ENTRE (BM019-3-3) INDIVIDUAL ASSIGNMENT

Learning Outcomes

 Demonstrate an understanding of entrepreneurial management.

 Develop a capacity for informed critical understanding of environmental conditions
and the ability to analyze current trends.
 Organise and coordinate competitive and co-operative relations in different settings.
 Demonstrate entrepreneurial activities and competence building.
 Demonstrate an understanding of the strategy process.

Individual Assignment:
You need to come out with an idea (product/service) to tackle crime issues which is growing
globally. Your idea shall provide great impact on people’s lifestyle and able to generate
multiple sources of income. Crime issues are listed of as below:
 Burglary and theft (house break-in, vehicle stealing, property)
 Traffic offences
 Street crimes (snatch theft)
 Kidnapping
 Violent crimes (assaults)

You are required to prepare a comprehensive business plan in order to convince the
investors and to obtain the required funding. For anyone starting or running an existing
business, having a business plan is a vital first step success.
Business Plan Contents Requirements
1) Your business plan shall consist of the following components (at least but not
exhaustive):
 Executive Summary
 Company Background / Description
 Product / Service Description
 External & Internal Analysis
o Porter’s Five Forces Industry Analysis
o Market Analysis
o SWOT Analysis
o Competitors’ analysis

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 201605

ENTRE (BM019-3-3) INDIVIDUAL ASSIGNMENT

 Operational Plan
 Marketing Plan
o Marketing Objectives
o Marketing Strategies
o Marketing Mix (4Ps)
 Financial Plan
o Sales Forecast (3 – 5 years)
o Income Statement (3 – 5 years)
o Break even analysis
 References
 Appendices

2) The assignment should not exceed 3,500 words.

New Product / Service ( Idea) Requirements

1) Should not be exactly the same with any of the existing product/services in the market
2) Able to solve any current problems or has great impact on people’s lifestyle
3) Technology element is integrated into the new product/service
4) Able to generate multiple sources of income
5) The start- up company shall be in operation for less than 2 years

Citations and References

 You are required to use proper referencing methods for this assignment – Harvard
Referencing System.
 Ensure each citation has its reference and each reference needs to have a citation in the
document.
 Numbering and bullets are not required for references.
 References need to be presented in an ascending alphabetical order (i.e. from A to Z).

Note: You are required to provide proper citations and reference pages when making
reference to any external sources of information, theories, concepts and frameworks when
writing your business plan.

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 201605

ENTRE (BM019-3-3) INDIVIDUAL ASSIGNMENT

Evaluation criteria and marks allocation

Criteria Items Marks allocation

1 Originality & Innovativeness 10 marks
2 Integration of Technology 10 marks
3 Competitive Advantage of Product/Service 10 marks

4 Executive Summary 5 marks

5 External & Internal Analysis 20 marks

6 Operational Plan 10 marks
7 Marketing Plan 15 marks
8 Financial Plan 15 marks
9 Formatting & Referencing 5 Marks

Level 3 Asia Pacific University of Technology & Innovation (A.P.U) 201605