Name:

______________________
Criteria for Success:
Grade: ______________________ o Complete heading
o Answer all the
questions
o Do your best J

Directions: Read the questions and answer below. Lead by example.

1) Do you use Snapchat?

2) How often do you use snapchat a day? What features do you use (story, messages, pictures, news)?

2b) If you don’t use snapchat, why not?

3) Who do you think snapchat is for? Who uses it the most? (think age, gender, etc…)

4) Do you think snapchat will be around for the next 10 years? Why or why not?

5) Do you think snapchat is getting more or less popular? Why?

6) Write your name on the cardstock in front of you prop the paper up so Mr. KG can see!

KWBAT:
• Explain an IPO and why companies go public
• Evaluate snapchat as a company and determine if it is a good investment
• Visit JP Morgan and Morgan Stanley with prior knowledge and prepared questions
 WHAT’S THE PLAN!?

Bank Prep (today) Corning Prep (two Three weeks

weeks)
-Discuss Snapchat, how -Discuss patents,
Salary Trip!
you use it, the ways “materials science”,
• Bank Visit J
that it makes money, fiber optic cable, LCD
• Corning Exhibit
and become SNAPCHAT screen, Gorilla glass and
EXPERTS! its application in
-Determine autonomous cars,
competitors and if it is a virtual reality and
good investment iPhones
-Prepare questions and -Generate ideas for
future ideas for patents
Snapchat -Prepare questions
 Vocabulary
Vocabulary Word Definition

A business formed to manufacture or supply

products or services for profit. Most companies
are very small and have only one location like
the little restaurant, dry cleaner, flower shop, or
nail salon at the local street corner. Other
companies have 10,000+ locations or sell their
Company products and services globally.

A company owned and run by one individual who

Private Company receives its profits or bears its losses.

Larger companies that want to grow quickly sells

some of their company to the public to raise money.
Investors buy stocks or shares of the company and
Public Company earn money when the company does well and loses
money when the company does not.

Stocks Stocks are units of a company.

IPO is a term heard a lot on Wall Street for when a

company decides it needs to raise more money and
Initial Public Offering
wants to sell it shares (stocks) to the public, then it
(IPO) files for an IPO.

Once a company goes public, then the shares of that

Stock Exchange stock trade on one of the major U.S. stock exchanges
(for example, the New York Stock Exchange).

Investor A person who buys a share of a company.

WHAT IS THE STOCK EXCHANGE AND AN IPO?
When a company goes to the stock market for the first time to
raise money from the public it’s called an Initial Public Offering,
which is also called an IPO. Companies use this money to
expand their business, like in our example of Wally’s Deli. If
you’re the company, you set a price at which you think
investors will pay for your stock, after you release the stock
into the market to let other people buy part of your business.
The stock’s price will rise or fall based on what investors think it
is worth. There are exchanges for stock all over the world.

For example, when Google went public in 2004, in other words,

they did an IPO and sold shares of the company on the stock
market, Google’s initial price was $85 per share. The Google
stock has traded as high as $1,200. Today, it’s worth around
$900 per share.

When buying stocks, you want to look for a company that is going to grow.
That means the company is going to increase its number of users or
customers. It is going to add more new features that will make it more
popular and make more money! Lets start talking about snapchat to see if it
is a good investment J
 Snapchat Videos

1.) How many users does Snapchat have?

2.) How does Snapchat make money?

3.) What kind of company does Snapchat say that it is?

4.) Describe its 5 revenue generators (how Snap makes money) below:

Lenses Geofilters Snap Stories Discover Spectacles

(Personal and
Our Story)
Directions: Read your corresponding article. Answer ALL the questions below in either bullet points or
complete sentences. Make sure one person in your group jots down the answers on a piece of chart
paper (they do not need to copy the questions) J

Article A: Why Your Kids Love Snapchat, and Why You Should
Let Them

1. Who is primarily using Snapchat?

1. What future products might Snapchat include?

1. What features have been developed that shows snapchats creativity to increase its user base
(ie streaks)

1. How does the company allow advertising? How does it make money?

Your article is a bit shorter than the others. If you are done early, begin reading Article B (it’s a
good one!) or you can answer the brainstorm questions at the end!
Article A Presentation Notes
Directions: Read your corresponding article. Answer ALL the questions below in either bullet points or
complete sentences. Make sure one person in your group jots down the answers on a piece of chart
paper (they do not need to copy the questions) J

Article B: Snaps IPO will be the largest in years

1. Why is the disappearing feature useful?

1. Who currently uses Snapchat?

1. Is it nice that there is no “like” feature? Why or why not?

1. What other benefits does Snapchat have compared to Instagram and Facebook?

2. How much money did ONE advertising agency spend on Snapchat compared to Facebook?

1. What concerns do some people have about Snapchat’s leadership executives? Why is that a
problem?

2. What has Instagram done to increase competition with Snapchat? Is that a problem? Why or
why not?

3. What does Snapchat have to do to remain an independent firm? Do you have any ideas of
extra features Snapchat could offer?
Article B Presentation Notes
Directions: Read your corresponding article. Answer ALL the questions below in either bullet points or
complete sentences. Make sure one person in your group jots down the answers on a piece of chart
paper (they do not need to copy the questions) J. Your group’s articles are shorter. Be sure to read
both! If you’re done early you can go to the brainstorm page.

Articles C and D:
1. What do analysts recommend people do with their Snap stocks? What might that mean about
the company?

2. Why is Snapchat challenging for advertisers? Why are advertisers so important for Snapchat?

3. What social media app is Snapchat compared with? What’s wrong with a young user base? (use
both article)

4. Why is the Instagram story a problem for Snapchat? Do you foresee more people using
Instagram story or Snap Story more in the future?

5. Was Snapchat making money when it went public? What about Facebook?
Article C and D Presentation Notes
Directions: Read your corresponding article. Answer ALL the questions below in either bullet points or
complete sentences. Make sure one person in your group jots down the answers on a piece of chart
paper (they do not need to copy the questions) J

Article E: Snaps IPO Will be Largest

1. What strategic positioning shift did Snapchat make?

2. Based on this shift (above), what did Snapchat start selling?

3. In two bullet points, why does Robert Lang think the future of Snap is bittersweet?

4. What is Kate Talbot saying?

5. What is Mack Flavelle’s predicting? (note: retail means something sold in a store)

6. What is Ulrik Bo Larsen saying?

7. What is Nick Johnson saying?

Article E Presentation Notes
• Take 1 minute to go through ALL the questions on the previous 4 pages

• What remaining questions do you have?

– Public companies
– Stocks
– NY Stock Exchange
– Choosing a company to invest in
– Snapchat

• Brainstorm Questions
– How could Snapchat increase its user base?
– How could Snapchat make its current users use Snapchat EVEN MORE?
– What extra features could Snapchat include?
– How else could Snapchat make more money?
– Do you think Snapchat is a good investment?