Michelina Celeste Boehmer

EDUCATION
The University of Illinois at Urbana-Champaign May 2018
Bachelor of Science in Advertising Cumulative GPA: 3.71/4.00
Minors in Public Relations and Psychology
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BUSINESS RELATED EXPERIENCE
Public Relations Intern September 2017-Present
Ebertfest: Roger Ebert Film Festival Champaign, IL
• Create overall marketing strategy by analyzing surveys about audience demographics and psychographics
• Collaborate with a team to write and produce 30-second ad spots based on key audience insights

Crisis Communications Teaching Assistant November 2017-Present

University of Illinois College of Media Champaign, IL
• Design the online class by creating exams and activities based on crisis communication theory

Social Media Content Creator January 2016-Present

The Daily Illini Champaign, IL
• Compose digital content daily for online articles using Facebook for Business and Tweetdeck
• Strategize timing and content of posts to maximize public engagement specific to target audience

Social Media Community Engagement Intern June 2016-August 2016

PowerPost Chicago, IL
• Created a social media campaign that generated the highest engagement ever for my client
• Compiled reports about brand strategy and insights for client review
• Scheduled and composed content for three clients on Pinterest, Facebook, Instagram, Twitter and WordPress
• Wrote six company blog posts on trending topics in the social media industry

Research Assistant on National Advertising Education October 2015-January 2016

University of Illinois College of Media Champaign, IL
• Collected background information on over 600 professors from 19 universities nationwide
• Gathered course information on the top 10 advertising programs in the country
• Organized and recorded all material in an Excel spreadsheet and composed a full report of findings

Marketing Intern June 2015-August 2015

Kapow Chicago, IL
• Wrote, filmed and edited the most-viewed blog of the quarter
• Researched and provided recommendations for promotional items and client gifts
• Assisted the rebranding effort by organizing, compiling and auditing website content
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OTHER EXPERIENCE
Au Pair June 2017-July 2017
Torrents Household Barcelona, Spain
• Created vocabulary activities for two elementary-aged children to learn the English language
• Encouraged English speaking through activities such as cooking, baking and mathematics

English Teacher February 2017-May 2017

Scolopi Elementary School Florence, Italy
• Lead a second-grade class in activities to exercise English language skills
• Collaborated with a partner to prepare weekly lessons and develop educational objectives
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SKILLS: Inbound Marketing Certificate (HubSpot Academy), Google Adwords, Sprout Social, Improv