INTI Universal Holdings 1

[Type the document title]

BA (HONS) MARKETING

SCHOOL OF BUSINESS
MODULE GUIDE
AUGUST 2017

INTI SUBANG 5FBS1608

INTI KL

MGT3224

ENHANCING EMPLOYABILITY IN
MARKETING
BMAUH MGT3224Enhancing Employability in Marketing

Contents:
No. Item Page

1. Module Leader and teaching team ...…………………………………………….. 3

2. Module Description ...……………………………………………………………… 3

3. Pre and Co Requisites ……………………………………………………………… 3

4. Learning Outcomes ...………………………………………………………………. 4

5. Format of delivery & Usage of Blackboard ..…………………………………....... 4

6. Mode of Assessment and Assessment Details ...…………………………………… 5

7. Mapping of Learning Outcomes to the Assessment ..……………………………… 5

8. Grading Criteria………………..…………………………………………………… 6

9. Important Reminders on Academic Misconduct ..…………………………………. 6

10. Serious Adverse Circumstances ..………………………………………………….. 8

11. Assessment Deadline and Extensions ..……………….…………………………… 8

12. Weekly Lesson Schedule (Semester A & B) ..………………………………..…… 10

13. Reading List & Key Text ………………………………………………………….. 12

14. UH StudyNet ……………………………………………………………………….. 12

15. Important Note ……………………………………………………………………... 12

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1. Module Leader and Teaching Team

Campus Name Room Email Address Consultation

No. Hours
Subang KK Neo kimkoon.neo@newinti.edu.my TBA

KL

2. Module Description

The module will enable students to research employment issues and opportunities in event
management and to develop an action plan to help them secure eventual employment. It will also
help students to continue to develop their employability skills.

Module content will include:

- The changing nature of the workplace and employer needs
- Job search and career planning
- Personal development planning
- Recruitment and selection processes
- Career development theory
- Appropriate styles for communicating in a business environment
- Contemporary issues affecting employability within the event management industry

Students will identify a potential career area, research relevant employment issues and analyse
specific opportunities available in this field, carry out an appropriate personal analysis and
formulate a career action plan.

3. Pre and Co Requisites

N/A

4. Learning Outcomes

Knowledge and Understanding:

Successful students will typically have a knowledge and understanding of:

1. The changing nature of the workplace and the changing needs of employers in both a
general sense and within event management;

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2. The importance of skill attainment and career development and its link with personal
development planning and curriculum vitae authorship;
3. The processes of recruitment and selection and link to their employment prospects.

Skills and Attributes:

Successful students will typically be able to:

4. Identify and apply appropriate methods of communication issues relevant to

employability within event management;
5. Apply different ways of research and methods of enquiry related to aspects of
employability relative to event management;
6. Apply standard IT packages to produce reports and other documents, using accepted
formats and academic referencing, to issues regarding employability pertaining to event
management;
7. Classify, analyse and evaluate numerical data and narrative to seek solutions related to
structured and semi structured problems, relevant to employment issues in event
management;
8. Describe methods of team working and assess their own personal effectiveness within a
team;
9. Reflect on their skills' attributes, recognising gaps for development and action planning
with regard to employment and academic skills.

5. Format of Delivery and Usage of BlackBoard

Teaching Methodology: Lectures, Tutorials, Practical/ Laboratory work, delivered in a

combination of Face to Face and Online mode.

The module will be delivered in the following manner:

Lecture : 3 hours per week × 14 weeks / 6 hours per week × 7 weeks
Tutorial : 1 hour per week × 14 weeks / 2 hours per week × 7 weeks
You will be able to access course materials via Blackboard. This includes the following:
 Lecture Notes – Available in advance of the lecture for students to study
 Tutorial Questions
 Details of your coursework and assessments

Students are expected to download and read materials provided on Blackboard before the lecture.
Students need to attend every lecture as topics will be discussed with practical examples and
underpinning theories. Tutorials are provided to enhance student’s problem solving skills.

Students need to familiarize yourself with the Blackboard module as other resources will be
added throughout the semester to support you with your studies.

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6.Mode of Assessment and Assessment Details

100 % Coursework - the coursework consists of:

- Assignment 1 (30%) – Group assignment – Oral presentation

- Assignment 2 (70%) – Individual assignment – Reflection essay, CV and cover letter

7. Mapping of Learning Outcomes to the Assessment

(Marketing) MGT3224 Enhancing Employability Group Reflection

Learning Outcomes Assessed Presentation and Essay
(30%) (70%)
1. the changing nature of the workplace and the changing needs of
employers in both a general sense and within marketing;  

2. the importance of skill attainment and career development and

its link with personal development planning and curriculum vitae
 
authorship;

3. the processes of recruitment and selection and links to their

employment prospects.  

4. identify and apply appropriate methods of communication to

issues relevant to employability within marketing;  

5. apply different ways of research and methods of enquiry

related to aspects of employability relative to marketing;  

6. apply standard IT packages to produce reports and other

documents, using accepted formats and academic referencing, to
 
issues regarding employability pertaining to marketing;

7. classify, analyse and evaluate numerical data and narrative to

seek solutions related to structured and semistructured problems,
 
relevant to employment issues in marketing;

8. examine methods of team working and reflect on their own

personal effectiveness within a team;  

9. reflect on their skills' attributes, recognising gaps for

development and action planning with regard to employment
 
and academic skills.

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8. Grading Criteria

Grading criteria for student coursework on this module are provided in the Appendix. Grading
criteria for each assignment will be provided in the assessment brief.

9. Important Reminders on Academic Misconduct

Cheating, plagiarism, collusion and other forms of misconduct

Plagiarism, cheating, collusion and other forms of misconducts are regarded as very serious
offences. Allegations of assessment offences will be investigated by the School Academic
Dishonesty Committee. Any attempt to gain unfair advantage in any assessment will be
penalized. All students need to sign a declaration stating that they will not plagiarise on the cover
sheet for coursework assessment and for open book examinations.
The above terms may be defined as follows:
 cheating is trying to or managing to gain an unfair advantage in an assessment;
 plagiarism is the use of someone else’s words, work, conclusions or ideas without
acknowledgement of the source — for a quotation it includes failure to use inverted commas
or other formatting to delimit the quotation.
 collusion is working together when you are supposed to be working individually. This could
happen on group work if two or more people work together;
 other is basically anything else that is deemed as misconduct, these include things like
falsification of data, submitting the same piece of work for two different assessments without
acknowledgement, doing research that does not have ethics approval, breach of a
professional/commercial confidence, helping another student to commit an offence
Students are advised to ensure that they know how to reference using Harvard Referencing
System, and that all material used in their coursework is correctly referenced to indicate the
source.

TURNITIN – Students MUST submit all essay type assignments through turnitin. Your class ID
and password will be provided to you by your lecturer. For Blackboard users, submit your
assignments through turnitin via blackboard. The turnitin reports should be printed and submitted
together with your assignment.

TURNITIN settings will be set in the up following manner:

(i) Turnitin will be open for submission 2 weeks before the due date.
(ii) Within this 2 weeks students are allowed to resubmit their assignments.

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INTI reserves the right to viva students as a method to test that work produced is the students’
own work.
Below are some of the recommended penalties for academic misconduct as set out in the
UPRSA13 (UH University Policies and Regulations)

NB: i) The above table was extracted from the HBS-INTI Joint Operations Manual, (21st Nov 2014), pg 26.
ii) At INTI, the Academic Dishonesty Committee will represent the “Vice Chancellor” and all decisions will be presented at the UH Board
of Examiners.

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10. Serious Adverse Circumstances

'Serious adverse circumstances' are significant circumstances beyond a student’s control that
would have affected the student’s ability to perform to their full potential if they were to submit
or attend assessments at the appointed time. If, despite such circumstances, you decide to
sit/submit an assessment, the University will not normally accept a claim of serious adverse
circumstances in respect of that assessment.
If there are Serious Adverse Circumstances that have affected your assessment(s), you must
communicate to the Lecturer and the Head of Programme. Such an appeal must be made in
writingand an appeal form completed with validated supporting documents, e.g. medical
certificate, death certificate. This appeal should be submitted ONE week before the coursework
deadline or the scheduled examination time. In the event of an emergency, this appeal must be
submitted within 72 hours of the affected coursework deadline or examination date.

11. Assessment Deadline and Extensions

Coursework submitted up to one (1) week after the published deadline will receive a maximum
numeric grade of 40. Work submitted later than one (1) week after the deadline will be awarded
a fail grade.

Only the lecturer has the discretion to grant individual extensions to coursework deadlines for
their module. Appropriate evidence will need to be provided to them ahead of the original
deadline (as stipulated in Section 9), and students should ensure that they make an appointment
to discuss their extension request with their lecturer.

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12. Weekly Schedule

Lecturers will update the weekly schedule (e.g. semester dates, assignment deadlines, test, public
holidays and final examination) every semester.
Week
No Topics Tutorial Remarks
Beginning

Module and coursework introduction

Week 1
Contemporary issues affecting employability
1.
within marketing

 Current needs in the employment market

Discussion on
Week 2 Contemporary issues affecting employability
case study
within marketing
2.
INTI Career
 Issues identified in the industry
preparation week

Personal development planning

Week 3 INTI Career
3.
preparation week
 Self-awareness – knowing oneself

Personal development planning

Week 4 Myer Biggs
4.
Personality test
 Characterization – Organizational Behavior

Personal development planning

Week 5 Activity: Analyze
5.
your SWOT
 SWOT

Work place and employer needs

Discussion:
Week 6  The changing market of the workplace and Fresh Graduate
6.
employer need – changes to industry Unemployment in
 Employer’s expectations – knowledge and Malaysia
skills

Work place and employer needs

Week 7
 Employer’s expectations – knowledge and
7.
skills
 Job descriptions

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Week 8 Job Search

8.  Recruitment methods – social media; agents;
networking
 Job matching and selection

Week 9 Job Search

9. Role play
 Interview process

Week 10 Career planning and development

10.
 Professional Portfolio – CV writing, vision
and experience

Week 11 Career planning and development

11.
 Professional Portfolio – CV writing, vision
and experience

SEMESTER BREAK

Week 12 Career planning and development Activity: Human

12. Billboard
 Career plan

Week 13 Career planning and development

13.
 Career plan

Week 14 Career planning and development

14.
 Career Vs. Job

13. Reading List, Key Text& Useful Websites

1. Trought,F. (2011) Brilliant Employability Skills. Prentice Hall: New Jersey.

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2. Bright, J and earl, J. (2011) Brilliant CV – what employers want to see and how to say it. 4th
ed. Pearson education.

14. UH StudyNet

The University of Hertfordshire will email you the login name and password for this account.
Kindly refer to your email account that you registered with INTI upon admission to the
programme. Students are encouraged to fully utilize the materials provided in this website. The
Centre for Academic Skills Enhancement (CASE) has plenty of resources to assist students in
academic writing and the Harvard Referencing System.

15. Important Note

The curriculum provided in this Module Guide is derived from the UH’s Definitive Module
Document (DMD) and is correct at the time of distribution. These information may be updated
upon an approval process between INTI and UH.

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