CERTIFICATE

This is to certify that the project report entitled “Customer Perception towards
Packed Milk Products” submitted by name is a bonafide piece of work conducted
under my direct supervision and guidance. No part of this work has been submitted
for any other degree of any other university. The data sources have been duly
acknowledged. It may be considered for evaluation in partial fulfillment of the
requirement for the award of degree of Masters of Business Administration.

Date

Project Guide:
Mr. Kanwal Gurleen
Assistant Professor
AIMTC

i
 PREFACE

Someone has rightly said that practical experience is far better and closer to the real
world than mere theoretical exposure. The practical experience helps the students to
view the real business world closely, which in turn widely influences their perceptions
and arguments their understanding of the real situation.

The phenomenon of creation is a long process requiring time, energy and dedications
well as skill and experience of those people engaged in the task, ultimately in the
outcome as the final form of embodiment of the creator's vision. Research work
constitutes the backbone of any management education program. A management
student has to do research work quite frequently during her entire span.

MBA is a stepping stone to management career in order to reach practical and

concrete results. Our contemporary lives have been influenced by the advancement
and growth in industry. Wherein, the ultra-modern and advanced lifestyles of the 21st
century are unthinkable. This study aims to explore all such phases.

ii
 ACKNOWLEDGEMENT

No report can be completed without the guidance, assistance, inspiration and co-
operation from various quarters. This report also bares inspiration of many people. I
take this opportunity to express my profound sense of gratitude and respect to all
those who helped me through the duration of the project.

First of all, I would like to thank Dr. Rajesh Bagga (Director), AIMTC, Jalandhar,
Punjab for their stimulating guidance and continuous encouragement.

I would like to give special thanks to Mr. Kanwal Gurleen (Assistant Professor),
my guide for their valuable guidance and proper advice during the course of our
project work. Without his help, this report would not have seen the light of the day.
This work would not have been possible without his constant supervision.

At the end I would like to thank all respondents for their immense cooperation and
help throughout our project work. Finally, I would like to thank all those who directly
or indirectly help us in completion of our project.

Date (Name)

iii