Department Manager in Training Role Description

A. Job Purpose:

 To ensure sales, profitability and Customer satisfaction of the Categories managed

under his/her Department

B. Job Description:

B.1 Financial:

 To achieve the revenue and gross margin per sqft targets for the categories managed
 To control inventory levels & shrinkage.
 To facilitate customer purchase decisions that lead to moving the customer
satisfactorily up the value chain resulting in a higher average transaction value per
customer
 To optimize the store display stock and back-store inventory to increase the stock
turns for the category
 Increase margins and minimize expenses

B.2 Operational:

 To ensure effective stock and visual merchandising including product placard/label,

accurate and updated prices, special/periodic promotional offers, point-of-purchase
promotional materials, sales planning etc.
 To oversee product shelf life management with a view to controlling store soilage
and optimizing the SKU mix for the categories managed
 Assist customers in locating products and answering more complex technical
questions as escalations from the Sales Assistants; perform the role of a product
specialist for customers that require advanced technical advice.
 Work closely with the materials/operations manager to ensure replenishment of
store display and back-store stocks.
 To monitor sales figures vis-à-vis plan/forecast and interpret trends to facilitate
inventory planning along with the Store Manager.
 Conduct market surveillance for category managed in terms of competitor retailers’
product and model mix, operating Selling prices, promotional offers, visual
merchandizing, Customer traffic/footfalls.
 To oversee all point of sales activities for the managed categories including - sales
transactions, tracking customer orders and payments, registering sale and
maintaining inventory updates, providing service, handling returns and refunds,
gathering consumer data for feedback
 Ensuring all sales staff is trained and constantly updated w.r.t product knowledge,
brand differentiations and overall competition around the catchments.
 Provide direct department supervision while monitoring completion of tasks
 Conducting & Monitoring AM/PM meetings.
 Communicating back category based issues in time for the store management to
act/react to constantly keep the store ahead of competition.
 Maintaining effective communication between customer service and sales assistants
to improve customer delight.
 Department Manager in Training Role Description

B.3 People Development:

 To recognize and develop talent within the team by providing consistent direction
and support to achieve and exceed the targets set for the category.
 To optimize manpower resources for the category to ensure high productivity levels
and in turn realize the targeted sales per employee.
 To ensure that the category Associates and team leaders are constantly updated on
the latest developments in terms of new technologies and latest products, newly
introduced brands and demonstration/selling techniques
 Ensure that the team undergoes both functional and behavioral training as laid out
in the training calendar.
 To ensure that the team of category Associates is constantly motivated and imbibe
the culture and spirit of Reliance
 Mentoring sales assistants through training and career planning

B.4 Customer:

 To ensure that the team leaders and Associates are trained and responsive to
customer needs in order to set up a consultative sales environment.
 To ensure that the sales team meets the complete set of customer’s needs starting
from enquiry to closure of the sales transaction to delivery including their effectively
liasoning with related departments/services
 To ensure customer grievances, if any, are effectively addressed and resolved by the
team leaders/sales associates to minimize escalation to the customer service desk.

C. Key Performance Indicators:

Suggested Measures
 Stock Turns for the category % increase
 Revenue per Sq Ft and Gross Margin per Sq Ft for the Rs
categories managed
 Retention of key people % attrition
 Increased Average Transaction Value per customer Rs
 Training of staff Hours
 Accuracy and uptime of all forms of Visual Accuracy
merchandizing for categories managed
 Stock Availability in terms of per cent reduction of No
stock-outs