SHAHEED BENAZIR BHUTTO UNIVERSITY, SHAHEED BENAZIR ABAD

Tentative weekly plan of studies

16BS (BBA) 4-YEARS Program

16BBA Introduction to Business (1st Semester)

Subject Introduction to Business

Course Duration 04 Months

Credit Hours …03….

(Achievement test 3*5= 15, Classroom

Marks Distribution presentation 5, Assignment 10, Midterm 30,
Final Paper 40)

OBJECTIVE

Upon successful completion of this course, students should be able to:

 Understand what business is.
 Basics of starting a new business
 Advantages and disadvantages of every business
 How to start and wind a business
 Good knowledge about every field of business.

Syllabus outline

 An Introduction Business
o Characteristics of business
o Components of business
o Nature of Business
 Sole proprietorship & Partnership
o Definition of Sole proprietorship & Partnership
o Types of Partnerships
o Termination of Partnership
o Partnership Deed

 Joint Stock Companies

o Public Limited Companies Vs Private Limited Companies
o Promotion Stage of Joint Stock companies
o Preparation of Documents
o Incorporation Stage
o Types of Meetings in Joint Stock Companies.
o Winding Up.

 Cooperative Societies & Entrepreneurship

o Advantages & Disadvantages of Cooperative Societies
o Definition of Entrepreneurship & Entrepreneur
o Business Plan

 Expanding Business
o Franchising
o New Trends in the Business
o Joint Venture
o Strategic Alliance
o Merger

 Imports & Exports

o Definition of Imports of Exports
o Import and Export Balance
o International Organizational Structure
o Barriers to International trade
o Business Ethics

 Stake Holders
o Rights Of Customers
o Responsibilities of organizations towards Environment
o Ethics for Advertising
o Management
 Managerial Skills
o Goal Setting
o Level of Strategies
o Objective of Goal setting
o Mission Statement
o Types Of Goals

 Human Resource Management (HRM)

o Scope Of HRM
o Human resource Planning
o Interview and Types of Interview
o Human Resource Development (HRD)
o Methods of Trainings
o Performance Appraisal

 Marketing
o Difference between Marketing and Selling
o Classification of products
o Marketing Manager
o Roles of Marketing Manager
o Marketing Mix

 Total Quality Management (TQM)

o Prominent Features of Dr. Deming’s 14 Points
o Human Resource Management for Total Quality Management
o Types Of costs
o Communication.

SYLLABUS BREAKUP

WEEK TOPICS

1st  An Introduction Business

o Characteristics of business
o Components of business
o Nature of Business
2nd  Sole proprietorship & Partnership
o Definition of Sole proprietorship & Partnership
o Types of Partnerships
o Termination of Partnership
o Partnership Deed

3rd  Joint Stock Companies

o Public Limited Companies Vs Private Limited Companies
o Promotion Stage of Joint Stock companies
o Preparation of Documents
o Incorporation Stage
o Types of Meetings in Joint Stock Companies.
o Winding Up.

4th  Cooperative Societies & Entrepreneurship

o Advantages & Disadvantages of Cooperative Societies
o Definition of Entrepreneurship & Entrepreneur
o Business Plan

5th  Expanding Business

o Franchising
o New Trends in the Business
o Joint Venture
o Strategic Alliance
o Merger

6th  Imports & Exports

o Definition of Imports of Exports
o Import and Export Balance
o International Organizational Structure
o Barriers to International trade
o Business Ethics
7th  Stake Holders
o Rights Of Customers
o Responsibilities of organizations towards Environment
o Ethics for Advertising
o Management

8th  Managerial Skills

o Goal Setting
o Level of Strategies
o Objective of Goal setting
o Mission Statement
o Types Of Goals
9th  Human Resource Management (HRM)
o Scope Of HRM
o Human resource Planning
o Interview and Types of Interview
o Human Resource Development (HRD)
o Methods of Trainings
o Performance Appraisal

10th Mid Term Examination

11th  Marketing
o Difference between Marketing and Selling
o Classification of products
o Marketing Manager
o Roles of Marketing Manager
o Marketing Mix
12th  Total Quality Management (TQM)
o Prominent Features of Dr. Deming’s 14 Points
o Human Resource Management for Total Quality Management
o Types Of costs
o Communication

13th  Presentations

14th  Presentations

15th  Revision

16th
FINAL SEMESTER EXAMINATION

Reference Books

1. [Jeff Madura] Introduction to Business Fourth Edition.

2. Introduction to Business by Rauf Baig.
3. [Glencoe McGraw-Hill] Introduction to Business Student Edition