BUS 600 Managerial Communication PDF

MASTER IN BUSINESS ADMINISTRATION PROGRAM
BUS 600 Managerial Communication
Hybrid PBS
Syllabus
BUS 600 Syllabus
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BUS 600 Syllabus
Table of Contents
Welcome to Managerial Communication BUS 600 ................................................................................... 4
Course Description ...................................................................................................................................... 6
MBA Program Objectives ........................................................................................................................... 7
Course Learning Objectives (CLOs) Linked to Program Objectives.......................................................... 8
CLA Linking Table ..................................................................................................................................... 9
Online Course Assignment Details ........................................................................................................... 10
Course Outline At-a-Glance ...................................................................................................................... 11
University Policies .................................................................................................................................... 12
College of Business Policies ..................................................................................................................... 15
MBA Grading Policy................................................................................................................................. 17
Detailed Description of Each Grading Criteria: ........................................................................................ 19
Detailed Course Outline ............................................................................................................................ 25
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Professor: [Insert Professor Name]

Email: [Insert Professor’s University Email]
Office Hours: By Appointment only
University Phone Number: 888-491-8686
8686
Welcome to Marketing Management – BUS 510
Hello Students and Welcome to Class:

I am looking forward to working with each of you as we embark on this journey together. Please feel
free to contact me anytime with questions about the course and the assignments described in this
syllabus. I will generally return ee-mail messages within 24 hours. Communication between Students
and Instructors is paramount to tthe overall quality of a course.
Assessing
ssessing the individual needs of a student will make the difference between a mediocremed and
successful experience, therefore eeach Professor at Westclifff University has a unique and personal
instruction style that focuses on increasing Student knowledge. As an Instructor, I try to foster an
open learning environment that leads to problem solutions through concept application. My goal is
to show students the he many different possibilities available through research and study while
providing my own professional insight. It is my sincere desire to assist you in rising to the rigorous
challenge presented by this course.
Instructor Contact Information:

Please contact me with any questions, concerns, or comments you have about the class. I am also
happy to provide additional clarification of any assignment, so please do not hesitate to ask
questions.
Additionally, if you are unable to participate in clas
classs discussion during a particular week, or are
unable to meet a deadline, I require that you contact me in advance to discuss this matter. You may
reach me via email at: facultyname@
facultyname@westcliff.edu
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Instructor Biography
[Insert Instructor Bio from File]
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Course Description
COURSE NAME Managerial Communication

CODE BUS 600
DAY Discussion Session :
TERM
INSTRUCTOR
CONTACT INFORMATION
UNITS 3
ACADEMIC ENGAGEMENT 45
HOURS
START
END
LENGTH OF CLASS 8 weeks
REQUIRED TEXT
Title: Management Communication
Edition/ Year: 3rd-2010
Author(s): Arthur H Bell, Dayle M Smith
Publisher: Wiley
ISBN: 978-0470084458
METHOD OF The course is conducted in a hybrid modality. Students interact
INSTRUCTION with each other and with the faculty in a classroom setting and in
an online learning system. Learning will be facilitated through
lecture-discussions, presentations, cooperative learning, and case
studies.
COURSE DESCRIPTION Managerial Communication emphasizes communication
competencies that can help ensure business success. Students
learn how to write effective, persuasive messages; conduct
business research, analyze information, and write a business
proposal or report; deliver an effective oral presentation with
visual aids; and create corporate training materials. Also
addressed are group dynamics, intercultural communication,
media relations, and ethics.
SCOPE Student outcomes are measured through professional individual
assignments, discussion postings, comprehensive learning
assessments, and class participation. This ensures that the scope
of this course will be a closed cycle.
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BUS 600 Syllabus
MBA Program Objectives

Westcliff University wants to produce capable and knowledgeable students who manifest an
understanding of work and careers and an ability to adapt quickly to the expectations of employers and
the work environment. The master’s degree in business administration requires both academic and
personal growth of its students, contributing their success as classroom teachers. The program’s
educational objectives are to:
1. Develop mastery of functional components of business—economics, marketing, accounting,
finance, law, organizational behavior, and leadership.
2. Assess effectively, both orally and in writing, information and ideas pertinent to business
decision making.
3. Appraise current information technology effectively to support business decision making.
4. Value and integrate diversity and a global perspective in business decisions.
5. Compile independent, critical thinking, and reasoning skills to critique problems and develop
problem solving and decision making abilities.
6. Integrate ethical issues in a business context and formulate alternatives that demonstrate ethical
values.
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Course Learning Objectives (CLOs) Linked to Program Objectives

Learning outcomes are statements that describe significant and essential learning that learners have
achieved, and can reliably demonstrate at the end of the course. Learning outcomes identify what the
learner will know and be able to do by the end of a course – the essential and enduring knowledge,
abilities (skills) and attitudes (values, dispositions) that constitute the integrated learning needed by a
graduate of this course. The learning objectives for this course summarize what you can expect to learn,
and how this course is tied directly to the educational objectives of your MBA degree.
(K)
MBA
Knowledge
Course Learning Objectives (CLOs) Program
(S) Skill
Objectives
(A) Attitude
1. Determine how to deal successfully with media interviews and
appearances. 1, 2, 5 K, S, A
2. Conclude how to lead and participate in collaborative

communication teams. 1, 2, 5 K, S, A
3. Judge how to anticipate communication problems among
individuals and within companies, through practice with “situational 1, 2, 5, 6 K, S, A
communication” exercises
4. Assess how to write for publication in company and industry

magazines and journals. 1, 2, 5 K, S
5. Critique how to construct and maintain efficient and effective

communication architecture within organizations. 1, 2, 3, 5 K, S
6. Choose the right communication skill for the right situation, bending
the rules occasionally to meet audience needs. 1, 2, 5 K, S, A
7. Distinguish how to understand and act upon gender differences in

communication 1, 2, 5, 6 K, S, A
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CLA Linking Table

Comprehensive Learning Assessments (CLAs) directly measure Course Learning Objectives and
indirectly measure MBA Program Objectives. The following table shows how all those are linked
together.
Comprehensive Learning Course Learning Objectives MBA Program Objectives

Assessments (CLAs) (CLOs)
CLA1 (Week 4)
1, 2, 3, 4 1, 2, 3, 4, 5
CLA2 (Week 8)
1,2,3,4,5 1, 2, 3, 4, 5, 6
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OnlineCourse Assignment Details

Assignments: At-a-Glance
Student Assignments Weeks and Deadlines
Virtual Class Session Weeks 1 through 8
Discussions Discussion Session TBD
Weeks 1 through 8
Online Discussion Boards Thursdays by 11:59pm Discussion Questions Due
Sundays by 11:59pm Discussion Question Peer Responses Due
Weeks 2 and 6
Professional Assignments
Due Sundays 11:59pm
Week 7
Quiz
Open Monday - Sunday 11:59pm
Comprehensive Learning Weeks 4 and 8
Assessments Due Sundays 11:59pm
MBA Grading Criteria and Detailed grading criteria for each type of assignment can be found on pages
16-21 of the syllabus.
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Course Outline At-a-Glance
Week Date Assignment Deadline

Week 1 Discussion Session TBD
Discussion Questions Thursday by 11:59pm
Discussion Question Peer Responses Sunday by 11:59pm

Professional Assignment 1 Sunday by 11:59pm
Comprehensive Learning Assessment 1 Sunday by 11:59pm
Professional Assignment 2 Sunday by 11:59pm
Quiz Monday -Sunday by 11:59pm
Comprehensive Learning Assessment 2 Sunday by 11:59pm
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University Policies
Office Hours:
Office hours are times scheduled, which professors dedicate to meet, online chat, or otherwise
communicate with students. Students are encouraged to use office hours as times to discuss with
professors the material being presented in class or other related interests you have. Course-related
discussions include asking for extra help, seeking clarification of material presented in class, and
following up on compelling aspects of the class. In addition, students also discuss major and
programs of study, graduation requirements, summer internships, continuing studies, campus events,
and more.
Office Hours for all Westcliff University instructors are available by appointment as agreed upon by
the instructor and student.
Plagiarism:
What Is It?
The deliberate copying of written work of any length that has been published in books, in journals
and magazines, and on the internet without giving full credit to the original author for their
contribution with a proper citation.
Why Should It Be Taken Seriously?
It is considered unethical, a violation of university rules, and it is against U.S. copyright law. In
America, it is regarded as a serious offense and violators will often automatically fail the course.
Some universities demand that the student be expelled.
How Does Plagiarism Affect A Student's Work?
Each written paper is required to be your own work. Teachers and professors want to hear your own
voice. The voice of published scholars (or other authorities) should be used only to support your
opinion. Plagiarism can also cause obvious inconsistencies in your work. Each published author
attempts to create work that varies in vocabulary and sentence structure. Therefore, if you copy from
a variety of sources, each will read differently. This is particularly bad when the copied material
comes from both formal and informal, American and British English sources.
What Is The Punishment For Plagiarism?
Due to the seriousness of plagiarism, it will not be tolerated. If you hand in a paper that appears to
contain plagiarism, you will be asked to rewrite the paper. If the second version of the paper still
contains plagiarism, you will not receive any credit for the paper.
All faculty have the option to submit assignments to check for plagiarism. Disciplinary action will be
taken by the University for plagiarism. Please accept all faculty comments for areas of improvement
and as a learning experience. Do not hesitate to contact faculty for their guidance and support.
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Code of Conduct:
The code of conduct provides a guideline for professional behavior by students and faculty inside the
online discussion forum. Westcliff University is committed to creating an environment in which
every individual can work and study in a culture of mutual respect. When making individual
decisions, we must keep in mind the interests of the many other stakeholders. Consistent with the
general goal of mutual respect, faculty, students, and staff are reminded to demonstrate:
Honesty and Good Faith:
Underlying all the interactions and transactions of the University is the assumption that all of its
members act in good faith and be open with each other. For example, students must be able to
assume that they can take faculty, staff and administration at their word and vice versa. If questions
about honest communications and good faith arise within the community or among some of its
members, the general issue must be discussed in a frank, friendly, and open manner. Individual cases
involving alleged infractions are properly handled under conditions that respect confidentiality.
Penalties for proven infractions of the university's standards are dealt with promptly and fairly.
Attending Course(s) Each Week:
Each class benefits from the participation of all students. Your grade for participation will be
affected if you do not read the material, respond to the discussion in class, and complete work that
the instructor has assigned.
Preparing for Class:
You should be ready to discuss any assigned readings and to answer any assigned questions for each
day's class.
Respect:
You should act respectfully toward all class participants and the Instructor. Upholding these
expectations and the standards upon which they are based is a shared right and responsibility for all
faculty, students and staff at Westcliff University. As a learning and professional community, we
seek and deserve no less.
For more guidance on these standards, contact the Student Services Office (888-491-8686).
Upholding these expectations and the standards upon which they are based is a shared right and
responsibility for all faculty, students, and staff at Westcliff University. As a learning and
professional community, we seek and deserve no less.
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Students with Disabilities:

ADA (Americans With Disabilities Act) Policies
Westcliff University is available to assist students with disabilities who self-disclose and request
special accommodations. In order for the University to provide eligible disabled students with
reasonable accommodations, it is required that an official request for services and appropriate
documentation be submitted to your Student Services Coordinator by the student. If you need any
accommodations during your courses, please immediately contact your Student Services Coordinator
to complete the ADA self-disclosure and accommodation process. Please note that requesting
accommodations directly from a faculty member is not appropriate self-disclosure.
The Student Services Coordinator may be contacted by emailing services@westcliff.edu.
Learning Resources:
Westcliff University provides access to The Library and Information Resources Network (LIRN).
LIRN provides a virtual library collection of more than 80 million peer-reviewed scholarly journals,
articles, periodicals, e-books, encyclopedias, newspapers, magazines, podcasts, and audio and video
resources to support academic studies. LIRN also includes databases from Gale/InfoTrac with
Informe, ProQuest, eLibrary, Credo, RCL, Web and Books in Print.
Westcliff University students in both online and hybrid programs have full access to LIRN through
their Global Academic Portal (GAP) and are encouraged to use LIRN as they do their research for
University courses.
For additional information on available resources, please refer to the Online Learning Resource List
that is posted in the General Course Forums section of your course GAP.
Students are also encouraged to use Westcliff University’s Research and Study Center, which has
PC workstations with Internet access available for student research, assignments, and other class-
related activities. The Research and Study Center hours of operation are 9:00am to 7:00pm Monday-
Friday. Exceptions include Holidays and any other dates on which the University will be closed
(please see Academic Calendar).
For questions regarding LIRN or the Research and Study Center, please contact your Student
Services Representative at services@westcliff.edu.
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College of Business Policies

Participation:
The value of class lies as much in learning to apply the course concepts to real world scenarios as in
the concepts themselves. Therefore, this course is case-based and its success depends heavily on the
quality of class discussion.
More participation will lead to increases in the quality and rigor not only of the class but of other
student’s learning modalities as well. Westcliff University provides an open forum environment.
There is no limit on the discussion in which you may involve yourself.
Students are expected to attend class each week. Preparation for class involves reading the materials
and working through, in some detail, the case preparation for class in advance. By preparing these
questions, students will get the most learning out of the class.
Expectations of Student Assignments:
When you are asked to do individual work, you are expected to adhere to the following
standards:
1. Avoid copying all or part of another student’s work (with or without ‘permission’).
2. Avoid allowing another student to copy your work.
3. Avoid asking another person to write all or part of an assignment for you.
4. Avoid working together with another student in order to answer a question, or solve a
problem, or write a computer program.
5. Avoid consulting or submitting work (in whole or in part) that has been completed by other
students in this or previous years for the same or similar assignment.
6. Avoid consulting or using content from Power Point slides from other courses in previous
years.
7. Avoid using print or Internet materials directly related to a case/problem set unless explicitly
authorized by the instructor.
8. Avoid using print or Internet materials without explicit quotation and/or citation.
9. Avoid submitting the same, or similar, piece of work for two or more subjects without the
explicit approval of the two or more instructors involved.
10. Avoid distributing or sharing your work or work of anyone else to anyone else in the class.
11. Avoid consulting materials outside the course unless explicitly asked to in the instructions of
the assignment.
Please note that many classes will require a combination of team work and individual work.
Make sure that you follow all the guidelines for individual work when a faculty member
identifies an assignment as an individual one.
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Format for Written Assignments
The following are formatting guidelines, which are expected to be used for each written assignment:
1. APA style formatting is required for each written assignment. Please use the APA 6th edition.
An updated copy of the APA changes and a sample of an APA paper can be found in the General
Course Forums of the course Global Academic Portal (GAP).
2. All papers are to consist of original composition, double spaced, 12 type font in Times New
Roman.
3. The page length requirement does not include the title page, abstract or reference pages.
4. Papers should begin with an introduction and should end with a conclusion.
5. The body of the paper must include citationsaccording to the APA style format.
6. Every assignment should contain at least two references.
Submission of Assignment Criteria:
Late assignments receive a 10% deduction for each day they are late past the due date. Assignments
more than 3 days late will not be accepted.
Students who neglect to submit their Class Participation responses (either answers to discussion
questions or responses to classmates/faculty) by the stated weekly deadlines will be deducted up to
15% of the online participation points possible for that week. Discussion Boards close on Sunday of
each week at 11:59pm at which time students are no longer able to post responses and receive no
credit for missed posts.
Technological issues are not considered valid grounds for late assignment submission. Students are
responsible for printing their own assignments, when necessary. Unless an ‘Incomplete’ grade has
been granted, assignments submitted after the last day of class will not be accepted.
All assignments must be based upon the student’s own work.
Proctored Examinations Policy:
It is possible that the quizzes you are to take for a given course may be selected by the University’s
Administration as having to be proctored. A proctor ensures the security and integrity of the
Westcliff University distance education exam process, as referenced in the Student Handbook/
Catalog. Your professor will advise you during the first week of the course if your quizzes are to be
proctored. At that time students will be given more information about the proctoring requirements.
This information is always available in the Student Handbook/ Catalog. For assistance regarding the
proctored exam policy you may contact your Student Services Coordinator at
services@westcliff.edu.
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MBA Grading Policy

Percentage of Grade
Type of Student
% of Grade
Item Description Work
Attendance and Participation: 30%:
Lecture and
A Online Discussion Board Discussions 20%
Discussions
Discussion Sessions 10%
B Professional Assignments 15% Homework
C Quiz 5% Examination
D Comprehensive Learning Assessment 1 (CLA 1) 20% Homework
Comprehensive Learning Assessment 2 (CLA 2) 30%:

Assignment &
E CLA Paper 20%
Project Completion
CLA Presentation 10%
Total 100%
Academic Engagement and Preparation

Academic Engagement
Direct Teacher Instruction (Discussion Sessions) 12 hours
Indirect Teacher Instruction (Online Viewing of PowerPoint Presentations and Videos) 14.5 hours
Contributing to Online Discussions 18.5 hours
Taking Quiz 2 hours
Initiating Contact with Professors .5 hours
Total: 45 hours
Preparation
Reading Required Texts 30 hours
Reviewing PowerPoint Presentations and Lecture Notes 17 hours
Completing Professional Assignments 13 hours
Comprehensive Learning Assessments (CLAs 1 and 2) 24 hours
Studying for Quiz 2 hours
Preparing for CLA Presentation 4 hours
Total: 90 hours
Total Hours of Academic Engagement and Preparation: 135 hours
Student work includes direct or indirect faculty instruction. Academic engagement may include, but is
not limited to, submitting an academic assignment, viewing class lectures on campus or online
(synchronous or asynchronous), taking an examination, completing an interactive tutorial or computer-
assisted instruction, attending a study group that is assigned by the institution, contributing to an
academic online discussion, initiating contact with a faculty member to ask a question about the
academic subject studied in the course, conducting laboratory work, and completing an externship or
internship. Preparation is typically homework, such as reading and study time, and completing
assignments and projects. Therefore, a 3 semester credit hour course requires 135 semester hours
(45hours of academic engagement and 90 hours of preparation).
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GRADING SCALE
Percentage Grade Grade Point Description
93% - 100% A 4 Superior

90% - 92% A- 3.67 Excellent
87% - 89% B+ 3.33 Good
83% - 86% B 3 Good
80% - 82% B- 2.67 Good
77% - 79% C+ 2.33 Average
73% - 76% C 2 Average
70% - 72% C- 1.67 Average
67% - 69% D+ 1.33 Poor
63% - 66% D 1 Poor
60% - 62% D- 0.67 Poor
Less than 60% F 0 Failing
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Detailed Description of Each Grading Criteria:

A. Grading Criteria for Class Participation
Class participation and attendance are based on the following two factors:
(1) On-Campus Class Session Discussion

Students are expected to attend their On-Campus Class Session (OCS) each week. Preparation for class
involves reading the materials and working through, in some detail, the case preparation for class in
advance. By preparing these questions, students will get the most learning out of the class. While in
class, more participation will lead to increases in the quality and rigor not only of the class but of other
student’s learning modalities as well. Westcliff University provides an open forum environment. There
is no limit on the discussion in which you may involve yourself.
(2) Online Discussion Board Discussions
Each week, students will be assigned 1-3 Discussion Questions. For each Discussion Question, students
must post an answer in the Discussion Board on their course Global Academic Portal (GAP) by the
assigned deadline each week. Students must then post a Peer Response for each Discussion Question by
the deadline that same week. The GAP can be accessed online at gap.westcliff.edu.
You are expected to answer each discussion question critically and actively participate in class. All
discussion responses should be at least 1 paragraph in length with significant, rigorous content. Your
response should reflect your ability to conduct research and should include citations. You should also
present your analysis and back it up with specific examples. Responses to other learners' analyses should
add substance, request clarification, provide a different perspective, or challenge the assertions made by
providing real or hypothetical scenarios that the original analysis does not adequately address. It is also
good practice to provide normal, supportive comments. Everyone appreciates this feedback. Remember,
the purpose of course discussions is to stimulate academic debate.
In assigning grades to class discussion, faculty will focus primarily on the quality of your input;
however, it usually takes at least some quantity of participation for us to make that evaluation.
Good case discussions take the group farther than any one individual or study group can go on their
own. However, it takes at least a certain quantity of participation to make that evaluation. Instructors
will develop grades and scores based on the quantity and quality of your contributions.
In general, the instructors’ criteria are:

1. Are points made relevant to the discussion?
2. Do they go beyond a mere recitation of case facts, and are implications clearly drawn?
3. Is there evidence of analysis rather than expression of opinion?
4. Are comments linked to those of others?
5. Did the contribution further the class’ understanding of issues?
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Students who neglect to submit their Class Participation responses (either answers to discussion
questions or responses to classmates/faculty) by the stated weekly deadlines will be deducted up to 15%
of the online participation points possible for that week. Discussion Boards close on Sunday of each
week at 11:59pm at which time students are no longer able to post responses and receive no credit for
missed posts. Technological issues are not considered valid grounds for late assignment submission.
Students are responsible for printing their own assignments, when necessary. Unless an ‘Incomplete’
grade has been granted, assignments submitted after the last day of class will not be accepted
GRADING METRICS FOR WEEKLY ONLINE DISCUSSION

Exemplary Proficient Needs Progress Unsatisfactory
Points 30 27 24 21 18 15 12 9 6 3 0 Weight of Grade
Student answers or responds Student answers or Student answers or responds Student fails to answer or
to all questions completely, responds to all discussion to at least one, but not all respond to discussion
demonstrating knowledge questions, but lacks some discussion questions, and/or questions assigned and/or
Answering
and understanding of key demonstration of lacks some demonstration of does not demonstrate
Discussion 30%
concepts, ability to think understanding of key understanding of key understanding of key
Questions
critically, and has included concepts, or ability to think concepts, or ability to think concepts, or ability to think
original examples in his/her critically, or does not critically, or does not include critically, or does not include
response. include examples. examples. examples.
Points 30 27 24 21 18 15 12 9 6 3 0
Student responds to
classmates’ postings, but
Student responds to
does not meet the minimum Student neglects to respond
classmates’ postings but a
number of responses to classmates’ postings or
Student’s responses are well- few responses are not well-
required, and some responses are not well-
conceived, offering insight conceived, or do not offer
Response to responses are not well- conceived, do not offer
and original examples. insight, or original 30%
Peers conceived, or do not offer insight, or original examples.
Student incorporates or builds examples. Student might
insight, or original examples. Student does not
off of the ideas of others. not incorporate or build off
Student might not incorporate or build off of
of the ideas of others in a
incorporate or build off of the ideas of others.
meaningful way.
the ideas of others in a
meaningful way.
Points 25 22.5 20 17.5 15 12.5 10 7.5 5 2.5 0
Student brings in outside Student demonstrates an Student responds to

examples and is able to understanding of key questions and postings with Student fails to demonstrate
Preparation examine a problem or concepts, but offers only verbiage copied directly knowledge or understanding 25%
situation from a variety of some analysis or original from textbook, rather than in of the assigned reading.
perspectives. thought. their own words.
Points 15 13.5 12 10.5 9 7.5 6 4.5 3 1.5 0

Student is late in posting
and/or responding to
Student posts answers and Student is late posting either Student fails to post answers
Accountability postings, but has a viable 15%
responses on time. answers or responses. and responses on time.
excuse and has notified the
professor in advance.
Total Possible 100%
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B. Grading Criteria for Professional Assignments:

In Weeks 2 and 6students will write a 2-3 page paper in response to a case study or similar
assignment provided by your professor. Student answers are to be clear, well-organized, and
specific. Provide a concise, cogent argument and include details to support your response.
Please refer to Expectations of Student Assignments located on page 14 of the syllabus and the
Formatting Requirements for Written Assignments located on page 15 of the syllabus for a
detailing of specific expectations for how to format and write your paper. Additionally, you may
refer to the PA and CLA Grading Rubric found on page 21 of the syllabus.
C. Grading Criteria for Quizzes
In Week 7 you will have a quiz. Quizzes will cover the chapters assigned and discussed during the
previous week(s). Your access to the quiz begins on Monday and closes on Sunday at midnight. All
quizzes are strictly closed book.
Some Quizzes will be chosen for proctoring. Please see the Proctored Examination Policy on Pg. 15.
Grading Criteria for Comprehensive Learning Assessments (CLAs):

CLAs are comprehensive assignments that provide evidence of how well students have mastered the
course content and test the students on all the Course Learning Objectives. CLAs measure student
achievement of CLOs in a way that goes beyond rote memorization and gauges true understanding
and mastery of course content. CLAs can include assignments such as case study analyses, research
papers, and/or student presentations.
D. Comprehensive Learning Assessment (CLA 1)

In Week 4 students are to write a 4-6 page minimum APA formatted paper in response to a case
study or similar assignment provided by the professor. Students must reference at least 2 sources
beyond the course materials. Students’ answers are to be clear, well-organized, and specific.
Provide a concise, cogent argument and include details to support your response.CLA 1 focuses on
assessing course foundations and the student’s ability to define and understand its main concepts.
refer to the PA and CLA Grading Rubric found on page 21 of the syllabus.
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BUS 600 Syllabus
E. Comprehensive Learning Assessment (CLA 2)
Written Paper Criteria:

In Week 8 students complete CLA2, which is the logical culmination of the course. Your CLA2
submission (cumulative report) should be a minimum of4-6 pages in length. The CLA assignments
encompass the learning objectives for this course and are designed to demonstrate what has been
learned or achieved by the student.CLA 2 measures the student’s competency and mastery of the
course concepts, particularly the application of those concepts.
When assigning grades to a student’s PA or CLA, professors use the following Grading Rubric:
refer to the PA and CLA Grading Rubric found below:
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BUS 600 Syllabus
F. Comprehensive Learning Assessment (CLA 2) Presentation

CLA2 Presentation Criteria:
In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing
your findings for CLA2. The presentation will consist of your major findings, analysis, and
recommendations in a concise presentation of 15 slides (minimum). You should use content from
your report as material for your PowerPoint presentation. Students will present their PowerPoint
during the last week of class in either the On-Campus Class Session or the online Virtual Class
Session, as determined by the professor. Presentations should not exceed 15 minutes.
Each CLA2 and presentation will become a part of the student’s digital portfolio. Upon completion
of the program, the student’s digital portfolio will demonstrate the student’s mastery of the course
and program learning objectives.
When assigning grades to a student’s CLA2 Presentation, professors use the following Grading
Rubric:
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Detailed Course Outline
The following outline provides important assignment details for this course, week-by-week. You are
responsible for all of the assignments given. Please refer to the Detailed Description of Each Grading
Criteria beginning on page 18 of the syllabus for specific information about each assignment.
1. Week 1
Assignments to complete this week:
• Reading : Chapters 1, 2 and 3
• Post DQ Answers by Thursday at 11:59pm
• Post DQ Peer Responses by Sunday at 11:59pm
Each week, students must post 1 answer and 1 peer response for every discussion question. Student
Discussion Question answers must be posted by Thursday at 11:59 and Peer Responses must be posted
by Sunday at 11:59pm. Please see Grading Criteria for Discussion Board Participation on page 18-19
of the syllabus for Discussion Question and Response expectations.
Discussion Question 1 – (CLOs covered : 1, 2, 5, 6, 7)
What unexpected problems might you face as a user of electronic mail?
Discussion Question 2 – (CLOs covered : 1, 2, 4, 5, 6, 7)
What are the hidden persuaders in business speaking and writing?
Discussion Question 3 – (CLOs covered: 3, 4, 5, 6)
What is a noun cluster? How can you avoid it?
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BUS 600 Syllabus
2. Week 2
• Reading : Chapters 4, 5 and 6
• Professional Assignment 1 due by Sunday at 11:59pm
Discussion Question 1 – (CLOs covered: 1, 3, 6)
What are the benefits and possible dangers of reading a speech or using notes?
How would you define the “you” perspective in business correspondence? Give an example of this
perspective.
Professional Assignment 1 – (CLOs covered: 1, 2, 3, 5)
Most often, crises occur without warning. As such, your team of writers and analysts do not have time to
devote to Writer’s Block. In order to swiftly and effectively manage any given crisis, write a step-by-
step guide for your staff for overcoming Writer’s Block.
*Please refer to the Grading Criteria for Professional Assignments on page 14 of the syllabus for
specific guidelines and expectations.
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BUS 600 Syllabus
3. Week 3
• Reading : Chapter 7, 8
How can you say “no” to an invitation if you have no good excuse?
In what four ways can you spark the imagination of a reader in a sales letter?
Discussion Question 3 – (CLOs covered: 3, 5)
Describe and discuss the ACTION technique when trying to compose a claim demand letter. Make sure
to identify what you feel is the most important aspect of ACTION and provide your reasons.
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BUS 600 Syllabus
4. Week 4
• Reading : Chapter 9
• CLA 1 due by Sunday at 11:59pm
If you feel you have written a strong business document, how should you present and deliver it?
CLA 1 Comprehensive learning Assessment – (CLOs covered: 1, 2, 3, 4, 6, 7)
Describe the real-life crisis that you will use throughout this class and explain the perspective of your
role as the key spokesperson. In this role, list the major communication activities, both written and oral,
that you will face during your national / international response campaign. For example, you will have to
make presentations to the public or to institutions in order to seek assistance or to minimize negative
feedback. Identify the position/role of each individual who will be working on the crisis’ management
communication team.
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) on page 20-
21 of the syllabus for specific guidelines and expectations.
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BUS 600 Syllabus
5. Week 5
• Reading : 10, 11 and 12
Why is an overview preferable to an introduction?
What are the psychological effects of bad news and good news in a proposal?
On what basis would you decide to use a bar chart instead of a line graph? Give an example.
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BUS 600 Syllabus
6. Week 6
• Reading : Chapter 13, 14, 15 and 16
• Professional Assignment 2due by Sunday at 11:59pm
Discussion Question 1 – (CLOs covered: 6)
What kinds of writing can you expect to do at an interview?
Why is it useful to occasionally summarize the points you’ve covered in a phone conversation?
Professional Assignment 2 –(CLOs covered :_____)
You have a reputation for getting through your daily reading matter in record time. A group of
executives in the company invites you to share with them at least five techniques you use to read
quickly, to organize, and to remember.
*Please refer to the Grading Criteria for Professional Assignments on page 20 of the syllabus for
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BUS 600 Syllabus
7. Week 7
• Reading : Chapter 17 and 18
• Quiz – Opens Monday - Sunday at 11:59pm
Speculate about why communication patterns appear to differ between genders.
What aspects of a media interview are under the interviewee’s control? Which are not?
Quiz - Online
The Quiz can be accessed under Week 5 of your course GAP site. The Quiz will open on Friday and will
close on Sunday at 11:59pm. You will have 1 attempt to complete the quiz. Please see Quiz Grading
Criteria on page 20.
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BUS 600 Syllabus
8. Week 8
• Reading : Chapter 19
• CLA 2 Presentation due in class
• CLA2due by Sunday at 11:59pm
Discussion Question 1 – (CLOs covered: 6)
When speaking English with a nonnative speaker, what habits should you avoid?
CLA 2 Comprehensive learning Assessment – (CLOs covered: 1, 2, 3, 4, 6)
As a public response to the crisis your organization or individual faces, prepare a media counterattack by
listing those claims you can refute, those claims you can explain away, and those claims you must admit.
Develop your own set of claims against the adversary. For additional background information, you may
want to use a fact sheet to accompany your position in this case.
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) on page 20-
21 of the syllabus for specific guidelines and expectations.
CLA2 Comprehensive Learning Assessment (CLA 2) Presentation
In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing
your findings for CLA2. The presentation will consist of your major findings, analysis, and
recommendations in a concise presentation of 15 slides (minimum). You should use content from your
report as material for your PowerPoint presentation. Students will present their PowerPoint during the
last week of class in either the On-Campus Class Session or the online Virtual Class Session, as
determined by the professor. Presentations should not exceed 15 minutes.
*Please refer to the Grading Criteria for CLA2 Presentations on page 21-22 of the syllabus for
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MASTER IN BUSINESS ADMINISTRATION PROGRAM

BUS 600 Managerial Communication

Welcome to Managerial Communication BUS 600 ................................................................................... 4

Course Description ...................................................................................................................................... 6

MBA Program Objectives ........................................................................................................................... 7

Course Learning Objectives (CLOs) Linked to Program Objectives.......................................................... 8

CLA Linking Table ..................................................................................................................................... 9

Online Course Assignment Details ........................................................................................................... 10

Course Outline At-a-Glance ...................................................................................................................... 11

University Policies .................................................................................................................................... 12

College of Business Policies ..................................................................................................................... 15

MBA Grading Policy................................................................................................................................. 17

Detailed Description of Each Grading Criteria: ........................................................................................ 19

Detailed Course Outline ............................................................................................................................ 25

Professor: [Insert Professor Name]

Welcome to Marketing Management – BUS 510

Hello Students and Welcome to Class:

Instructor Contact Information:

COURSE NAME Managerial Communication

MBA Program Objectives

Course Learning Objectives (CLOs) Linked to Program Objectives

2. Conclude how to lead and participate in collaborative

4. Assess how to write for publication in company and industry

5. Critique how to construct and maintain efficient and effective

7. Distinguish how to understand and act upon gender differences in

CLA Linking Table

Comprehensive Learning Course Learning Objectives MBA Program Objectives

OnlineCourse Assignment Details

Course Outline At-a-Glance

Week Date Assignment Deadline

Week 2 Discussion Session TBD

Students with Disabilities:

College of Business Policies

Expectations of Student Assignments:

Format for Written Assignments

Submission of Assignment Criteria:

All assignments must be based upon the student’s own work.

Proctored Examinations Policy:

MBA Grading Policy

D Comprehensive Learning Assessment 1 (CLA 1) 20% Homework

Comprehensive Learning Assessment 2 (CLA 2) 30%:

Academic Engagement and Preparation

Percentage Grade Grade Point Description

93% - 100% A 4 Superior

Detailed Description of Each Grading Criteria:

(1) On-Campus Class Session Discussion

In general, the instructors’ criteria are:

GRADING METRICS FOR WEEKLY ONLINE DISCUSSION

Student brings in outside Student demonstrates an Student responds to

Points 15 13.5 12 10.5 9 7.5 6 4.5 3 1.5 0

B. Grading Criteria for Professional Assignments:

Grading Criteria for Comprehensive Learning Assessments (CLAs):

D. Comprehensive Learning Assessment (CLA 1)

E. Comprehensive Learning Assessment (CLA 2)

Written Paper Criteria:

F. Comprehensive Learning Assessment (CLA 2) Presentation

Detailed Course Outline

Discussion Question 1 – (CLOs covered : 1, 2, 5, 6, 7)

What unexpected problems might you face as a user of electronic mail?

Discussion Question 2 – (CLOs covered : 1, 2, 4, 5, 6, 7)

What are the hidden persuaders in business speaking and writing?

Discussion Question 3 – (CLOs covered: 3, 4, 5, 6)

What is a noun cluster? How can you avoid it?