable for all obligations and liabilities
of the business.
Form of Ownership
The business will be in partnership form. The four partners will be engage in the general
partnership form of ownership. General partnership is an arrangement by which partners
conducting a business jointly have unlimited liability, which means their personal assets are
liable to the partnership's obligations.
61
Organizational Structure
CECK’s Quail Farm
Management Staff
Delivery/Care taker Sales
- Delivery boy - Sales

- Care taker (2) Representative
The figure above shows the organizational structure of the CECK’s Quail Farm business.
It shows the relationship and flow of authority of the management staffs to the employees. The
employees for the business will hired by the management staff based on the personal
requirements for each employee for a certain position.
62
Officers and Key Personnel
Table 26 Position and Job Description

Position Job Qualifications Job Description
Management Staff - Must have knowledge in - Assigns employees their

such commodity respective tasks/jobs
- Good management skills - Hire, train, and evaluate new
- Knows how to handle employees
hard and soft - Monitors if the business is on
problems/issues within track to meet its financial goals
the organization
Delivery Boy - Preferably male - He will be assigned in delivering

- At least 18 yrs. old the products to each customers
- At least high school grad. (e.g. intermediaries, private
- Must have non- customers).
prof./professional - Responsible for the maintenance
driver’s license of the delivery vehicle
- Must have at least a little
knowledge on motor
mechanics
- Must have good manners
Care Taker - Preferably male or - Responsible for:

female 1. Sanitation/cleanliness of the
- At least 18 yrs. old commodity
- At least high school grad. 2. Egg collection
- trustworthy 3. Egg packing
4. Feeding
Sales Representative - Preferably female - Sells retail products, goods and

- At least high school grad. services to customers
- At least 18 yrs. old - Promote the product
- Good customer service
- Good interpersonal skills - Works with customers to find
what they want.
- Has self-confidence
- create solutions and ensure a
- Advantage if she has
smooth sales process
previous sales experience
- Trustworthy
63
Project Schedule
In weeks
Activities
June July August September October
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Data gathering and research

Conceptualization of “CECK’s
quail far, business”
Searching of potential location
for the establishment of CECK
farm
Coming up with survey
questionnaires
Survey questionnaires revision
Survey process
Tallying of the data (survey)
Making marketing aspect draft

Making technical aspect draft
Making of financial aspect
draft
Making socio-economic aspect
draft
Making f management aspect
draft
Finalizing all the aspects
64
V.SOCIO-
ECONOMIC
ASPECT
65
This includes the socio-economic benefits if this proposal project. The proposed project
aims to help our localities and farmers of the municipality and to give healthy lifestyle to the
people. Nowadays it is important that small entrepreneurs should realized the worth innovating
and starting a business that would largely contribute to the socio-economic development of the
province.
In this certain project, the proponents consider the whole part of the business especially
the social impact in the community.
PROJECTS
 INCOME
 IMPROVE STATUS
OF LIVING
 EMPLOYMENT
 TAXES
 GOVERNMENT
 COSTUMERS or
CONSUMERS BENEFITS
Contribution to Income and Employment
The main goal of a certain business is to have high income especially in the part of the
owner. The business should generate pleasantly relationship between the manager and employees
to attain the main goal of the business which is to have an income. For the workers and
employees in the business they need income to support their own needs and also for their
66
services rendered in the business. Building up business is a great opportunity for an employed
people to have jobs. It will also be their opportunity of having another source of income.
Tax Contribution
This business is expected to give a great contribution to the government in the form of
taxes. The tax payment form the business would help the locations as will the economy in its
future project especially for people that will benefit. This would help the people to mare
sprightly.
Government Benefits
The government will be benefited on the taxes and permits paid by the business. These
taxes and permits increased the revenue of the government. They use this fund to support its
project and expenditures for the development of the municipality as well as the whole province.
Customers/Consumers Benefits
The customers will have sufficient supply of fresh Quail Eggs. The wholesalers and
business establishments such as restaurants, kwek-kwek vendors’ stalls, food stalls and food
catering business will have convenience in getting their supplies with lesser time, effort, cost and
price.
67
CONCLUSION
To conclude, based on the market study there is a demand for quail eggs thus there is a
promising opportunity for every quail raisers to venture and try this kind of farming business. On
the financial aspect, it shows that the quail farming business is financially stable. Therefore,
CECK quail farm is feasible to be established here in Sibulan, Negros Oriental.
68
LITERATURE CITED
DR. Martin, F. W., Martin-Davis, A. G., and Maffioli, A. (1998). QUAIL: AN EGG & M EAT
PRODUCTION SYSTEM. ECHO, 17391 Durrance Rd., North Ft. Myers FL 33917, USA Phone:
(239) 543-3246; Fax: (239) 543-5317. Retrieved from:
http://www.fastonline.org/images/manuals/Animal_Husbandry/Poultry/QuailEgg.PDF
Mondry, R. (2016). Quail farming in tropical regions. The Pro-Agro Collection is a joint publication by
Engineers Without Borders, Cameroon (ISF Cameroun) and The Technical Centre for
Agricultural and Rural Cooperation (CTA). Retrieved from:
https://publications.cta.int/media/publications/downloads/1934_PDF.pdf
Posted in Agri By Mixph On January 2, 2015. Quail Raising, Feed Management Part 1. Retrieved from:
http://www.mixph.com/quail-raising-feed-management-part-1/
Priti, M., and Satish, S. (2014). Quail Farming: An Introduction. Retrieved from
http://files.cluster2.hostgator.co.in/hostgator84521/file/18.mishrashukla2014_1.pdf
Quail Farming. Retrieved from: http://www.roysfarm.com/quail-farming/
Roy's Farm. (2017). Quail Farming | Modern Farming Methods. Retrieved from
http://www.roysfarm.com/quail-farming/
Thomas, K. S., Jagatheesan, P. N., Reetha, T. L., & Rajendran, D. (2016). NUTRIENT COMPOSITION
OF JAPANESE QUAIL EGGS. Retrieved from
https://www.researchgate.net/publication/304233675_NUTRIENT_COMPOSITION_OF_JAPA
NESE_QUAIL_EGGS
Tunsaringkarn, T., Tungjaroenchai, W., & Siriwong, W. (2013). Nutrient Benefits of Quail (Coturnix
Coturnix Japonica) Eggs. Retrieved from http://www.ijsrp.org/research-paper-0513/ijsrp-
p1729.pdf
69
Feasibility Study on CECK
Quail Egg Farm in Pansil,
Sibulan
Submitted to:
Dr. Chona Y. Fontelo-Javier
Submitted by:
Chester W.S. Senerez
Clint B. Libradilla
Keith Ryan R. Tan
Erwin A. Leyva Jr.
September 30, 2017
70

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Table of Contents

limiting the supplies of quail eggs locally.

of quail eggs within the vicinity.

Background of the Study

any poultry farming business due to low cost of production.

supplies of quail eggs are ambiguous.

business will be successful.

The significance of this research is classified and given to the following:

strategies and approaches.

quail eggs within Dumaguete City.

Objective of the Study

A feasibility study conducted aimed to determine the market viability and

profitability of establishing quail egg farm in Sibulan, Negros Oriental.

1. To be able to come up with well determined market, technical, management,

organizational, financial, and socio-economic aspect of the proposed farming

establish the proposed farming business.

marketing, technical, management, organization, financial, and socio-economic aspects

of the proposed farming business.

eggs within Dumaguete City.

Technical aspect focuses on the technicalities of the proposed farming business

cost, and labor requirements, and etc.

policies, qualifications and functions of the employees in the farming business.

Socio-economic aspect focuses on how the farming business contributes to the

the community that will be obtained from it.

in all aspects of the study about the project.

supply of quail eggs in Dumaguete City.

the proponents conducted 398 citizens in 28 barangays of Dumaguete City;

excluded Poblacion 4 and Poblacion 5.

Statistics Authority (PSA) to obtain the list of barangays in Dumaguete City

and their perspective population.

Computation for the sample size:

n = is the sample size

N = is the population size

e = is the marginal of error

DUMAGUETE CITY (Capital) POPULATIO PERCENTAG FREQUENC

lifeblood of virtually every project feasibility study. While profitability is generally

Obviously, there can be no discussion of profitability or of the other aspects of the

Quail is scientifically called Cortunix cortunix, a member of the Phassianidae

In the Philippines the major producer of quail eggs is in Batangas City.

Quail raising in the Philippines is not expensive; furthermore, there is a

ways that chicken is also cooked (Lesaca, 2017)

CECK quail farm is a farming business that will be established in Pansil,

Sibulan, Dumaguete City. This quail farming business offers agricultural

products, more specifically fresh quail eggs, and boiled eggs.

invest for CECK quail farming business.

the walk in customers or buyers, intermediary customers such as restaurants,

public markets, street vendors, and etc.

customers such as the vendors in Dumaguete public market, Ragos, kwek-kwek

vendors in NORSU, Bethel, Robinsons, Cangs, and other intermediary customers

quail egg farm is for the walk in customers or buyers of CECK.

Table 2. Gender of the Respondents.

Gender Respondents Percentage (%)

Male 189 47.49

Female 209 52.51

Total: 398 100

Age Respondents Percentage (%)

Total: 398 100

target market--- those ages from 16 to 20.

consumption of quail eggs.

Table 4. The Number of Respondents who eat Quail Eggs.

Respondents Frequency Percentage (%)

YES 357 89.70

Total: 398 100

be produced in CECK--- a quail egg farm. The remaining 10.30 % or 41 of the