PepsiCo Inc.
's Strategic Action Plan (2008-2013)
Period of Expansion
Joint distribution of PepsiCo's
Gatorade, soft drinks and better-for-
you snacks
Year 1 (2008)
Activities January February March April May June July August September October November December
1.) Coordinate with PepsiCo
top management about the plan to expand
its operations to emerging markets
2.) Conduct market research in the selected
areas to expand
3.) Identify which products to promote in
selected markets to expand
Year 2 (2009)
1.) Conduct consumer education about
PepsiCo and their products
2.) Selection of methods for distribution of
PepsiCo's products (Subsidiaries, agents,
distributors and acquisitions)
3.) Coordinate with respective retailers of
PepsiCo in chosen markets
(Power of One retailer alliance strategy)
Year 3 (2010)
1.) Sourcing of funds to finance the expansion
2.) Implement the Power of one retailer alliance
strategy
3.) Hiring of the distribution and sales team
4.) Implementation of the distribution to chosen
areas to expand
Year 4 (2011)
1.) Coordinate with retailers about the joint
distribution of PepsiCo's Gatorade
and other good-for-you products
2.) Selection of what good-for-you snacks
to market and bundle with Gatorade
3.) Conduct meetings with retailers about the
bundling and side-side shelving for Gatorade
and better-for-you snacks
Year 5 (2012)
1.) Start distribution of Gatorade and
better-for-you snacks in stores
2.) Follow-up of the progress of the
distribution with retailers