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2 GOING GREEN | Sunday, September 5, 2010 commercialappeal.


What’s in this issue ...
Change is coming
4 All around the city of Memphis
activists are seeing a shift in
attitudes toward sustainability.

The green path Bang for the buck
10 One writer’s foray into
13 A little goes a long way
the world of recycling for a greener household

Taking the temperature
14 Arkansas documentary filmmakers
try to gauge state’s view on climate

Main street to
16 First solar housing
project for Miss.
20 green street

Recipe for a
24 U.S. falling behind
in clean tech biz?
30 meatless Monday

Going Green is a special online publication of
The Commercial Appeal. We welcome your comments and suggestions. Follow Going
Green on Twitter at
Editor: Kim Coleman, 529-5243,
Community Editor: Emily Adams Keplinger,

On the cover: Illustration by Shane McDermott/The Commercial Appeal
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 3

The Green Page
Go Green Initiative
Associated Press

The term “go green” seems
commonplace today, but the genesis of its
mainstream appeal began when Jill Buck,
mother of three, started the Go Green
Initiative in 2002, according to a May 28
article by researcher Rebekah Richards of
“Back in 2002, the term ‘go green’ was
researched exhaustively before I named
my nonprofit organization,” says Buck.
“Believe it or not, you could Google ‘go
green,’ and nothing came up. I looked in
every corner of marketing, advertising,
academic and nonprofit sectors to ensure
we had an original concept ... and we did.”
Since then, the Go Green Initiative has governments in the common goal of
become one of the top “green” sites in protecting human health through
the world, with over 9.6 million hits in environmental stewardship.
2009. Since its inception in July 2002, the Go
Participants in the program come from Green Initiative has been endorsed by the
36 countries around the globe, and National School Boards Association,
network with one another on numerous National Recycling Coalition, adopted by
social media platforms offered by the Go nine state PTA boards, implemented in all
Green Initiative. “My motto has always 50 U.S. states, 36 countries and on five
been that it is not good enough to prepare continents.
our children for the future; we must The Go Green Initiative reports that it
prepare the future for our children,” says has kept more than 10 million pounds of
Buck. “Fortunately, there are millions of recyclables out of the world’s landfills,
people worldwide who share this view, conserved 25.7 million gallons of water;
and are getting involved with the Go reduced greenhouse gas emissions by
Green Initiative.” more than 3,800 metric tons; conserved
34,500 barrels of oil; and saved over 67
About the Go Green Initiative billion BTUs of energy.
The Go Green Initiative is the world’s These accomplishments were achieved
fastest-growing fully comprehensive voluntarily, with no mandates or
environmental action plan for schools, legislation.
businesses, organizations and homes. By There are currently over 2.2 million
promoting environmental stewardship on students and teachers in registered Go
campuses from preschools through Green schools.
universities, the initiative works to involve For more information, visit
families, businesses and local
4 GOING GREEN | Sunday, September 5, 2010

Brandon Dill/The Commercial Appeal files
Marco Granados swings into position a suspended section of bridge which will
become part of the new Memphis Greenline over Cypress Creek.

By Barbara Bradley
Walking a fine

green line
MEMPHIS has taken hits
this year. It’s been called
“miserable,” by Forbes; ranked
near the bottom for quality of
life by, and
Roadmap in place for a
dubbed one of the worst cities
sustainable Memphis but for cycling by Bicycling
policy is still missing piece Magazine. This is in addition to
perpetual low marks for having
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 5

obese citizens.
Environmental activists agree we
deserve many of these criticisms, yet they
see new attitudes and progress toward a
healthier, more sustainable Memphis.
“What’s missing is city, county and
regional policy,” said Sarah Newstok,
program manager for Livable Memphis.
“We have a roadmap.” It’s Sustainable
Shelby, she said, a collection of wide-
ranging green strategies initiated by A
C Wharton with a lot of citizen input
when he was county mayor. “But
nothing has come out of it yet,” said
Newstok. “If someone were hired to
implement those policies, then we’d be
getting somewhere.”
“We’re way behind compared to our
peer cities in things like parks and
greenways,” said Keith Kirkland, former
director of the Wolf River Conservancy.
St. Louis, for example, has 77 miles of
bike lanes and is working on a 600-mile
regional web of parks and greenways.
Mike Maple/The Commercial Appeal
Memphis has about two miles of bike
lanes and about six miles of greenway Sarah Newstok, program director for
trails, he said. Livable Memphis, advocates for
Yet change is afoot. Construction change that supports the idea to “live
began this year on what has been called where you live,” which means to live,
Memphis’ most ambitious green project: shop and play in your own
the $28 million Wolf River Greenway, a neighborhood and not let it
22-mile nature corridor that will one deteriorate to go build something new.
day allow Memphians to walk, jog, bike
and skate on a 10-foot pathway all the everywhere, quality of life will improve,
way from the eastern border of diverse neighborhoods will be linked,
Memphis to Downtown. property values will rise and the image
Kirkland predicts we’ll have it in 10 of Memphis will move up with it.
years. “There’s too much excitement Memphis will get a taste of what a
about it and too much at stake if we’re greenway can do soon when the $2.4
going to be a successful city.” million Shelby Farms Greenline
When segments go down expect a officially opens with fanfare October 9
clamor from nearby neighborhoods to offering 6 1/2 miles of mostly paved trail
be connected, said Kirkland. Then we’ll from Tillman to Shelby Farms along the
have green corridors branching old CSX railroad.
6 GOING GREEN | Sunday, September 5, 2010

Jim Weber/The Commercial Appeal files
To address the demand for bike lanes around the city of Memphis, Mayor A C
Wharton pledged that 55 miles of bike lanes would be added over the next two
years. In addition, the city hired a “bikeway/pedestrian coordinator,” a new
position intended to encourage alternative transportation.

“I think among the public there is a zoning regulations in more than two
growing consciousness for green decades. The new Unified Development
issues,” said Newstok, “ and it includes Code aims to encourage walkable
recycling, pollution and litter. But it also neighborhoods and reduce hallmarks of
includes people’s willingness to stay urban sprawl; encourage the building of
committed to where they live — the more dense neighborhoods, which
opposite of urban sprawl.” To “live planners say are more sustainable; make
where you live,” a local slogan of it easier to establish farmers markets;
Livable Memphis, means to live, shop allow more widespread neighborhood
and play in your own neighborhood and gardening; improve conditions for
not let it deteriorate to go build cyclists and more.
something new, she said. There are other reasons for optimism.
In August, the city and county In July Wharton announced that 55
approved the first major overhaul of miles of bike lanes would be added
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 7

during the next 24 months,
and the city has recently hired
a “bikeway/pedestrian
coordinator,” a new position
intended to encourage
alternative transportation.
Also in July it was
announced that Memphis
Bioworks Foundation would
make Southwest Tennessee
Community College its
principal partner in a program
to train students for green
jobs including in alternative
energy such as solar and wind
power. The program will be
funded with $1.4 million of a Brandon Dill/The Commercial Appeal files
$2.9 million grant that Susan Pratcher helps her daughter Sarah, 4,
Bioworks received under the plant tomato seeds at the Midtown North
American Recovery and community garden on Heard Ave. Grow
Reinvestment Act. Memphis promotes hands-on education about
Less showy but just as sustainable, organic farming and the positive
important are the number of impact it can have on the local community.
grassroots groups that have
sprouted like mushrooms in the
last two or three years. They
include Clean Memphis, which
organizes community clean-
ups; Green Hope Foundation,
which provides entertainment
events for sick children in a
clean environment; Project
Green Fork, which encourages
green practices by restaurants;
and GrowMemphis,
administered by the Mid-South
Peace and Justice Center,
which has helped create urban
community gardens all over Brad Luttrell/The Commercial Appeal files
Memphis. Memphis Grizzly O.J. Mayo (left) grabs a bag of
Change is coming. In the leaves and hoists it onto a truck at a vacant lot
meantime, citizens can take on Vance Avenue as a part of Clean Memphis's
heart that at least one Annual Downtown Cleanup. Clean Memphis
Memphis institution has aims to clean the city one section at at time.
8 GOING GREEN | Sunday, September 5, 2010

Talkin’ ’bout
my generation
Consumers at opposite ends of age
spectrum are strong advocates of green
living, moms in the middle are practical

Associated Press

When it comes to their approaches to
green living, the youngest and oldest
consumers are advocacy-oriented,
Matthew Craig/The Commercial Appeal files
while Gen X and Gen Y moms are
more likely to take action and adopt
A decal is posted in the window of green habits for their households, ac-
Tsunami restaurant in Cooper Young cording to analysis compiled from J.D.
to show it has been certified by Power Tribe Intelligence(SM) Reports.
Project Green Fork, a nonprofit The report focuses on consumers in
community initiative that assists five demographic groups: teens, early
Memphis restaurants in reducing careerists, Gen Y moms, Gen X moms
waste, lowering overhead and and boomers.
decreasing their impact. According to their findings, teens,
early careerists and boomers primarily
received green accolades this year. In take an advocacy approach to living
April, The University of Memphis was green lifestyles through educating
acknowledged as one of the country’s themselves about environmental issues
most environmentally responsible and legislation and supporting causes.
universities by The Princeton Review, However, they often stop short of
which included the U of M in its adopting green habits, but display fer-
“Guide to 286 Green Colleges.” vor in advocating for green policies.
Among its achievements is the new While these groups have this ad-
Living Learning Complex, a student vocacy approach in common, their mo-
residence complex that opened August tivations for taking the stance differ.
26 . It is, according to the university, Teens and early careerists embrace the
the most sustainable public building in green cause as a method of estab-
Tennessee. lishing their identities. Among
—Barbara Bradley, 529-2370. boomers, supporting green causes pro-
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 9

vides an opportunity to share their
point of view and their experiences for
creating change.
“Boomers, early careerists and teens
are less focused on the everyday appli-
cation of green living due to their con-
cerns about convenience, cost and func-
tionality,” said Emily Cushman, manager
of consumer insights and strategy for the
Web Intelligence Division at J.D. Power
and Associates. “However, identifying
with and supporting green causes is vi-
tally important to their personal image.
In targeting these segments, brands need
to be mindful of how their product can
help bolster these advocate consumers.”
In contrast, Gen X and Gen Y Moms
take a functional approach to green liv-
ing by applying green behaviors within
their households. For Gen X Moms, Gen Y Moms take a do-it-yourself
being green is motivated by a desire to approach to being green: making their
be less wasteful and more frugal. In own cleaning products and baby food;
applying green behaviors such as gar- avoiding potentially toxic products;
dening, composting and recycling, they and supporting greener brands.
have found that living a green lifestyle
brings the benefit of saving money. toxic cleaning products and support
While buying products that are per- brands that provide greener alternatives.
ceived as green is not a primary goal for For many Gen Y Moms, being thrifty can
Gen X Moms, they are willing to do so be an added bonus to going green:
as long as the products fit within their “After every dinner, I’d stick the left-
budgets. Much of the sentiment ex- overs in my food processor, blend them
pressed by Gen X Moms concerns the up and spoon them into ice cube trays. I
balancing act they face: had homemade baby food ready to go!
“It’s hard to live this ‘green’ lifestyle It’s a totally rad way to avoid all the
sometimes when you don’t have a lot of preservatives added to most jar baby food
money coming in, but at the same time and use up leftovers at the same time.”
if I’m smart and look for coupons, it’s Green topics that are discussed online
not so hard.” most frequently by these demographic
Gen Y Moms take a do-it-yourself ap- segments follow similar divisions. For
proach to applying green behaviors by de- boomers, early careerists and teens, cli-
veloping their own cleaning products and mate change is the most commonly dis-
baby food in an effort to provide pure, cussed topic. For Gen X Moms and Gen
quality products for themselves and their Y Moms, recycling is the most frequently
families. They actively avoid potentially discussed green topic of conversation.
10 GOING GREEN | Sunday, September 5, 2010


One person can make difference

Photos by Suzanne Thompson/Special to Going Green
Alex Thompson helps dispose of a week’s worth of recyclables at the recycling
center in Bartlett at 5890 Stage Road. The center is open 24 hours a day.
Assistance is available Monday through Saturday, 9 a.m. to 5 p.m.

By Suzanne Thompson I also reused plastic bags from the gro-
Special to Going Green cery store, but let’s face it, when reused
as lining in a bathroom trash can the end
When I first started writing for Going result is the same — the bag still winds
Green, I must confess, I wasn’t much of up in a landfill.
a recycler. Since I began researching my articles
I had always given clothes to Good- for Going Green, I have learned so
will, and my daughter, Sarah, and I had a much, not just about global recycling ef-
history as thrift shop junkies, but I didn’t forts, but also about what a difference
really think that counted as recycling. one person can make just by implement-
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 11

ing small changes in their lives.
The first change I made was to pur-
chase biodegradable detergent.
This was after I wrote an article about
the new Sun Chip compostable packag-
ing. There’s a big difference between
biodegradable and compostable, and
that’s when I learned what it was.
Compostable is better, and who cares
if the bags make more noise. Eating
chips is a noisy proposition, so if the
sound of the crinkly bag is bothersome,
you’re probably somewhere you Setting up a recycling center at home
shouldn’t be munching on chips anyway. is as easy as organizing a few bag or
One of the reasons I didn’t recycle, I containers in a discreet location.
rationalized, was because I live in an
apartment and recycling is not picked up Send us your story
from apartment complexes in the city. If you’re trying to go green, we want
This meant, of course, that recycling to hear your story so e-mail Going
would require extra effort on my part. Green at goinggreen@commercial
Another writer friend of mine, in back-, and let us know what’s
ing my lack of recycling said, “Oh, yes, happening at your business, or home,
you have so much extra time on your because we’re always looking for
hands to run to the recycling center.” stories that might inspire someone else
My guilt assuaged, I still didn’t re- to start down the green path.
cycle, with the added self-rationalization
that because I am a single parent, be-
tween writing and conducting a small
public relations consulting business, my After the tour, we all shared lunch in
time was at a premium. the conference room, and when I looked
In the fall of 2009, I did a story about around for a trash can for my paper
the recycling efforts at the local Coca- plate, there wasn’t one.
Cola bottling plant. “We’ll handle it,” said Larry Krebs,
It was the tour of the facility that re- successfully easing my confusion.
ally motivated me to start recycling at Before I left, the kind Coke folks gave
home. me a large reusable tote bag which con-
I was astounded by how few things tained, along with lots of informational
went to waste in that massive facility. material, a smaller tote bag and several
With only one industrial waste bin, kept T-shirts made from recycled plastic bot-
under lock and key, I could not believe tles, which by the way were incredibly
how such a huge operation could reuse, soft.
reduce or recycle virtually every bit of its My 17-year-old son, Alex, wears his
products that didn’t go into bottles for constantly.
sale. After I unloaded the bags, they were
12 GOING GREEN | Sunday, September 5, 2010

stowed away in a corner, and I wrote the few people brought their own bags.
article not thinking much about actually “I wish all my customers were like
using the bags. you,” he said.
After quoting so many different I beamed with pride.
sources about how much difference one I managed to fit almost everything I
change can make, like say, not buying had purchased — $75 worth of groceries
bottled water, but using an aluminum and other items — into the bags and
container instead, which keeps the water walked out with only one plastic bag.
much colder, I couldn’t with good con- I was surprised at how much the bags
scious continue to spout facts about sav- held and how sturdy there were.
ing the planet when I wasn’t doing any- Since the 17-year-old has an uncanny
thing beyond buying some gently worn ability to disappear before I get home
clothes, cleaning out my closets, and from the store, I found an added bonus
reusing plastic grocery bags. of using the bags was that they held so
So, I set up a modest recycling center much — I managed to carry everything
in one corner of our apartment, where I inside in only one trip.
separate cans and plastics, glass bottles I won’t lie and say I take the bags
and paper and cardboard — the three everywhere I go, but I find that leaving
things accepted by the nearby recycling them in the car reminds me to take them
center in Bartlett. in the store.
I put Alex to work loading up our Or, when I don’t want them in the car,
weekly run to the recycling center, and I adding “Take bags,” to the grocery list
was happily surprised that when we got helps me remember.
there, it was staffed with the people who I realized, and I’m sure the same is
had everything out of the car in a matter true of many of you, that it’s not that I
of minutes. don’t want to use these nifty bags, but
After doing this for a couple of I’m just not trained to do it. I grew up in
months, and with my “plastic bag,” the 70s, before the first recycling bin hit
drawer stuffed to the brim, I decided to Tennessee.
try out the reusable tote bags. During a So unlike people of younger genera-
recent trip to Target, I put my reusable tions, who are growing up learning the
bags in the cart and started shopping. importance of recycling, we neophytes
The bags, which are bright red, have the have to re-train ourselves to take our
word “Please recycle, in huge letters bags with us and to to ask for paper
along the side of the bag. bags, even though many times they don’t
I was practically a walking ad for re- ask anymore which you prefer.
cycling, I thought, mentally patting my- Naturally, I only purchase Coke prod-
self on the back. ucts, though I’ve been trying to curtail
When I got to the check out, as the my Diet Coke habit and drink more wa-
cashier started to bag my items, I said, ter, which I keep stored in a glass milk
“Oh, that’s OK, I can do it, I’ll use jug in the fridge.
these,” removing the bags from the cart. Suzanne Thompson is a freelance writer,
This led to a brief discussion with the public relations consultant and working mom.
cashier about recycling, him sharing that She is a regular contributor to Going Green.
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 13

Measure your impact to get
biggest green bang for buck
Not all green behaviors are created
equally. Some make a huge difference in
your environmental impact, and others
do very little. Some cost a bajillion
dollars; others are nearly free. So how
does a “going greener”
decide what to do?
I use
The website ranks green
behaviors on a 100-point
scale. One hundred points
is an average household,
DEANNA and 70 is a low-impact
CASWELL household. So, the
average household that
Green wants to be green is trying
to knock 30 points off its
Now, unless you are going to stop
driving completely (20 points off),
match your yearly usages in green power
and carbon offsets (20 points off), or system. One flush for liquid, another for
buy enough solar panels to support your weightier matters. A dual-flusher can
energy usage 100 percent (14 points save 68 percent more water than a
off), here are the top three behaviors to conventional low-flow toilet. Cost: $35
knock a bunch of points off your score: per toilet.
10-15 points: Maximize your recycling. 7-9 points: Install low-flow shower
If you recycle sometimes, it’s 5 points off. heads and sink aerators. Sink aerators
If you recycle most of the time, it’s 10 ($3-$4) are easily found at any home
points. And if you recycle everything you improvement store. Good low-flow
could possibly recycle, it could be shower heads are a bit more difficult to
upwards of 15 points off. Cost: zero. find. Oxygenics is one I’ve seen. Cost:
10-13 points: Retrofit your toilets $30 per shower head.
with a piston-powered dual-flushing Just to give you perspective, here are a
14 GOING GREEN | Sunday, September 5, 2010

few really expensive choices that make
only a 1- to 1.5-point difference:
Replacing a conventional car with a
Filmmakers try
hybrid (if you drive 15,000 miles per
Replacing your dishwasher (if you
to gauge Ark.’s
do five loads per week) and refrigerator
with Energy Star appliances.
Replacing clothes washer and dryer
view on climate
(seven loads per week) with Energy Star
models. By Jordan Grummer
Installing an Energy Star air- Southwest Times Record
conditioning system.
Installing an Energy Star heater. FORT SMITH, Ark. — Three doc-
Not that I’m discouraging hybrids and umentary filmmakers from Little Rock
Energy Star appliances, but for those are determined to find out how people
who can’t afford those changes, there are in the state feel about climate change.
much less expensive ways to rack up The three environmentalists work
some 1- to 1.5-point differences: with a nonprofit environmental
group that is based in Little Rock,
Drive 1,000 fewer miles in your car.
Earth Cause Organization, and they
Do two fewer loads a week in the said they are trying to tell the true
clothes washer. story of how Arkansans feel about
Compost your vegetable waste. the environment.
Change all indoor bulbs in 1,000 “Part of our motivation comes from
square feet of your house to CFL bulbs. seeing polling numbers that show
Insulate your hot water heater and many people don’t believe in climate
pipes. change in Arkansas,” said Rob Fisher
Reduce the hot water temperature while working from Creekmore Park
in your house. in Fort Smith. “I think it’s really in-
Install a programmable thermostat. accurate and a little bit jaded.”
Install a below-ground composter The project is only in the begin-
for pet and food waste. ning phase — they say they plan to
Dig a rain garden, a low-lying work for more than a year — but
flower bed near the downspout or they believe they’ve discovered a
driveway that keeps runoff out of the consensus: People in Arkansas have
sewer system. experienced changes in the climate.
Fly 20 fewer hours this year. H.L. Moody said he has been sur-
Deanna Caswell is a local writer who blogs prised with the older generations.
at Her first book, “I kind of expect younger people
“First Ballet,” was released in October by to get it, but the older folks are the
Hyperion. Caswell and husband, Jeff, live in main ones that, if you can pull the
Collierville. She practices eco-friendly living
and raises their three children, along with politics away, and get them to talk
pygmy goats and chickens. about what it was like when they
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 15

periences of different generations.
“There really is no distinction about
what people’s experience and knowl-
edge are,” Fisher said. “We’ve inter-
viewed 12-year-olds that have an inter-
esting story to tell, and we’ve
interviewed 95-year-olds that say
they’ve never seen anything like this.”
LaFrance said the project is impor-
tant to her because it’s a story that
hasn’t been told.
“The story about the changing en-
vironment around us is something that
maybe has been touched on at a global-
level, but not on a micro-level like cer-
tain communities in Arkansas,”
LaFrance said. “It’s when we get down
to that one-on-one storytelling level that
were a kid and what it’s like now, they we can actually relate to each other.”
get it. They understand,” Moody said. Moody said he is also dispelling cer-
Separating the politics from the issues tain beliefs about climate change.
is one of the group’s goals, and it’s the “The most frustrating part about
main way they get people to open up. global warming and climate change is
“If you ask somebody a couple of ques- people think it’s going to be like a Kurt
tions about climate change or global Russell movie where it all happens in
warming, they recoil,” Moody said. “If one afternoon,” Moody said.
you ask them a couple of questions about At its heart, this is an educational
the environment and lead with open- work, Moody said. “It’s not at all po-
ended questions, they immediately start litical, and, really, we just want to show
talking. That’s what we’re looking for. It that people really do get it here.”
goes back to relating personal stories.” It’s also about the story, and not
“We try to stay away from the politics whether people agree or disagree with
and polarizing the issue because it’s not global warming, Fisher said.
about politics, and, unfortunately, some “At some point in history, it’s going to
people think it is,” Fisher said. be an interesting story to tell that
Claire LaFrance, 26, echoed those Arkansans actually feel this way,” Fisher
sentiments. said. “I think what we’re wanting to do is
“When we tell them we want to talk really get a true perspective on how
about the environment, people think it’s Arkansans feel. The point is getting an ac-
something they need to know a lot about. curate assessment of what people’s knowl-
They think they need to be scientists, edge is, and their opinion on this issue.”
which isn’t the case at all,” LaFrance said. The group plans to travel the four
The most interesting experience for corners of the state, but they are hitting
Fisher so far has been the related ex- northwest Arkansas first.
16 GOING GREEN | Sunday, September 5, 2010

Mississippi plans first sustainable
housing project in Jackson

Photo courtesy of Duvall Decker Architects P.A.
Sustainable housing units plus site and infrastructure improvements mark
Phase 1 of the new Jackson, Miss., North Midtown Neighborhood development.

Associated Press Neighborhood Master Plan. The Master
Plan was completed last year by the
JACKSON, Miss. — The city of Jack- neighborhood residents, the North Mid-
son and the Jackson Housing Authority town Community Development Corpo-
broke ground on a multiphase project to ration and the Jackson Housing Author-
provide healthy housing opportunities ity.
and contribute to neighborhood revi- The $3.49 million project is com-
talization in May. The event marked the prised of 16 new sustainable housing
beginning of Phase 1 of a development units (eight duplexes), and includes ad-
planned as part of the North Midtown ditional site and infrastructure improve-
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 17

ments. Funds for the project
were made available
through the U.S. Depart-
ment of Housing and Urban
Development and the Amer-
ican Recovery and Reinvest-
ment Act of 2009. The new
1,600-square-foot, one- and
not new to green
two-story housing units be- Shasta Place, an enclave of eco-minded
ing built in Phase 1 are sus-
tainable, liveable, secure
residents, plans the ultra-green house
and economical.
The project planning, by By Kate Ramsayer
Duvall Decker Architects The Bulletin
P.A. with the Jackson Hous-
ing Authority, sought to in- BEND, Ore. — On a cliff above Northwest
clude sustainability, energy Shasta Place, overlooking the Deschutes River,
efficiency, durability and liv- Tom Elliott and Barbara Scott are planning to
ability improvements while build a super-efficient green home. Their 3,000-
remaining economical. square-foot home is designed to use only water
The project is expected to collected on-site, get all its power from solar
create approximately 110 panels and wind turbines, and be built only with
jobs during the 12 months environmentally friendly materials.
of construction. But living green is not a new thing on Shasta
“We’re very excited about The street just south of downtown Bend has
this new housing develop- drawn residents involved in the local conser-
ment and its contribution to vation community and those who like to live
Jackson. In addition to pro- simply in the bungalows on small lots originally
viding needed durable, sus- built for millworkers.
tainable, affordable housing, While several homeowners said they are in-
we’re pleased that the pro- trigued by and supportive of what Elliott and
ject will also provide new Scott are planning for their double lot at the top
jobs in Jackson, “ said of the street, many have found different ways to
Sheila Jackson, executive di- shrink their environmental footprint for years.
rector of the Housing Au- “It’s an interesting little neighborhood, that’s for
thority. “We’re also proud to sure,” said resident Brad Chalfant, executive di-
be building the first solar- rector of the Deschutes Land Trust, which works
powered housing develop- to preserve natural areas in Central Oregon. “Over
ment in the state.” time, it’s kind of attracted an eclectic group of folks
that value those sort of old-style neighborhoods.”
For more information Chalfant remembers going to a presentation before NorthWest Crossing was developed, where the speaker expounded on planned communities,
18 GOING GREEN | Sunday, September 5, 2010

The Bulletin files
Barbara Scott hugs a ponderosa pine on the site of her new home in Bend, Ore.
To make way for the construction, the tree may have to be removed but the wood
would be milled from the tree into lumber that could be used for the new house.

small lots and walkable neighborhoods.
“I remember walking back home and
thinking, gee, that’s my neighborhood,
but it’s kind of an older, funkier ver-
sion,” he said.
Chalfant is able to walk or ride his bike
to work, but what drew him and his wife,
Brenda Johnson, to the neighborhood is
the chance to live simply, he said. That
way, he can do work that he finds mean-
ingful at the Deschutes Land Trust. Dean Guernsey /The Bulletin
“It’s not just about saving the Earth,
it’s about a simpler lifestyle and having Forest Ortiz, 18, of Madras, and Jamal
the options to do things you want to Hernandez, 16, of Redmond, right,
do,” Chalfant said. remove nails from lumber that will be
The couple are doing some renovation reused for a new home.
work, he said, and they are trying to use
the greenest materials and upgrade to statement,” he said. “But that’s not
efficient appliances. But sometimes, the what we’re trying to do.”
green options are just too expensive. Simplicity is the goal of his neighbors
“You can spend an obscene amount of as well.
money doing that sort of thing, and Maureen Sweeney and Peter Geiser,
that’s great if you’re trying to make a who helped found the Environmental
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 19

Center in Bend, go by the motto, “Living grew vegetables in part to have organic
simply so others may live,” Sweeney said. food for her now-grown children, since
They have a small, 1,100-square-foot it wasn’t available in local stores.
home, and Sweeney started an organic “I think we’re headed in the right
vegetable garden as soon as she moved direction, as far as I’m concerned,”
into the house in 1976. The family also Williams said. “It’s just delightful to see
heats water with solar panels, and got rid it becoming more mainstream. It’s not
of a polluting, wood-burning furnace some weird hippie lifestyle.”
years ago. Williams hopes Elliott and Scott can
Across the street, Bonnie Lamb, who use their project as a way to show
works for the Oregon Department of people what can be done — even if it’s
Environmental Quality, planted a veg- beyond most families’ budgets.
etable garden in her “That’s quite the un-
front yard this year. “It’s not just about dertaking,” Williams
“I actually ripped out said. “And I’m hoping it
my front lawn because I saving the Earth, it’s will inspire people to
just hated the idea of about a simpler see what can be done.”
spending the water and Sweeney said the idea
energy on grass,” she lifestyle and having of building a house to
said. the options to do such strict environmen-
Now, she has raised tal standards seems like
beds with tomatoes, things you want to do.” a good thing, since it
potatoes, peas, greens could encourage others
and raspberries, and BRAD CHALFANT to try some of the small-
waters it with rainwater Resident and executive director of er efficiency projects.
collected in an old Deschutes Land Trust “Most people are not
garbage can. going to do what they’re
Lamb’s next-door doing, especially from
neighbors, Harl and Linda Williams, scratch,” Sweeney said. “But a lot of
have lived on Shasta since 1976 — people may do some of it.”
when it was still a dirt road, Linda There are different approaches to con-
Williams remembers. servation, Chalfant said, adding that it’s
They share one car, Williams said, not like there are right or wrong ways to
and her husband rides his bike to work. live in an environmentally friendly way.
“I do see other people just walking “In a society that really gets excited
and riding their bikes,” she said. by new technology, it’s fascinating to
She said she’s thrilled that people are watch what they’re trying to do there,”
starting to pay attention to living green he said. “But it’s also in a community
again — the couple started recycling in that values smaller, simpler, maybe not
college in the 1970s, and Williams remem- as expensive. You can buy the hybrid
bers saving up her tin cans to take to Port- Prius, or you can take a few less trips
land before Bend had a recycling center. and ride a bike occasionally, and prob-
She has been gardening organically ably have the same impact and do it a
for about three decades, she said, and lot more cheaply.”
20 GOING GREEN | Sunday, September 5, 2010

In Allston, Mass., a formerly paved area was converted to a walkway linking the
rest of the densely urban community to a park. Permeable paving stones
replace asphalt and help prevent runoff.

Main street to green street
By Renee Loth This tiny bit of unpaved paradise —
The Boston Globe like the Joni Mitchell song in reverse —
is on Everett Street in North Allston, a
The words “urban” and “forest” residential neighborhood hemmed in on
would hardly seem to belong in the all sides by industrial or institutional
same sentence, but urban forestry is a encroachments. At only 2,500 square
growing field that recognizes the value feet, the lush little park will hardly re-
of trees to the physical and social life of verse global warming. But with seven
cities. Boston Mayor Tom Menino re- new trees, a rain garden of native plants,
cently dedicated a strip of reclaimed new water-permeable pavestones, and
parking lot in Allston, Mass., that has several interpretative signs, it is an ideal
been transformed into green space, demonstration project for the benefits of
helping the environment and — though greenscaping in a heavily urban area.
he might not phrase it just this way — The park is the fruit of a two-year
contributing to a new urban aesthetic. collaboration between environmentalists
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 21

— especially those concerned with the the proposal, saying that the EPA itself
health of the nearby Charles River — should fund the project.
and community development activists The Allston experiment shows that
concerned about the livability of neigh- greenscaping not only reduces pollution
borhoods. but enhances the community by cre-
“The neighborhood is severed in a ating cool, peaceful, pedestrian-friendly
couple of places,” said Gustavo Quiroga buffers.
of the Allston-Brighton Community De- Curt Spalding, the EPA’s regional ad-
velopment Corporation. “We wanted to ministrator, emphasizes that the agency
create a green corridor to connect res- isn’t requiring every business to install
idents to the largest open space in our a costly wastewater treatment plant.
community, which is the Charles River.” “We are talking about restoring the nat-
The rain garden and permeable pave- ural environmental function of the
ment aren’t just attrac- land,” he said. Greening
tive, however: they pro- “We wanted to the so-called hardscape
vide a crucial filter for also replenishes natural
storm water runoff, pre- create a green groundwater and guards
venting it from flushing corridor to connect against flooding, a grow-
into the Charles. Think ing problem in many
of it as traffic calming residents to the communities.
for the rain. The runoff largest open space in Cost estimates to meet
contains phosphorus, the proposed require-
which comes from fertil- our community...” ments vary wildly, but
izers and car exhaust. It Robert Zimmerman, di-
collects on asphalt sur- GUSTAVO QUIROGA rector of the Charles Riv-
faces, washes off and Allston-Brighton Community er Watershed Associa-
Development Corp.
chokes the river with al- tion, said the Allston
gae, starving it of oxy- experience suggests that
gen and killing fish. The larger projects will yield
green space allows the water to filter to economies of scale. “I’m sure we could
slowly and safely into the ground. get it down to $5,000 an acre,” he said.
The project also positions the city to The Allston project did benefit from sev-
address proposed new EPA regulations eral grants.
that would eventually require phospho- Urban forestry is about more than
rus reductions near the Charles. Under just managing trees. The Allston ini-
the proposed regulations, businesses tiative involved several community
with more than 2 acres of impermeable meetings and opinion surveys to ed-
surface would have five years to reduce ucate the public and gather suggestions.
their phosphorus pollution by 65 per- Kate Bowditch, a hydrologist with the
cent. Towns would also have to come watershed association, says the green
up with phosphorus reduction plans on streets effort also connects into broader
municipal land. environmental issues. “It ties into peo-
Last week at a public hearing, local ple’s interest in climate change adap-
officials and business owners blasted tation,” she said.
22 GOING GREEN | Sunday, September 5, 2010

Michael Bryant/The Philadelphia Inquirer
Katherine Gajewski, director of Philadelphia's Office of Sustainability, on the
roof of 1515 Market St., where the reflective white color saves money in energy
costs. White roofs and other programs contributed to the city winning the
Siemens Sustainable Community Award.

By Diane Mastrull

Philly garners The Philadelphia Inquirer

A year ago, Philadelphia launched a

national award sustainability plan aimed not only at
improving environmental stewardship
and energy efficiency, but also at con-
verting the old industrial city into a
Greenworks initiative deemed a clean-technology hub.
The ambitious initiative known as
success for sustainability efforts Greenworks Philadelphia picked up
what city officials are considering a
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 23

substantial credibility boost. In the works
Philadelphia was named winner of the Some of the projects Philadelphia will
third annual Siemens Sustainable Com- fund with federal energy-efficiency
munity Award in the large-community grants and matching money.
category. The plan edged out sustain- Traffic lights: Provide 85,000
ability efforts by a more modern city — signals with LED lights. $6.1 million.
Dallas — in a national contest orga- Bicycle parking: Install 2,600 bike
nized by the U.S. Chamber of Com- racks. $375,000.
merce. The other finalist was Atlanta. Litter baskets: Install 260 solar
Green initiatives are more commonly compacting baskets, and 115 on-street
thought of as a West Coast passion, said recycling units. $973,000.
Katherine Gajewski, director of Loans: Offer to industrial sites for
Philadelphia’s Office of Sustainability. building retrofits. $9.3 million.
“I would really like Philadelphia to Water treatment: Develop solar
start to redefine this green thing a little pollution control. $1.3 million.
bit,” she said. “It’s not about just mak- Source: City of Philadelphia
ing new stuff and building stuff; it’s also
about investing in your existing assets.”
As winner in the large-community
category, Philadelphia becomes host city tainability through five lenses: energy,
next year for the conference, attended environment, equity, economy and en-
by 300 representatives of some of the gagement.
largest U.S. corporations. Goals include lowering city govern-
“I’m hoping Mayor Nutter will show ment energy consumption 30 percent,
people how Philadelphia has changed and diverting 70 percent of solid waste from
is embracing change,” said Stephen Jor- landfills and providing park and recre-
dan, executive director of the Business ation resources within 10 minutes of 75
Civic Leadership Center, the corporate percent of residents.
citizenship affiliate of the U.S. Chamber. Gajewski identified a few achieve-
The award is intended to highlight ments, including the city’s having se-
successful public-private partnerships cured $14.1 million in stimulus funds to
and showcase national models for sus- help finance several projects.
tainable development. Jordan said
Last month, the city also was award-
Greenworks seemed to “have been de-
ed a $25 million grant from the U.S.
signed with award criteria in mind” in
Energy Department to fund residential
that it calls for participation from a
and commercial building retrofits.
range of companies as well as neighbor-
hoods, and demonstrates “real concern Now, an economic recovery is needed
with balancing the environmental inter- so that family-supporting green jobs can
est with economic and social interest.” be created, Gajewski said.
Greenworks’ plan calls for 15 measur- “Can we make Philadelphia the clean-
able targets and more than 150 specific tech hub in the Northeast?” she asked.
steps identified to reach them by 2015. “If we work hard enough, we think
It is a program that considers sus- there’s a real opportunity.”
24 GOING GREEN | Sunday, September 5, 2010

Clean energy
China charges ahead, investors concerned U.S. falling behind

AFP/Getty Images
China’s rush to dominate clean energy is on display at the Shanghai Expo,
where one of six “sun valleys” looms near the red Chinese pavilion, at left. By
day, the giant funnel-shaped canopies direct natural light to the levels below.

By Kristi Heim nology powered by sun, wind and algae.
The Seattle Times The largest Shanghai Expo in history
has drawn more than 30 million vis-
SHANGHAI — Inside China’s mas- itors. It showcases the country’s am-
sive, $220 million pavilion at the Shang- bitions to become not just factory to the
hai Expo, exhibits charting that nation’s world but a global leader in technolo-
path toward modernization start with gies of the future — particularly green
the humble transistor radio and end energy.
with electric cars and homegrown tech- For a visitor from the Pacific North-
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 25

west, it’s hard to escape Cash pours into green-energy industry
the parallels with the
Seattle World’s Fair of The amount invested in China’s renewable-energy
1962, when American industry has skyrocketed in recent years. In 2009,
ambitions pointed sky- $34.6 billion was invested, compared with $18.6
ward with the Space Nee- millions in the United States. These figures include not
dle, and Boeing helped just government funding, but also private equity,
propel aerospace technol- venture capital and other sources.
ogy to new heights.
The Shanghai Expo,
like the Seattle gathering
nearly 50 years earlier,
seems a watershed event,
in this case heralding a
leap in China’s imagina-
tion and a shift in global
economic power.
A Chinese consortium
is building a commercial
jet to rival the Boeing
737. Chinese car and bat-
tery maker BYD (“build Sources: The Pew Environment Group, Pew Charitable Trusts
your dreams”) is launch-
ing an all-electric car this
year. have helped Chinese com- because there has never
But nowhere is China’s panies leapfrog over com- been much of a market in
competitive push more petitors to lead the world the U.S.,” said Peter
evident than in its rush in areas such as solar Brehm, vice president of
to dominate clean energy. power. business development
Environmental disas- As a result, much of and government relations
ters and China’s reputa- the manufacturing for at Infinia, a solar-power
tion as a prime polluter photovoltaic cells and company in Kennewick,
have driven some of that panels has gone to China. Wash.
urgency. The country has Politicians and in- Overall clean-technolo-
become the world’s vestors are touting clean gy investments in China
largest energy consumer tech as the growth op- reached $34 billion last
and its biggest carbon portunity of the future. year, more than any other
emitter. But they worry that country and almost double
Now it’s investing bil- American companies are the U.S. investment of $18
lions of dollars in greener, already falling behind. billion, according to the
more efficient energy pro- “Many of these tech- Pew Environment Group.
duction. Recent incen- nologies were invented in This year, China has at-
tives and policies encour- the U.S., but they have tracted more clean-tech fi-
aging alternative energy since migrated overseas nancing than Europe and
26 GOING GREEN | Sunday, September 5, 2010

Associated Press files
Workers hunch over solar cells as they help produce solar panels in a factory
run by Suntech Power in Wuxi, China. Government ministries subsidize half the
investment cost of solar-power systems connected to the public grid.

the U.S. combined, according to will be clean.
Bloomberg New Energy Finance. Financ- “A lot of manufacturing is very dirty,”
ing for wind turbines, solar panels and said Christopher McNally, a fellow at
low-carbon technology in China rose 72 the East-West Center in Honolulu who
percent in the second quarter to $11.5 studies China’s system of state-managed
billion, compared with U.S. investment of capitalism. “But the policy thrust is very
$4.9 billion. clear. And that is actually what we lack.
The size of the market and a sweep- We don’t have a very clear policy of
ing array of incentives are acting as where we’re going.”
magnets. Chinese utilities are required Washington clean-tech companies are
to buy up all renewable energy gen- staking their future on how well they
erated in the country and sell to con- can both sell to China’s growing market
sumers at discounted rates. It helps that and maintain their own edge.
China’s energy sector is largely state- But that’s getting harder to do as the
owned. Government ministries subsi- U.S. lags in investments and policies
dize half of the investment cost for that foster development of clean-technol-
solar-power systems. ogy products and build market demand
That doesn’t mean China’s growth for them, many business leaders say.
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 27

“China has a problem with pollu-
tion,” said Robert Roche, the chairman
of the American Chamber of Com-
merce in Shanghai. “They’re address-
ing it from a national view. Our gov-
ernment hasn’t decided there’s a
problem yet.”
makes leap
Recent Chinese actions include a
cap on carbon, aggressive fuel-efficien-
cy targets and a plan for $700 billion
to renewable
in investments over the next 10 years,
said U.S. Rep. Jay Inslee, D-Wash.,
who met with Chinese environment
officials in July.
Without a bold U.S. strategy, money By Elisabeth Rosenthal
will go elsewhere and domestic en- New York Times
terprises will lose out, he said.
“It’s pretty amazing, our lack of per- LISBON, Portugal — Five years
formance relative to Chinese aggres- ago, the leaders of this sun-scorched,
siveness in trying to seize these jobs,” wind-swept nation made a bet: To re-
he said. duce Portugal’s dependence on im-
John Evans, an Asia-based business ported fossil fuels, they embarked on
consultant, has been watching the an array of ambitious renewable en-
growth of China’s clean-technology in- ergy projects — primarily harnessing
dustry and advising the Washington the country’s wind and hydropower
state Department of Commerce and but also its sunlight and ocean waves.
local companies on strategy. Today, Lisbon’s trendy bars, Porto’s
“China is going to be both a com- factories and the Algarve’s glamorous
petitor and an opportunity,” Evans resorts are powered substantially by
said. “When the Chinese decide clean energy. Nearly 45 percent of the
they’re really going to push forward electricity in Portugal’s grid will come
with something, they do it quickly and from renewable sources this year, up
put a lot of money into it.” from 17 percent just five years ago.
That means opportunities for U.S. Land-based wind power — this year
companies with cutting-edge technol- deemed “potentially competitive” with
ogy, such as software to manage smart fossil fuels by the International Energy
electricity grids, to sell into the Chi- Agency in Paris — has expanded sev-
nese market, he said. But they may enfold in that time. And Portugal ex-
eventually be competing with compa- pects in 2011 to become the first coun-
nies in China. try to inaugurate a national network of
“China is putting in place incen- charging stations for electric cars.
tives, such as tax reductions for in- “I’ve seen all the smiles — you
vestment, to attract companies from know: It’s a good dream. It can’t com-
across the globe,” he said. pete. It’s too expensive,” Prime Min-
28 GOING GREEN | Sunday, September 5, 2010

The New York Times files
Like some U.S. states, Portugal has for decades generated electricity from
hydropower plants on its raging rivers. But new programs now combine the
power of wind, sun and water.

ister Jose Socrates said. “The experi- electricity, and prices have risen 15 per-
ence of Portugal shows that it is cent in the past five years, probably
possible to make these changes in a partly because of the renewable energy
very short time.” program, the IEA says.
The oil spill in the Gulf of Mexico Although a 2009 report by the agency
renewed questions about the risks and called Portugal’s renewable energy tran-
unpredictable costs of America’s un- sition a “remarkable success,” it added,
remitting dependence on fossil fuels. “It is not fully clear that their costs, both
President Barack Obama has seized on financial and economic, as well as their
the opportunity to promote his goal of impact on final consumer energy prices,
having 20 percent to 25 percent of are well understood and appreciated.”
America’s electricity produced from re- Indeed, complaints about rising elec-
newable sources by 2025. tricity rates are a mainstay of pensioners’
While Portugal’s experience shows gossip here. Socrates, who after a land-
that rapid progress is achievable, it also slide victory in 2005 pushed through the
highlights the price of such a transition. major elements of the energy makeover
Portuguese households have long paid over the objections of the country’s fossil
about twice what Americans pay for fuel industry, survived only as the leader
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 29

of a weak coalition last year. Redesigning the system
“You cannot imagine the pressure we
A nationwide supply of renewable power
suffered that first year,” said Manuel
requires a grid that can move electricity
Pinho, Portugal’s minister of economy
from windy, sunny places to the cities.
and innovation from 2005 until last
As in many places in the United States
year, who largely masterminded the
today, power companies owned
transition, adding “Politicians must take
transmission lines and those companies
tough decisions.”
had little incentive to welcome new
Still, aggressive national policies to
sources of renewable energy. So
accelerate renewable energy use are suc-
Portugal’s first step was the purchase of
ceeding in Portugal and some other
all transmission lines.
countries, according to a recent report
Those lines were then used to create
by IHS Emerging Energy Research of
the skeleton of what has been a
Cambridge, Mass., a leading energy con-
regulated and publicly traded company
sulting firm. The United States, which
that operates the national electricity and
last year generated less than 5 percent of
natural gas networks.
its power from newer forms of renew-
Next, the government auctioned off
able energy, will lag behind at 16 per-
contracts to private companies to build
cent (or just over 20 percent, including
and operate wind and hydropower plants.
hydroelectric power), according to IHS.
Such a drastic reorganization might be
To force Portugal’s energy transition,
extremely difficult in the United States,
Socrates’ government restructured and
where power companies have strong
privatized former state energy utilities
political sway.
to create a grid better suited to re-
newable power sources. To lure private
companies into Portugal’s new market,
the government gave them contracts energy transformation required no in-
locking in a stable price for 15 years — crease in taxes or public debt, precisely
a subsidy that varied by technology and because the new sources of electricity,
was initially high but decreased with which require no fuel and produce no
each new contract round. emissions, replaced electricity previous-
Compared with the United States, Eu- ly produced by buying and burning im-
ropean countries have powerful incen- ported natural gas, coal and oil.
tives to pursue renewable energy: Many, If the United States is to catch up to
like Portugal, have little fossil fuel of their countries like Portugal, energy experts
own, and the European Union’s emissions say, it must overcome obstacles like a
trading system discourages fossil fuel use fragmented, outdated energy grid poor-
by requiring industry to essentially pay ly suited to renewable energy; a historic
for excessive carbon dioxide emissions. reliance on plentiful and cheap supplies
Portugal was well poised to be a of fossil fuels, especially coal; powerful
guinea pig because it has large untapped oil and coal industries that often oppose
resources of wind and river power, the incentives for renewable development;
two most cost-effective renewable and energy policy that is heavily in-
sources. Government officials say their fluenced by individual states.
30 GOING GREEN | Sunday, September 5, 2010


Break out of the burger routine
By Peter Berley

Get inspired by the meat-trimming
steps of SimpleSteps’ CO2 Smackdown.
Step 1: List how often you eat red
meat and in what dishes. For steaks,
stuffed Portobello mushrooms are an op-
tion and fish can be another, but because
the carbon footprint of fish is much
higher than that of poultry you’ll get a
bigger CO2 reduction if you don’t make
fish your main source of protein.
Step 2: Investigate cookbooks and ex- Tempeh can be used as a meat
periment with recipes at home. Mark substitute in a variety of ways
Bittman, Deborah Madison, Mollie including these kebabs with zucchini,
Katzen and the Moosewood Collective yellow squash and Chermoula
have all written classic cookbooks with marinade. Chermoula features fresh
meatless dishes, but also turn to herbs like cilantro and mint, a citrus
Jacques Pepin, Julia Child, the “Joy of tang from lemon juice and zest and an
Cooking” and others for suggestions on array of ground spices.
cooking poultry to help break away
from the shake-and-bake routine. lections with an eye towards seeing
In this tailgating season, it may be what you might try at home. To be sure,
hardest for you to forgo grilled steak shy away from steakhouses — there’s
and beef burgers. Wendy Gordon con- no point tempting fate — and take
siders alternatives in “Local Bar-B-Q” whatever opportunities you can to try
and in The New York Times Mark new cuisines and broaden your palate.
Bittman provides literally “101 Fast has a list of vegetar-
Recipes for Grilling” with many veg- ian menus to try so you’ll never be
etable and fruit options. uninspired (look under “past menus”
Draw up your list and go shopping. and select “vegetarian”).
As with all cooking, if one experiment Here is a meatless recipe as adapted
falls flat for you or your family, try from “Fresh Food Fast” by Peter Berley.
another. For better health and sustainable living
Step 3: When you eat out, exper- tips, articles and how-tos, visit SimpleSteps at
iment in your choices and make se-
The Commercial Appeal Sunday, September 5, 2010 | GOING GREEN 31

Chermoula baked tempeh with vegetable couscous
1 pound carrots 1 bunch cilantro Cayenne pepper
1 medium red onion 1 bunch mint Coriander seeds
/2 pound cremini or white 3 lemons Cumin seeds
button mushrooms Dried currants Extra-virgin olive oil
/2 pound asparagus 1 pound tempeh Paprika
/2 pound sugar snap peas Couscous Sea salt
Black pepper

Prep simmer until almost, but not all, of the
1. Peel and coarsely grate the carrots. liquid is absorbed, about 15 minutes. If it
Peel and thinly slice the red onion. gets dry, add a little more water.
2. Trim and thickly slice the mushrooms. 3. While the tempeh is cooking, make
3. Trim and cut the asparagus into the couscous. In a medium saucepan over
/2-inch lengths. high heat, warm 2 tablespoons oil. Add
4. Trim and remove the strings from the onion and saute for 2 minutes. Add
the sugar snap peas. Coarsely chop them. the mushrooms and saute for 6 minutes.
5. Rinse and pat dry the cilantro. Pluck 4. While the mushrooms are cooking,
/2 cup leaves. bring 1-1/4 cups water to a boil. After the
6. Rinse and pat dry the mint. Pluck 1/2 mushrooms have cooked for 6 minutes,
cup leaves. pour the boiling water over them.
7. Squeeze enough lemons through 5. Stir the asparagus and the peas into
your fingers until you have just under 1/2 the mushroom mixture and return it to a
cup juice. simmer. Stir in the couscous and 2
8. Measure out 1/3 cup juice into a teaspoons salt. Stir, cover and remove
small bowl. In a separate medium-sized from the heat. Let sit so the couscous
bowl measure 2 tablespoons lemon juice. plumps for 5-6 minutes.
9. Cut the tempeh into 1-inch squares. 6. Check the tempeh to be sure there
Grind 2 teaspoons cumin seed and 1 tsp. is enough liquid in the pan.
coriander seed in a spice mill or mortar 7. While the couscous is plumping and
and pestle. Whisk them into the 1/3 cup the tempeh is cooking, make the carrot
lemon juice, along with 2 teaspoons salad. Mince the mint and the cilantro
paprika and 1/2 teaspoon (or to taste) leaves and whisk them into the 2
cayenne pepper. tablespoons lemon juice, along with 1
10. Whisk in 1/2 cup olive oil and 1 1/4 tbsp. olive oil. Add the grated carrots
cups of water. and the currants and toss well. Taste for
Start cooking 8. Check the tempeh. It should be hot,
1. Arrange the tempeh squares in a plump and fragrant.
single layer in a heavy skillet. Pour the 9. Uncover the couscous and fluff it
spice mixture over the tempeh and set with a fork. Divide it among 4 plates. Top
the skillet over high heat. each serving with an equal amount of
2. When the liquid boils reduce the tempeh and serve, with the carrot salad
heat so it is simmering. Cover and alongside.