Professional Documents
Culture Documents
Brand Overview
identity
2
To make our brand work harder for our business, we need the way we look to do things.
To build relationships, we need to be engaging. To express the many different kinds of value we help
create, we need to be flexible. And beyond that, we need to be distinctive, making us
instantly recognisable everywhere. These guidelines set out the elements of our visual identity,
and shows how to bring them together to be engaging, flexible and distinctive.
Our logo expresses who we are. It symbolises our a. The wordmark b. Our symbol signifies community and unity.
promise to build relationships and create value. It This describes who we are: This describes what we do:
helps us express verbal and visual content. Our brand is RKCO. These characters are A group of people from the top are people and they
It is made up of two elements. Our symbol set in a lower case with a hand made writing style. It are equal. What make them different are their talents,
and the wordmark. We never separate the expresses a more human, conversational character ideas and dreams. We are in RKCO put our attention
two elements. Never recreate or adapt the master which emphasises the idea of relationships. on leadership qualities, special talents and skills. The
artwork: The wordmark should never be recreated. symbol shows RKCO’ family where all are different
yet part of one large RKCO community.
Brand Overview
identity
3
identity
5
identity
6
RKCO - Symbol & Wordmark The three different styles of the RKCO logo
identity
and its usage
identity
8
clearspace clearspace
clearspace
Make sure that the logo is always clearly visible and the wordmark
legible.
Clear space
For legibility and impact, avoid putting any text or graphics within
one ‘o’ distance on all sides. An exception to this is online where
our logo can be presented with less clear space. However, always
ensure it is legible.
identity
9
This logo is for general use and can be used i Files on CD:
Brand_identity/logo/
for any purpose. B/W option also can be used on
colourful backgrounds such as photos or illustrations
Logo Options
identity
10
This is small size logo for usage on small objects i Files on CD:
Brand_identity/logo/
such as pencils or pens and online publications
Logo Options This logo can be used for merchandising, and presentations. In any
identity
situation where we would like to attract attention to the symbol of
RKCO
11
i Files on CD:
Brand_identity/logo/
Logo Don’ts
identity
12
BRAND COLOURS
Colours
identity
14
ANGLE: 74
B: 100/0/0/0 | 00aeef | Location: 100
M: 0/100/0/0 | ec008c | Location: 45.45
O: 0/50/100/0 | f7941e | Location: 0
TYPOGRAPHY
Typography
identity
Typefaces for professional communication
16
abcdefghijklmnopqrstuvwxyz
The RKCO typeface is the Helvetica (for professional usage in print applications). ABCDEFGHIJKLMNOPQRSTUVWXYZ
This typeface is easy to read and is available everywhere. All versions can be used Helvetica Neue LT Pro 55 Roman
The freedom with which the Helvetica typeface can be used is virtually unlimited,
except that there are rules for letter spacing, line spacing, alignment and any other abcdefghijklmnopqrstuvwxyz
aspects relating to the use of the typeface on items like stationery and signage. ABCDEFGHIJKLMNOPQRSTUVWXYZ
These are specified in the section 3 of this Brand Book. Helvetica Neue LT Pro 46 Light Italic
Helvetica abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The Helvetica family of typefaces presents an attractive, easy-to-read and Helvetica Neue LT Pro 56 Italic
consistent visual impression. The various members of the Helvetica family can
be used with unlimited design freedom to produce a wide range of specific abcdefghijklmnopqrstuvwxyz
materials. ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica Neue LT Pro 76 Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica Neue LT Pro 47 Light Condensed
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typography
identity
Typefaces for office and web applications
17
Arial typeface
abcdefghijklmnopqrstuvwxyz
For standard office software/internet and printers the Arial typeface should be ABCDEFGHIJKLMNOPQRSTUVWXYZ
used. This is a standard system font and is available in all computers. Aria Italic
abcdefghijklmnopqrstuvwxyz
Using the Arial family
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The freedom with which the Arial typeface can be used is virtually unlimited, Arial Bold
except that there are rules for letter spacing, line spacing, alignment and any other abcdefghijklmnopqrstuvwxyz
aspects relating to the use of the typeface on items like stationery and signage.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Arial Bold Italic
abcdefghijklmnopqrstuvwxyz
The Arial family of typefaces presents an attractive, easy-to-read and consistent ABCDEFGHIJKLMNOPQRSTUVWXYZ
visual impression. The various members of the Arial family can be used with
unlimited design freedom to produce a wide range of specific materials.
Arial Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Narrow
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Rounded MT Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
STATIONERY
Stationery
identity
V-Cards
19
Name Name
position
m: +91 9212329109 Z-1 , New Palam Vihar Gurgaon
+91 9212329139 t: 0124- 6526659
f: 0124-2469613 w: www.rkcogroup.com
e: info@rkcogroup.com
Name Name
position
m: +91 9212329109 Z-1 , New Palam Vihar Gurgaon
+91 9212329139 t: 0124- 6526659
f: 0124-2469613 w: www.rkcogroup.com
e: info@rkcogroup.com
i Files on CD:
Brand_identity/stationery/business_card/v-card.
indd
Stationery
identity
Letterhead
20
i Files on CD:
Brand_identity/stationery/letterhead/letterhead-
rkco.indd
Stationery
identity
Envelope Small
21
www.rkcogroup.com
RKCO
Z-1 , New Palam Vihar Gurgaon
e: info@rkcogroup.com
w: www.rkcogroup.com
i Files on CD:
Brand Identity/stationery/envelope_small/envelope_
small_rkco.indd
Stationery
identity
Envelope Large
22
RKCO
Z-1 , New Palam Vihar Gurgaon
e: info@rkcogroup.com
w: www.rkcogroup.com
i Files on CD:
Brand Identity/stationery/envelope_big/envelope_
big_rkco.indd
Stationery
identity
E-Mail Signature
23
i Files on CD:
Brand Identity/stationery/email_signature/e-mail
rkco.eml
Stationery
identity
Employee identification materials - badges
24
Name
Family Name
position
Name Name
position Name
Family Name
position
Miscellaneous
identity
Merchandising
25
Miscellaneous
identity
Merchandising
26
Miscellaneous
identity
Merchandising
27
Miscellaneous
identity
Merchandising
28
Miscellaneous
identity
Merchandising
29
Miscellaneous
identity
Uniform
30