Professional Documents
Culture Documents
What is empathy?
- A key role of leadership is not only to plan deliberate marketing strategy as a strategic and
operational framework but also to manage the process of strategic learning whereby new
strategies can emerge.
- Future Perspectives: Research in all these fields is ongoing and offers exciting
future opportunities for deep insights research and marketing applications; research fields such
as neuro-marketing, which is also known as consumer neuroscience in order to determine how
consumers react to marketing stimuli. Also, Empathy Research, which is the study of how other
people’s thoughts and feelings can affect our own thoughts, feelings and behavior, is emerging
as a multi-disciplinary field of study with implications for marketing strategy.