SALESFORCE MADE SIMPLE

A G U I D E T O C E R T I F I C AT I O N PAT H S
STA R T H E R E . G O A N Y W H E R E .
Salesforce Certification is the ultimate benchmark that recognizes the skills,
6
ROLES
expertise, and real-world know-how of today’s cloud specialists. Are you an
Administrator who keeps Salesforce running smoothly, or Developer who
builds new apps to customize and extend capabilities? Perhaps you’re an
Implementation Expert or Marketing Specialist responsible for ensur-
ing the right solutions are deployed for maximum effectiveness. Or
are you an Architect who masterminds high-performance techni-
25
C E R T I F I C AT I O N S
cal frameworks?

Whatever your role, achieving your goals starts with getting

100+
Salesforce Certified. This guide will help you get there.

Training
resources
c e r t i f i c at i o n t r ac ks ARCHITECTS

Application Architect
APP BUILDERS Data Architecture and Management Designer
ADMINISTRATORS Development Lifecycle and Deployment Designer
Identity and Access Management Designer
Platform App Builder
Administrator Integration Architecture Designer
Advanced Administrator Mobile Solutions Architecture Designer
Sharing and Visibility Designer
System Architect
Technical Architect

CONSULTANTS
DEVELOPERS SPECIALISTS
Community Cloud Consultant
Field Service Lightning Consultant CPQ Specialist
Commerce Cloud Digital Developer
Marketing Cloud Consultant Marketing Cloud Email Specialist
Platform Developer I
Pardot Consultant Marketing Cloud Social Specialist
Platform Developer II
Sales Cloud Consultant Pardot Specialist
Service Cloud Consultant
A D M I N I S T R A T O RS
 6 Digital Learning Courses

ADMINISTRATOR Recommended
Salesforce
Experience
Time
Commitment
8 Instructor-Led Classes

The Salesforce Certified Administrator exam is intended for an individual 6-12 MONTHS 115-125 HRS

who has experience performing as a Salesforce Administrator. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Join our Trailblazer Community
• Check out our Certification Trailmix
Add to your skill set: Get ready for your exam:
• Take Administration Essentials for New Admins (ADM201) • Take Certification Preparation for
or Administration Essentials for New Admins Plus Administrator (CRT101)
Certification (ADM201C)
• Download the Certification Exam Guide
or Administration Essentials for New Admins Evening
Course (ADM201E)
• Tap into these digital learning courses

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Administrator None

• Managing users, data, and security

Certified Advanced Administrator
• Maintaining and customizing Sales Cloud and
Service Cloud apps
Certified Platform App Builder
• Building reports, dashboards, and workflows

ADMINISTR ATOR TR ACK

 2 Digital Learning Courses

ADVANCED ADMINISTRATOR Recommended

Salesforce
Experience
Time
Commitment
2 Instructor-Led Classes

The Salesforce Certified Advanced Administrator credential is designed for those 12-24 MONTHS 55-65 HRS

who have advanced-level experience as a Salesforce Administrator. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Join our Trailblazer Community
• Check out our Certification Trailmix
Add to your skill set:
• Take Administration Essentials for
Experienced Admins (ADM211)
• Tap into these digital learning courses
Get ready for your exam:
• Take Certification Preparation for Advanced
Administrator (CRT211)
• Download the Certification Exam Guide
• Get our Preparation Cheat Sheets

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Administrator Certified Administrator

• Leveraging the advanced administration

capabilities of Salesforce Certified Advanced Administrator
• Optimizing and extending Sales Cloud and Service
Cloud apps Certified Platform App Builder
• Designing advanced reports, dashboards, and
business-process automation

ADMINISTR ATOR TR ACK

ADMINISTRATOR RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Watch Our Getting Started Videos 1.5 Hrs Administration Essentials for New Admins 5 Days Certification Preparation for 1 Day
Certification Trailmix 35 Hrs (ADM201) Administrator (CRT101)
Getting Started: Navigating Salesforce 20 Min Administration Essentials for New Admins 5 Days Download the Certification 30 Min
Getting a Head Start with Chatter 33 Min Plus Certification (ADM201C) Exam Guide
Using Salesforce1 3 Min Administration Essentials for New Admins 15 Days
Getting Started with Managing Data 28 Min Evening Course (ADM201E)
Getting Started with Reports and Dashboards 28 Min Salesforce Proficiency Pack for 30 days, (1-2 hrs/day)
Getting Started: Administering Salesforce 50 Min Administrators (SPP201)
Join Our Trailblazer Community Administrative Essentials for New 5 Days
Admins in Lightning Experience (ADX201)
Reporting Fundamentals (RPT101) 1 Day
Reporting Fundamentals in Lightning 1 Day
Experience (RPX101)

CERTIFIED ADVANCED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Certification Trailmix 39 Hrs Administration Essentials for Experienced 5 Days Download the Certification 30 Min
Admins (ADM211) Exam Guide
Managing Users and Troubleshooting 13 Min
Login Issues Certification Preparation for Advanced 1 Day
Join Our Trailblazer Community Administrator (CRT211)
Administration Essentials for Experienced 4.5 Hrs
Admins

ADMINISTR ATOR TR ACK

A P P B U I L DERS
 2 Digital Learning Courses

PLATFORM APP BUILDER Recommended

Salesforce
Experience
Time
Commitment
2 Instructor-Led Classes

The Salesforce Certified Platform App Builder credential is designed for those who can design, build, and 3-6 MONTHS 60-70 HRS

implement custom apps using the declarative customization capabilities of the Force.com platform. 7 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Join our Trailblazer Community
• Check out our Certification Trailmix
Add to your skill set: Get ready for your exam:
• Take Declarative Development for Platform • Take Certification Preparation for
App Builders (DEV402) Platform App Builder (CRT402)
• Tap into these Trailhead and • Download our Certification Exam Guide
digital learning courses • Get our Preparation Cheat Sheets

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Administrator None

• Designing the data model, user interface, business

logic, and security for custom apps Certified Advanced Administrator
• Customizing apps for mobile use

• Designing reports and dashboards Certified Platform App Builder

• Deploying custom apps

APP BUILDER TR ACK

APP BUILDER RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
PLATFORM Certification Trailmix 34 Hrs Declarative Development for Platform 5 Days Cheat Sheet: Formulas 30 Min
APP BUILDER Which Automation Tool Do I Choose? 30 Min App Builders (DEV402) Cheat Sheet: Business Process Automation 20 Min
Order of Execution of a Save 15 Min Certification Preparation for Platform App 1 Day Cheat Sheet: Security for Admins 30 Min
Who sees What? 1 Hr Builder (CRT402) Download the Certification Exam Guide 30 Min
Join Our Trailblazer Community Build the Battle Station App 2.5 Hrs
Build a Suggestion Box App 2 Hrs
Building Applications with Force.com Part 1 3 Hrs
Building Applications with Force.com Part 2 3.5 Hrs

APP BUILDER TR ACK

ARCHITECTS
SALESFORCE ARCHITECT JOURNEY
SA L ES FO RC E A RC H I T ECT J O U R N EY

YOUR JOURNE Y TO THE SUMMIT

The Salesforce Architect Journey is a framework to
help you acquire expertise as you chart your way
Technical Architect
to Salesforce Domain Architect, and the coveted Certified
Technical Architect**
Salesforce Certified Technical Architect credentials.
You progress by building your skills and knowledge in
specific domains, accumulating specialized domain Certified Certified
Domain Architect Application System
Salesforce certifications along the way. The framework Architect* Architect*
is well-served by our library of robust, free, self-
directed training guides, which are aligned to each Certified Data Architecture Certified Development Lifecycle
and Management Designer and Deployment Designer
certification. Certified Sharing and Certified Identity and Access
Visibility Designer Management Designer

Specializations Certified Platform Developer I Certified Integration Architecture Designer

Certified Platform App Builder Certified Platform Developer I

Certified Community Cloud Consultant Certified Mobile Solutions Architecture Designer

(Optional) (Optional)

Related Certified Administrator (Optional)

Certification

* Credential earned upon completion of ** Credential earned upon successful

exams within the specializations tier, completion of the Domain Architect
no additional exam requirements. tier and Review Board.
 APPLICATION ARCHITECT
Recommended Time
Salesforce
The Salesforce Certified Application Architect credential is designed for those who have a deep understanding Experience
Commitment

of native Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and
5+ YE ARS 100+ HRS
appropriate sharing mechanisms.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Join our Trailblazer Community • Use our self-directed training guides • Download the Certification Exam Guide

OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Once all four prerequisites have You should consider earning

Data Architecture and
been completed successfully, the both your Salesforce Certified Application Architect
Management Designer
Salesforce Certified Application System Architect and Application
Architect certification will be granted. Architect credentials. By earning Sharing and Visibility Designer
these credentials, you’ll take a big System Architect
step toward preparing to become
Platform Developer I
a Salesforce Certified Technical
Architect. Technical Architect
Platform App Builder

ARCHITEC T TR ACK
 DATA ARCHITECTURE AND MANAGEMENT
DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Data Architecture and Management credential is designed for those who assess the
architecture environment and requirements to design sound, scalable, and high-performing solutions on the 5+ YE ARS 90+ HRS

Force.com platform as it pertains to enterprise data management.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Data Architecture • Download the Certification Exam Guide
• Join our Trailblazer Community and Management Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
• Awareness of platform-specific design
patterns and key limits
• Understanding of large-data-volume
considerations, risks, and mitigation
strategies
• Understanding of LDV considerations Certified Development Lifecycle
with communities None
and Deployment Designer
• Able to design a data and sharing model
that supports an LDV environment Certified Integration
Architecture Designer
• Understanding data-movement best
practices in an LDV environment
Certified Data Architecture
• Understanding strategies to build an and Management Designer
optimized and high-performing solution

ARCHITEC T TR ACK
 DEVELOPMENT LIFECYCLE AND
DEPLOYMENT DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Development Lifecycle and Deployment credential is designed for those who assess
their architecture environment and requirements, and then implement management solutions on the 5+ YE ARS 90+ HRS

Force.com platform that meet those requirements.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Follow these Trailhead trails
and Digital Learning courses
• Join our Trailblazer Community
Add to your skill set: Get ready for your exam:
• Download the Free Development • Download the Certification Exam Guide
Lifecycle and Deployment Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts • Awareness of Salesforce and Certified Integration
you should understand to pass third-party app development None
Architecture Designer
the exam: lifecycle tools

• Experience with project and • Understanding test-plan design and Certified Data Architecture
development lifecycle evaluating effectiveness and Management Designer
methodologies
Certified Development Lifecycle
• Experience providing requirements
traceability through the project’s and Deployment Designer
lifecycle

ARCHITEC T TR ACK
 IDENTITY AND ACCESS MANAGEMENT DESIGNER
Recommended Time
The Salesforce Certified Identity and Access Management credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design sound, scalable and high-performing solutions on the
Force.com platform that meet the Single Sign-on (SSO) requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Identity and • Download the Certification Exam Guide
• Join our Trailblazer Community Access Management Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts • Able to describe provisioning and de- Mobile Solutions
you should understand to pass provisioning related to SAML, Oauth, and None
the exam: OpenID Connect Architecture Designer

• Understanding configuration
requirements of delegated authentication
• Understanding Cconfiguration
requirements of SAML
• Awareness of when to use IDP initiated
vs. service provider initiated
• Understanding of how trust is established Sharing and Visibility Designer
between an Identity Provider and a Service
Provider
Identity and Access
• Able to determine the general identity
federation capabilities that are available for Management Designer
a given project

ARCHITEC T TR ACK
 INTEGRATION ARCHITECTURE DESIGNER
Recommended Time
The Salesforce Certified Integration Architecture credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment to design sound and scalable technical solutions on the Force.com platform that meet end-to-end
integration requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Join our Trailblazer Community
Add to your skill set: Get ready for your exam:
• Download the Free Integration • Download the Certification Exam Guide
Architecture Designer Resource
Guide
• Data Integration Specialist
Superbadge

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
• Experience holding a technical
architect role on multiple complex
deployments or equivalent
knowledge through participation and
exposure to these types of projects
• Thorough understanding of web
services in general and SOAP and
REST specifically; understanding of
the basic workings of HTTP/S
• Understanding the different
Force.com APIs and able to design
solutions using the appropriate API
• Understanding data migration
considerations, design trade-offs,
and common ETL tools
• Experience with common Certified Development Lifecycle
integration patterns used on the None
and Deployment Designer
Force.com platform
Certified Data Architecture
• Understanding patterns and
mechanisms to secure integrations and Management Designer
such as TLS for HTTP
Certified Integration
Architecture Designer

ARCHITEC T TR ACK
 MOBILE SOLUTIONS ARCHITECTURE DESIGNER
Recommended Time
The Salesforce Certified Mobile Solutions Architecture Designer credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design and implement sound and scalable mobile solutions on
the Force.com platform that meet those requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Mobile Solutions • Download the Certification Exam Guide
• Join our Trailblazer Community Architecture Designer Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
• Describing the differences between
Salesforce1, Native, HTML5 and
Hybrid mobile architectures
• Defining how a customer can
choose between Salesforce1 solution
and a Customer Mobile Solution
• Understanding the Salesforce1
app and its configuration and
customization options
• Describing how mobile solution
capabilities can be enhanced via
connected devices (e.g., Wearables,
iBeacons)
• Identifing key potential pain points Identity and Access
in a mobile solution and the ability to None
recommend key mitigation strategies
Management Designer
for each
Sharing and Visibility Designer
• Understanding of the Salesforce
Mobile SDK to leverage salesforce
data, provide offline capabilities and Mobile Solutions
perform push notifications Architecture Designer

ARCHITEC T TR ACK
 SHARING AND VISIBILITY DESIGNER
Recommended Time
The Salesforce Certified Sharing and Visibility credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment and requirements and design sound, scalable, and high-performing technical solutions on the Force.
com platform that meet sharing and visibility requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Download the Free Sharing and • Download the Certification Exam Guide
• Join our Trailblazer Community Visibility Designer Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts • Able to describe the fundamental Identity and Access
you should understand to pass concepts around role hierarchy None
the exam:
Management Designer
• Articulate how Profile configuration
• Creation of criteria based and ownership impacts a security and sharing model Mobile Solutions
based sharing rules Architecture Designer
• Understanding of Apex Sharing is and
• Understanding of org wide defaults when it should be used

• Understanding of various types of licenses Sharing and Visibility Designer

ARCHITEC T TR ACK
 SYSTEM ARCHITECT
Recommended Time
Salesforce
The Salesforce Certified System Architect credential is designed for those who focus on factors such as testing, Experience
Commitment

governance, and integration to other external systems.

5+ YE ARS 100+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Join our Trailblazer Community • Use our self-directed training guides • Download the Certification Exam Guide

OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Once all four prerequisites have
been completed successfully, the
Salesforce Certified System Architect
certification will be granted.
You should consider earning both
Development Lifecycle and
your Salesforce Certified Application System Architect
Deployment Designer
Architect and Application Architect
credentials. By earning these Identity and Access Management Designer
credentials, you’ll take a big step Application Architect
toward preparing to become a
Integration Architecture Designer
Salesforce Certified Technical
Architect. Technical Architect
Platform Developer I

ARCHITEC T TR ACK
 TECHNICAL ARCHITECT
Recommended Time
Salesforce
The Salesforce Certified Technical Architect credential is designed for those with broad knowledge across Experience
Commitment

multiple development platforms, drawing on their skills in assessing customer architecture to design secure,
8+ YE ARS 200+ HRS
high-performance technical solutions on the Force.com platform.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Follow these Trailhead trails • Download the Free Resource • Download the Certification Exam Guides
and Digital Learning courses Guides associated with the Related
• Join our Trailblazer Community Certifications listed below

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
• Designing a technical architecture
solution that may span multiple System Architect
platforms and include integration
and authentication across systems
• Managing the development lifecycle Data Architecture and Platform Developer I
to ensure the delivery of highly Management Design Application Architect
secure solutions that are optimized Development Lifecycle and Sharing and Visibility Designer
for performance and built to scale Deployment Designer
• Articulating design considerations, Identity and Access
Application Architect
Management Designer
trade-offs, benefits, and
recommendations for a technical Integration Architecture
Designer System Architect
architecture
Mobile Solutions Architecture Technical Architect
Designer

Platform App Builder

ARCHITEC T TR ACK
ARCHITECT RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED DATA UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE AND Best Practices for Deployments 1 hr Data Architecture and Management 10+ days Download the Certification Exam Guide 30 min
MANAGEMENT DESIGNER with Large Data Volumes Designer Resource Guide
Managing Large Data Volumes 52 min
Extreme Force.com Data Loading 3 min

Part 1: Tune Your Data Model

Join our Trailblazer Community

CERTIFIED DEVELOPMENT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
LIFECYCLE AND Introduction to the Force.com 1 hr Development Lifecycle 10+ days Download the Certification Exam Guide 30 min
DEPLOYMENT DESIGNER Development Lifecycle and Deployment Designer
Introduction to Application 20 min Resource Guide
Lifecycle Management
Planning Your Production 20 min
Deployment
Join our Trailblazer Community

CERTIFIED IDENTITY AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ACCESS MANAGEMENT Architect Core Resources 4.25 days Identity and Access Management 10+ days Download the Certification Exam Guide 30 min
DESIGNER Digging Deeper Into OAuth 2 hrs Designer Resource Guide
Login Flows 2 hrs
Join Our Trailblazer Community

ARCHITEC T TR ACK
ARCHITECT RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED INTEGRATION UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE DESIGNER Integrating with the Force.com 10 min Integration Architecture Designer 10+ days Download the Certification Exam Guide 30 min`
Platform Resource Guide
Integration 2 min Data Integration Specialist 8-15 hrs
Integration Workbook 1 hr Superbadge
Join our Trailblazer Community

CERTIFIED MOBILE UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SOLUTIONS ARCHITECTURE Architect Core Resources 4.25 days Mobile Solutions Architecture 10+ days Download the Certification Exam Guide 30 min`
DESIGNER App Cloud Mobile Overview 1.5 hrs Designer Resource Guide
Lightning Experience Development 20 min
Join Our Trailblazer Community

CERTIFIED SHARING AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
VISIBILITY DESIGNER Architect Core Resources 4.25 days Sharing and Visibility Designer 10+ days Download the Certification Exam Guide 30 min`
Introducing SOAP API 2 hrs Resource Guide
Introducing Apex 2 hrs
Designing Record Access for 2 hrs
Enterprise Scale
Sharing Architecture 1.5 hrs
Join Our Trailblazer Community

ARCHITEC T TR ACK
ARCHITECT RESOURCES
CERTIFIED APPLICATION UNDERSTAND THE BASICS
ARCHITECT Join Our Trailblazer Community
CERTIFIED SYSTEM UNDERSTAND THE BASICS
ARCHITECT Join Our Trailblazer Community
CERTIFIED TECHNICAL UNDERSTAND THE BASICS
ARCHITECT Architect Core Resources
Best Practices for Deployments
with Large Data Volumes
Integration Patterns and Practices
ARCHITEC T TR ACK
Expert-Led Training
SHARPEN YOUR SKILLS
Application Architect
Resource Guide
SHARPEN YOUR SKILLS
System Architect Resource Guide
SHARPEN YOUR SKILLS
4.25 days Join Our Trailblazer Community
15 min
30 min
Trailhead Digital Learning Video Reference Materials Communities
PREP AND STUDY
10+ days Download the Certification Exam Guide 30 min`
PREP AND STUDY
10+ days Download the Certification Exam Guide 30 min`
PREP AND STUDY
Download the Salesforce Certified 30 min
Technical Architect Exam Guide
Download the Salesforce Certified 30 min
Development Lifecycle and Deployment
Designer Exam Guide
Download the Salesforce Certified 30 min
Integration Architecture Exam Guide
Download the Salesforce Certified Data 30 min
Architecture and Management Exam Guide
Download the Salesforce Certified Identity and 30 min
Access Management Designer Exam Guide
Download the Salesforce Certified Sharing 30 min
and Visibility Designer Exam Guide
Download the Salesforce Certified Mobile 30 min
Solutions Architecture Designer Exam Guide
C O N S U L T ANTS
 COMMUNITY CLOUD CONSULTANT 0 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Community Cloud Consultant credential is designed for those who have experience Experience
Commitment
2 Instructor-Led Classes
implementing and consulting on the Salesforce Communities applications in a customer-facing role.
2-5 YE ARS 30-40 HRS

1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Expand Your Reach with Communities • Take Certification Preparation for
• Join our Trailblazer Community • Take Get Started with Communities Community Cloud Consultants (CRT271)
(ADM271) • Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the • Understanding how to customize

concepts you should understand to pass navigation to given requirements in a Certified Marketing Cloud Certified Administrator
the exam: template-based Community. Consultant

• Describing how to set up a custom
domain for a Community.
• Determining the steps to configure and
set up Knowledge within a Community.
• Determining the steps to install and set Certified Community
up Lightning components.
Cloud Consultant
• Understanding the steps to set up
Community dashboards and insights.

• Explaining Community moderation

features.

CONSULTANT TR ACK
 FIELD SERVICE LIGHTNING CONSULTANT 0 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Field Service Lightning credential is designed for individuals who have proven Experience
Commitment
1 Instructor-Led Classes
experience with the administration and configuration of a Salesforce application and is capable of consulting
2-5 YE ARS 40-80 HRS
with customers on Field Service operations. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Take Implementing Field Service Lightning • Download the Certification Exam Guide
• Join our Trailblazer Community (FSL201)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam:
• Determine how to build work order
processes, parameters and templates
• Troubleshoot, escalate, and resolve
cases based on field service scenarios
Certified Sales Cloud Certified Administrator
Consultant
• Apply procedural concepts to setup
entitlement process for work order Certified Community
Certified Service Cloud Consultant
objects Cloud Consultant
• Determine how to manage and track Field Service Lightning
asset installation, movement, and/or Consultant
decommission

CONSULTANT TR ACK
 MARKETING CLOUD CONSULTANT 0 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and Experience
Commitment
3 Instructor-Led Classes
implement Salesforce Marketing Cloud Email app tools, providing solutions to execute both tactical and
12 MONTHS 40-50 HRS
strategic email campaigns. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Join our Trailblazer Community
Add to your skill set: Get ready for your exam:
• Check out our Personalize Your Customer Journeys • Download the Certification Exam Guide
with Marketing Cloud
• Take Journey Builder 101 (JB101)
• Take Marketing Cloud Connect Essentials (MCC201)
• Take Marketing Cloud Implementation Workshop (MCI101)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts

you should understand to pass the exam: Certified Marketing Cloud Certified Marketing Cloud Email Specialist
• Incorporating different tools such as • Defining and executing email-data Email Specialist
content areas, portfolio, segmentation, interactions Certified Marketing Cloud
automation, tracking and analytics
• Making data-driven decisions Consultant
• Configuring account setup and to optimize customer solutions
administration
• Troubleshooting and solving platform
issues

CONSULTANT TR ACK
 PARDOT CONSULTANT 7 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Experience
Commitment
1 Instructor-Led Classes
Pardot in a customer-facing role, designing and implementing solutions that meet customers’ business
12 MONTHS 15-25 HRS
requirements and contributing to their long-term success. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Tap into these digital learning • Check out our self-guided resources • Take Certification Preparation for Pardot
courses and digital learning courses Consultant (CRT160)
• Join our Trailblazer Community • Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts

you should understand to pass the exam: Certified Pardot Specialist Certified Pardot Specialist
• Managing users, prospects, and data

• Maintaining and customizing the Salesforce Integration Certified Pardot Consultant

• Building emails, forms, and automation tools

CONSULTANT TR ACK
 SALES CLOUD CONSULTANT 8 Digital Learning Courses

Recommended Time
The Salesforce Certified Sales Cloud Consultant credential is designed for those who have experience Salesforce
Experience
Commitment
3 Instructor-Led Classes
implementing Sales Cloud in a customer-facing role, successfully designing and implementing solutions
2-5 YE ARS 40-50 HRS
that are maintainable and scalable. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Join our Trailblazer Community
Add to your skill set:
• Take Sales Cloud Administration: Products,
Quotes, Orders, and Collaborative
Forecasts (ADM251)
• Use our self-guided resources
Get ready for your exam:
• Take Certification Preparation for Sales Cloud
Consultant (CRT251)
• Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts you

should understand to pass the exam: Certified Service Cloud Consultant Certified Administrator
• Designing Sales and Marketing solutions to
meet business requirements
Certified Sales Cloud Consultant
• Designing apps and interfaces that
maximize user productivity

• Managing data and design analytics to track key

Sales Cloud metrics

CONSULTANT TR ACK
 SERVICE CLOUD CONSULTANT Recommended
5 Digital Learning Courses

Time
Salesforce Commitment
The Salesforce Certified Service Cloud Consultant credential is designed for those who have experience Experience 2 Instructor-Led Classes

implementing Service Cloud in a customer-facing role, successfully designing and implementing maintainable 2-5 YE ARS 30-40 HRS

and scalable solutions that meet customer business requirements. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Tap into these Trailhead and
Digital Learning courses
• Join our Trailblazer Community
Add to your skill set: Get ready for your exam:
• Take Service Cloud Administration (ADM261) • Take Certification Preparation for Service
•U
 se our self-guided resources Cloud Consultant (CRT261)
• Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts

you should understand to pass the exam: Certified Sales Cloud Consultant Certified Administrator
• Designing contact center solutions that make use
of cases, knowledge base, and portals Certified Service Cloud Consultant
• Designing interaction channels and building interfaces
to maximize agent productivity

• Managing data and design analytics that track

key industry metrics

CONSULTANT TR ACK
CONSULTANT RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
COMMUNITY CLOUD Join Our Trailblazer Community Expand Your Reach with 9 hrs 40 mins Certification Preparation for Community 1 day
CONSULTANT Communities Cloud Consultants (CRT271)
Get Started with Communities 1 day Download the Certification Exam Guide 30 min
(ADM271)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
FIELD SERVICE Join Our Trailblazer Community Implementing Field Service Lightning 3 days Download the Certification Exam Guide 30 min
LIGHTNING (FSL201)
CONSULTANT

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD Join Our Trailblazer Community Personalize Your Customer 2 hrs 55 mins Download the Certification Exam Guide 30 min
CONSULTANT Journeys with Marketing Cloud
Journey Builder 101 (JB101) 1 day
Marketing Cloud Connect 4 days
Essentials (MCC201)
Marketing Cloud Implementation 3 days
Workshop (MCI101)

CONSULTANT TR ACK
CONSULTANT RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
CONSULTANT Pardot: Overview 1.4 hrs Pardot: Automating Business Process 1.5 hrs Certification Preparation for 5 Days (3 hrs/day)
Pardot: Administrative User 35 min Pardot: Connectors 1.2 hrs Pardot Consultant (CRT 160)
Pardot: Managing Content 1.5 hrs Tracking Opt-in by Country 10 min Download the Certification Exam Guide 30 min
Pardot: Lead Generation 1.8 hrs Submissions vs. Conversions 5 min
Pardot: Lead Qualification 1.1 hrs Content Reporting 10 min
Pardot Permission-Based 1 min Conversions Reporting 5 min
Marketing Policy Landing Page Reporting 5 min
Maintaining Compliance While 2 min Prospect Lifecycle Reporting 15 min
Maintaizning Lead Generation
Individual Prospect Lifecycle 10 min
Introduction to Forms 1 min Report Overview
Geting Started with Email 1 min Advanced Email Analytics Overview 20 min
Authentication
Wistia Connector Overview 10 min
Salesforce Connector Introduction 1 min
Data.com Connector 10 min
Filters Overview 10 min
FullContact Social Profile Lookup 10 min
Prospect Audits Overview 10 min Connector Overview
Form Reporting Overview 10 min Webex Connector Overview 10 min
Getting Started with the Salesforce 5 min Why Can’t I Log In? 10 min
Connector
Testing with Email Flow 10 min
Handling Opportunities in Pardot 15 min
Email Reporting 15 min
Salesforce Campaigns Overview 10 min
Automated Lead Scoring and Grading 20 min
Getting Started with Email Flow 10 min
Pardot Campaigns vs. Salesforce 2 min
Salesforce Connector Setup Guide 5 min Campaigns
The Complete Guide to 20 min Automation Rules vs. Completion 2 min
Lead Nurturing Actions
Join Our Trailblazer Community Automation Rules vs. Segmentation 2 min
Rules

CONSULTANT TR ACK
CONSULTANT RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SALES CLOUD Implementing Sales and Marketing 1.5 hrs Implementation Guide: 15 min Certification Preparation for Sales Cloud 1 day
CONSULTANT Setting Up and Building Communities 50 min A Guide to Sharing Architecture Consultant (CRT251)
Setting Up Collaborative Forecasts 45 min Implementation Guide: 40 min Preparing for the Certified Sales Cloud 4 min
Configuring Salesforce for Outlook 29 min Campaign Management Consultant Exam
Getting a Head Start with Chatter 32 min Implementation Guide: 1 hr Download the Certification Exam Guide 30 min
Getting Started with Data.com 16 min Deploying Territory Management
Getting Started with Work.com 3 min Implementation Guide: 30 min
Using Salesforce 1 2 min Implementing Person Accounts
Getting Started Using Sales Cloud 29 min Implementation Guide: International 15 min
Join Our Trailblazer Community Organizations: Using Multiple Currencies
Decision Guide: Territory Management 20 min
Sales Cloud Administration: Products, 1 day
Quotes, Orders, and Collaborative
Forecasts (ADM251)
Sales Cloud Training For Sales Managers 1 day
in Lightning Experience (SLX201)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SERVICE CLOUD Implementing Case Management 2.2 hrs Keep Customers Happy with 11 hrs 30 mins Certification Preparation for Service 1 day
CONSULTANT Across Channels Service Cloud Cloud Consultant (CRT261)
Implementing Salesforce Knowledge 1.6 hrs Service Cloud Administration 2 days Preparing for the Certified Service Cloud 6 min
Setting Up and Building Communities 50 min (ADM261) Consultant Exam
Getting Started using Service Cloud 34 min Administration Essentials for 57 min Download the Certification Exam Guide 30 min
Service Cloud Basics 2 hrs the Service Cloud
Join Our Trailblazer Community

CONSULTANT TR ACK
DEVELOPERS
 0 Digital Learning Courses

COMMERCE CLOUD DIGITAL DEVELOPER Recommended

Salesforce
Experience
Time
Commitment
4 Instructor-Led Classes

The Salesforce Certified Commerce Cloud Digital Developer credential is designed for those who have 3-6 MONTHS 75-85 HRS

knowledge and skills in using Commerce Cloud to develop an eCommerce solution. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Join our Trailblazer Community
• An Xchange Community username and
password is needed to access the
Exchange Community.
To obtain access to the Xchange Community, please
contact your Commerce Cloud Account Manager.
Add to your skill set: Get ready for your exam:
• Take Getting Started with Demandware (GEN 001) • Download the Certification Exam Guide
• Take Demandware Platform Architecture Overview (DEV 001)
• Take Developing for Digital I (DEV 101)
• Take Developing for Digital II (DEV 201)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Commerce Cloud Digital Developer None
• Troubleshoot file synchronization issues between
UX Studio and the sandbox environment Certified Platform Developer I
• Work with the product data model to manage products,
their categorization, and associated inventory
Certified Platform Developer II
• Modify site search preferences and settings to enable
searching for a specified product attribute
• Create a custom object type to store a custom data type

DEVELOPER TR ACK
 4 Digital Learning Courses

PLATFORM DEVELOPER I Recommended

Salesforce
Experience
Time
Commitment
2 Instructor-Led Classes

The Salesforce Certified Platform Developer I credential is designed for those who have knowledge, skills, 3-6 MONTHS 75-85 HRS

and experience building custom declarative and programmatic apps on the Force.com platform. 8 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
• Use our self-guided resources
• Check out our Certification Trailmix
• Join our Trailblazer Community
Add to your skill set:
• Take Programmatic Development Using
Apex and Visualforce (DEV450)
• Tap into these Trailhead and
Digital Learning courses
Get ready for your exam:
• Take Certification Preparation for
Platform Developer I (CRT450)
• Download the Certification Exam Guide
• Get our Preparation Cheat Sheets
• Tap into these digital learning modules

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Platform Developer I None
• Design the data model, user interface, business
logic, and security for custom apps Certified Platform Developer II
• Customizing apps for mobile use
Commerce Cloud Digital Developer
• Designing reports and dashboards

• Deploying custom apps

DEVELOPER TR ACK
 2 Digital Learning Courses

PLATFORM DEVELOPER II Recommended

Salesforce
Experience
Time
Commitment
0 Instructor-Led Classes

The Salesforce Certified Platform Developer II credential is designed for those with advanced skills and 2-4 YE ARS 35-45 HRS

knowledge in the programmatic capabilities of the Force.com platform and data-modeling practices. 8 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
• Use our self-guided resources • Tap into these Trailhead and • Download the Certification Exam Guide
• Tap into these Trailhead and Digital Learning courses • Get our Preparation Cheat Sheets
Digital Learning courses
• Check out our Certification Trailmix
• Join our Trailblazer Community

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Platform Developer I Certified Platform Developer I
• Designing, developing, testing, and deploying
programmatic solutions that are maintainable Certified Platform Developer II
and re-usable

• Following Apex design patterns and object-oriented Commerce Cloud Digital Developer
programming best practices

DEVELOPER TR ACK
DEVELOPER RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED COMMERCE UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
CLOUD DIGITAL Join Our Trailblazer Community Getting Started with Demandware 3 days Download the Certification Exam Guide 30 min`
DEVELOPER An Xchange Community username (GEN001)
and password is needed to access the Demandware Platform Architecture 3 days
Exchange Community. Overview (DEV001)
To obtain access to the Xchange Community, please
contact your Commerce Cloud Account Manager.
Developing for Digital I (DEV101) 5 days
Developing for Digital II (DEV201) 5 days

CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER I Certification Trailmix 26 hrs Programmatic Development Using 5 days Certification Preparation for Platform 1 day
Guide to Limits 2 min Apex and Visualforce (DEV450) Developer I (CRT450)
Order of Execution of a Save 6 min Build a Conference 3.7 hrs Cheat Sheet: Apex Code 15 min
Development Lifecycle management 1.5 hr Management App Cheat Sheet: Visualforce 10 min
Get Started with Visualforce 22 min Build a Visualforce App 50 min Download the Certification Exam Guide 30 min
Apex 5.75 hrs Creating Lightning Components 1 hr
Visualforce Controllers 2 hrs

DEVELOPER TR ACK
DEVELOPER RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER II Certification Trailmix 61 hrs Lightning App with SLDS 50 min Cheat Sheet: Lightning UI 10 min
Compound Fields 1.5 min Visualforce with SLDS 50 min Cheat Sheet: Rest API 12 min
A Guide to Sharing Architecture 36 min Build a Geolocation App 1.2 hrs Cheat Sheet: Soap API 12 min
Visualforce Performance 1 min Build a Conference 3.6 hrs Cheat Sheet: Security for Developers 6 min
Best Practices for Deployments 1.5 min Management App Cheat Sheet: Search and Query Optimization 8 min
with Large Data Volumes Download the Certification Exam Guide 30 min
Order of Execution of a Save 6 min
Integrating with SOAP API 1 hr
Introduction to the REST API 45 min

DEVELOPER TR ACK
SPECIALISTS
 CPQ SPECIALIST Recommended Time
0 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified CPQ Specialist credential is designed for individuals who have experience Experience 2 Instructor-Led Classes

implementing the Salesforce CPQ solution. 6-12 MONTHS 15-25 HRS

0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

• Tap into these digital learning
courses
• Join our Trailblazer Community
Add to your skill set:
• Take Salesforce CPQ Admin Essentials for • Download the Certification Exam Guide
New Administrators (CPQ201) • Review Knowledge Base Study Materials
• Take Salesforce CPQ Admin Essentials for
Experienced Administrators (CPQ211)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts you

should understand to pass the exam:
• Build solutions to support business
process
• Troubleshoot and solve basic platform
issues
CPQ Specialist None
• Generate renewal and amendment
quotes
Marketing Cloud Email Specialist
• Configure user permissions, record
types, and page layouts

Pardot Specialist

SPECIALIST TR ACK
 MARKETING CLOUD EMAIL SPECIALIST Recommended Time
9 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can Experience 3 Instructor-Led Classes

demonstrate knowledge, skills, and experience in email marketing best practices — including message 6-12 MONTHS 15-25 HRS

design, subscriber and data management, inbox delivery, and external integrations. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

Add to your skill set:
• Tap into these digital learning • Download the Certification Exam Guide
• Personalize Your Customer Journeys with
courses
Marketing Cloud
• Join our Trailblazer Community
• Take Essentials for Marketing Cloud Email
Marketers (EEB101)
• Take Content Builder Essentials for the
Digital Marketer (EML101)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts • Building complex email automations

you should understand to pass
• Running reports of email-tracking data Certified Marketing Cloud
the exam: None
Social Specialist
• Troubleshooting and solving basic
• Building relational data models
platform issues
• Sending emails via Email app Certified Marketing Cloud
• Having a general knowledge of email
sending methods
marketing terminology and best Email Specialist
practices

SPECIALIST TR ACK
 MARKETING CLOUD SOCIAL SPECIALIST Recommended Time
1 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate Experience 1 Instructor-Led Classes

knowledge, skills, and experience using the components of Social Studio for post creation, management and 6-12 MONTHS 10-20 HRS

analysis of conversations, and reporting. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

Add to your skill set:
• Tap into these digital learning • Download the Certification Exam Guide
• Take Social Studio 101 (SS101)
courses
• Personalize Your Customer Journeys
• Join our Trailblazer Community
with Marketing Cloud

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts • Designing workflows to support

you should understand to pass business processes and reporting
requirements Certified Marketing Cloud
the exam: None
Email Specialist
• Building strategic social media • Troubleshooting and solving basic
processes, incorporating different platform issues
tools like Publish, Engage, and Certified Marketing Cloud
• Having a general knowledge of
Analyze social media terminology Social Specialist

SPECIALIST TR ACK
 PARDOT SPECIALIST Recommended Time
18 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and Experience 1 Instructor-Led Classes

knowledge in designing, building, and implementing marketing workflows through the Pardot platform. 3-6 MONTHS 20-30 HRS

0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

Add to your skill set:
• Tap into these digital learning • Take Certification Preparation for Pardot
• Tap into these digital learning courses
courses
Specialist (CRT150)
• Join our Trailblazer Community
• Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts available to deploy connectors and

you should understand to pass
the exam:
• Designing workflows to support
business process and reporting
requirements
• Being familiar with native
integrations and the options
manage those processes
• Building marketing assets like email Certified Pardot Specialist None
templates and forms
• Troubleshooting and solving basic
platform issues
Certified Pardot Consultant

SPECIALIST TR ACK
SPECIALIST RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED CPQ UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SPECIALIST Join Our Trailblazer Community Salesforce CPQ Admin Essentials for 2 days Download the Certification Exam Guide 30 min
New Administrators (CPQ201) Review Knowledge Base Study Materials 1-2 days
Salesforce CPQ Admin Essentials for 4 days
Experienced Administrators (CPQ211)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD Paste Plain Text and HTML into 7 min Personalize Your Customer 2 hrs 55 mins Download the Certification Exam Guide 30 min
EMAIL SPECIALIST Content Area Boxes Journeys with Marketing Cloud
Email: Send Classifications 18 min Essentials for Marketing Cloud Email 2 days
Email Approvals 30 min Marketers (EEB101)
Email: Dynamic Content 6 min Content Builder Essentials for the 1 day
Drag-and-Drop Segmentation for 14 min Digital Marketer (EML101)
Data Extensions
Marketing Cloud Connect Essentials 4 days
Automation 101: Getting Started 9 min
(MCC201)
with Automation Studio
Email Automation: Triggered Emails 7 min
Reports 101 31 min
Join Our Trailblazer Community

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD Social Studio 101 1.3 hrs Personalize Your Customer 2 hrs 55 mins Download the Certification Exam Guide 30 min
SOCIAL SPECIALIST Join Our Trailblazer Community Journeys with Marketing Cloud
Social Studio 101 (SS101) 1 day

SPECIALIST TR ACK
SPECIALIST RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SPECIALIST Pardot: Overview 1.4 hrs Pardot: Lead Generation 1.8 hrs Certification Preparation for Pardot 2 days
Pardot: Campaigns 10 min Creating Forms 10 min Specialist (CRT150)
Pardot: Administrative User 35 min Adding Form Fields 10 min Download the Certification 30 min
Exam Guide
Building with Email Flow 10 min Styling Forms 10 min
Email Preference Center 10 min Adding Post Submission Actions 10 min
Unsubscribe Page 10 min Deploying Forms 10 min
Testing Emails with A/B Testing 10 min Progressive Profiling 10 min
Sending with Email Flow 10 min Creating Dependent Fields 10 min
How Are Prospects Scored 10 min Pardot: Automating Business Process 1.5 hrs
Visitors Report 5 min Pardot: Nurturing Campaigns 1 hr
How Does Pardot Track Activities? 7 min Drip Program Overview 1 min
How Are Prospects Converted From Drip Program Reports 10 min
Visitors? 2 min Drip Program Sample Templates 2 min
Reviewing Prospect Audits 10 min Drip Program FAQ 10 min
Filtered Activities in Pardot 4 min Getting Started with the
Performing a Prospect Audit 4 min Salesforce Connector 3 min
Campaign Cohort Report 10 min Handling Opportunities in Pardot 15 min
Campaign Reports Summary 10 min Set Pardot to Only Create Contacts
What User Type Should I Select? in Salesforce 1 min
8 min
Grant Support Access to Account Salesforce Campaigns 10 min
4 min
Content Report Tracking Opt-Ins by Country 10 min
5 min
Creating Layout Templates for Conversion Report 5 min
10 min
Landing Pages Salesforce Connector Setup Guide 5 min
20 min
Forms Report Salesforce Connector Introduction 1 min
2 min
Cont. Next Page Cont. Next Page

SPECIALIST TR ACK
SPECIALIST RESOURCES Expert-Led Training Trailhead Digital Learning Video Reference Materials Communities

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS

SPECIALIST Cont. Form Troubleshooting and FAQ’s 20 min Pardot Campaigns vs. Salesforce
What’s the Difference Between a Campaigns 2 min
Submission and a Conversion? 2 min Automation Rules vs. Completion Actions 2 min
Prospect Actions 10 min Automation Rules vs. Segmentation
Link Tracking in Emails 10 min Rules 2 min
Getting Started with Email Flow 10 min Completion Actions vs. Dynamic Lists 2 min
Reporting with Email Flow 15 min
Lead Qualification Overview 1 min
Introduction to Forms 1 min
Testing with Email Flow 10 min
Email Overview 1 min
Email Tools 3 min
Building a Great Email 2 min
Getting Started with Email
Authentication 1 min
Pardot Permission Based
Marketing Policy 1 min
Join our Trailblazer Community

SPECIALIST TR ACK
G E T S TA R T E D O N Y O U R S A L E S F O R C E C E R T I F I C AT I O N P AT H .
S A L E S F O R C E . C O M/C E R T I F I C AT I O N