Professional Documents
Culture Documents
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
PROJECT ON
2016-2017
SUBMITTED BY:
MUKUL RAJ
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)
CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED
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AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY
PROJECT TITLED
Dr. Anjali Chaudhary, Dr. Priya Verma and Miss Surya Lata mam.
LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
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B.Com. (Hons)
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II Year
EXECUTIVE SUMMARY
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EXECUTIVE SUMMARY
Topic of the study: “A study report on customer satisfaction and service analysis of TVS in
Bareilly city”
To understand the satisfaction level of the customer regarding the service provided by TVS, to
understand what are the customer requirement and improvement required by them in service .
Research Design:
Location: Bareilly.
The outcomes of the this project would give the Organization a clear understanding about the
customer feedback as well as there satisfaction level and also to understand what the problems
faced at the time of service. With the help of this study report the organization come to know
CHAPTER 1
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Methodology is a way to systematically solve the research problem. It explains various steps
RESEARCH DESIGN
A research design is purely and simply the basic frame work or plan for a study that guides the
collection and analysis of the data, In Financial Analysis, the researcher adopted the
This research aims at comparing financial performance of two companies and the like over a
period of time. The study of financial performance of two motor companies in terms of
Primary Data
Secondary Data
Primary Data
Primary, data are generated when the researcher through company's show — rooms,
Secondary Data
In includes those data which are collected from Company's own web-sites, earlier research
work and are applicable in the study in which the researcher has presently undertaken.
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CHAPTER 2
INTRODUCTION
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INTRODUCTION
TVS Motor Company has its origin in Sundaram Clayton Limited, Moped Division, started in
1980. The factory was started in Hosur, Tamil Nadu in southern India. The first product
launched was a 50 cc moped, which appealed to the masses because of its capability to carry
two people. In the same location, the same promotors started another company in 1984, in
collaboration with Suzuki Motor Corporation of Japan, for the manufacture of 100 cc
motorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently in the moped
division was bought by Ind Suzuki Motorcycles in 1987 and the company changed its name to
TVS Suzuki Ltd. Even though the company started producing all kinds of two wheelers like
mopeds, scooters and motorcycles, the collaboration with Suzuki continued for the motorcycles
only. The collaboration with Suzuki Motor Corporation ended in 2001 and since then the name
of the company changed to TVS Motor Company. The company now develops all types of two-
wheelers through its own in house R&D facility and manufactures in three locations in India,
Hosur in Tamil Nadu, Mysore in Karnataka and Baddi in Himachal Pradesh. It has recently
started a new manufacturing plant in Indonesia to cater to the South east Asian market. The
Chairman and Managing Director of the Company is Mr. Venu who is the grandson of TV
Sundaram Iyengar.
It is the only automotive manufacturer in India to get the prestigious Deming Prize. One of its
subsidiaries Sundaram Clayton was the first company in India to receive the Deming followed
by Sundaram Brake Linings also getting the Deming Prize. This prize is given to organizations or
divisions of organizations that have achieved distinctive performance improvement through the
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application of TQM in a designated year. Sundaram Clayton went on to be awarded the Japan
Quality Medal.
TVS Motor is the third largest two-wheeler manufacturer in India and ranks among the top ten
globally. It is the first company in the world to be honored with The Deming Prize for Total
Quality Management. The company was the first in India to launch 2-seater 50cc moped and
Mission Statement
Commitment to being a highly profitable, socially responsible, and leading manufacturer of high
value for money, environmentally friendly, lifetime personal transportation products under the
TVS brand, for customers predominantly in Asian markets and to provide fulfillment and
Vision Statement
TVS Motor will be responsive to customer requirements consonant with its core competence
and profitability. TVS Motor will provide total customer satisfaction by giving the customer the
TVS Motor will be one among the top two two-wheeler manufacturers in India and one among
TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on
the expertise developed in the areas of manufacturing, technology and marketing. The thrust
will be to achieve a significant share for international business in the total turnover.
TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking
TQM as a way of life. TVS Motor believes in the importance of the process. People and projects
will be evaluated both by their end results and the process adopted.
TVS Motor believes that people make an organization and that its well-being is dependent on
the commitment and growth of its people. There will be a sustained effort through systematic
training and planning career growth to develop employees. talents and enhance job
satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisation
of every employee is achieved. TVS Motor will support and encourage the process of self-
renewal /in all its employees and nurture their sense of self worth.
all business activities and ensures protection of employees and environment including
mutual trust and interdependence with its customers, employees, dealers and suppliers.
Heritage
The TVS group has always been inspired by a century long mission and vision of its own destiny.
It is not just a business but a way of doing business, which sets TVS apart from others.
Back in 1911, to the founder of the company, the ordinary ambitions of a bus fleet operator or
a vehicle servicing business would not suffice. Rather, he wanted to create an enduring
business led by a family of like minded workers and managers united by a set of shared high
principles. Driven by this inspiration, the TVS group has today emerged as India's leading
supplier of automotive components. Today the TVS Group is the largest automotive component
The group has over 30 companies employing a work- force of 40,000 people.
Underlying the success of the group is its philosophy of commitment to the cherished values of
promoting trust, value and customer service. This was the personal philosophy of the Group's
Founder Mr T V Sundaram lyengar, and it remains the overarching code by which the Group
Although the letters TVS represent the initials of the founder, T V Sundaram lyengar, within TVS
they have always stood for Trust, Value and Service. The founder of the company embodied
TVS believes that the success of any enterprise is built on the solid foundation of customer
satisfaction.
Continuous innovation and close customer interaction have enabled TVS companies to stay
ahead of competition. Quality at TVS determines not only the end product but the systems,
processes and operations at all levels. The first four companies in India, which have won the
TVS Motor company Ltd (TVS Motor)- member of the TVS group is the largest company of the
Manufacturing Excellence
Launch of 7 vehicles on the same day - Manufacturing Excellence makes this feasible At the
heart of the new product launches is the Production Team, setting to motion the dream put
The management philosophy is based on five pillars of TQM (Total Quality Management) which
rests on the foundation of Total Employee Involvement, daily management and Kaizen
(Continuous improvement).
The Total Employee Involvement program ensures that responsibility for the company's
performance is the shared responsibility of all levels of employees. It provides all employees
with the opportunity to be involved in breakthrough activities and other improvements, over
Daily work management consists of defining and monitoring key processes, ensuring that they
meet set targets, detecting abnormalities and preventing their recurrence. TVS Motor
encourages continuous improvement in all aspects of work, using Cross Functional Teams (CFT),
Supervisory Improvement Teams (SIT) Quality Control Circles (QCC) and suggestion schemes
The five pillars start with policy management, which is used to arrive at the annual
breakthrough objectives. There are generally not more than three company objectives, arrived
at after a detailed exercise, which are deployed and reviewed periodically. The company
conducts an exhaustive range of training programs, utilising both in-house skills and consultants
from all over the world. The programs are conducted for all employees, at all levels.
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The Inspiration Moment
When we won the Deming Prize in Quality in 2002, we were the only two wheeler
manufacturer in the world to have won the award. However, our penchant for quality
continues as we work in line with the principles of Kaizen (Japanese for Continuous
improvement) and TQM (Total Quality Management). TVS Motor company Ltd (TVS Motor) -
member of the TVS group is the largest company of the group in terms of size and turnover.
TVS has been at the forefront in bringing a revolution in the way personal commutation was
happening, way back in the 1980s. Beginning with launching a simple, easy-to-use moped for
the middle class in India in the 1980s to launching 7 new bikes in a single day (first time in the
history of the automotive industry in the world), TVS has often taken the unbeaten path to
innovation.
1994: Launched India's First indigenous scooterette (sub - 100 cc variomatic) - TVS Scooty
1996: Introduced India's first catalytic converter enabled motorcycle, the 110 cc Shogun
2000: Launched India's first 150 cc, 4 stroke motorcycle - The Fiero
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2001: Launched India's first fully indigenously designed and manufactured motorcycle.
2004: Launched the revolutionary VT-I engine for the best in class mileage in TVS Centra
2007: Apache RTR - first two wheeler in India to have racing inspired engine and features.
2008: TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS King launched.
CHAPTER 3
ORGANIZATION STRUCTURE
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ORGANISATION PROFILE
TVS Motor traces its origins back to the entrepreneurial spirit of Trichur
Vengaram Sundaram Iyengar who gave up lucrative careers in the Indian Railways
and in banking to set up his own business. He began with Madurai's first bus
service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company
that consolidated its presence in the transportation business with a large fleet of
trucks and buses under the name of Southern Roadways Limited. When he died in
1955 his sons took the company ahead with several forays in the automobile
components. The group has managed to run 33 companies that account for a
brakes, exhausts, compressors and various other automotive parts. The company
A technical collaboration with the Japanese auto giant resulted in the joint-
venture Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and Suzuki
TVS and Suzuki shared a 19 year long relationship that was aimed at technology
Indian market. Rechristened TVS-Suzuki, the company brought out several models
such as the Suzuki Samurai, Suzuki Shogun and Suzuki Fiero. Differences in
opinion on how to run the join venture eventually led to the partners going their
separate ways in 2001 with the company being renamed TVS Motor, relinquishing
rights to use the Suzuki name. There was also a 30 month moratorium period
during which Suzuki promised not to enter the Indian market with competing
two-wheelers. The company also got over a period of labour unrest that required
Over the years TVS Motor has grown to be the largest in the group, both in terms
of size and turnover, with four state of the art manufacturing plants in Hosur,
Mysore and Nalagarh in India and Karawang in Indonesia. TVS Motor is credited
with many innovations in the Indian automobile industry, notable among them
being the introduction of India's first two-seater moped, the TVS 50cc. The
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company became the leader in its category of sub 100 cc mopeds, having sold 7
million units. It also introduced the TVS Scooty, which is India's second largest
brand in the scooterette segment. The TVS Jive launched in November 2009
while the unisex scooter TVS Wego is targeted at urban couples, featuring body-
balance technology for easier handling. On 1 June 2012, TVS Motors reported a
Industry Automotive
Founded 1978
Founder(s) T S Srinivasan
parts
Website www.tvsmotor.in
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TVS Motor Company Limited (BSE: 532343, NSE: TVSMOTOR) is the fourth largest
two-wheeler company to have won the Deming Prize awarded for commitment to
TVS Group was established in 1911 by Shri. T.V. Sundaram lyenger. As one if
TVS Motor Company Limited, the third largest two-wheeler manufacture. In India
and among the top ten in the world, with an annual turnover of over USD 650
million.
The year 1980 is one to be remembered for the Indian two-wheeler industry, with
the roll out of TVS 50, India’s first two-seater moped that ushered in an era of
honored with the hallmark of Japanese Quality –The Deming Prize for Total
Quality Management.
TVS Motor Company Limited is one of the largest two-wheeler manufactures and
also among the fastest growing companies in the country. It is the largest
manufacturer of sub 100cc (50cc, 60cc & 70cc category) 2-wheeler in the world.
It has the unique distinction of having sold nearly 4 million the highest ever in
Its 4000 highly motivated employees manufacture high quality vehicles from two
manufacturing plants in Hosur and Mysore, with a wide dealer network of around
410.
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AWARDS
TVS Motor won the Deming Application Prize in 2002, becoming the first and only
the world's most prestigious quality awards. The same year, the work done for
the TVS Victor motorcycle won TVS Motor the National Award for successful
Scooty Pep won the 'Outstanding Design Excellence Award' from BusinessWorld
TPM Excellence Award given by the Japan Institute of Plant Maintenance in 2008.
TVS Motor has won several management awards, notable among them being the
Emerging Corporate Giant in the Private Sector awarded by The Economic Times
and the Harvard Business School Association of India. Business Today magazine
awarded TVS Motor the Best Managed Company and the Most Investor Friendly
Company awards. Its advertising practices won it the Good Advertising award by
Auto India Best Brand Awards 2009. Company Chairman Venu Srinivasan is a
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recipient of several awards for corporate excellence such as the Star of Asia
Doctorate of Science degree while the Government of India honoured him with
Company Structure
Management Details
MD - Venu Srinivasan
Business Operation
Background
TVS Motor Company was incorporated in 1982. It is third largest two-wheeler manufacturer in
India and one among the top ten in the world. TVS Motor is the flagship company of the $4
The company manufactures a wide range of two wheelers such as mopeds, scooters and
motorcycles.
It has four manufacturing facilities located at Hosur, Mysore, Himachal Pradesh and Indonesia
Financials
CHAPTER 4
OUR PRODUCT
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OUR PRODUCT
TVS motors have a range of two-wheelers under all the categories and it is the only Indian two-
wheeler manufacturer that has a product line of moped to a premium segment bike.
It manufactures moped (XL Super/Heavy Duty) and scooterettes (Scooty pep+/Streak). The
entry/economy segment bikes are the Star duo (City/Sport/JIVE) while Flame is in the executive
segment and Apache RTR (160/Fi-160/180/ABS) in the premium segment. Their latest launch
TVS is also venturing in the three-wheeler market with King which was launched in 2008
TVS motors have come up with another variant of apache – the RTR 180 ABS. Apache RTR has
been very well received by bike enthusiasts and the new RTR 180 is going to take a step further
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with more powerful engine and some interesting additions in design. The bike retains the basic
lines of the current RTR & comes with all the high tech features: digital speedometer with top
speed, 0-60 timer, trips, and other extra functionality plus stunning looks. Apache RTR looks
best in its class and has been priced very competitively in comparison to other bikes in its
segment.
The Apache RTR 180 is powered by a 177.4cc engine which generates 17 Bhp of maximum
power with 15.5 Nm of maximum torque. The new 177.4cc mill is a bored out variation of the
160cc mill, and has a longer stroke too. The new engine still remains an oversquare unit, but
not so much so as the 160. Power is up by 1.3 Bhp to 17 Bhp and the new engine produces 2.4
more units of twisting force at 15.5Nm. The peak power is produced at 8500 rpm, similar to RTR
The aerodynamic air scoops add to the design plus it ensures air is directed towards the engine
unit to help better cooling efficiency. TVS claims the new apache RTR 180 to reach 60kmph
TVS India has tapped the market of gearless bikes with the launch of TVS Jive. It is the first
Indian two-wheeler to feature automatic transmission. Jive comes with 4-speed transmission
but features a hand-free gearshift and it comes with T-matic technology. TVS Jive comes with
gear Indicator and under seat space which can accommodate a bottle, umbrella or any
documents.
In terms of design and styling TVS Jive looks very balanced and simple, as it is a commuter bike,
the buyers don't expect lot of styling. TVS has kept it very basic and it looks like the TVS Star
City from many angles. The only change is the spruced-up tank which brings character to the
Jive.
Jive is powered by a new 110cc engine which also powers the TVS Wego. The 110cc engine of
TVS Jive generates maximum power of 8.1 Bhp at 7500 rpm with 8.1 Nm of torque at 5500 rpm.
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TVS has good experience in manufacturing bikes with automatic clutch as they are selling TVS
The TVS Jive features a rotary gear technology and two clutches. One of the two is a normal
multiplate job while the other one is a automatic centrifugal clutch that prevents the engine
from stalling. There is an anti-stall mechanism to boot – which means that even when you try to
ride along in a high gear at low speeds, the motorcycle does not sputter and stall. Also, the
rotary gear system means that you can shift directly from a high gear to neutral. Convenience-
wise, the Jive is going to please a lot of new riders or people have to ride a lot in heavy traffic.
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FLAME
Flame sports a new design and embraces the contemporary black theme. Flame borrows the
headlamp, front fender, attractive rear view mirrors, body colored shock absorber springs and
Flame is packed with exciting features like attractive body graphics, alloy wheels, disc brake at
the front, electric start and handle bar weights to control vibrations. It has been designed to
capture attention in one go. The bike has been given a contemporary urban look by having a
black theme.
The Flame is technologically the most advanced motorcycle in the country with a 3-valve 125cc
engine and sports the India’s first three-valve CC VTi (controlled combustion variable timing
intelligent) engine.
The engine produces maximum power of 10.5 bhp at 8,250 rpm. TVS has patented the CC-VTi
technology in Austria and rest of the world. It has sporty delta-edge exhaust that is not just a
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styling element but also to deliver the smoothest of sounds, lowest emissions and excellent
performance.
The engine has two different in take ports, swirl and power port. A swirl motion is created of
the intake air-fuel mixture in the combustion chamber, which leads to efficient burning of lean
CITY
TVS India launched the upgraded and refreshed Star City in 2007. The graphic design on the fuel
tank was replaced by new graphic pattern. A new colour option had been added and it now
came with a 12V mobile charger socket, placed just behind the front left indicator. This made
the Star City the first motorcycle in India to have this feature.
TVS Star city sports a new 110cc CVTi engine with VTi technology consisting of fuel cut-off on
deceleration and significantly reduced friction to improve the overall fuel efficiency. TVS bikes
have always been known to be tidy handlers, and the Star City is no different, offering among
the better handling traits and ride character within its segment. Riders will find the bike
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moulding them into an upright and commuter-friendly posture. The frame skeleton is a single
down-tube with the engine bolted on and offers just the right rigidity.
The Star City continues with a rectangular section swing arm. Star City also allows riders to
adjust the rear shock absorbers via a convenient lever with no additional tools required for the
job. Additionally, it has the option of an electric start and alloy wheels and comes with standard
features like backlit speedo with fuel gauge, econometer for better mileage and ride switch
TVS expanded its economy segment offering with the launch of, 'Sport' - a stylish, compact and
affordable 100 cc motorcycle, aimed at discerning urban motorcycle customers who are on the
TVS Sport looks more or less same like the Star City. Body panels and tail lamps received some
tweaking to give sleeker and elegant appearance overall from rear. The fuel tank is sleek and
the dual toned side panel makes it attractive. TVS Sport is fitted with alloy wheels, broad tyres
and a shoetype seat which gives it a sporty look. TVS Sport is a bike good for average users who
are looking for a bike which offers good features along with decent mileage.
TVS Sport is powered by a 99.7cc engine which generates maximum power of 7.5 Bhp @ 7500
rpm with maximum torque of 7.5 Nm @ 5000 rpm. The engine is mated to 4 speed gearbox.
The suspension has the same looks as that of the Star City, but the rear one comes with 5 steps
adjustable stroke that is just a little longer than the Star City.
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SCOOTY PEP+/STREAK
The Pep+ retains the familiar face with its friendly expression but gets a tangy new set of
graphics. The grab-rail also now matches its body colour. Dual-tone shades spruce up the
scooter with a racy chequered look on the front apron and rear panels. Grips, levers, switchgear
and mirrors are top-notch. In a smart move, the key slot itself is fluorescent, so as to allow
grope-free access in the dark. There's also a new cell phone-charging point.
Pep+ lights up its lockable underseat storage bay and offers yet another smart feature that
would do well on any such scooterette, a spring at the mounting pivot prevents the seat from
accidentally closing at a fuel station and crushing unsuspecting fingers. It retains its quality feel
in offering alloy rims, both front and rear. The Plus not only feels meaty where it matters most
in its low- and midrange punch, but does manage a relatively respectable top speed of 71kph
delivered with refinement. The Scooty was always bold offering twin telescopic forks as front
suspension. While the rest of the industry sticks with diminutive and far less effective front
dampers, the Pep Plus carries forward this handling-enhancing theme. At the rear, there is a
single shock absorber doing duty in conjunction with its hinged engine.
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STREAK
TVS after enjoying huge success with its scooty pep has now come up with a scooter called
Scooty streak.. Scooty streak is the TVS second attempt to conquer the 100cc plus scooter
customer, after its first attempt in 1999 with 150cc four stroke Spectra. The geared scooter
spectra failed to take off in the market and it was withdrawn. Scooty streak is a 100cc plus four-
stroke scooter which is positioned above the scooty and it targets urban customers.
With the scooty streak, TVS hopes to widen its customer base. The 90cc TVS Scooty has always
been associated with women and the 100cc plus scooty streak could bring in male customers
into the fold. It inherits the styling of the popular scooty which means the Scooty streak will not
headlamp, multi-purpose die-cast rear grab rail and contoured seats. TVS Scooty Streak comes
with a razor sharp, sleek unisex styling features sharp head lamps and LED tail-lamps.
Scooty streak also comes with broad anti-skid tires that provide enhanced wet braking stability
and is equipped with an external fuel fill at the rear for refueling. Mobile charger and a lockable
front glove box are the other usable features in the new scooty streak.
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WEGO
TVS India launched all new gearless scooter - The Wego in Nov2009. It is powered by a new
110cc engine. TVS has good experience in manufacturing scooterettes with automatic
transmission as they are selling TVS Scooty Variants in good numbers. But Scooty is generally
considered by only female buyers and TVS wants to capture the market of Suzuki Access &
Honda Aviator which are unisex scooter. Though Wego is not too unique and different in terms
of style and technology in comparison to its rivals but it can be very successful as it has been
TVS has made use of vehicle simulation models, computational fluid dynamics and frequency
response analysis techniques to ensure smooth and noise-free engine and best-in-class ride
comfort and handling. The all aluminum low-friction engine ensures best-in-class mileage.
Multi-reflector halogen headlamps and LED tail lamp with optical guides give the scooter
steering effort, better control and maneuverability through optimum vehicle mass and mass
distribution, making it the best scooter to handle in city traffic conditions. Other innovations
that are first in its category are twelve inch alloy wheels, sleek contour body, LED Tail lamp with
optical guides, external fuel fill with hinged cap, an integrated glove box, twin city lamps,
maintenance free battery, gas filled rear shock absorber, under seat combo charger to charge
the vehicle battery as well as a cell phone and patented EZ center stand. The scooter’s under
Its 70 cc engine provides easy kick start for smarter beginning. Reliability of this two-wheeler is
assured by its auto wet clutch system, wheel removal with QD wheel system, safer suspension.
The only difference between the two variants is of 9 kg weight more of TVS XL Super HD. Its
bold tubular frame gives proper support to the rider's to ride it any road condition. Night riding
becomes safer due to the presence of powerful 12V electrical system. It has detachable seat
CHAPTER 5
PLANT LOCATION
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PLANT LOCATION
Harita,Hosur - 635 109 Ph: 04344-276780 Fax: Byathahalli Village, Kadakola Post
2596550 / 2596553
CHAPTER 6
MARKET SHARE
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MARKET SHARE
In the two wheelers segment Hero Honda is the major company with over 50% of the market
share (by volume). A distant second is Bajaj with about 25.65 % of the market share and TVS
motors is third in the race with just over 18 % market share. Together the top three companies
constitute for more than 93 % of the total sales in the industry other minor players being Honda
and Yamaha.
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CHAPTER 7
MARKETING STRATEGIES
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MARKETING STRATEGY:
CONSOLIDATION is the current theme at TVS Motor. In the intervening period that is, before
new models are rolled out – the company seems to be truing to refocus and offer potential
customers more choice with the launch of new variants under the existing badges.
The new variants have been fine-tuned based on customer feedback. They will attempt to offer
more value to the customer, even as competitors have been nibbling away at the company’s
market share.
The new variants are basically spruced up versions of bikes that have either been performing
So, the obvious two to get the cosmetologist treatment are the TVS Victor GX and the Star.
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The 110cc Victor GX was not finding many takers from either the 100cc or the 125cc segments.
Designed to attract the entry-level bike buyer interested in a bit more of power and style, the
Victor GX (and for that matter the GLX) has not been able to stir up the same level of interest
among potential customers that the original Victor had managed to do.
Now, TVS is replacing the Victor GX with newly developed Victor Edge, and the principal change
is the heart transplant. The old 110cc engine has been hauled out and a slightly tweaked
The new, fine-tuned 125cc engine delivers a higher 9.2 bhp of peak power against the 8.1 bhp
The extra power should give the Edge an advantage in the premium entry-level bikes category.
However, TVS has not chosen to replace the four-speed gearbox with a Five-speed shifter, a
feature that more bikes in this segment want as part of the package.
The Victor Edge’s engine performance has been aided by a roller cam follower for reducing
friction losses, and this is expected to improve fuel-efficiency. The engine also features larger
Overall, the changes boost peak torque to a high 10 Nm at a low 4,000 rpm.
The Edge also features changes to the chassis, including an increased wheelbase and a new box
section swing arm for greater stability and better maneuverability, handling and ride. The
Edge’s wheelbase has been increased from 1,200mm to 1,240mm, and comes with gas filled
with five colour theme options, enhanced grip levers for better feel, and slightly reworked
Along with the launch of the Victor edge, TVS has unveiled a new version of the company’s
The Star (spelt as StaR) had replaced TVS’ long standing two-stroke entry-level bike series – the
After the launch of the Star DLX, the slightly jazzed-up version of the basic stripped down
model, the TVS Star City, launched earlier this month, will now attempt to offer the entry-level
biker who wants to continue to stick within the bounds of this segment, a bit more style and
finish.
The Star City will target potential, fuel-efficiency conscious 100cc bike buyers who live in the
city and will be willing to pay a marginally higher price for more features and better looks and
finish quality.
With that target audience, the bike is being offered with a new headlamp fairing and halogen
bulb combo, easy-to-read instrumentation with a new blue backlight, push-cancel indicator
switches, new spring shock absorbers with a hand-operated pre-load adjustment lever and a
new sporty silencer and heat shield combo that feature the same diagonally chopped-off design
distance travel. The roller cam follower technology that TVS first adopted in the Centra has
been inducted into the Star City for friction reduction and increased mileage.
The bike will also sport a new, more rigid, reinforced chassis frame and wider three-inch tyers
Dual tone colours are also being offered and TVS will soon launch a new advertising campaign
for all its three new variants-Sciity Pep+, Victor Edge and the Star City.
There was a time, not long ago, when a two-wheeler meant a Bajaj Chetak or an LML Vespa. In
the past five years or so, sales of motorcycles have outstripped sales of nearly all other two-
wheelers.
Consumer preferences have shifted in favour of motorbikes and though this is partly related to
price factors, it is also due to the fact that motorcycles are actually being seen as better vehicles
The sales tax rationalization that took place in the 2001 budget resulted in scooters becoming
more expensive than before. In addition the government began to enforce strict Euro-emission
norms which forced scooter manufacturers to install catalytic converters in existing vehicles or
to go in for four-stroke engines to reduce pollution, thus adding to the costs of scooters. But,
Motorcycle, being more suited for commuting than any other vehicle, combines a variety of
factors such as comfort, ability to handle bad roads and intrinsic stability. All this makes it
but is surging ahead in sales-and this time it is sleeker, lighter and, most importantly, without
gears. Indeed, in a number of B and C cities and small towns across India, women and
It’s easy to see why. Gearless scooters are light and easy to handle, have sufficient
compartments to carry goods and go easy on fuel, much like mopeds, with their almost
In fact, in recent times, auto industry experts say there has been a discernible shift of buyers
from mopeds to gearless scooters as the latter cost just a coupe of thousand more and come
Around two year ago when sales of geared scooters started falling, a number of companies led
by Honda Motor and Scooters India, which did not have a motorbike model in the market,
The gearless scoters segment (75-125 cc) comprises four major players: Honda with the Active
and the Dio; Kinetic with the Zoom and the Nova; Bajaj with the Sunny and the Saffire; and TVS
The Honda Active’s fast growth has encouraged other players to come out with new offerings
to increase the market shar. One example is Kinetic Engineering; wit sister company Hinetic
Motor, who are the pioneers in the gearless scooters segment and the largest manufacturer of
gearless scooters in India starting from humble beginnings with the Luna moped in 1970.
Kinetic energy:
Mukul Raj
B.Com (H)II Year
2017-18
In the past one year the Kinetic group has launched a number of automatic scooter models in
the domestic market, which has helped it to get customers who might have otherwise opted for
motorcycles. The company is focusing on designing scooter modles specifically suited for Indian
conditions.
For instance, its 115-cc four-stroke Kinetic Nova is designed for Indian conditions in its styling
and utility. Its success has encouraged the company launch new variants with special features.
The company has also come out with a two-year warranty for its Nova, launched last year, as an
In January 2003 the Kinetic group launched the premium Nova DLX priced at Rs. 35,576 ex-
showroom price Delhi, and announced that it would launch another gearless scooter by the end
of the year.
Also recently, the Nova DLX launched the Mileage Expert, an electronic device, which keeps the
rider informed of fuel efficiency during the ride and the company claims it improves efficiency
by 10 percent.
Southern spirit:
The South-based TVS Motor is another major player in the gearless scooters market It is also
TVS is planning a new Scooty with a 100-plus cc engine and as part of the flexible and low-cost
product development strategy, the new Scooty is expected to share the engine with the TVS
Victor, which comes with a 110 cc four-stroke engine. Company sources say the Victor engine
can be easily fitted into the new Scooty with minor modification.
Mukul Raj
B.Com (H)II Year
2017-18
Currently, the Scooty is available in the sub-75cc scooterette segment where it competes
against Bajaj Auto’s Sprit and Sunny. While the lower-priced variant comes with a 60cc engine,
TVS is also a major in the mopeds segment with its TVS Champ and hopes to replicate its
success with gearless scooters as well. The new Scooty launch is part of TVS’ larger plan to beef
In all, TVS plans to roll out six new models of scooters and motorcycles next fiscal with a total
investment of Rs. 600 corer during the next three years to expand its product range in the
domestic market.
India is the second largest manufacturer and producer of two-wheeler in the world. It stands
next only to Japan and China in terms of the number of two-wheelers produced and domestic
sales respectively.
Two Wheeler segment as a whole during the year 2004-05 grew by over 15% Backed by
Government’s initiative on rural roads and better connectivity with major towns and cities,
improved agricultural performance, upward trend of purchasing power in the hands of rural
people, the two wheeler industry was able to achieve the record performance of crossing 6
million two wheelers with exact sales standing at 6,208,860 during the year 2004-05.
Future Focus
Mukul Raj
B.Com (H)II Year
2017-18
In the future TVS Motor Company will be one among the top two 2 wheeler companies in India
We will have profitable operations overseas, especially in Asian markets, capitalizing on our
expertise in the areas of manufacturing, technology and marketing. The Company will hone and
sustain its cutting edge of technology by constant benchmarking against international leaders.
With rise in per capita income, lowering of interest rates, changes in consumer preference
towards trendier two-wheelers, there was a conscious shift in the composition of two wheeler
industry led by increase in the demand of motorcycle as against scooters and moped. In FY04
out of the total two-wheeler industry of 506 m units, the share of motorcycle was 77% as
against 42% in FY99. During the period FY97 to FY04, while two-wheeler industry grew CAGR of
10% the demand for motorcycle grew at 27% CAGR. However, TVS managed to achieve a CAGR
of 11%. Thus while competitors were cashing on this boom, TVS’ market share was declining
due to lack of a 4 stroke model in its stable. This fall has been somewhat restricted with the
CHAPTER 8
DATA ANALYSIS
Mukul Raj
B.Com (H)II Year
2017-18
DATA ANALYSIS
scooty 48 48%
victor 38 38%
Fiero 8 8%
Starcity 2 2%
Centra 4 4%
50
40
30
Series1
20 Series2
10
0
1 2 3 4 5 6
According to the survey it is found that most of the respondents have scooty
(48%) and victor(38%)and few of respondents have fiero ,starcity and centra
Mukul Raj
B.Com (H)II Year
2017-18
2. Did the salesperson spend sufficient time with you and explain everything
No of respondents respondents in %
yes 72 72%
no 28 28%
No of respondents
yes
no
Most of the respondents(72%) are satisfied with the service of the salesman and
No of respondents respondents in %
yes 85 85%
no 15 15%
No of respondents
yes
no
To most of the respondents (85%) the vehicle is delivered on promised time. Only
No of respondents respondentsin %
yes 60 60%
no 40 40%
No of respondents
yes
no
60% of the respondents were offered test drive and 40% of Respondents were
a]excellent 22 22%
b]good 30 30%
c]moderate 18 18%
satisfactory 24 24%
unsatisfactory 6 6%
No. of Respondents
a]excellent
b]good
c]moderate
satisfactory
unsatisfactory
Mukul Raj
B.Com (H)II Year
2017-18
According to the survey 30% of the respondents feel good and 24%Of
respondents feel satisfactory and 22% of the respondents feel excellent 18% of
no of respondents respondents in %
completely satisfied 8 8%
satisfied 34 34%
dissatisfied 18 18%
dissatisfied 26
no of respondents
completely satisfied
satisfied
dissatisfied
no of respondents respondents in %
yes 40 40%
no 60 60%
no of respondents
yes
no
no of respondents respondents in %
mileage 80 80%
brandname 30 30%
price 75 75%
no of respondents
mileage
low maintanance
brandname
price
Wide range of
products
no of respondents respondents in %
6month 18 18%
1-2years 32 32%
3years 38 38%
3-5years 12 12%
no of respondents
6month
1-2years
3years
3-5years
Mukul Raj
B.Com (H)II Year
2017-18
no of respondents respondents in %
availability of
spares 7 7%
well trained
mechanics 8 8%
less labour
charge 35 35%
no of respondents
service in time
reliable service
availability of
spares
well trained
mechanics
less labour charge
Mukul Raj
B.Com (H)II Year
2017-18
Most of the respondents are need of less labour charges (35%)And Service in time
(32%) and 18% of respondents need reliable Service and few of the respondents
vehicle?
no of respondents no of respondents in %
parts
parts
no of respondents
High Price of
Spareparts
Not easily
avaliable
Dealy in service
Low quality of
spareparts
Mukul Raj
B.Com (H)II Year
2017-18
Most of the respondents face the problem of delay in service (39%)And high price
of spare parts (36%) some of the respondents face problem of not easily
no of respondents no of respondents in %
Good 42 42%
Average 33 33%
Bad 9 9%
Very Bad 0 0%
no of respondents
Very Good
Good
Average
Bad
Very Bad
Mukul Raj
B.Com (H)II Year
2017-18
Most of respondents rate the service performance as good (42%) And Average
(33%) some of the respondents rate as very good (16%) And bad (9%)
Mukul Raj
B.Com (H)II Year
2017-18
CHAPTER 9
FINDINGS
Mukul Raj
B.Com (H)II Year
2017-18
FINDINGS
According to the survey it is found that most of the respondents have scooty(48%) and
Most of the respondents(72%) are satisfied with the service of the salesman and least number
To most of the respondents (85%) the vehicle is delivered on promised time. Only to few of
60% of the respondents were offered test drive and 40% of Respondents were not offered the
test drive
According to the survey 30% of the respondents feel good and 24% Of respondents feel
satisfactory and 22% of the respondents feel excellent 18% of respondents feel moderate and
Most of the respondents(34%) are satisfied and 26% of respondents Are niether satisfied nor
satisfied 18% of respondents are dissatisfied 14%of respondents are not at all satisfied and 8%
Most of the respondents(60%) feel brandname is important 40% of the respondents feel
important
38% respondents purchased Vehicles before 3 years 32% of Respondents purchased before 1-
2 years 18% of respondents Purchased before 6 months and 12% of respondents purchased
before 3 – 5 years
Most of the respondents are need of less labour charges (35%)And Service in time (32%) and
18% of respondents need reliable Service and few of the respondents need well trained
Most of the respondents face the problem of delay in service (39%)And high price of spare
parts (36%) some of the respondents face problem of not easily availability of spares (17%)
Most of respondents rate the service performance as good (42%) And Average (33%) some of
Most of the respondents are need of increase in number of service stations to reach maximum
number customers.
Most of the respondents have complaint about delay in availability of spare parts and high
price.
Mukul Raj
B.Com (H)II Year
2017-18
CHAPTER 10
LIMITATIONS
Mukul Raj
B.Com (H)II Year
2017-18
LIMITATIONS
This report incorporates sincere efforts to submit the best possible dossier on the topic
assigned because no study can be perfect. There are bound to be limitations that I faced and
within which I had to work. The data used in most part of the report is secondary data, it has
inherent discrepancy. As TVS is still not a household brand name, some of the respondents
CHAPTER 11
In the analysis the respondents have shown that they consider TVS motor company after HERO
HONDA and BAJAJ and this is a major concern for the company. TVS motor company has to
make some arrangements to increase the awareness level among the prospects through media.
The company should also emphasize on other bikes excluding TVS VICTOR and TVS CENTRA
because some of the bikes in TVS like Apache RTR are more popular than these bikes in the
surveyed area. In New Delhi the respondents who have visited the dealership are not satisfied
with the service facilities which can be improved by regular visit of the service managers as well
as providing regular training to the staff as well as the owner. The dealership in New Delhi also
lacks in space, which is a major concern because the first impression on the mind of the
customer is about the window display, which can be improved with the help of the
professionals. The buying behavior of the customers in New Delhi is not focused on the
celebrity endorsement but they want a product which should contain all the factors and at an
affordable price. The customers in New Delhi want more number of dealers in their area so as
to have more options in visiting the dealership. Every 55 dealership should have the same
services and excellent window display so as to attract more customers. As in the demographic
phase of the respondents the younger generation wants to have a bike with lot of power and
style which TVS should come within future .As TVS has launched its new bike VICTOR GLX in the
market. TVS should improve its channel management and should invest in the brand image in
the market.
Mukul Raj
B.Com (H)II Year
2017-18
CHAPTER 12
CONCLUSION
Mukul Raj
B.Com (H)II Year
2017-18
CONCLUSION
The company should work on promotional activities, for eg., during the summers
when results of competitive exams are expected and released, we should promote
our vehicle on local grounds in deeper approach to consumer. It will help us to place
CHAPTER-13
BIBLOIGRAPHY
Mukul Raj
B.Com (H)II Year
2017-18
BIBLIOGRAPHY
http://en.wikipedia.org/wiki/TVS_Motors
http://www.tvsmotor.in/
http://business.mapsofindia.com/automobile/
http://en.wikipedia.org/wiki/Automobile_industry_in_India
http://business.mapsofindia.com/automobile/market/two-wheeler.html
http://www.fadaweb.com/two_wheeler_industry.htm
http://autos.maxabout.com/
http://www.siamindia.com/Default.aspx