REGIONAL COLLEGE

OF PROFESSIONAL STUDIES & RESEARCH

Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

PROJECT ON

ICICI BANK
(TITLE OF PROJECT)

(LOGO OF PROJECT COMPANY)

2016-2017

SUBMITTED BY:

SURENDRA KUMAR

B.COM. (HONOURS) – II Year.

 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)

CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED

“ICICI BANK”
(Title of Project)
HAS BEEN PREPARED BY

Surendra Kumar
AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.

Signature of Panel of Teachers

Dr. Anjali Chaudhary
Dr. Priya Verma
Miss Surya Lata
 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY

PROJECT TITLED

“ICICI BANK”.

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE ENCOURAGEMENT, GUIDANCE

AND MOTIVATION PROVIDED TO ME BY Dr. Anjali Chaudhary, Dr. Priya Verma and
Miss Surya Lata mam. LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
COURAGE, WILL AND INTELLIGENCE TO COMPLETE THIS WORK.

Surendra kumar

B.Com. (Hons)

II Year
 EXECUTIVE SUMMARY
Private banking is a concept which is new and fast emerging in the world of banking where

changes have become a necessity in order for banks to survive in this competitive environment

vis-à-vis not only from the public and private sector banks but also from the foreign banks. The

objective of the research is to explore the various products, which a private banker deals into

and the systematic process involved to match client requirements with the right kind of

product.

Through this research one of the main objectives is to explore the reason why most of the

banks are injecting private banking as business profile to their set of service offerings.

Though private banking evolved in late 80’s in Asia, in India its not more than 5 years old. ICICI

started it in Aug 2002 and since then it has been a remarkable success. Today there are

enormous solutions to cater client needs but what suits best to a client is where private banking

fits in. Every client will have different needs, liking and preferences. So a customized portfolio

for every client is the need of the day.

This research will highlight more on the product portfolio of ICICI Private Banking, how they

have changed or innovatively structured to be attractive and competitive.

 CHAPTER 1

RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
 CHAPTER 2

INTRODUCTION
 INTRODUCTION

Blue Dart Express, incorporated in 1991, is one of the

leading logistics company in the world. Blue Dart Express
is South Asia's premier courier, and integrated express
package distribution company.It is South Asia's premier
courier, and integrated express package Distribution
Company.It has the most extensive domestic network
covering over 33,867 locations, and service more than 220
countries and territories worldwide through its group
company DHL, the premier global brand name in express
distribution services.Its warehouses are at 69 locations
across the country as well as bonded warehouses at the 7
major metros of Ahmedabad, Bangalore, Chennai, Delhi,
Mumbai, Kolkata and Hyderabad.

Products and Services

Under Courier services it offers services such as Domestic
Priority, Dart Apex, Dart Surfaceline, Regional services. The
company delivers cargo through its own charter planes.
The logistics major also offers E–Business solutions namely
InternetDartTM, ShopTrackTM, PackTrackTM,
MobileDartTM, ShipDartTM and ImageDartTM
Recognition
The company has been assigned the highest 'A1+' rating for
our Commerical Paper Programme of Rs. 25 crores by
ICRA
Blue Dart has received ISO 9001:2000 certification for its
quality deliverance in area of operations, products and
services.
2010 : Blue Dart certified to the ISO 9001–2008 standards.
Blue Dart received Readers' Digest 'Most Trusted
Brand' – 5th time in a row.
2012: Blue Dart accorded 'Customer & Brand Loyalty'
Award second time in a row
Blue Dart amongst the Top 25 'India's Best
Companies to Work For 2012'
Blue Dart and DHL sweep awards at the 6th Express,
Logistics & Supply Chain Conclave
2013: Blue Dart bags award at Retailer Customer Service
Awards 2013'
Milestones
1983: Khushroo Dubash, Clyde Cooper, and Tushar Jani
set up Blue Dart Courier Services with a seed capital of Rs
30,000. In the same year the company had tie up with Gelco
Express International UK and launched India's first
international air package express service.
1984: Gelco Express International was acquired by FedEx.
This made Blue Dart a global service participant of FedEx.
The company became first to provide domestic and
international on–board couriers, a hub–and–spoke system
and a 10.30 am delivery service.
1988: The company introduced COSMOS– a real–time, on–
line tracking track and trace system for all international
shipments. This track and trace was developed by FedEx.
1991: Blue Dart Express was registered as private limited
company. It also introduced Dart Surfaceline an economical
logistics service option. The company indigenously
developed its domestic tracking system, COSMAT–ITM.
1992: The company set up its in–house domestic e–mail
network and launched an employee satisfaction programme
– Survey Feedback Action (SFA).
1994: Blue Dart Express placed an IPO with an equity offer
of 2.55 million shares, at a premium of 14 times, worth Rs
382.5 million. Blue Dart Express launched Dart Apex
(Domestic Air Package Express), a multi–modal, premium
package delivery service, and COSMAT–IITM, an advanced
system which includes track and trace. Blue Dart Aviation
was registered as a public limited company and became the
first private company to receive government permission for
operation of cargo aircraft in <st1:country–region
w:st="on">India</st1:country–region>.
1995: Blue Dart Aviation acquired 2 Boeing 737–200
freighters and received ATO permission. The company
developed SMART (Space Management Allocation
Reservations and Tracking) system for its aircraft, the first
cargo management system in the country.
1996: The company launched its <st1:country–region
w:st="on">India</st1:country–region>’s first jet express
airline. The company expanded by entering into strategic
alliances in North, South and West India.
It became first logistics company to receive ISO 9001
certification. It also launched its own website.
1997: Blue Dart Express entered into agreements with
leading international airlines for distribution of bonded cargo
within its network. Blue Dart Aviation launched its domestic
charter operations.
1998: Blue Dart Aviation developed <st1:country–region
w:st="on">India</st1:country–region>'s first Load and Trim
software for its B737F flights. Blue Dart Express launched
SMARTBOX, an economical, door–to door products with
presence over 1000 locations.
1999: The company moved its operation in Mumbai. It
launched Power Dart 2000+ software that provides
customers free connectivity to its database, enabling
customers to track and retrieve all information related to
their shipments.
2000: The company acquired its 3rd aircraft on lease for
operations on the Bangalore–Delhi–Bangalore air route. The
same year the company wound up its website and launched
a new interactive website.
2001: The company developed and launched technological
and customer software namely MobileDart, On–Line Pick
Up and ShipDart.
2002: Blue Dart was re–certified as one of a handful of
Indian companies to the new global ISO 9001 – 2000
standards
The company entered into a sales alliance with DHL
Worldwide Express. Blue Dart crosses 100,000 shipments
per day.
2003: The company acquired its fourth Boeing 737 freighter.
Blue Dart set up twelve of its own offices in south India. The
company added 198 locations to its existing one.
2004: Blue Dart starts operation of its 4th aircraft. The
company entered in regional service alliance with Foster
Agencies, <st1:country–region w:st="on">Sri
Lanka</st1:country–region> which gave a network presence
of 400 locations in country. Blue Dart acquires its fifth
Boeing 737 freighter.
2005: DHL Express (<st1:country–region
w:st="on">Singapore</st1:country–region>) Pte acquired
81.03% stake in Blue Dart Express. The company still
operates as an independent brand that provides a range of
domestic and international express services.
2006: The company launched SMS based Mobile Tracking
Service. It started operation of Boeing 757 freighters in the
Indian skies in June 2006 in major metros of Delhi, Mumbai,
Chennai, Bangalore and Kolkata. A second flight is
launched from Hyderabad and Ahmedabad was the 7th
airport connected to Blue Dart's network.
2007: Blue Dart launched Ground Express Service – Dart
Surfaceline with time bound deliveries and features like
DOD (Demand Draft on Delivery), FOD (Freight on Delivery)
and FOV (Freight on Value) – Insurance Arrangement.
2008: The Company completes 25 years of operation
in <st1:country–region w:st="on">India</st1:country–
region>.
2011 : Blue Dart launches Smart Truck.
Blue Dart launches GOGREEN Carbon Neutral Service.
Blue Dart inducts 5th Boeing B757 freighter.
 CHAPTER 3

ORGANIZATION STRUCTURE
 ORGANIZATION STRUCTURE

Blue Dart Express Ltd.

Company Management Team
Board Of Directors

Name Designation

Mr.Charles Brewer Additional Director

Mr.Sharad Upasani Chairman

Mr.Malcolm Monteiro Director

Air M'shal (Retd.)M McMahon Director

Mr.Narendra Sarda Director

Ms.Bettina Staffa Director

Mr.Anil Khanna Managing Director

Key Executives

Name Designation

Mr.Aneel Gambhir Chief Financial Officer

Mr.Manoj Madhavan Chief Information Officer

Mr.Yogesh Dhingra Group CFO & Chief Strategy Officer

Mr.Sandeep Petkar Head

Capt.S Ravi Head

Mr.V N Iyer Head

Mr.Michael Pereira Head

Mr.Vikash Mohan Head

Mr.Samir Shah Head

Mr.K Gopa Kumar Head

Mr.Balfour Manuel Head

Mr.Ketan Kulkarni Head

Mr.Sukhwinder Sing Head

Mr.B C Kalappa Head

Mr.Barttanu Kumar Das Head - Human Resource

Mr.Tushar Gunderia Head - Legal & Co. Secretary

 CHAPTER 4

PRODUCT RANGE
 CHAPTER 5

PLANT LOCATION
 CHAPTER 6

MARKET SHARE
MARKET SHARE
 CHAPTER 7

MARKETING STRATEGIES
MARKETING STRATEGIES
CHAPTER 8

COMPETITOR
COMPETITORS
 CHAPTER 9

DATA ANALYSIS
DATA ANALYSIS
CHAPTER 10

FINDINGS
FINDINGS
CHAPTER 11

LIMITATIONS
LIMITATION
 CHAPTER 12

RECOMMENDATIONS & SUGGESTIONS

RECOMMENDATION AND SUGGESTION
CHAPTER 13

CONCLUSION
CONCLUSION
BIBLOIGRAPHY
BIBLIOGRAPHY