Barbara Jo Basquill

102 Lake Brandt Drive, Cary, NC 27519

Phone # (upon request via e-mail) E-mail : Bbasquill67@yahoo.com

• Top-performer in telecommunications hardware and software sales.

• Interactive media sales expert. Capable of producing and maintaining Top 20 web
presence.
• Presented company’s products and service methods to C-level executives and managers.
*
• Sustained and managed multi-million dollar annual sales revenue. Maintained sales
quotas.
• 10+ years of promoting business utilizing various direct marketing and interactive
channels.
• All areas of consultative selling, including customer needs analysis, effective
presentations and closing accounts.
• Cultivated and managed new business growth, new client relationships and national
associated accounts.
• Sustained substantial recurring revenue through contract expansions, renewals and
dealer/partner programs.
• Directed innovative sales and marketing strategies to sales teams.
• Highly motivated in cultivating new client relationships and producing new sales
avenues.
• Directed all RFP requests and pricing structures, while maintaining maximum ROI (rate of
return). **
• Proven business contributor, possessing both independent abilities and team support.

• * Presented product and service methods to C-level executives and managers, specific
example would be CXX ‘s of NEC America and Northern Telecom . Also included VP level
communications with Colleges and Universities such as Vanderbilt University, Elon
University, S.W. Texas State University and , Shands Teaching Hospital and Miami
University of Ohio.
• Over 10 years of public relations experience involving interactive channels such as Social
Media Marketing, Search Engine Marketing, and Natural SEO Development. Designed
and posted many website publications in use today.
• Presented and managed my innovative marketing strategies. Example being a detailed
CSR reporting service for monthly distribution to clients. This ultimately increased
customer contract ROI profitability by 35%. **
• Produced all internal and external publications such as website content, interactive
social media material and postings, technical bulletins, company newsletters, technical
guides, departmental policies, and new product or service promotional materials for print
and electronic media.
 • Successful record of accomplishment in media relations is proven in my acquisitions of
local and national partnerships and alliances. Through my creativity in media relation.
My sales efforts sustained and increased recurring revenue and product/service
awareness levels. This proved to be a powerful sales tool and was incorporated as a
mandatory sales tactic for over ten (10) years.
• Capable of managing multiple projects simultaneously and always have achieved the
highest standards of excellence in any area tasked.
• Possess the excellent writing and editing skills necessary and was responsible for
producing and editing all corporate communication media, both internal and external.
• Exemplary design skills are more previously defined in my positions as Communications
Director and Marketing Manager where I was responsible for all areas of website content
and interactive marketing campaigns and all external and internal corporate products
marketing material, created, edited or distributed.
• A continuous drive for success has been proven in my advancement from Assistant Level
employment to Director and Vice President Levels of three (3) successful corporations.

Proficiencies

• Software/Internet/Interactive Media Experience: Adobe Suite, Adobe Photoshop,

PowerPoint, Adobe Acrobat Professional Microsoft Power Point, Microsoft Excel, Microsoft
Word , Microsoft Publisher, Outlook, Microsoft FrontPage, Yahoo Site Builder, Corel Draw,
Harvard Graphics, Lotus , Search Engine Optimization (SEO) working knowledge of 45+
Worldwide Interactive Communication Media Tools
• Strategic Communications: Internal and External Presentations, Website Design
,Web Content Generation, SEO (organic and PPC), SEM, SMM , all Google Webmaster
Tools and Local Business Center, Ad-Words, Yahoo Small Business techniques
• Project Management: Job Contracting, Forecasting , Project
Administration/Management
• Technical: Website Generators , IT intellect, Telecommunications intellect

Employment History

Astra Services, Inc., Boca Raton, Florida

1989 to 2000
Vice President Sales and Marketing – Director of Communications
Company Type: Worldwide Technology Analytic Software Sales and Service Corporation

As Director of Communications and Vice President of Marketing all marketing material and
communication material both internal and external, was my responsibility. Being accountable
for all company marketing campaigns and strategies I created all sales presentation material for
end-users, Channel Partners and internal usage. Formed and managed new business alliances
and distributorships with worldwide telecom manufacturers and dealers. Developed and
maintained company website content and interactive marketing campaigns. Managed monthly
telecom call-center data and assisted with client problem/resolutions. Significantly increased
business profitability by forming a new computer hardware service division and developing a
cost-effective call reporting service. Created and maintained all client forms and contracts.
Executive assistant to President/CEO in charge of reporting all departmental functions and areas
of concern. Performed all preliminary interviewing for IT staff. Contributed to the company’s
successful acquisition through strategic marketing efforts and assisted with all legal and
financial finalities.
ACE Communications & Ad-Ventures, Palm Beach, Florida
2000 to 2007
Vice President Sales & Marketing / Executive Assistant
Company Type: Communications Sales and Services / Website Sales and Service

Acquired and managed nationwide telecom repair customer base. Developed product and
service marketing material. Provided administrative support to the President/CEO of the
corporation. Key customer service contact. Managed all Requests for Proposals (FFP’s) and
set price configurations, maintaining maximum ROI. Created sales and marketing presentations
and profit projections. Successful sales administrator. Assisted in responding to distributor and
customer bid requests. Communicated with major telecommunication manufacturers and
distributors to complete contracted jobs. Developed, marketed and maintained a website
design service which was 25% of business profits. Successfully designed and marketed a value-
added telecom audio service which ultimately became company’s most profitable asset.
Assisted in the acquisition of new telecommunication product distributorships. Maintained and
managed customer service records. Performed business consulting services which also
increased corporate revenue and profitability.

Ad-Ventures Audio Solutions, Cary NC

2007 to present
President
Company Type: Business Audio Marketing Solutions
Developed and currently manage a nationwide custom business music advertising company
which is designed to encourage new business through music and messages, which creates an
important "corporate branding" image and new sales generation through telephone music on
hold. Ad-Ventures specialize in business on- hold music, custom on-hold messages,
professional voice-overs and custom web audio. I have broadened the music advertising
business by cultivating new sales through web-based marketing, such as, organic SEO, SCM and
SMM. I have also developed strategic marketing techniques by cultivating business partnerships
with manufacturers, resellers and dealers. Creatively packaged hardware and service to
generate annual recurring revenue for both the core business and for resellers. My success with
introducing a cost-effective audio marketing alternative for business has proved, not only to be
timely and important today’s economic situation, but a great compliment to any business. I am
currently pursuing full-time employment with a technology-based company, as Ad-Ventures is a
web-based business and no longer requires additional marketing.

• Possess excellent references in many ultra-competitive markets including pharmacy,

security and technology.