Professional Documents
Culture Documents
About PATA
• Function of PATA
PATA Priorities
Pacific Asia Travel
PATA Mission Conference And Workshops
PATA Chapters
Marketing
Area Chapter • Organization of PATA
Promotional Chapter • PATA and India
• Honors and awards
• Summary
• Thank You
PATA (Pacific Asia Travel Association) was founded in
the year 1951 in Hawaii as a non profit organization by
Lorrin Thurston.
To stimulate interest in the Pacific Region as a vacation land
and to develop promote and facilitate travel to and among
the many pacific destination.
Its main objective is to develop promote and facilitate travel
to and within.
Contd…
The founder Lorrin Thurston had an idea to organize all travel form in a
consistent cohesive and systematic manner. So as to ensure maximum
benefits from existing opportunities and creation of the fresh
opportunities through multimedia publicity.
The philosophy of PATA is that entire travel agency must work together
to develop an ever increasing flow of pleasure travel from which each
member will derive a fair share of the total business.
The activities of PATA include assisting small and upcoming destination
to develop their infrastructure providing expertise, planning group
travel schemes, destinations, hotel operations and discounts
PATA’s 2011 Priorities
On
behalf of its members, PATA’s current strategic direction is to:
Build the Business for members
Provide valuable insights, forecasts and analysis help members
make better business decisions
To take a lead position on travel industry issues that need to be addressed
PATA’s Mission
BOARD OF
DIRECTORS
OFFICES
MARKETING MANAGEMENT
COMMITTEE COMMITTE
ADMINISTRATI
ON COMMITTE
PATA STAFF
PATA And India
It was at the specific request of the government that the constitution of
the PATA was amended suitably to enable India and other South Asian
countries to become associate government members.
India was the first country to enter PATA from among the countries
which bordered on the pacific but were not in the Pacific region.
India realized that PATA was one of the most active travel promotional
organized and that the country’s association with it would not only benefit
her from getting a share of the world’s increasing tourists flow.
Contd…
The main objective in inviting PATA conference to Delhi was to expose
the facilities to a large segment of a foreign tour operators, travel writers,
airlines executives etc.
Honors and Awards
PATA is pleased to recognize each year the outstanding dedication, commitment and
achievements of individuals and organizations.
PATA Gold Awards
Recognizing exceptional achievements in a variety of endeavors, bringing deserved
acclaim to the best that Asia Pacific travel industry has to offer. The PATA Gold Awards
presentation takes place at PATA Travel Mart each year.
Life Membership
The Association’s highest individual honor, conferred upon an individual who has
devoted at least 15 years of exceptional voluntary service to PATA and to the tourism
industry
Award of Merit
Recognizing an individual who has provided outstanding service and leadership to
PATA.
Outstanding Chapters
Acknowledging the efforts of two outstanding Chapters for the spirit and
excellence with which they have conducted their activities and aligned themselves
to PATA’s strategic agenda.
Face of the Future
An award that recognizes an exceptional young leader in the travel and tourism
industry.
Gallery of Legends
Legends from travel and tourism have been inducted into the PATA Gallery of Legends
since 1993. The Gallery is situated at Honolulu International Airport. Plaques
document and remember the outstanding contributions of each inductee to Asia Pacific
travel and tourism.
Tomorrow's Tourism
A competition that challenges undergraduate students from PATA member schools to
come up with new ways of measuring tourism, taking into account its wider impact on
the environment and community at large.
Chairman's Awards
The Awards, in the personal gift of the serving PATA Chairman, recognize an individual
(or individuals) for their help, support, loyalty and dedication during the Chairman’s
tenure
Summary
Founder- Lorrin Thurston in Hawaii in 1951
Organization- 46 members
Head Quarters- San Francisco(USA)
First conference of PATA held in- Jan 1952 at Honolulu
Pacific Asia and South East Asia including India
World’s largest travel promotion association with 57
Governments, 32 Carriers Airlines Railways and Steamship.
Three regional offices at
Frankfurt(Germany)- Europe
Singapore-Asia
Sydney-South Pacific
Chapters-
Area Chapters
Promotional Chapters
Area Chapters- were conceived as of the 8th Annual PATA
Conference in (1959).
Promotional Chapters-were authorized by the 9th Annual PATA
Conference in (1960).
Function of PATA-
Pacific Asia travel conference and workshops
Marketing
Organization Structure of the PATA
PATA and India-
India was admitted as an associate government member of Pacific
Asia Travel Association in 1957.
It was only in the year 1964 at Jakarta, Indonesia that India became
an active member of the association.
PATA was formed to promote traffic to Pacific countries only.
Among these countries were Srilanka, Nepal and later Pakistan and
Bangladesh.
Honors and Awards-
PATA Gold Awards
Life Membership
Award of Merit
Outstanding Chapters
Face of the Future
Gallery of Legends
Tomorrow's Tourism
Chairman's Awards
References
www.google.com
www.pata.org
www.wikipedia.com
Tourism developments Principles and Practices-
A.K.Bhatia My Previous Notes Of Tourism