CONTENTS

 DECLARATION

 ACKNOWLEDGEMENT

 PREFACE

 ABOUT THE COMPANY

 VISION AND MISSION

 COMPANY PROFILE

 PRODUCTS AND SERVICES

 RESEARCH METHODOLOGY

 FINDINGS AND INTERPRETATION

 QUESTIONNAIRE

 EVALUATION

 LIMITATIONS

 CONCLUSION

 BIBLIOGRAPHY
 ACKNOWLEDGEMENT

Though it is customary to thank all those who have helped me in this

project, but since this project report of my research is a part of my course

M.B.A. III Sem. Programme, so I take this opportunity to offer my gratitude

to a number of helping hands for their co-operative help and advice for this

project.

I feel encouraged by the faith of DR.SANJAY MISHRA SIR who has

guided me to accomplish this Reserach on the topic " MARKETING

STRATEGY OF DIRECT EUREKA FORBES".

I am greatly obliged to all my faculty members who trusted and gave

me the opportunity to work on this reserach report.

Finally I pay gratitude to my parents and my friends who helped me by in

endeavor.

ADITYA DIVEDI

M.B.A. III SEM

 PREFACE

Through books I get knowledge but the exposure to the field give me

the knack use of it after completion of my two year degree course (M.B.A.)

Iwas being given the opportunity to work on this research project

" MARKETING STRATEGY OF DIRECT EUREKA FORBES".

As soon as I started my research I realized that the real market

environment was highly deviated from the theoretical aspects. But with the

unfathomable assistance, proper guidance and encouragement from my

training head the research was went on smoothly and systematically.

The report is an attempt to blend the conceptual discussion with

practical implications.

ADITYA DIVEDI

M.B.A. III SEM

OVERVIEW

It dates back to 1982, when health ambassadors from Eureka Forbes, with a

new concept of living in a clean environment and drinking water in its purest

form knocked on your door. They called themselves friends for life and they

proved that they indeed were. Eureka Forbes continues to be the best It dates

back to 1982, when health ambassadors from Eureka Forbes, with a new

concept of living in a clean environment and drinking water in its purest

form knocked on your door. They called themselves friends for life and they

proved that they indeed were. Eureka Forbes continues to be the best friend

in Indian Households even after two decades and the sentiments have not

changed.

Eureka Forbes is a part of the Shapoorji Pallonji Group and today it is a 12

billion INR, multi product and multi channel corporation. Incepted in 1982,

we have put 28 years of consolidated efforts to become the undisputed

leaders in domestic and industrial Water Purification Systems, Vacuum

Cleaners, Air Purifiers & Security Solutions. Being Asia’s largest direct sales
organization, our force of 7000 direct personnel touches 1.5 million homes.

We have one of the largest networks catering to more than 131 cities and 398

towns across the country. We also have a 10,000 strong dealer sales network

and over 58 distributor strong Industrial Sales Network.

Dedicated to the cause of providing healthier living, today we have

successfully established ourselves as a business super-brand and our

dedicated team works around the clock to make your lives healthier and

more secure. We strive to provide the best after sales service, and to achieve

the same we have over 1500 service centers and as many as 4500 company

trained technicians who visit over 20,000 Indian kitchens daily!

ABOUT THE COMPANY
 ABOUT THE COMPANY

EUREKA FORBES LTD.

In 1982 a start was born. Born of an idea whose time had come? Yes,

the time had come for a company that would give business a new depth and

dimension. That company was Eureka Forbes. Here was a company with a

vision of ushering in a change in the life style of Indians .

Two well known names in the corporate world, FORBES FORBES

CAMPBELL, a Tata associate company, and ELECTROLUX AB of Sweden

came together in a joint venture to set up Eureka Forbes ltd. ELECTROLUX

is a world leader in consumer appliances and has a operation in more than 40

countries around the world.

Eureka Forbes started of as a one product, one location, 20 person

venture as recently as 1982. Eureka Forbes has crossed mile stones which

most organization take a few generation to record. The company introduced

the vacuum cleaner and water purifier, product that were consider by many

to be a heat of their time. The company used a master stroke of innovation

-DIRECT MARKETING.

This brought the company in direct contact with it's customer &

provided did an opportunity to educate and demonstrate to the customer the

advantages of our product with in the customers home.

 Today's direct sales divisions of Eureka Forbes operates out of 125

customer response centers in over 85 town and has a 3000 strong sales force

the largest in Asia . Apart from that it. has a. dealer sales divisions which has

2500 strong dealer network, and industrial sales division that caters to the

cleaning and housekeeping requirements of institutions. Eureka Forbes also

exports its quality product to international market.

 The company has three factories at Bangalore, Bhimtal & Hyderabad,

and an R&D centers at Bangalore which is recognized by the government of

India. It also has a service network of 300 offices all over the countries.
VISION AND MISSION
 OUR VISION

"A happy, healthy, safe and pollution free environment built on trust

and lasting relationships with customers."

OUR MISSION

To built sustainable relationship with customer as their "Friends For

Life" by satisfying their evolving health, hygiene and life style needs

through

 Our people- whose entrepreneurial spirit and ambition is fueled by the

culture of earning, learning, pride and fun.

 Our product and services-that reflect innovation, became quality

benchmarks and provide real value for money.

 Our policies and practices- that are fair, transparent and constantly

improve to maximize stake holder satisfaction and achieve market

leadership.
COMPANY PROFILE
 COMPANY PROFILE

Rs. 5 billion multi-product, multi-channel corporation - part of the

Shapoorji Pallonji Group

Operating in over 92 cities with over 6,000 employees

Pioneers & leaders in water purification systems, vacuum cleaners & air

purifiers

Pioneers in DIRECT MARKETING- Asia's largest DIRECT

MARKETIG organisation - 5,000 strong direct

sales force touches 1.25 million Indian homes, adding 1,500 customers daily

Customer family now numbers over 5 million - enduring relationships as

'Friends for Life'

Expanded channels that reach out to customers to include

A 3,800 strong dealer sales network A 58 distributor strong institutional sales

network

A security systems division

A strong service network backs up sales efforts - 3,200 company trained

technicians make

10,000 kitchen visits daily, supported by call centers, customer care

representatives & mobile

service vans
A customer finance scheme, Eurovalue, for customers to easily obtain the

means to live

healthier lives

Already expanded into 450 smaller towns through franchised direct

operations

Ranked among India's Most Admired Consumer Durable Companies &

Best Employers

Optimizing Supply Chain and Operations Processes

Successful business processes require operational flexibility, a highly

responsive supply chain, superior product quality, and excellent customer

service. In addition, more and more industry professionals are recognizing

the value of knowing how to design and implement effective processes

encompassing supply and demand integration, manufacturing, fulfillment,

order management, and sourcing.

This learning path will help attendees achieve these key goals through

sessions on

 supply chain rationalization

 network design

 business process modeling

 collaborative supply chain transformations

 View educational sessions in this learning path.

In order to compete and succeed in today’s workforce, it’s essential to

constantly enhance and develop a diverse set of skills. Smart professionals

regularly take the time to gain new competencies, learn how to make the

most of the latest technologies, and significantly improve employability.

Attend sessions in this learning path to discover how to take control of your

career, hone interview skills, problem-solve more effectively, market

yourself, build highly effective work teams, and more.

Sessions will include lessons on

 project integration

 virtual teaming

 hiring

 change management.
The essence of Eureka Forbes since its inception in 1982 can be

summarised in a single word - ‘Relationships.’.

Relationships have made us reach out to customers in their homes,

transforming the way they purify their drinking water and the air they

breathe, clean their homes and secure their families so that they lead happier,

healthier lives. We have already welcomed over eight million happy families

into our family which has also encouraged us to provide opportunities for

our people to realise their potential and dreams.

Born as a joint venture between the Forbes Group and Electrolux of Sweden,

today we are US$ 302 million multi-product, multi-channel organisation,

part of the Shapoorji Pallonji Group and with a global footprint. Today, we

rank amongst India's Most Admired Consumer Durable Companies and

amongst the Best Employers in Asia and India. A case study at the

prestigious Harvard Business School and one of the Most Admired

Knowledge Enterprises in Asia and India, we have even been featured in the

respected Forbes Asia Magazine.

Pioneers & leaders in water and air purification systems, vacuum cleaners

and security systems, we introduced direct selling in India. We are now one
of the largest direct selling companies in the world, cited as a classic direct

sales reference by marketing ‘guru’, Philip Kotler, in his famous textbook

‘Marketing Management’. With total employee strength exceeding 10,000

including an 8000 strong direct sales force, we have operations across 550

plus cities/towns in India.

We have since added channels to enhance our reach and respond effectively

to the expectations of our customers. Our consumer channel has over 15,000

dealers across 1800 + cities and towns in India to bring a better quality of

life to customers who seek the means to safer, healthier lives. Our

institutional channel strives to create safer, healthier work environments and

enhance productivity and efficiency. We have a water projects division solely

to provide large institutional and industrial customers with packaged as well

as customized total water and waste water treatment solutions. Our railways

division is partnering the Indian Ministry of Railways in its ‘Clean Train

Station’ project - a major initiative for improving train cleanliness through

outsourcing and the very best agencies in this field - developing a pilot

module to be subsequently replicated in other identified stations.

To provide health and hygiene solutions to industrial and institutional

customers, Eureka Forbes has formed two companies, Forbes Facility

Services Ltd. and Forbes Concept Hospitality Ltd. which offer

housekeeping, maintenance and food service solutions. Customers have

benefited from increased productivity, higher morale, lesser absenteeism and

better customization at their sites. Our latest addition has been a rural

channel which is striving to bring safe, affordable drinking water to people at

the bottom-of-the-pyramid as well as solution-based community water

systems (customized), generating non-agrarian employment and creating

rural entrepreneurs.

One of the widest service networks in the country backs up our products.

Over 5800 company trained technicians operating from over 1,100 service

centres bring service to the doorstep, making 25,000 kitchen visits daily. It is

estimated that 80% of our customers have a service centre within a 5 km.

radius of their machines. These are supported by call centres, customer care

representatives & mobile service vans. Caring for the needs of the customer

has led us to a better understanding of the market and made us a true leader

in customer care and we have been recognised for our exceptional

responsiveness.
Our flagship water purification brand, Aquaguard, is virtually synonymous

with pure, safe drinking water and continues to be the undisputed leader in

the category. Trusted by over 40 million people, it is one of the largest

selling water purifiers in the world. Numerous Indian and international

accolades have been conferred on it - Superbrand, Best Complete Water

Solution Provider (UNESCO-Water Digest), Platinum Brand in Asia

(Reader’s Digest) plus an endorsement by the Indian Medical Association. A

one stop shop for water purification an expansive range of technologies and

solutions that address every type of water quality and purification conditions,

it continues to spearhead the evolution of the category. Indeed, as market

leaders, we don’t just focus on the top end of the market but have made

water purifiers available for everyone.

Our AquaSure range of water purifiers provides safe drinking water to

homes even without electricity and running water. To cater to the needs of

homes and offices and at different price points, we have water purifiers

under the Forbes brand available on the retail shelf too.

Euroclean vacuum cleaners, with over 3.5 million satisfied customers, is the

undisputed leader in the category, having sold more than all the other brands

combined. Its product range spans a wide range of technologies and

solutions. Numerous Indian and international accolades have been conferred

on it - Superbrand, Mera Brand - plus an endorsement from the Asthma and

Allergy Resource Centre. It continues to expand and develop the category

through the introduction of new technology products in line with the

evolving needs of customers and their changing lifestyle. As the leader, we

have brought products to retail shelves for customers who seek the means to

a clean home there. And we have moved beyond the home with commercial

and industrial products.

We were the first to introduce the state-of-the-art Euroair Air Purifiers that

ensures pollution free homes and today, we also market domestic electronic

security systems under the brand ‘Eurovigil’.

The company has a strong R&D and manufacturing base including a

network of water labs across the country named Aquachek. Aquamall, a

wholly owned subsidiary of EFL, has the distinction of having India’s first

‘green’ water purifier plant. (with LEED India Gold certification), at

Dehradun, which is the jewel in our network of factories. It can manufacture

a million water purifiers of various specifications annually (it has the largest

UV water purifier production capacity in the world), harness solar energy

and harvest rainwater.

In order to tap global opportunities, Eureka Forbes has tied up with another

giant in the world of direct sales - Lux International, Switzerland - in a joint

venture, Forbes Lux, which now has a footprint across several countries in

Asia, Europe, Middle East and South America.

For years together Eureka Forbes has become a name synonymous with

selling but we pride ourselves in going beyond selling. It is our firm belief

that unpolluted water & air is the birthright of every Indian and with this

vision we set up the Eureka Forbes Institute of Environment (EFIE). The

institute promotes awareness about conservation & management of natural

water & air resources. Our endeavours include Pollution Watch (a tie-up with

a prominent national television channel to telecast air and water pollution

levels in key cities monitored by the Institute), Euro Enviro Quiz (India’s

only environment-centric quiz for school children in association with over

450 schools across India), Euro Ambassadors (enthusing school children to

enkindle the environmental spark in their homes and neighbourhoods) and

Rainwater Harvesting (enlightening people on how to harness this precious

water source in tandem with local bodies, co-operative societies and

governmental institutions resulting in over 600 million litres of rainwater

being saved till date). ‘Project Jal Amrut’ has augmented the water resources

in drought prone areas through rainwater harvesting with the first projects

being in Rural Maharashtra. The Euro School of Environment was set-up to

formalize the education movement and give it a fillip. It began with a course

on becoming eco-friendly citizens and has since enhanced its curriculum.

Our continuous endeavour to create a sustainable environment led us to

introduce renewable energy technologies as viable options to communities,

providing sustainable energy to meet their energy needs. This is because

around 95,000 villages in India don’t have electricity and 18,000 of them

unlikely to ever have access to the national grid due to their remote

locations. Eurodiya harnesses solar energy to light the home and is an

alternative to kerosene and electricity, saving fossil fuels. Due to its

proximity to the equator, India receives an annual average of 4-7KWh per

day for every square metre. This means that certain parts of the country

receive more sunlight than what they can use in a year, making it an

abundant source of power. However, the challenge was to make the

technology relevant for locations where the exposure to sunlight is limited

and the electricity is a far cry. It also had to be inexpensive and within the

reach of the common man. Eurodiya’s novel technology and model design

allow storing solar energy for a longer duration thus making it the value for

money. Our efforts got a fillip when India’s first solar bulbs with the in-built

solar panels were launched.

Our goal of providing safe drinking water to each and every individual was
credited extra miles with the introduction of solar technology for running the

water dispensing units. We will continue to work in the field of renewable

energy and other such green technologies. We look forward to working with

NGOs, CSRs and other business partners in this endeavour.

Our most recent initiative in rural India has been striving to bring safe,

affordable drinking water to people at the bottom-of-the-pyramid and

solution-based customised community water systems, generating non-

agrarian employment and creating rural entrepreneurs. Involvement of the

community has been the key and all our projects have been designed to

empower communities with local water committees overseeing construction

and maintenance of the projects, thereby ensuring their sustainability over

the long term. Every project has a health education component as people in

the project areas lack a good understanding of sanitary practices. Appropriate

technology solutions have helped tackle some dreaded water related diseases

ignored for generations. There are more than 70 reverse osmosis and 40 ultra

violet water treatment plants in 35 rural and four urban communities. A

partnership with world Vision relies on providing water filter units during

emergencies with over 10,680 units being distributed to flood affected areas
in over six states. A manually-operated filtration unit for emergency use has

been developed. Owned and run by women self-help groups, they generate

revenue by charging for potable water provided to the community.

The company has been a friend to society including providing safe drinking

water to the earthquake and cyclone victims as well as setting up parks for

senior citizens where they can relax and recreate.

Indeed, relationships spur us to dream of a happy, healthy pollution free

world that is built on trust and lasting relationships with our customers. We

believe that our bonds will help us grow faster and care for many more

families, building relationships that last a lifetime. A true friend for life.
 PRODUCTS AND SERVICES

Products and Services

Eureka Forbes offers products for both, household and institutional purposes.

Its core products are consumer durable products (which include water

purifiers, security systems, air purifiers and vacuum cleaners) and ancillary

services.

Home Products

Water Purifiers

Eureka Forbes offers water purifiers which help in removing bacteria,

algae, viruses, fungi, suspended particles etc. from water and make if fit

for drinking. It is quite better than the traditional water purification like

filtration and sedimentation[citation needed]. The purifiers are equipped with E-

boiling +, UV+, RO+ UF+ and SMP+ technologies .

Air Purifiers

Eureka Forbes air purifier products are beneficial to allergic and asthmatic

patients and can be used in home and commercial establishments.

Vacuum Cleaners

Eureka Forbes vacuum cleaners are available under two categories:

Euroclean and Forbes. Vacuum cleaners can also be classified as "only dry"

OR "wet and dry". These vacuum cleaners are air pumps which suck up dust

and dirt in a dirt bag by creating partial vacuum.

Institutional Products

Industrial Water Purifiers

Eureka Forbes offers customized total water treatment solutions for both

commercial as well as industrial purpose. These could be either membrane-

based, reverse osmosis or UV-based purifiers.

Cleaning Equipment

Eureka Forbes industrial cleaning equipment include commercial vacuum

cleaner, hardfloor cleaner, scrubbers and maintenance equipment and high-

pressure cleaners.

Services

Forbes facility services and Forbes Pro Railway Solutions [6] are two of the

services offered under the ambit of Industrial services. It leverages its

technical expertise and offers professional mechanized housekeeping and

other services to industrial customers. Forbes also offers mechanized

cleaning services to Indian Railways and is ISO 9000, 14000 and 18000

certified.
Corporate Social Responsibility

EuroAble

Eureka Forbes in association with National Society for Equal Opportunities

for the Handicapped (NASEOH) launched EuroAble, India's first state-of-

the-art call centre manned by people with special needs.

Customer Confidence Centre

As the majority of the sale happens by direct selling to customer by the sales

person (trained health specialist of Eureka Forbes) there have been some

unfortunate incidents where people disguised as Eureka Forbes salesperson

indulged in unethical or fraudulent activities.[citation needed]

Eureka Forbes

launched its Customer Confidence Service[7] which enabled the customer to

verify the salesperson by his unique ID and password

 EUREKA FORBES PRODUCTS

1. WATER PURIFIERS {PURE, SAFE WATER}

2. VACUUM CLEANERS {CLEAN HOMES}

3. EURO AIR { CLEAN AIR}

4. SECURITY SOLUTION {SECURE HOME}

5. INDUSTRIAL SOLUTION {CLEAN WORKING ENVIORMENT}

PRODUCT PRICE
FIGURE
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
METHODOLOGY:

Research methodology is a way to systematically solve the research

problem. It may be understood as a science of studying how research is done

scientifically. In it we study the various steps that are generally adopted by a

researcher in studying his research problem along with the logic behind

them. It is necessary for the researcher to know not only the research

methods/techniques but also the methodology.

As we know that for the achievement of any goal, a proper methodology

should be adopted. In the same manner for the success of a project, it is

necessary to have a clear methodology.

Therefore in the research methodology following terms are included: -

 Research Design

 Data at a Glance

 Data Col lection

 RESEA RCH DESIGN

A research design is purely and simple the framework or plan for that guides

collection and analyzing of data.

Research design is a systematic way to achieve the desired objective in a

right manner. It is a blue print used to guide the future course of action. It

may be worthwhile to mention here that a research design is nothing more

than the framework for the study.

The design decision happens to be in respect of:

 What is the study about ?

 Why is the study being made ?

 Where will the study be carried out ?

 What type of data is required ?

 Where can the required data be found ?

 How will that data be analyzed ?

 In what style will the report be prepared ?

 TYPES OF RESEARCH DESIGN

 EXPLORATORY RESEARCH DESIGN

 DESCRIPTIVE RESEARCH DESIGN

 EXPERIMENTAL RESEARCH DESIGN

EXPLORATORY RESEARCH DES1GN-

All marketing research project must start with exploratory design. Th!s is

preliminary phases and absolutely in order to obtain a proper definition of

problem at hand. The exploratory study is particularly helpful in breaking

broad and vague problem in to smaller, more precise sub problem statement,

helpful, in the form of hypothesis for the future research.

DESCRIPTIVE RESEARCH DES1GN-

Descriptive research design is one that simply describes something such as

demographic characteristics of consumers who use the product. The

descriptive study is typically concerns determining frequency with which

something acquires. This study is typically guided by a initial hypothesis for

example an investigation of the trends in consumption of soft drinks with

respect to socio economic characteristics such as age, sex, ethnic group,

occupation, family income, education level so on.

EXPERIMENTAL RESEARCH DESIGN

Experimental research is also called experimentation research. It, is defined

as a process where event acquires in a setting at the discretion of the

experimental and controls are used to identically of the sources in subject's

response. In other words we can say that experimentation is a process of

manipulating one variable in controlled environment while holding all others

variables constant in order to establish a casual relationship.

 DA TA COLLECTION

The primary data can be collected by three methods:

1. OBSERVATION METHOD:

In observation method we observe the action of respondents, either directly

mixing with then") or indirectly without getting mixed up with them. for

example the shopping habits of the people , we can carry out observation of

buyers in general store.

2. EXPERIMENTATION METHOD:

The experimentation method emphasis the creation of a controlled

environment where some variables are allowed to vary and cause and effects

relationship is studied.

3. SURVEY METHOD:

One of the most common and widely used primary data collection method is

the survey, with the use of surveys, we e<m gathers wide range of unable

information on overt behavior of the consumers viz. attitude, motive and

opinion.
 RESEARCH METHODOLOGY USED

For the research the sample plan drawn was described below:

1. SAMPLE SIZE: -

I have taken a sample size of 100 people.

2. SAMPLE AREA:-

The area T have chosen for survey is Bareilly.

3. SAMPLE UNIT:

Existing users and potential users.

4. RESEARCH DESIGN USED:

I have used descriptive research design.

5. TYPE OF DATA USED:

My study is based on primary data.

6. DATA COLLECTION METHOD USED:

I have used sample survey questionnaire method of collecting data.

FINDINGS AND INTERPRETA TION
 FINDINGS & INTERPRETATIONS

I have conducted survey as per sample size of 100 people & find the

following response-

Q. How many members are their in your family?

Interpretations:

20% family having less than 4 member

57% family having 4 to 5 member.

23% family having above 5 member.

Q. Which type of water you use?

Interpretations:

57 % people says direct water

43 % people says filtered or boiled water.

Q. How is your quality of drinking water ?

Findings:

Interpretations:

 65% people find yellowness in their water

 20% people says that water is very white.

 15% people find smell in their water.

Q. Do you have need of filtered or boiled water ?

Findings;

Interpretations:

 74% people says yes or positive.

 26% people says No.

Q. Are you aware about the name or product of the eureka forbes ltd. ?

Findings:

Interpretations:

 61% people are aware with the Eureka Forbes.

 39% people are not aware with the Eureka Forbes.

Q. From where you know about Eureka Forbes Ltd.?

Interpretations:

 38% people say T.V. ad.

 52 % People says news Paper.

 10% People says other.

Q. Which product you are using at present?

Interpretations:

 65 % People were using Eoreka Forbes Aqua Guard .

 20% People were using Vaccume cleaner.

 10% People were using euro air.

 5% people were using security solution.

Q. Which product you preferred most?

Interpretations:

 52 % People preferred Acqua guard.

 30% People preferred Vaccume cleaner.

 10% People preferred euro air.

 8% people preferred security solution.

Q. Which type of body of Acquaguard you are using ?

Findings:

Interpretations:

 74% people were preferred plastic body.

 26% people were preferred steel body.

Q. How much you are satisfied with the product or services of the company?

Interpretations:

 17% People are highly satisfied.

 73 % People are satisfied.

 10% People are not satisfied.

Q. Do you want to change in existing product ?

Findings:

Interpretations:

 75% people want no change in product.

 25% people want some change in product.

Q. Do you want to know more about the eureka forbes product?

Findings:

Interpretations:

 72% people wants to know more about the product.

 28% people don't wants to know more about the product.

QUESTIONNAIRE
 QUESTIONNAIRE

Q. How many members are there in your family?

1. Less than 4 2. 4-5 members 3. More than 5 OJcm

Q. Which type of water you use?

1. Direct tap water 2. Filtered water

Q. How is the quality of your drinking water?

1. Yellowish in colour 2. Clear water 3. Smelling water

Q. Do you have need of filtered water?

l. Yes 2. No

Q. Are you aware of the name or products of EUREKA FORBES LTD.'?

l. Yes 2. No

Q. From where you came to know about Eureka Forbes Ltd.?

1. T. V. 2. Newspapers 3. Others

Q. Which product are you using right now?

1. Acquaguard 2. Euro air 3. Vacuume cleaner

4. Security solution

Q. Which product you prefer most?

1. Acquaguard 2. Euro air 3. Vaccume cleaner

4. Security solution

Q. Which type of body ofacquaguard you are using?

 1 Plastic body 2. Steel body

Q. How much are you satisfied with the product or services of the company?

1. Highly satisfied 2. Satisfied 3. Not satisfied

Q. Do you want to have changes in the existing product?

l. Yes 2. No

Q. Do you want to know more about Eureka Forbes Ltd.?

l .Yes 2. No.
EVALUATION
 EVALUATION

In today's world, pollution is upto it's height, and due to this pollution

not a single thing is pure, everything has become polluted. Land pollution,

air pollution, water pollution has made the life of people worst. Not a single

foot of land, not a single blow of air, not a single drop of water is escaped

from pollution.

But basically water pollution is a danger for humans. The growing

industrialization, to meet demand of people, no doubt solves many problems,

such as lack of goods, unemployment etc., but its adverse effects also can't

be ignored. The growing industries are main cause of water pollution. All the

waste from industries are dumped into the rivers. In past time people used to

say that river Ganga is the holliest of all and has the purest water, but this

growing industrialization did not leave even this holliest and purest river.

The result of this pollution is upto such extent that now even underground-

water is not safe, it is also badly polluted.

 This polluted water is a mark of danger, not only for animals or water

creatures but also for human-beings, because this water is supplied to people

to drink through tap. Most of the people drink this direct tap water, and most

of the time this direct tap water is yellowish in colour, or has a foul smell,

which clearly indicates that the water is polluted.

This was the case of water pollution, and next biggest danger is air

pollution. This air pollution can not only be seen in air but can also be seen

on things in the form of dust. These hazardous gases, smokes, fumes, dust

affect our body in a very negative way. This pollution not only makes things

dirty, but when we come in contact of these things, they also creates

infection and allergies.

So, there is a high need of getting rid of this pollution, and getting one's life

secure at least from polluted air and water.

In this darkness of pollution. Eureka Forbes Ltd. Has brought the light

of life, in the form of gadgets, which give water and air free from pollutants.

And because people want to get rid of this pollution, there is a high demand

of the products of this company. Eureka Forbes is trying to fulfill the thirst of

people for pollution free air and water.

And due to this now most of the people are getting aware of this

company. People are getting information about this company through media

like newspapers. Eureka Forbes know how to make people aware about

pollution free environment and about the company. So, this company chose

newspapers as the best media, besides, T.V. and other sources to make people

aware about this company.

Because pollution free air and water are the basic need of every person

, so, most of the people use acquaguard, and vaccume cleaners, and these are

the most preferred products of Eureka Forbes in the market.

 Due to high demand of water purifier, the company offers two types of

bodies of acquaguard for it's customers., that is - A plastic body, And steel

body, among which the plastic body is mostly preferred.

The company is offering so much to ifs customers, that most of the

customers are quite satisfied with the products and don't want any changes in

the products, even they want to know more about the company.
 LIMITATIONS

 Lack of time.

 Limited area covered for survey.

 Unwillingness of people to fill questionnaire.

 Possibility of wrong information.

CONCLUSION
 CONCLUSION

Though Eureka Forbes is a ray of light, for the people in darkness of

pollution, though Eureka Forbes is so much customer- oriented, that, only

the name of the company is enough to sell it's products, but still. It's not easy

to survive in this competitive market, where everyone is ready with some

different strategies in order to give dent competition to the competitors.No

matter how much may be the goodwill of the company, but when the

competition arises in the market, it's a mark of danger for every company.

Though people know about Eureka Forbes, but still the company needs to

choose much more effective media, in order to make more and more people,

aware of the it. Though most of the people are satisfied with the products and

services of the company but still the company should emphasize more on the

products and services. The company should also highlight other products in

order to benefit people. It should make much more effective strategies in

order to make more and more people aware of it, and in order to benefit

more and more people. The company should give more emphasis on the

better services and strong facilities, because customers give preferences to

the service or facility, not the name of the company.With the little more

effective strategies, effective media, and effective products and services.

Eureka Forbes can truly say "YOUR FRIEND FOR LIFE".

BIBLIOGHRAPHY
 BIBLIOGRPHY

BOOKS

 KOTHARI C. R; RESEARCH METHODOLOGY, NEW AGE

INTERNATIONAL PRIVATE LTD., 2005

 KOTLER PHILIP, MARKETING MANAGEMENT, TATA

MCGRAW HILL 2005

 GUPTA S.P., BUSINESS STATISTICS SULTAN CHAND&SONS

2005

WEBSITES

http://www.eureka forbes.com