Learnings,

Emerging
Scenario
Student: Anchor Faculty : Visiting Faculty :
Sonu Yadav Mr. Tarun Deep Girdhar Mr. Dipendra Baoni
M.des 4th sem, 2016-2017 Senior Faculty, Graphic Design Founder - Lemon Design, Pune
How to connect problems?

This course was a great help in connecting dots between one

speculative problem to other and how they can be tackled.
Through a deep discussion and plenty of meaningful insights we
were able to reach a stage where we can connect needs, means
and impact. What are the sources of problems, Through what
they are going to get fulfilled, and where they will have impacts.

We were able to understand what kind of process would be

required to understand the future. With the current means
( Education, Infrastructure, Governance and Technology ) and
growing human needs ( Health, Basic needs, Energy and
Security ) will have impacts on Social, Ecological and Economics

Personas

After figuring out the list of problems, we tried to address the

extremes of the human aspect. We tried to narrow down the gap
between the time scale of 12 - 13 years, how the locations and
the extremities will change. That gave a wider scale to
understand the problems, means and impacts.
Major learnings in discussions

There were discussions that happened every single day and

night for three weeks. Discussions were as vast as about life
experiences to Major world problems. How we as designers
feels neglected when we think of policy changes and we give up
thinking that we can not change Government. There were
plenty of discussions happened about the role of a designer in
changing the client brief into something which will have benefits
for the end users and the people involved into that.

- How as a designers we can change the world for good and its
our duty to do so.
- To make a positive impact there has to be a story.
- Design thinking is very necessary.
- Designers need to be empathetic.
- How and why people should collaborate.
- Break the process into small chains and do them well, the
outcome will come perfect.
- Decisions should be feasible enough for wider availabilities.
For a designer its very Raise a question why its The designer need to
important to observe. happening and try conserve or archive that
searching for the answer. answer.
“Sweet Spot”
This spot justifies benefits for the
users, Capital benefits for the
client and socially positive impact
on the world. Its a designers duty
to keep the end users and every
stakeholder in account for their
goodwill.
VISUALS VISUALS VISUALS
VISUALS VISUALS VISUALS

Design is far deeper

than visuals
Designer of any product, service or
communication need to keep in account the
impact his work will make on the society.

The designers of our products, buildings,

infrastructure and services have tremendous
power to determine both how people
experience their designs, and those products’
ultimate environmental impacts. The two are
interdependent and intertwined.

We designers can imbed the best of human

intentions into the world we’re building around
us. Design with Intent is design that is intended
to influence or result in a certain user behavior
(either consciously or unconsciously).
Designers can improve the impact of a user’s
behavior, by creating interactions that are
intuitive, delightful and sustainable.

Designers don’t hold all of the cards.

Businesspeople, marketers, and governments
are just some of the myriad stakeholders that
influence a product’s impact. But designers
are the ones that guide and support the way a
human interacts with his or her environment.
When there is a question about Indian
aesthetics or Indian design, we as Indian
designer itself stereotype and does same.

India is not about Holi, Culture of Aesthetics, either we never had it or we

completely lost it in our daily life in India. Very rarely we see
Diwali orSharukh khan, beauty in a human transaction or craftsmanship in work done in
public spaces. Our metros are becoming filthy visually and lit-
erally. ‘We are a developing nation’ argument is not true, cause

India is about values, culture, countries far less developed than India has a great sense of
beauty on streets. Is is due to low or no sense of belonging or
& sustainability too much diversity or no poetic gene left in our DNA?

How come a Country which has shared an amazing value

system with the world like Ayurveda, yoga and the concept
of true diversity is finding difficult to live by its own wisdom.
Imagine the next generation growing up watching this visual
and social hopelessness in daily life. There is no sense of order,
proportions, discipline in our cityscapes.