ANOVA Table

Sum of Mean
Squares Df Square F Sig.

TANGIBLE * Between (Combined) 3.376 3 1.125 2.402 .074

LOYALITAS Groups
Linearity .294 1 .294 .627 .431

Deviation from 3.082 2 1.541 2.289 .143

Linearity

Within Groups 34.676 74 .469

Total 38.052 77

ANOVA Table

Sum of Mean
Squares df Square F Sig.

RELIABILITY * Between (Combined) 7.589 3 2.530 6.658 .000

LOYALITAS Groups
Linearity 3.118 1 3.118 8.206 .005

Deviation from 4.471 2 2.235 1.884 .084

Linearity

Within Groups 28.115 74 .380

Total 35.704 77

ANOVA Table

Sum of Mean
Squares df Square F Sig.

RESPONSIVENE Between (Combined) 9.010 3 3.003 4.385 .007

SS * LOYALITAS Groups
Linearity 4.805 1 4.805 7.016 .010

Deviation from 4.205 2 2.103 3.070 .052

Linearity

Within Groups 50.684 74 .685

Total 59.694 77
 ANOVA Table

Sum of Mean
Squares Df Square F Sig.

ASSURANCE * Between (Combined) 31.673 3 10.558 27.557 .000

LOYALITAS Groups
Linearity 26.837 1 26.837 70.049 .000

Deviation from 4.836 2 2.418 2.311 .103

Linearity

Within Groups 28.351 74 .383

Total 60.024 77

ANOVA Table

Sum of
Squares Df Mean Square F Sig.

EMPHATY * Between (Combined) 2.235 3 .745 2.058 .113

LOYALITAS Groups
Linearity 2.015 1 2.015 5.569 .021

Deviation from .219 2 .110 .303 .740

Linearity

Within Groups 26.780 74 .362

Total 29.014 77
 Coefficientsa

Standardize
Unstandardized d Collinearity
Coefficients Coefficients Statistics

Toleranc
Model B Std. Error Beta T Sig. e VIF

1 (Constant) 2.764 .161 17.185 .000

TANGIBLE -.101 .037 -.338 -2.705 .009 .350 2.000

RELIABILITY .106 .041 .343 2.562 .012 .306 1.272

RESPONSIVEN -.044 .022 -.186 -2.047 .044 .662 1.512

ESS

ASSURANCE .150 .022 .629 6.748 .000 .628 1.593

EMPHATY .140 .028 .408 4.937 .000 .798 1.253

a. Dependent Variable: LOYALITAS

Model Summaryb

Adjusted R Std. Error of the

Model R R Square Square Estimate Durbin-Watson

1 .779a .607 .579 .13635 1.972

a. Predictors: (Constant), EMPHATY, ASSURANCE, TANGIBLE, RESPONSIVENESS,

RELIABILITY

b. Dependent Variable: LOYALITAS