Evidence 1: The LPQ Builders Company case analysis

Read the training material “A case study on the LPQ Builders Company” and
solve the following points:

• Determine the overall objective of the LPQ Builders Company, defining

what is intended to do with the proposal of the case.

• Make a detailed analysis of the case and establish what would be the
solution to the raised issues for each business unit. It is important to note that
these ones should be assessed by: administration, internationalization, human
resource management, marketing, production and finances.

• Create a blog and publish the analysis that you made about the case

DEFINITION OF OBJECTIVES
The company is structured by six business units management,
internationalization, human resources management, marketing, production and
finance.
In order to develop the strategic analysis and develop a business strategy in the
diversified company, it is necessary to subdivide this company into strategic
units to better understand its particular reality and make appropriate decisions.
These strategic units must be defined while maintaining a balance when
differentiating the different business strategies.
By developing different types of responses to customers' current or potential
requirements or demands, in different territorial scenarios (countries, regions,
neighborhoods, rural or urban). This implies characteristics, manufacturing,
components, designs, prices, taxation, technologies, complementary services,
knowledge and skills.

OBJECTIVES
General objectives of the company and the activity
Respond to customer expectations.
Satisfaction of employees.
Optimization of benefits.
Reinvestment and growth.
Corporate values

- Honesty: Performing all our operations with transparency.

-Participation: We are an organization that takes into account the opinion of its

Workers and equal opportunities.

- Loyalty: Fidelity and commitment of all for all always looking for permanence in
the market.

- Responsibility: We fulfill our duties and rights, always committed to the

organization and the client, with the security of delivering the best.

-Respect: We fight for the best work environment, listening, understanding and
valuing each one of its members.

-Confianza: Committed to offer the best products and a good service with fair
prices and high quality.

-Work in Team: The sense of belonging of each one of us contributes to the

fulfillment of the organizational objectives.

ORGANIZATION CHART

GENERAL MANAGEMENT

Financial Department Production

Marketing
department RRHH manager
department and
internalization

Supervisors

accounting selection coordinators

treasury Reclusation
OperaO Operators
purchases Contracting
accunt
executives
BUSINESS UNIT ADMINISTRATION

In principle, the geographic scope to cover with this offer all the requirement of
the client companies that will focus in our country mainly Colombia; Being
foreseen, for later stages, and to extend the activity several countries.

In general, consumption is quite stable throughout the year. Negotiations with

construction companies would increase sales. On the other hand, the higher
sales of certain types depend on the time of year. Therefore, the volume of
'stock' that we must have will also depend, to a certain extent, on the
negotiations of housing of social interest, since the constructors are the fixed
plant of buyers and increase of production.

BUSINESS UNIT INTERNATIONALIZATION AND MARKETING

The investment will vary depending on the location and market estimate and the
number of references. The first thing we will have to do is to define the target
audience and according to their preferences, to establish the ideal location, as
well as the variety and quality that we commercialize. The growth of the
economy, the possibility of the export, the incursionar in the change and models
of houses and the variety of market; We can have an analysis with results and
growth in the short term.
UNIT OF BUSINESS PRODUCTION

If we focus the business of selling on high quality materials, where the houses
of social interest must be agreed and the investment will be greater. On the
other hand, we will have to condition the exhibition warehouse for the correct
storage of the products. This investment is high but will depend on the initial
state of the warehouse which we must agree on lighting and decoration. At first
we must have a minimum stock with the most popular and trendy appellations
of origin, above all, the ones that the customers request more frequently. With
the variety and value of the raw material we can establish competitive prices
and grow the company according to the growth of the economy.

BUSINESS UNIT MANAGEMENT OF HUMAN RESOURCES

It implies too much since it must appropriate and verify that appropriate
selection tests are established, determine the personnel needs, charges When
looking for a candidate for a position, the company has to clearly define what it
is looking for in terms of skills, character and Skills, age. What objective
parameters the candidate must meet, what degree of training he / she should
have, what work experience he / she must accredit and what technology he /
she has to master, What are the company's needs in relation to the position,
both short and long term.

VERIFICATION OF BACKGROUND AND REFERENCES.

When investigating an employee's misconduct on the job, reviewing the record

from hiring usually finds a negligent background investigation. Employees
involved in offensive conduct or problems at work are generally employees
whose background and references have not been investigated with due care.
The flaws in the process begin when there is no joint work aimed at determining
what the characteristics that the candidates should have to fill the job that is
intended to cover. This leads to develop the profile of job requirements. This
process is carried out taking into account both the requirements of the position,
the organizational culture, goals and objectives of the company, as well as other
relevant factors.
 STAFF RECRUITMENT PROCESS

The process begins with a joint work aimed at determining what the
characteristics that the candidates should have to fill the job that is intended to
cover. This leads to develop the profile of job requirements. This process is
carried out taking into account both the requirements of the position, the
organizational culture, goals and objectives of the company, as well as other
relevant factors. This gives the "job profile" to which the selected candidates will
have to fit.

After this has been done, you can continue the recruitment where you are
looking for candidates who can potentially respond to the demands determined
in the previous stage. In this company the recruitment is handled when the
vacancy is determined, pretending to cover it with candidates attracted by the
following techniques:

-Contacts with unions and other labor organizations.

-Contacts with universities and institutes.
-Advertising in newspapers.
-Internet: Job portals, announcement on the "WEB site".

The objective is to have a sufficiently high number of candidates to ensure that,

among them, suitable people are found. This recruitment should be broad, but
bearing in mind that the goal is to have people who present interesting profiles.

Following the recruitment, the pre-selection follows, a first selection of the

existing candidacies. Subsequently we work with the instruments and tests that
are applied to the selected applicants and intend to predict what the
performance of the person evaluated in the job will be. In short, it is a matter of
evaluating candidates in those characteristics that are considered key to
professional success.

UNIT OF BUSINESS FINANCE

The financial theme is determining, the available resources, forecast of the

released resources and calculation of the needs of external financing.
Taking into account the costs, terms and other contractual conditions, the fiscal
conditions and the financial structure of the company.
We can conclude the balance to determine if the management performed by
each one of the indicators is possible.
The costs of inputs and process products; Determine the productivity with which
the resources are managed, to obtain the results of the process and the
fulfillment of the objectives. The efficiency indicators measure the level of
execution of the process, concentrate on how Things were done and they
measured the performance of the resources used by a process. They have to
do with productivity
MAKING DECISIONS

Decision-making can be based on a conclusion drawn from an informal analysis

of the data, but statistical methods on customer suitability can also be used in
terms of adjustment and engagement that may be even multidimensional.