P.E.

S COLLEGE OF BUSINESS MANAGEMENT

“RESEARCH ON DOVE SOAP”

KAVITHA B.S
URN-08BMC08092

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 Acknowledgement
I would like to thank Mr. Venugopal Naidu, head of the
department of PES College of Business Management, for
his support throughout the course.

It is indeed a great pleasure to express my profound

and sincere gratitude to MS. Priya Vaz, faculty of PES
College, for hes valuable guidance in this endeavor. She
has been a constant source of inspiration and I sincerely
thank him for his suggestions and help in preparing this
project report.

I am immensely thankful to all my respondents and

friends who have helped me in completing this project
successfully.

Reg no :08BMC08092

Name : KAVITHA B.S

Date : 31/08/2010

Declaration

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I hear by declare that this project entitled, “A Research
report on AXE DEODERANT ” is in partial fulfillment of
the requirements for the award of mark for my work in
which I have given my sincere efforts to do the project
during the year 2010-2011. Under the guidance of
Ms.Priya vaz .

I further declare that the findings and conclusions in

this report is based on information collected by me and
the field work done by me.

Name:KAVITHA B.S
Place:Bangalore
Date : 31/01/2010

Contents

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Sl. No. Particulars Page
no.

1 Introduction

8 RESEARCH PROBLEM

9 Objectives

10 Questionaire

11 Analysis

12 Findings / conclusion

13 Sugession / Recommendation

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Introduction to HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer
Goods Company, touching the lives of two out of three Indians with over 20
distinct categories in Home & Personal Care Products and Foods & Beverages.
The company’s Turnover is Rs. 17,523 crores (for the financial year 2009 -
2010)

HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast

moving consumer goods with strong local roots in more than 100 countries
across the globe with annual sales of about €40 billion in 2009 Unilever has
about 52% shareholding in HUL.

Hindustan Unilever was recently rated among the top four companies globally
in the list of “Global Top Companies for Leaders” by a study sponsored by
Hewitt Associates, in partnership with Fortune magazine and the RBL Group.
The company was ranked number one in the Asia-Pacific region and in India.

The mission that inspires HUL's more than 15,000 employees, including over
1,400 managers, is to help people feel good, look good and get more out of life
with brands and services that are good for them and good for others. It is a
mission HUL shares with its parent company, Unilever, which holds about 52 %
of the equity.

Foods
From yummy ice creams to scrumptious sauces, our food brands can satisfy
even the most discerning palates.

Home care
Whether you want fresh, soft clothes or sparklingly clean bathrooms, our home
care brands can help

Personal care
In need of hair care heroics? Wanting to relax with a luxurious bath? Our
personal care brands have answers to all these questions and more.

Our vision

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Unilever products touch the lives of over 2 billion people every day – whether
that's through feeling great because they've got shiny hair and a brilliant smile,
keeping their homes fresh and clean, or by enjoying a great cup of tea,
satisfying meal or healthy snack.

A clear direction

The four pillars of our vision set out the long term direction for
the company – where we want to go and how we are going to
get there:

• We work to create a better future every day

• We help people feel good, look good and get more out of life with brands
and services that are good for them and good for others.
• We will inspire people to take small everyday actions that can add up to a
big difference for the world.
• We will develop new ways of doing business with the aim
of doubling the size of our company while reducing our
environmental impact.

We've always believed in the power of our brands to improve the quality of
people’s lives and in doing the right thing. As our business grows, so do our
responsibilities. We recognise that global challenges such as climate change
concern us all. Considering the wider impact of our actions is embedded in our
values and is a fundamental part of who we are.

Purpose & principles

Our corporate purpose states that to succeed requires "the highest
standards of corporate behaviour towards everyone we work with, the
communities we touch, and the environment on which we have an
impact."

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Always working with integrity
Conducting our operations with integrity and with respect for the many people,
organisations and environments our business touches has always been at the
heart of our corporate responsibility.

Positive impact
We aim to make a positive impact in many ways: through our brands, our
commercial operations and relationships, through voluntary contributions, and
through the various other ways in which we engage with society.

Continuous commitment
We're also committed to continuously improving the way we manage our
environmental impacts and are working towards our longer-term goal of
developing a sustainable business.

Setting out our aspirations

Our corporate purpose sets out our aspirations in running our business. It's
underpinned by our code of business Principles which describes the operational
standards that everyone at Unilever follows, wherever they are in the world. The
code also supports our approach to governance and corporate responsibility.

Working with others

We want to work with suppliers who have values similar to our own and work
to the same standards we do. Our Business partner code, aligned to our own
Code of business principles, comprises ten principles covering business
integrity and responsibilities relating to employees, consumers and the
environment.

Our brands
From sumptuous soups to sensuous soaps, our products all have one thing in
common. They help you get more out of life.

As India’s largest consumer goods company, we offer people with talent,

passion and integrity some of the best career opportunities.

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Food brands

3 Roses

To keep a relationship going, every young couple needs a little time to talk.

The perfect colour, strength and aroma of 3 Roses creates that perfect tea moment where
couples can spend time talking about the everyday issues that matter to them.

Whether it is playful banter, a little mischief or serious conversation, in the final reckoning,
it’s these little moments and conversations that make relationships stronger.

Key facts

• 3 Roses is a 30 year old regional brand and is the market leader in Tamil
Nadu.
• It is one of the largest FMCG brands in Tamil Nadu across categories.
• It has a strong presence in both in home and out of home segments.
• It has two functionally differentiated variants - 3 Roses Natural Care and 3
Roses Mind Sharp.

From our range

3 Roses Regular 3 Roses Natural Care 3 Roses Mind

Sharp

Annapurna

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Annapurna Atta is aimed at helping the homemaker provide wholesome, tasty nutrition to her
family.

Launched nationally in 1998, Annapurna Atta is aimed at helping the homemaker provide
wholesome, tasty nutrition to her family.

Annapurna Farm Fresh Whole Wheat Atta is made from premium quality wheat grains.
These grains are ground using advanced technology so that the atta absorbs more water while
kneading, makes rotis stay soft for a longer time and retains the nutrition of vitamins and
minerals of the wheat grains.

Annapurna was awarded the prestigious ‘Awaaz Consumer Award” for the most preferred
brand of atta for two successive years in 2006 and 2007

Key facts

• Awarded the prestigious “Awaaz Consumer Award” for the most

preferred brand of atta for 2006 and 2007.

From our range

Annapurna Atta Anna Pack3

Red Label

The brew that bonds.

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The taste of Red Label brings alive the little moments that bring us closer to people we love.
It is the simple act of sharing a cup of Red Label that often adds magic to everyday moments,
strengthening the relationships that matter most to us.

Life is lived in those moments, one sip at a time.

Key facts

• Red Label is a 105 year old brand and has tremendous equity and heritage
in the Indian market.
• It is the second largest tea brand in the country.
• It has both leaf and dust variants, as well as a health and immunity variant
-
Red Label Natural Care.
• It is now proven that regular consumption of 3 cups of Red Label Natural
Care every day can enhance one's immunity and help one fall ill less
often.
• Red Label holds the Guinness Record for the worlds largest tea party.

From our range

Taaza

The great refreshment of Taaza inspires women to have an identity beyond their homes and
to refresh their lives.

Many young women in emerging India live life bound within their roles as a mother, wife
and daughter in law. In the process, they lose their own identity. However, a changing India
and examples of women achievers as portrayed by media, is leading to an awakening of her
desire to carve out an identity for herself. She is however limited by her own inhibitions and a
sense of inertia.

Taaza recognizes this latent need and also believes that every woman has innate talent. The
fresh green leaves in Taaza give her amazing refreshment that inspires her to realize her
talent. Taaza is her ally and confidant.

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Key facts

• Taaza is a 20 year old brand with strong presence in North & West India.
• It is the 3rd largest tea brand in the country with a portfolio spanning in
both leaf and dust segments.
• It has a strong presence in the out of home segment in South India.

Taj Mahal

A taste for the finer things in life.

Crafted from carefully selected tender leaves from India’s finest tea gardens, the lingering
aroma of Taj Mahal always has an impact. When a cup of Taj is served, compliments follow.

Taj Mahal is not just a cup of tea, it is a sensory experience.

Key facts

• Taj Mahal was launched in 1966 by Brooke Bond.

• Ustad Zakir Hussain, the tabla maestro was the brands ambassador for
almost two decades, exemplifying both discernment as well as the pursuit
of excellence.
• Taj Mahal since 2007 has Saif Ali Khan as its ambassador, a relevant choce
for today’s Indian
• Taj Mahal is the most premium brand of tea in the Indian market.
• It was the first brand to launch tea bags and is the only tea brand in India
to be sold in vacuum sealed packs.

From our range

Taj Mahal

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Bru

Some moments in life are special and close to the heart. Bru makes these moments with loved
ones even more magical…Its India’s largest coffee brand that offers a range of products in
Instant coffee, Conventional coffee and premixes....Its rich aroma and unique blend makes
every moment come alive…

In the year 1962 Brooke Bond India creates the branded roast and ground coffee segment
launching Deluxe green label. 1968 gave birth to the first Instant coffee chicory mix under
the brand name Bru…Ever since its inception, Bru has been on a constant endevour to bring
better products and formats to the consumer with every passing year. With the launch of
cappuccino in 2007 Bru was a pioneer to launch instant coffee premixes in India for the
youth. Bru’s specially selected and freshly roasted coffee beans offer a great cup of aromatic
coffee that makes those moments of genuine warmth and happiness even more special…

Key Facts

• Number 1 coffee brand in India

• Unilever’s only coffee brand
• Enjoys a rich heritage, came into existance in 1962 under the brand name
Deluxe green label
• Consistently offering better and newer products to the consumer through
improved packaging solutions and innovative product formats
• Enjoys a strong presence at various out of home locations

Bru hot cappuccino in 4 exciting flavours. Sip..lick..mmm

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Kissan

Kissan acts as a catalyst, easing stressful moments at the dining table. With Kissan, good
food is loved not shoved!

Kissan wants to be the brand which will help dissolve tension between mother and the family
during informal good food moments. Kissan acts as a catalyst, easing stressful moments at
the dining table. With Kissan, good food is loved not shoved!

Key facts

• Kissan is in its 62nd year of its existence in India.

• Category leaders in Jams with an All India Share of 65%.

Kissan Jam

Kissan Squashes

Kissan Tomato Ketchup

Kissan Tomato Ketchup

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Knorr

Knorr helps families make meal times special, nutritious, tasty and healthy.

It is not wrong to say that the category of soups was launched by Knorr in India. The Knorr
range of soups is available in a number of tasty and exciting varieties. There is a flavour to
literally suit every taste palate; the Classic range of soups with flavours like Thick Tomato,
Mixed Vegetable Chicken Delite and Tomato Twisty Pasta, the Oriental range with flavours
like Sweet Corn Vegetable, Sweet Corn Chicken and Hot n Sour and the Indian range with
flavours like Tomato Makhni and Corn Mast Masala

Knorr Ready to Cook helps the consumer make her family's favorite dishes at home and helps
her get restaurant like taste at home itself. It comes in the Indian Ready to Cook range and
Chinese Ready to Cook range

The Knorr portfolio has now expanded with yet another launch; the launch of the Knorr
Soupy Noodles range,a unique product in the instant noodles category. Knorr Soupy Noodles,
for the first time in India brings together the fun of noodles with the health and goodness of
soups. It is loved by the kids and provides mothers a tasty healthy afternoon snacking option
for their children. It comes with 100% real vegetables and carries the ‘Healthy Choice'
Stamp. It is currently available in three variants: Mast Masala, Tomato Chatpata and Chinese
chow.

Knorr as a brand has always set out to empower homemakers and enable them to make
healthy, wholesome and delicious food options. All Knorr products are healthy, completely
preservative free and low on sodium and cholesterol content.

The brand has also played a key role in helping the Indian housewife in more ways than one-
whether it is through the launch of books like Soups and More, through on ground events,
soup demonstrations and sampling or through its website www.CookitUp.in.

www.CookitUp.in is a one stop shop for every single cooking need and a recipe site to
discover and befriend for life! Whether it is authentic recipes for every occasion, a powerful
search engine that helps you churn out any recipe need with ingredients within your reach or
ideas for resourceful and tasteful use of leftovers in the fridge.

Key facts

• Knorr in India is generic to soups.

• Knorr is the largest soup brand in India and has a lion’s share of the soup
market in India – 70%

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Kwality Wall's

Kwality Wall’s, the brand with a big heart, offers a range of delightful frozen desserts that
bring smiles to the faces of millions of Indians – kids, teens and adults. We do so with our
very popular brands - Cornetto, Feast, Paddle Pop, Selection & our award winning parlour
concept, Swirl’s.

In a world of stress, denial and restraint, providing moments of daily pleasure to consumers,
through our delightfully delicious products, is our passion. We believe in spreading happiness
and smiles through every cone, cup, stick and tub we sell. Our biggest satisfaction comes
from the look of bliss and happiness of our consumers faces, as they devour our products.

Our passion is inspired by our love for simple ingredients like Milk, Fruit and Chocolate,
which make our products the best “Pleasure Food” there is.

Mention ice cream, and most people in India think of Kwality Wall’s and the big heart. The
brand with the big heart logo is behind many much-loved ice cream classics - from indulgent
treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to
family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta.

Key facts

• Unilever is the world's largest ice cream manufacturer with an annual

turnover of more than €5 billion.
• Heartbrand products are sold in more than 40 countries worldwide
• Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil,
Streets in Australia and Ola in the Netherlands
• Kwality Wall’s turnover has doubled in the last 3 years. We strive to keep
driving the business at growth rates significantly ahead of market, and
become the number one frozen dessert/ Ice Cream player in India.

From our range

Cornetto

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Lipton

Worlds #1 tea brand

Lipton Yellow Label is a premium, full-bodied tea, made out of the finest teas, perfect for the
‘healthy’ Indian .Lipton Yellow Label has a unique blend that has high levels of natural
Theanine, which along with other goodness of tea can help you clear your mind.

The range also contains, Lipton Clear Green tea, which combines the goodness of
antioxidants and purifying effect of water to help cleanse your body naturally.

Key facts

Lipton is the #1 tea brand in the world

Lipton Yellow Label

Lipton Clear Green Tea

Lipton Darjeeling Tea

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Home care brands
HUL has a diverse portfolio of brands offering home care solutions for millions of consumers
across India

Active Wheel

Active Wheel enables consumers to perform laundry chores, giving “Great Clean” within less
effort.

The new revolutionary Active Wheel gives consumers less elbow effort in their daily laundry
thereby enabling them to enjoy some moments of leisure. With Active Wheel, consumers are
able to balance their role of being an efficient & dutiful housewife as well as a ‘smart
homemaker’, who manages her family budgets with ease by exploring her limited resources
with unlimited resourcefulness.

Key Facts

• Wheel, biggest laundry brand in India, dominates a complex mass market

laundry business in India.
• Sales Turnover of about 1500 crs in 2007 as per AC Nielson Data.
• Wheel powder commands the market with 20 shares as per AC Nielson
data.
• Its contribution to HPC business in Value and Volume terms is 17% and
47% respectively.

From Our Range

Active Wheel Easy Wash (Blue)

Active Wheel Easy Wash - Green

Cif

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Cif- The World’s leading cream cleaner which gives you the power to deal with the toughest
dirt is now in India.

Getting rid of tough stains in your house is not tough anymore. Cif’s unique formula with
micro- particles remove the toughest dirt making your surfaces beautiful and shiny like new.

You can use Cif on all types of surfaces- Kitchen tiles, gas stove, kitchen platform, floor,
mirror, fridge, taps, bath tub and furniture.

Key Facts

• Cif is the number 1 cream cleaner in the World.

• It is the number one cleaner in various countries including France,
Germany, Russia.
• It’s a 500 million Euro Brand.
• Cif is Sold in 51 countries around the globe.

From Our Range

Cif Pack Blue

Cif Pack Yellow

Comfort

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For most homemakers, ensuring their family's well-being is of utmost importance. Every
task, whether it’s preparing a meal or washing the clothes, is an expression of her love and
affection for the family.

Comfort Fabric Conditioner understands this and has addressed this need by formulating a
fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.
It makes the clothes soft, fragrant and also retains the colour of the garment wash-after-wash.
Easy to see why it’s trusted by millions of women across the globe, making it the largest
fabric conditioner brand in the world.

Key facts

• The world’s largest fabric conditioner brand.

• Worldwide sales of over Euro 750 million. (approx. 4,500 crore)
• Comfort is the number 1 in 14 of the 23 countries in which it is sold!

From our range

Comfort Lilly Fresh

Comfort Blue

Domex

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The sheer power of Domex bleach gives you the confidence you need, eradicating all known
germs. With Domex, you can be absolutely certain that the job is done.

Protecting Families For Nearly 100 Years

Available in 35 countries worldwide, from the Netherlands and India to the Philippines,
Domex has a long history. In the 1920s it was sold door to door in the UK. Originally it was
used by housewives as a cotton and household surface whitener.

Wide Range Of Products

Today, the brand offers a wide range of products, with thick toilet bleach at its core.

Committed To Raising Hygiene Standards

To help improve general hygiene and health standards in communities around the world, we
work closely with scientific bodies and other major organisations. The Domex Red Cross
Alliance, which develops and implements health and hygiene programmes in various
countries, is one example. Our involvement with the International Scientific Forum on Home
Hygiene is another.

Key facts

• Domex is the number 1 or 2 bleach in 9 countries ( Croatia, Greece,

Hungary, India, Ireland, Netherlands, Philippines, Poland, South Africa).
• Domex is sold in 35 countries globally.
• There are more than €250 million sales of Domex every year.
• Domex is also sold as Domestos, Glorix, Klinex.

From our range

Domex Toilet Cleaner - Blue

Rin

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Clothes talk for us. Rin plays an integral part in enabling us to look good by providing
demonstrably superior whites, giving us the confidence to realize our ambitions.

Sparkling white - clean clothes not only help us form great impressions on the people we
meet but also provide us confidence to realize our ambitions. Rin understands this need and
strives to deliver best in class whiteness through continuous innovation and product
improvements supported by memorable campaigns like “Uski saari, meri saari se safed kaise”
in the 90s to “Safedi ka Shehanshah” with Amitabh Bachchan. In 2007, Rin introduced the
first ever shade in the laundry category, offering proof of whiteness to consumers with the
“Kya Saboot Hai” campaign with Boman Irani.

In 2008 Rin has been re launched and now provides “Dugni Safedi, Dugni Chamak” as
compared to ordinary powders.

Rin Matic, a specialist washing machine powder, launched in July 2008, is based on the
insight that ordinary powders do not deliver under machine wash conditions, thus requiring
intervention. Hence, leading to a situation aptly articulated in the tagline “Machine kare
maaze, Biwi ghar pe kapde ghise”. Now with Rin Matic consumers can delegate laundry back
to machine, because “Chamkti safedi hai, machine aur Rin Matic ka kaam”.

Key Facts

• Rin was launched in India as a bar in 1969 with the iconic lightning
mnemonic.
• Rin powder was launched in 1994 as Rin Power White
• Rin Matic for washing machines, launched in July 2008
• Sold in developing markets in Africa, Asia and Latin America.
• Sold as Brilhante (Brazil), Rin (India) and under other local brand names.

From Our Range

Sunlight

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A dash of pink, a splash of yellow, a hint of purple and a bit of orange. Colours can liven
up any wardrobe and can make you look and feel precious and if there’s one
detergent brand that’s committed to colour care, it’s Sunlight.

Sunlight keeps your clothes sparkling clean besides keeping the colours bright for long and
preventing any colour loss. That’s why its patrons haveelevated it to the status of the No. 1
brand in the states it is present in, Bengal and Kerala

Key Facts

• First Brand of unilever in India

• No 1 brand in Kerala and West Bengal

Surf Excel

When children go out to play and get dirty, they don't just collect stains. They experience life,
make friends, share with each other and learn from each other. This helps them get stronger
and get ready for the world outside.

A pioneer in the Indian detergent powder market, Surf Excel has constantly upgraded itself
over the years, to answer the constantly changing washing needs of the Indian homemaker.
Today Surf Excel offers outstanding stain removal ability on a wide range of stains. This
means that mothers now have the freedom to let their kids experience life without worrying
about stains.

Surf Excel quick wash is powered with a path-breaking technology- it reduces water
consumption and time taken for rinsing by 50%. It is a significant benefit, given the acute
water scarcity in most of India.

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Key Facts

Surf Excel was introduced in 1959

From Our Range

Vim

Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients
to create unbeatable results over a hundred years later.

A remarkable history

William Hesketh Lever was determined to revolutionise Victorian England's standards of

cleanliness and hygiene: so he created Vim Soap.

His revolutionary product was the first one ever created by the company that is now Unilever,
and today's hand dishwashing products build on this illustrious heritage.

The power of nature

Whereas other products are only just beginning to realise the importance and power of natural
ingredients, Vim's use of the power of lemons to provide its unbeatable degreasing power is
well-established. We also use other natural products, such as lime, vinegar and green tea to
maximise the results, and minimise the number of chemicals in our products and in the
environment.

Key Facts

• Vim was the original hand dishwashing brand: so we invented the whole
category!
• Vim is sold in four continents, is the leading hand dishwashing brand in
twenty countries, and is available to more than 2 billion people around the
world.
• Vim began life as a soap (both in England, and in Thailand, where King
Rama V asked Unilever to supply his household with soap), but is now

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 available as a complete range of hand dishwashing – including bars,
powders and liquids.

From Our Range

Aviance

Aviance enables women actualize their unique potential through expert customized beauty
solutions.

The Aviance promise

Aviance believes that no two women are alike. A truly beautiful woman is constantly
searching for ways to express and celebrate her own individuality. Aviance was created to
empower this woman. Encourage her. And help her become all she can be.

Total beauty solutions

Aviance is an exquisite range of high technology, high performance expert beauty solutions
for today’s progressive woman. The Aviance range of beauty solutions includes customized
skincare, haircare and a wide range of cosmetics that are developed using Unilever’s
advanced technology to deliver results you can see. What truly sets Aviance apart from other
beauty products is the fact that Aviance products are brought to women with professional
beauty advise from trained Aviance Consultants.

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Axe

AXE is a cool, iconic, youth brand available in more than 60 countries. In India, Axe, which
has been launched in 1999, is the largest selling Male Deodorant.

AXE is a cool, iconic, youth brand available in more than 60 countries around the world. It
was launched in India in 1999 and has already become the largest selling Male Deodorant in
India. Apart from the deos, Axe also provides a grooming range for the young Indian male,
viz. Shaving Gel, Foam, After-Shave lotion, and Cologne Talc.

Each fragrance of Axe is a scent of desire, created by the international diva of fragrances;
Ann Gottlieb. The formulation is a base with higher efficacy to help men in attracting the
fairer sex better than ever!

And need we say anything about feminine attraction? You need to be a true Axe man to
handle it all!

The Axe Effect - Gets you more than before!

Key facts

• Number 1 male deodorant brand in India.

• Available in over 60 countries.irst

From our range

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LEVER Ayush Therapy

Rapid urbanization, booming economy, new job opportunities and high disposable incomes
in India have paved way for an affluent lifestyle. But they also put you at the risk of lifestyle
diseases like high blood pressure, diabetes, obesity, heart diseases etc. Through Ayush, this
new generation of Indians can rediscover everyday health and vitality through customized
Ayurvedic solutions.

LEVER Ayush Therapy is an exclusive range of health care and personal care products born
of the eternal truth of Ayurveda and the proof of performance through modern science.
LEVER Ayush Therapy range comes with some of the Nature’s healing secrets discovered by
Ayurveda, almost 5000 years ago!

Ayush Therapy range is endorsed by Arya Vaidya Pharmacy, one of India’s most reputed
houses of Ayurveda and created by Hindustan Unilever Ltd., India’s leading FMCG
company.

Welcome to a fuller and happier life. Welcome to the world of LEVER Ayush Therapy.

Key Facts

• LEVER Ayush has five categories across health care and personal care
range
• LEVER Ayush is a unique combination of the Truth of Ayurveda with the
Proof of Science.
• It is also endorsed by Arya Vaidya Pharmacy, Coimbatore
• Free from harmful levels of heavy metals like Arsenic, Mercury and Lead;
Pesticides and Bacterial contamination.

From our range

Ayush Packs

Breeze

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Breeze makes use of a new revolutionary global technology which enhances the impact of
world class perfumes in a much larger way, apart from bringing out the goodness of
glycerine.

New Breeze is filled with the goodness of glycerine, which makes your skin soft and smooth.

Breeze makes use of a new revolutionary global technology which enhances the impact of
world class perfumes in a much larger way, apart from bringing out the goodness of
glycerine.

While Breeze still comes in the 5 attractive variants, we have also introduced a new
outstanding fragrance in the Rose Mallika variant.

Key facts

• Launched in 1988 as a family beauty soap with the promise of a fresh

feeling of nature
• Comes in 5 attractive variants Lemon Twist, Rose Mallika, Sandal Sparsh,
Rajni gandha & Morning Muskaan

From our range

Dove

Since 1993, Indian women have relied on Dove for beautiful skin. Dove is known to be a
keeper of promises and has given real products to women world over. To help you enjoy your

27
own brand of beauty, Dove provides a wide range of personal care, hair care, skin care and
deodorants. So choose a new way of pampering your skin, everyday, with Dove.

Dove Bar and Skin Cleansing:

Dove is growing very rapidly year after year. This yr, we took a vow to make women
experience the ‘real’ Dove difference. The face test campaign demonstrates the real proof of
its superiority by using face as the torture test. Thousands of women from around the country
put their soap, and dove to the test. And they all ended with the same answer – dove made
their skin soft.

Dove Hair care range:

Dove hair care range was introduced in 1998 in Europe and in 2003 in North America. In
India, Dove hair care range was launched in 2007. Within 15 months of its launch, dove has
become the fastest growing shampoo brand in the country. The range has highly conditioned
formulation which delivers the moisture promise of Dove to the consumer.

Dove has a range of hair care products that repair accumulated damage and protect and care
for the hair.The new Zero Damage System repairs and protects hair from damage that stands
between you and the beautiful hair you desire. The range includes ‘daily therapy’ shampoo
and conditioner, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo,
conditioner, serum and hairmask.

Dove Anti-perspirant Deodorants:

Your delicate, tender underarms need to be looked after with equally tender, loving care.
Meet the new range of Dove Deodorants. Available in 3 variants – Original, Silk Dry & Clear
Touch, each containing ¼ moisturising cream.

For visibly softer & smoother underarms & 24-hr protection from sweat & odour, New Dove
Deodorants.

Dove Lotions and Creams:

Dover Lotions and creams are available for you to pamper your skin with the unique rich
moisturisers and pure silk formula.

Key facts

• Launched first in the US in 1957; is one of the leading brands of Unilever

globally.
• Dove has its footprint in 80 countries worldwide with a range of superior
products from bar, lotions, body washes, face care and creams.
• It is the leading bar brand in UK, US and Canada.
• Fastest growing hair category brand in India

28
 From our range

Fair & Lovely

World’s No.1 fairness cream, HUL’s largest skin-brand. How Fair & Lovely is that!

Enabling a billion women in Asia/AMET to carve out their destinies that transforms their
lives.

Fair & Lovely’s skin-lightening technology is known to be the best in the world! However,
this hasn’t stopped the brand from innovating further to pioneer the development of cutting-
edge fairness solutions.

Fair & Lovely’s brand-essence of ‘Rescripting Destiny’ has played a decisive role in its
noteworthy presence in over 30 countries. Today, 250 million consumers across the globe
strongly connect with Fair & Lovely as a brand that stands for “beauty that empowers a
woman to change her destiny”. The brand’s commitment towards empowering women has
inspired the initiation of Fair & Lovely Foundation. Time after time the foundation initiates
various education & employment-related programs that give underprivileged women the
power to overcome all barriers & change their lives.

Key facts

Know Fair & Lovely even better!

• Developed in 1975, Fair & Lovely is the world’s first fairness cream.
• It contains no bleach or harmful ingredients. Instead, it provides visible
fairness in a safe and reversible process.
• In 2003, it was rated as the Twelfth Most Trusted Brand in India by
ACNielsen ORG-MARG.

29
 • In 2004, it was identified as a Super Brand.

From our range

Lifebuoy

Lifebuoy, an undisputed market leader for 112 years, has a compelling vision “to make 5
billion people across the world, feel safe and secure by meeting their personal care hygiene &
health needs”

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an
evolved range of general and specialized products across formats, offering solutions in the
health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene
programme, Lifebuoy Swasthya Chetna, which propogates the practice of hand washing with
soap to reduce diarrheal deaths.

Key facts

• Undisputed Leader in the soaps market of India, with 18.4% share.

• Turnover of €350 million a year globally, € 200 million in India.
• Has a consumer base of 140 Million households in India
• The iconic jingle of Lifebuoy – “tandrusti ki raksha…..” is almost like the
health anthem of India and Indians
• Recent Awards:Voted in the top 10 most trusted brands in India in the
“Brand Equity Survey” (came in at No. 9 in 2008 as well)Marketing
excellence awards for its recent innovations and activations:
o “Gold” at the Emvies 2008 for best use of media innovation
o ASIA Pacific CSR Award 2007, for Lifebuoy Swasthya Chetna

30
From our range

Lakme

“Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and
sensuality

Lakme brings expert products and services that are borne out of true understanding of the
needs of the Indian woman. They help the Indian woman in expression of her best self –
sensual, original, expressive, alive and intuitive

Lakme inspires her to unleash the potency of her femininity, beauty and sensuality

Key facts

• Lakme was the first major beauty brand in India and takes pride in being
the expert on Indian Beauty for over 50 years.
• It is complete beauty brand spanning colour cosmetics, skin care & hair
styling products and extending to beauty services through the network of
Lakme Beauty Salons.
• Its bond with beauty and fashion is manifested through the Lakme Fashion
Week, which is now the largest fashion event of its kind in the country.
• Lakme has a foot print of over 1200 assisted sales outlets, which is the
largest span of outlets with “Beauty Advisors” in the country.

From our range

Water

31
Pureit is the world’s most advanced in-home water purifier. Pureit, a breakthrough offering
of Hindustan Unilever (HUL), provides complete protection from all water-borne diseases,
unmatched convenience and affordability.

Pureit’s unique Germkill Battery technology kills all harmful viruses and bacteria and
removes parasites and pesticide impurities, giving you water that is "as safe as boiled
water". It assures your family 100% protection from all water-borne diseases like jaundice,
diarrhea, typhoid and cholera. What’s more, it doesn’t need gas, electricity or continuous tap
water supply.

Pureit not only renders water micro-biologically safe, but also makes the water clear,
odourless and good-tasting. Pureit does not leave any residual chlorine in the output
water.

The output water from Pureit meets stringent criteria for microbiologically safe
drinking water, from one of the toughest regulatory agencies in the USA, EPA
(Environmental Protection Agency).

The performance of Pureit has also been tested by leading scientific and medical institutions
in India and abroad.

This patented technological breakthrough has been developed by HUL. This state-of –the-art
engineering developed by a team of over 100 Indian and international experts from HUL and
Unilever Research Centres has made Pureit possible at the consumer price of just Rs. 2000

Pureit runs with a unique ‘Germkill Battery Kit’™ that typically lasts for 1500 litres* of
water. The ‘Germkill Battery Kit’™is priced at Rs.365. This means consumers will get 4
litres of water that is ‘as safe as boiled water’ ™ for just one rupee, which works out to an
extremely affordable 24 paise per litre.

Pureit in-home purification system uses a 4 stage purification process to deliver “as safe as
boiled water” without the use of electricity and pressurized tap water. Pureit purifies the input
drinking water in four stages, namely;

1. Micro-fiber MeshTM - Removes visible dirt

2. Compact Carbon TrapTM - removes remaining dirt, harmful parasites & pesticide
impurities

3. Germkill ProcessorTM – uses 'programmed chlorine release chlorine technology' and its
stored germkill process targets and kills harmful virus and bacteria

32
4. PolisherTM – removes residual chlorine and all disinfectant by-products, giving clear
odourless and great tasting water

5. Battery Life Indicator - Ensures total safety because when the germkill power is
exhausted, the indicator turns red, warning you to replace the battery

Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an
additional assurance of safety, the advanced Auto-Switch off will automatically switch-off
the flow of water.

Protect your loved ones with a Pureit today!

You can ask for a free home demonstration of Pureit. A trained Pureit Water Expert will visit
your home and give you a detailed demonstration of how Pureit works.

For a free home demo, queries, or to purchase

Call Pureit Helpline : 09223 200 200

Download Pureit brochure

*at a water temperature of 25° Celsius, in moderate humidity conditions

Nutrition
We've created policies and guidelines to ensure we always act responsibly when it comes to
health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So the ingredients
we use, the formulations, and the way we advertise and market our brands can potentially
make a big impact on global health.

We aim to act responsibly and have a strong nutrition policy. We've also developed a
carefully considered approach to health and nutrition which includes:

33
 • encouraging a balanced diet with the right amount of proteins,
carbohydrates, fats, vitamins and minerals
• developing a growing range of low fat, low sugar, low calorie alternatives,
plus more 'active health' products
• marketing responsibility our foods and beverages and helping to reduce
over-consumption
• helping people understand the nutritional benefits of our products
• creating products that reflect the fact that people will only eat foods that
they enjoy
• having sound specific evidence underpinning all our claims
• making significant contributions to researching the relationship on
nutrition and health, such as the effects of good fats (unsalted fats), fruits
& vegetables and vitamins and minerals

Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent and
truthful' in our communication – which include special principles on advertising to children.

As well as excluding anything that appears to condone over-consumption in our marketing,

we also prohibit anything that undermines the promotion of healthy, balanced diets and
lifestyles, or misrepresents snacks as meals. We will also make sure that any claims made in
our marketing about any of our products are supported by scientific evidence.

Under our principles for marketing to children, we ensure our advertisements don't convey
misleading messages, don't undermine parental influence, don't encourage pester power, don't
suggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur the
boundary between promotion and content.

In addition, as well as supporting the development of international self-regulatory codes for

all marketing and advertising, we recently agreed to voluntarily restrict all paid marketing
communications (with the exception of packaging) directed primarily at children under the
age of six years.

We believe that by putting these principles in place, we're not only doing the right thing, but
we're being proactive through voluntary self-regulation – instead of simply reacting to
external pressures.

Health, hygiene & beauty

Unilever's vitality mission is a mandate to help people feel good, look good and get more out
of life. At the heart of this mission is hygiene and health through hygiene.

34
At the heart of our mission

What does 'vitality' really mean to billions of people in the world? How does it manifest itself
in their lives? What does it add to their lives when it is present? What are the consequences
when it is absent?

The desire to be clean, active, energetic and healthy is common to every person, whether
young or old, whether rich or poor. To billions in the developing world, health is simply the
absence of illness. For them, health is the ability to go to work, to provide a square meal for
their families. For their children, health is the ability to play, to go to school, to work towards
a better future. For the affluent, health is more than just physical well being. For them the
signs of good health – being active, energetic, feeling good, looking good – allow them to get
the most out of life. Yet for the millions of mothers who lose their children to diarrhoea and
upper respiratory infections, health is simply about staying alive.

New risks

"The risks are likely to intensify," says Sally Bloomfield, a member of the International
Scientific Forum on Home Hygiene (IFH), which receives an educational grant from
Unilever. "As populations age and the incidence of immuno-deficient diseases such as AIDS
rises, more people will be vulnerable to the consequences of poor hygiene."

"Infectious diseases are also hopping around the world quicker than before due to
globalisation, as we saw with SARS and now with Swine Flu. In some cases, you can't treat
these with antibiotics as they're viral; others are bacterial but resistant to antibiotics, such as
the hospital superbug MRSA (Methicillin Resistant Staphylococcus Aureus)."

New pathogens – agents that can cause disease – are also constantly appearing. Since the
1970s, at least one new pathogen has been recorded each year. Good hygiene is often the only
way to avoid many pathogens and their consequences.

A simple solution

One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical
Medicine and Hygiene, is that most people do not use one of the world's most basic and
widely available home hygiene products – the humble bar of soap.

"Hands are a superhighway for transmitting germs, but most people don't wash their hands
with soap and water at key times," she explains. "In the UK, for example, only 30% of people
wash their hands after going to the toilet and only 43% after changing a nappy." The statistics
in developing countries are similar.

Health through hygiene

So what's Hindustan Unilever doing?

One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health through
hygiene for everyone.

35
Healthy living

Washing your hands with anti-bacterial soap is one way of helping to prevent the spread of
disease.

Company structure
Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG)
company. It is present in Home & Personal Care and Foods & Beverages categories.
HUL has about 15,000 employees, including over 1400 managers

The fundamental principle determining the organisation structure is to infuse speed and
flexibility in decision-making and implementation, with empowered managers across the
company’s nationwide operations.

Board of Directors
The Board of Directors as repositories of the corporate powers act as a guardian to the
Company as also the protectors of shareholder’s interest.

This Apex body comprises of a Non- Executive Chairman, four whole time Directors and
five Independent Non – Executive Directors. The Board of the Company represents the
optimum mix of professionalism, knowledge and experience.

Mr. Harish Manwani - Chairman

Mr. Harish Manwani (55), assumed charge as the Non-Executive Chairman of the Company
with effect from 1st July, 2005.

36
Mr. Nitin Paranjpe - CEO and Managing Director

Mr. Nitin Paranjpe (46), after obtaining a degree in BE (Mechanical) and MBA in Marketing
(JBIMS) from Mumbai, joined the Company as a management trainee in 1987.

Mr. R. Sridhar - Chief Financial Officer

Mr. Sridhar Ramamurthy (45) is a Chartered Accountant (Gold Medallist) as well as a Cost
Accountant and Company Secretary.

Mr. Gopal Vittal - Executive Director, Home & Personal Care

Mr. Gopal Vittal (42), an alumnus of Madras Christian College, completed his MBA from
IIM, Calcutta. Mr. Vittal has 18 years experience in Marketing & Sales in FMCG market
including Skin Care, Soaps and Laundry.

Mr Pradeep Banerjee - Executive Director, Supply Chain

Mr Pradeep Banerjee (51) joined HUL as a Management Trainee in 1980.

37
Mr. D. S. Parekh - Independent Director

Mr. D. S. Parekh (64), is a B.Com graduate and holds a FCA degree from England and
Wales. Mr. Parekh has held senior positions in Grindlays and Chase Manhattan.

Mr. A. Narayan - Independent Director

Mr. A. Narayan (57), joined ICI India as a Management Trainee in 1973 and grew through
diverse functions and businesses before being appointed as the Managing Director of ICI
India in 1996.

Mr. S. Ramadorai - Independent Director

Mr. S. Ramadorai (64), is the Chief Executive Officer and Managing Director of Tata
Consultancy Services Limited; Chairman of Tata Technologies Limited and Chairman of
CMC Limited.

Dr. R. A. Mashelkar - Independent Director

Dr. R. A. Mashelkar (66), is presently the President of Global Research Alliance, a network
of publicly funded R&D institutes from Asia-Pacific Europe and USA.

38
Management Committee
The day-to-day management of affairs of the Company is vested with the Management
Committee which is subjected to the overall superintendence and control of the Board.

The Management Committee is headed by Mr. Nitin Paranjpe and has functional heads as its
members representing various functions of the Company

Mr. Nitin Paranjpe - CEO and Managing Director

Mr. Nitin Paranjpe (46), after obtaining a degree in BE (Mechanical) and MBA in Marketing
(JBIMS) from Mumbai, joined the Company as a management trainee in 1987.

Mr. R. Sridhar - Chief Financial Officer

Mr. Sridhar Ramamurthy (45) is a Chartered Accountant (Gold Medallist) as well as a Cost
Accountant and Company Secretary.

39
Mr. Shreejit Mishra - Executive Director, Foods

Mr. Shreejit Mishra (44), joined HUL on June 1st 1987. His 20 year experience in the
company comprises of stints in General Management, Marketing Innovation and Activation,
Brand & Services Development, Sales Management and Project Management.

Mr. Gopal Vittal - Executive Director, Home & Personal Care

Mr. Gopal Vittal (42), an alumnus of Madras Christian College, completed his MBA from
IIM, Calcutta. Mr. Vittal has 18 years experience in Marketing & Sales in FMCG market
including Skin Care, Soaps and Laundry.

Mr. Hemant Bakshi - Executive Director

Mr. Hemanth Bakshi (44) joined the Company in June 1989 and has worked in various sales
and marketing assignments spanning across Personal Products and Home Care categories.

Mr Pradeep Banerjee - Executive Director, Supply Chain

Mr Pradeep Banerjee (51) joined HUL as a Management Trainee in 1980.

40
Ms. Leena Nair - Executive Director, HR

Ms. Leena (40) is an Electronic Engineer who discovered her passion for people and HR and
switched lanes. She is a gold medalist and MBA in HR from XLRI, Jamshedpur.

Mr Dev Bajpai – Executive Director, Legal and Company

Secretary

Mr Dev Bajpai (44) is a Fellow Member of the Institute of Company Secretaries of India and
has a law degree from University of Delhi.

Our People
A subsidiary of Unilever, a global MNC, HUL has always operated its business rooted in
Indian values. The interest of India and its people have remained at the core of HUL. This
belief is also reflected in our vision statement “to earn the love and respect of India by
making a real difference to every Indian.”. It drives the entire HUL family towards achieving
new heights of business success while benefiting India through our strategy of ‘doing well by
doing good.’

Building responsible leaders

41
With over 400 ex-Leverites at the helm of companies, HUL is almost a CEO factory.

Our people processes are defined with a singular purpose - to keep people ahead of their
talent thresholds by embedding world class leadership capabilities. At the same time their
health & well being is cared for. We also ensure that successes are built on an unshakeable
value system.

Our goal

Our goal is to build capability of our people so as to enable them to grow markets with
innovative solutions and make a difference to India and create a competitive, profitable and
sustainable business.

Our approach

Our biggest asset is our people and they are the central pillar that supports our growth
agenda. We nurture, care and drive our people to fulfill their optimal potential. We enable
them to develop new skills to stay on top of the success curve. The key action areas are:

• Build capabilities of our people

• Ensure employee health and safety
• Instilling values

• Our Processes
• Our processes are the key to how we carry out our business. Across the value chain
our operations impact the society and the environment. Our processes enable us to
ensure that we carry out our business in a sustainable and responsible manner at every
stage.
• For more details on our processes, please visit the sections on Sourcing,
Manufacturing, Distribution & retail, Marketing and consumption.

Making a difference through community

initiatives
HUL believes that an organisation’s worth beyond its business is captured by the service it
renders to the community. We focus on nutrition, health and hygiene education, empowering
livelihoods and eco-efficiency. We are committed to responsible leadership by positively
impacting India on her most challenging issues.

Our Goal

We seek to positively impact India on issues relevant to stakeholders and communities.

42
Our Approach

As a part of our voluntary initiatives, we will respond to natural disaster and support relief
and welfare measures for vulnerable sections etc. We will also actively work towards water
conservation to benefit communities around our manufacturing sites.

Innovation in Unilever
Innovation is the engine of Unilever’s growth; the lifeblood of our business. Our future
depends on our ability to bring bigger & better innovations to market more quickly than our
competitors.

Our R&D leadership

Professor Geneviève Berger, Chief Research & Development Officer and Vindi Banga,
President Foods, Home & Personal Care outline how our R&D teams create unique products
with proven benefits for consumers around the world.

Research & development in Unilever

Research & development plays a key role in delivering proprietary breakthrough innovations.
At Unilever, R&D is treated as an investment aligned closely with our overall business
strategy.

43
The science behind success

The common thread running through all our R&D activities is a direct connection between
science, technology and consumer needs.

Areas of innovation

Unilever is recognised as a world leader in R&D, both in terms of innovation (new products
and mixes) and renovation (refreshing existing products).

How we work

We employ more than 6000 R&D professionals in six global research centres, 13 global
product development centres and regional development & country implementation centres.

Responsible innovation

We believe our products make a real contribution to an individual’s wellbeing and that of
their community, while having the least possible adverse effect on the environment at every
stage in the product lifecycle.

44
 Research problem

The dove soap is one of the best soap prefered

by all age of women. But in recent times the soap
has lost its value due to increase in competition.

45
Objectives
• To know whether people are aware that DOVE is HUL
Company.
• To know how many people prefer DOVE.
• To know how many flavours of dove soap people are
aware of.
• To know which flavour do people prefer.
• To know whether people like Dove.
• To know whether people like the new design of DOVE
packaging.
• To know whether the pricing of DOVE is economic.
• To know how many soap bars people use in month.

46
 P.E.S COLLEGE OF BUSINESS MANAGEMENT

Questionaire
1) Are you aware of the Dove soap? _________(Yes/No)

2) Do u think Dove has many varieties of soaps?

(Yes/No)

3) Which soap of DOVE do u prefer? _________

4) Is it available everywhere?_______________ (Yes/No)

5) Do you like the advertisement of DOVE soap?

(Yes/No)

6) How many times do you use DOVE soap in a day? _________

7) How many varieties of DOVE soap do u have? ________

8) Do u like the design of the DOVE soap?

(Yes/No)

9) According to you which soap is good? _______

10) Do you think the price of DOVE is economic?

(Yes/No)

11) Do you think DOVE has competition?

(Yes/No)

47
12) Do you think of changing the brand?
(Yes/No)

13) Did you know that DOVE is a product of HUL?

(Yes/No)

14) How many soaps do you require in a month?

(Yes/No)

15) Are you satisfied with the DOVE quality?

(Yes/No)

Analysis

1) Are you aware of the DOVE Soap?

S.No. Attribution No. of respondent Percentage %

1 Yes 30 100

2 No - -

Total 30 100

Analysis- 100% people are aware of the DOVE soap.

Graph

48
Interpretation- From the above graph we come to know the
people are aware of DOVE Soap.

2) Do u DOVE has many varieties of soaps?

S.No. Attribution No. of respondent Percentage %

1 Below 5 4 13

2 Above 5 26 87

Total 30 100

Analysis- 13% people think DOVE has many varieties of soap

below 5, 87% think it has many varieties more than 5.

Graph

49
Interpretation- From the above graph we come to know how
many varieties are people aware of.

3) Which Variety do you prefer?

S.No. Attribution No. of respondent Percentage %

1 Beauty bar 5 16.66

2 Fresh moisture bar 6 20

3 Gentle exfoliating bar 3 10

4 Crème beauty bar 10 33.33

5 Oil control bar 4 13

Total 30 100

50
Analysis- 16.66% people prefer beauty bar, 20% fresh moisture
bar, 10% prefer gentle exfoliating bar, 33.33% prefer crème
beauty bar, 13% prefer oil control bar

Graph

Interpretation- From the above graph we come to know which

flavour do people prefer.

4) Is it available everywhere?

S.No. Attribution No. of respondent Percentage %

1 Yes 25 83

2 No 5 17

Total 30 100

Analysis- 83% people say it is available everywhere, 17% say

no.

Graph

51
Interpretation- From the above graph we come to know is the
DOVE Soap available everywhere.

5) Do you like the advertisement of DOVE Soap?

S.No. Attribution No. of respondent Percentage %

1 Yes 29 96.6

2 No 1 3.4

Total 30 100

Analysis- 96.6% people like the DOVE Soap advertisement,

3.4% did not like the advertisement.

Graph

52
Interpretation- From the above graph we come to how many
people like the DOVE advertisement.

6) How many times do you use DOVE Soap in a day?

S.No. Attribution No. of respondent Percentage %

1 Once 15 50

2 More than once 15 50

Total 30 100

Analysis- 50% people use once in a day, 50%peolpe use more

than once.

Graph

53
Interpretation- From the above graph we come to know how
many times people use DOVE Soap in a day.

7) How many varieties of soap do you have?

S.No. Attribution No. of respondent Percentage %

1 Below 2 10 33

2 Above 2 20 67

Total 30 100

Analysis- 33% people have below 2, 67% have above 2.

Graph

54
Interpretation- From the above graph we come to how many
varieties do people have.

8) Do you like the design of the DOVE Soap?

S.No. Attribution No. of respondent Percentage %

1 Yes 27 90

2 No 3 10

Total 30 100

Analysis- 90% people like the DOVE Soap design, 10% did not
like the design.

Graph

55
Interpretation- From the above graph we come to how many
people like the bottle design of DOVE Soap.

9) According to you which Soap is good?

S.No. Attribution No. of respondent Percentage %

1 Crème bar 10 33.33

2 Fresh moisture bar 5 16.66

3 Exfoliating bar 5 16.66

4 Beauty bar 6 20

5 Oil control bar 4 13.33

Total 30 100

56
Analysis- 33.33% say crème bar is good, 16.66% fresh
moisture, 16.66% exfoliating, 20% beauty bar, 13.33%oil
control bar

Graph

Interpretation- From the above graph we come to know which

variety of soap is good.

10) Do you think the price of DOVE Soap is economic?

S.No. Attribution No. of respondent Percentage %

1 Yes 28 94

2 No 2 6

Total 30 100

Analysis- 94% people think the price is economic, 6% do not

think it is economic.

Graph

57
Interpretation- From the above graph we come to know the
pricing of DOVE Soap is economic.

11) Do you think DOVE Soap has competition?

S.No. Attribution No. of respondent Percentage %

1 Yes 23 76

2 No 7 24

Total 30 100

Analysis- 76% say DOVE Soap has competition, 24% say no.

Graph

58
Interpretation- From the above graph we come to know how the
people think about DOVE Soap having competition.

12) Do you think of changing the brand?

S.No. Attribution No. of respondent Percentage %

1 Yes 8 27

2 No 22 73

Total 30 100

Analysis- 27% people like to change the brand, 73% did not like
to change.

Graph

59
Interpretation- From the above graph we come to know how
many people prefer changing brand.

13) Did you know that DOVE Soap is a product of HUL?

S.No. Attribution No. of respondent Percentage %

1 Yes 18 60

2 No 12 40

Total 30 100

Analysis- 60% people know DOVE Soap is a HUL product, 40%

did not know.

Graph

60
Interpretation- From the above we come to know how many
people know DOVE Soap is a HUL product.

14) How many Soap Bars do you require in a month?

S.No. Attribution No. of respondent Percentage %

1 Below 2 18 60

2 Above 2 12 40

Total 30 100

Analysis- 60% people require below 2 bars, 40% require above

2 bars.

Graph

61
Interpretation- From the above graph we come to know how
many bars are required for a month.

15) Are you satisfied with the DOVE Soap quality?

S.No. Attribution No. of respondent Percentage %

1 Yes 25 84

2 No 5 16

Total 30 100

Analysis- 84%people are satisfied with DOVE Soap quality, 16%

are not.

Graph

62
Interpretation- From the above graph we come to know if the
people are satisfied with the quality of DOVE Soap.

Conclusion

From this survey we can make sure that DOVE is

the most famous soap brand in India.
Most of the people in India are aware of Dove
Soap and they like crème beauty bar.
The advertisement of the DOVE Soap has
impressed many women in the country.

63
 Suggestion

The competition is growing in India. Many brands

like Pears, Santoor, lux. are the main competition
for the DOVE Soap and most of the people are
interested in using other brands.

64
Bibliography

www.google.com
www.hul.com

65