University of Zagreb

Faculty of Mechanical Engineering and Naval Architecture

Course Title Product Design and Development

Semester* Code Program** No of hours per Total ECTS credits
week: lectures +
exercises
5 18696 Bachelor 2 1 3 3
Lecturer: Dorian Marjanovic, Mario Štorga
Course objective:
The goal of the course is to give an introduction to multidisciplinary aspects of product development and
innovation. Students will familiarize themselves with basic methodology and tools that can be used in product
development projects. Practical problems will be considered in cooperation with companies in order to simulate
real product development situations.

Prerequisite: Computer literacy

Learning outcomes: Students will be:

1. able to understand the technical and business aspects of the product development process
2. skilled in implementation of gathering data from customers and establish technical
specification
3. able to understand product functional decomposition
4. be able to participate in engineering problem solving
5. be able to understand the priciples behind product modularistion, to be able to understand
intelectual property issues in product development
6. be able to understand ethical issues in product development

Course contents
Lecture/Topic:

1. Introduction to product development. Real example of PD process from well known

international company
General development process. PD process adaptation based on product type. Different kinds of
2.
PD projects.

3. Technical and business aspects of PD process organization. Product planning. PD process

resources definition

4. PD process management. Understanding and representing tasks. Project planning. Product

development economics.

5. Identifying customer needs. Customer satisfaction. Gathering data from customers. Organizing
and prioritizing customer needs.

6. Establishing product function. Functional decomposition. Product "teardown" and

experimentation.

7. Information gathering and brainstorming. Directed search. Morphological analysis of technical

solutions.
8. Project preparation week

9. Mid term exam

10. Combining solution principles. Concept generation, selection and testing.

11. Portfolio and product architecture. Product modularity. Modular design.

12. Detail design, testing and refinment.

13. Patents and intellectual property. Engineering etics

14. Final project preparation week

15. End-term presentation and exam

 University of Zagreb
Faculty of Mechanical Engineering and Naval Architecture

Recommended literature:
Ulrich, K.T., Eppinger, S.D.: PRODUCT DESIGN AND DEVELOPMENT; McGraw-Hill; 2004. ISBN 0-07-247146-8 0 0
Otto, K.N., Wood, K.L.: PRODUCT DESIGN – TECHNIQUES IN REVERSE ENGINEERING AND NEW PRODUCT
DEVELOPMENT; Prentice Hall; 2001. ISBN 0-13-021271-7 0 0
Pahl G., Beitz W., Feldhusen J., Grote K.H.: ENGINEERING DESIGN - A SYSTEMATIC APPROACH, Springer 2007., ISBN
978-1-84628-318-5
Type of exercises: x auditory; laboratory; x practicum; x design; other

Examination : x final exam; x continuous testing; other

Language Croatian or English
Tutorials in English for incoming students YES
* Bachelor program: Semester 1-7, Master program: Semester 8-10
** ME – Mechanical Engineering, NA – Naval Architecture, AE – Aeronautical Engineering