A PROJECT REPORT ON

ALLOTMENT OF NEW DEALERSHIP FOR UNIVERSAL

CONSTRUCTION & MACHINERY EQUIPMENTS IN
PUNE

Universal Construction Machinery & Equipments Ltd.

Submitted To

YCMOU(Nasik)
Under Guidance of College Guide
Gajanan Mehtre

Marketing Manager (Pune)

UC&MEL

Submitted by
Pradeep Giri
M.B.A+PGDM (Marketing + HR)
Asian School Of Management(Pune)
 Declaration

I hereby declare that the project report entitled”Allotment of new

Dealership For Universal Construction & Machinery Equipments In West
Bengal Region at North 24 Parganas, Howrah & Hoogly”.is the produce
of my sincere effort.This winter internship project report is being
submitted by me alone, at the Asian School of management (Pune),for
the partial fulfillment of the course PGDM,and the report has not been
submitted to any other educational institution for any other purpose.

Date
Signature

2
 Acknowledgement

At the outset, I offer my sincere thanks to ‘UNIVERSAL CONSTRUCTION

MACHINERY AND EQUIPMENT LTD. COMPANY’ for given me an
opportunity to work on the project titled, “Market Analysis For Dealers
Allotments On Universal Construction & Machinery Equipments In Pune

It is a moral responsibility of each individual to acknowledge the help of

each individual who has made my project smoother . First of all I would
like to express my gratitude thanks to Mr.Gajanan Metre (Marketing
Manager of UCM&EL) who despite his tight schedule spared time for
discussions and informed about basic groundwork and direction without
whose support, this report would not have been possible. I appreciate
him of giving me an option of selecting such a wonderful project. The
learning has been immense for me from this project.

I am thankful to all employees at Universal construction & machinery

equipment Ltd. for providing me all the information and help I required
for completion of this project. I am highly grateful to the management at
Universal construction & machinery equipment Ltd. for giving me this
opportunity to work on a dream project and in the process harness
myself with the huge learning on all aspects.

Date Signature

3
 Content Sheet

Pg-No

• Certificate from the Organization 2

• Certificate by the Organizational Guide 3
• Certificate by the Institutional Guide 4
• Declaration 5
• Acknowledgement 6
• Content Sheet 7
• Abbreviations Used 8
• Objective & scope 8
• Executive Summery 9
• Introduction 10-23

1.The feature’s of Universal. 9.SWOT Analysis

2.First in India, CIDC approved, Full fledged Training Institute. for Universal
3.Infrastructure. Company
4.Factory setup. 10.Success Drivers
5. About the product & picture/Award at Universal
6.Policies. Company
7.Trade and Non-Trade Networks.
8.Competitor’s of UCM&EL • Research
Methodology
24
Analysis of data

• Graphical analysis among the interested & non interested 25

dealer
• Brand image survey
chart 26
• My Observation On The Project 27
• Recommendation 28-30
• Conclusion 31
• Bibliography
31
• Wibliography 31
• Appendix 32
• Dealer format 33-34

4
 Abbreviations Used

UCM&EL- Universal Construction Machinery & Equipment Limited

Objective

• The main objective in this project is to get practical knowledge about market
condition Universal Company and dealers face.

• The aim of the project was identify dealers who are interested to take
dealership for this company product.

• To get the practical experience of industrial environment.

• To get a good insight of Universal Company.

• To understand the significance of various criteria for dealer recruitment.

Scope

The scope of the project undertaken was:

• Study of identification of dealer’s requirement of company.

• Analysis of the findings and observations of the study.

• Recommendations based on observations.

• Analysis of the findings and observations of the study.

5
• Based on the above make suitable recommendation

Executive Summary

Today, India has developing infrastructure in every corner of the country.The

reason behind this is the rapid urbanization and the increasing disposable
income of an average Indian family.Even Government has been trying to
ensure higher standards of living of the people for the country.For that reason
real state business are booming.For real state business company need
construction machinery & equipment.

To achieve success in business a construction machinery & equipment

business has to plan and strategize each and every step of the way.For this
all the construction machinery supplier has to do is play by the rule of 4 Ps,
i.e. Product, Price, Place, and Promotion.Every now & then supplier are
coming up with new and innovative ideas to gain that something extra, I,e.
the competitive advantage over their competitors.To gain that competitive
advantage a construction equipment supplier has to make the best use of the
4 Ps.

6
 About the Universal Company

Universal has always envisioned itself, built its foundations and focused its energies and working towards
growing beyond just another sound manufacturing company from India. Universal have always brought
themselves to reach International standards, raise global benchmarks in technological breakthrough and set
even more respectable quality bars in competitive success stories. Universal, an ISO certified company, is
engaged in selling wide range of world class construction equipments backed by excellent after sales
service. It is situated in Pune, one of the top industrial towns of India and considered to be the “Oxford of
East” and just around 150 Kms. from Mumbai, the commercial capital of India. This company stabilized
1975, employee more than 1000.
Vision of Universal Company:

To be the largest selling construction manufacturing company beyond boundaries by meeting the world
class standard through strong R&D efforts, sophisticated manufacturing equipments, strong after sales
support and global reach.

Mission of Universal Company:

Universal’s quest for reaching the pinnacle in technology based construction solutions is powered by
an even greater desire to be socially responsible, to conduct business in superior service values and to
provide consistent innovations for a better life.

Universal at a Glance:

For over 3 decades, Universal, an ISO certified company has been catering to the specific need of
business. With huge investments in its infrastructure, strong R&D extensive range of superlative products,
wide spread sales and service network and global reach, Universal, endeavors to provide world class
construction equipments backed by fully equipped integrated manufacturing process. In over 25 countries,
Universal’s high production capacity plant in conjunction with heavy export is helping thousands better
their lives.

7
 Widespread Network, Customer Delight, Innovative Solution, State of the art infrastructure, Strong
R&D; the five elements defining excellence epitomizes Universal. Harnessing technology to its
maximumpotential and shaping imagination into reality. Universal continues to give mechanization a
whole new dimension and help better lives across the globe.

3 manufacturing units spread across 25 acres

50 different types of equipments

Export to more than 25 countries

2 Machines manufactured every hour

8
 The feature’s of Universal:

As is India, Universal will also grow on to cover the world in its offerings of advance construction
solutions, proficient sales network and a professional pedigree that will always stay Indian at heart.
Universal has lined up massive National Expansion blueprint. It has decide to build assembly units in 5
locations across India; besides these support offices, Universal gears up fast, towards growth by putting up
a new plant at Shivare, on the Pune-Bangalore highway. This ultra-modern assembly shop boasts of world-
class machinery and equipments, aligned on process and system designed to cater to export-oriented
product manufacturing requirements.

After sales, Universal Priority:

To ensure that experience of super-sales stay that way for the customer, Universal has worked out an
innovative concept of “Service van with inbuilt workshop facility” to be able to visit customers on-site and
service all and any concern related to the equipment or technology at work. We have been successful in
not just stopping at sales, but extending the service by providing, Annual Maintenance Contracts arguably
first time in India.

Success beyond the Seas:

Universal’s success off late has been more international. Extremely well received exhibition
participation at Bauma 2004 & Bauma 2007- Germany and such other networking opportunities have
accentuated Universal’s growth and shape it into a globally competitive company of India. Universal now
has an expanded, all spruced up Special Import Export Division to cater to the requirements of clients from
abroad. Universal with its growing demand for export and having 20% export share of its present turnover.

International Expansion:

The effervescent encouragement that Universal’s Export division is getting is beyond imagination. Post
Bauma and the ever-increasing enquiries for the vast range of products and alliances; Universal’s export
now contributes in excess of 20% of the overall company turnover. This has naturally boosted Universal’s
international flight plans and quickened the pace of setting up its Sales and Service offices at initial stages
in the international markets. Universal’s global footprint includes international offices in Dubai, Germany.

9
First in India, CIDC approved, Full fledged Training Institute

Universal Constriction Machinery training center is being started to provide various types of of skill –
based and knowledge –based training service to the construction equipments & machinery operators and
later stage Project Manager related to the selection, operation maintenance and optimum use of equipment.
Training Center is being started in association with Construction Industry Development Council, and
organization set up by Govt. of India’s planning commission. State-of-the-art center is located at 2nd plant
of universal at Shivare. It has all the facilities like Library, Audio-Visual aids, Course Material,
Computers, Internet etc.

State-of-the-art Infrastructure:

Highly competent in-house manufacturing facilities adhering to international standards in conjunction

with fully equipped integrated manufacturing processes ensure that Universal’s indigenously developed
construction equipments suit all on-site requirements. The premium quality product help build superior
constructions thereby enriching business.

Innovative Solution:

Combining high-precision components with reliable and robust design, universal’s product basket
offers an extensive range of efficient, user-friendly, versatile and economical customized equipments like
concrete batching plants, concrete Mixers, Mini Dumpers, Passenger/ Material Handling Lifts, Works
Platforms & Hanging Platforms.

Strong R&D:

With strong investments backed by highly qualified and experienced technicians, Universal keeps
innovating, updating and driving its R&D to continuously upgrade the present products and develop new
products and concepts to enhance construction standards.

Widespread Network:
Easy access and reliable after-sales service is guaranteed with Universal’s strategically located bureaus
and sales & Service associates spanning national and international spheres. Besides catering to the growing
demands of its products, Universal aims to extend this commitment by globally expanding its marketing
network.
After Sales Support:

Universal doesn’t just build business; it builds relationships. It is Universal’s acute understanding of
your requirements that helps build trust and the value added support right from order to delivery and
service, assures that the experience of super sale stays with the customers.

Infrastructure

10
 Business Division:

Universal has structured its business division in healthy ways, so as to ensure adequate focus on
national as well as international business. Their recent distinctions in winning overseas awards have more
than justified the Special Import Export Division, catering to interests of the international trading
community.Their national business is equally streamlined and functionally aligned to stay flexible to
market needs, proactively sense business potential and always remain two steps ahead of their competition,
in serving customer segments. Qualified and experienced team of experts & in house division of sales,
marketing & after sales completes the powerful form of their organization.

Specialization Product Technology & Expertise:

Universal believes in using technology and technique to their optimum and harness their potential by
investing in high yielding infrastructure, vitalizing Research and Developments faculties and well designed
assembly shop floor and go downs to house such sophisticated machineries. Not only because best quality
inputs guarantee best quality outputs in the form of world class products and components, but also because
such encouraging working facilities and safety systems motivate people to bring our their fullest. People,
who are an organization’s strongest and most valuable resource, thus contribute their best for the best.

Research Development & Design:

Universal considerers R & D as its backbone and has to its credits indigenously developed products to
suit all site requirements. Rigorous efforts are made to upgrade the present products and to develop new
products and concepts, which will eventually improve construction standards and ease business process.

Factory setup:

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 Situated 50 Km from Pune on the Mumbai – Bangalore National Highway, Universal is equipped with
modern and sophisticated factory setup to produce world-class high quality construction equipments.
Universal has in house manufacturing facilities such as modern machines shop, sheet metal shop,
fabrication shops, assembly line, pain shops etc. All the machines manufactured are thoroughly checked by
Quality Assurance Department and backed by strong after-sales service department. The sophisticated
factory has also won award for the best factory. Universal’s strength lies in its experienced and highly
qualified team of engineers and staff, devotes and skilled workers.

Manufacturing Facility at Universal:

Exhibition:

Universal is a responsible corporate and key stake holder in the construction industry. Universal
Construction Machinery has initiated a series of participation in various industry associated exhibitions
like Bauma 2004, Bauma 2007, Constro, Excon 2005, Excon 2007, and Accetech 2006, Accetech 2007.

About the product

Universal company launched 52 products in entire world. And they got very good response from
customer. Universal product export South America, South Africa, Middle East, Asia.

12
Universal Construction Company have 35 popular Products.This are.
1. Reversible drum mixer (RM 100) Jumbo. (Largest Mixer in World)
2. Reversible drum mixer (RM 1050).
3. Reversible drum mixer (RM 800) Diesel & Electrical Operate. (“CE Mark” Machine)
4. On wheel concrete batching plant. (1st time 30 Cu.M/Hr. batching plant on wheel)
5. Concrete batching plant with inline feeding system. (Quick erection with in 48 Hr.)
6. Concrete batching plant with Universal feeding system. (Less foundation cost)
7. Pneumatic feeding system for (RM 800E)
8. Mini dumper (1 Ton, 2 Ton). (4x4 Wheel Drive)
9. 10/7 Cft generation next model. (Inbuilt Digital Weighing)
10. 10/7 Cft concrete mixer. (Mechanical Hopper 200 Lts.) (5000+working world wide)
11. 10/7 Cft concrete mixer (With out Hopper 200 Lts)
12. 7/5 Cft concrete mixer (150 Lts.) (Easy to Shift)
13. 5/3 concrete mixer (hand/ Electrical)
14. Tower Host (200 Ft/60 Ft height) (With Safety lock unit)
15. Slab trolley – Tbt (With 100 ft. Rails)
16. Sand metal batch controller.
17. Needle vibrator
18. Wheel barrow. (Double wheel)
19. Wheel barrow. (Single wheel)
20. Hyd. Block laying M/c (Output : 3200 Blocks/ 8hrs.)
21. Autoramming block M/c (Output: 800 blocks/ 8hrs.)
22. Vibro block machine (Output: 640 blocks/ 8hrs.)
23. Manual block machine (Output: 400blocks/8hr)
24. Bar bending machine (32 &42 mm) (Electro Hydraulic power)
25. Bar cutting machine (32 & 42mm) (Electro Hydraulic power)
26. Earth compactor
27. Concrete / Asphalt saw cap (90/110 mm depth) (Most Economical)
28. Rotary sand screening machine. (Manually Operated)
29. Vibratory sand screening machine. (Attached with eccentric vibrator)
30. Sand washing machine (4 & 6 Cum/ Hr.). (Screw churning action to wash sand)
31. Mini crane (200 & 500Kg.) (Column clamped for more safety)
32. Compression testing Machine
33. Passenger/ Material Lft (Up to 150 meters.) (VFD with 3rd brake for more safety)
34. Works platform (Up to 100 mtrs) (more platform area for easy movement of labor)
35. Hanging platform

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 1. Bharat Vikas Award

2. Vastu 96

3. Buildmat 95

4. Mega Expo 96

5. Constro 97, Constro 2000.

6. WQC International Star awards in the Gold

category by B.I.D.in Europe

Picture of Product

Policies

14
Quality Policy:

‘To provide products conforming to national standards and meeting customers’

requirements to their total satisfaction.
To continually improve performance and effectiveness of quality management system by
setting and reviewing quality objectives for:
• Customer Satisfaction
• Cost Effectiveness

Energy Policy:

‘To reduce to the maximum extent possible the consumption of energy without imparting
productivity which should help in:
• Increase in the profitability of the company
• Conservation of Energy
• Reduction in Environmental pollution at energy producing areas
Since Energy is Blood of Industry, It is the responsibility of all of us to utilize energy
effectively and efficiently’

Environment Policy:

‘To ensure:
• Clean, green and healthy environment
• Efficient use of natural resources, energy, plant and equipment
• Reduction in emissions, noise, waste and greenhouse gases
• Continual improvement in environment management
Compliance of relevant environmental legislation

15
Health & Safety Policy:

‘To ensure good health and safe environment for all concerned by:
• Promoting awareness on sound health and safe working practices
• Continually improving health and safety performance by regularly setting and
reviewing objectives & Targets
• Identifying and minimizing injury and health hazards by effective risk control
measures
• Complying with all applicable legislations and regulations’

Human Resource Policy:

‘Universal are committed to

• Empower People
• Honour individuality
• Non discrimination in recruitment process
• Develop Competency
• Employees shall be given enough opportunity for betterment
• None of the person below the age of 18 years shall be engaged to work
• Incidence of Sexual Harassment shall be viewed seriously
• Statute enacted shall be honoured in letter & spirit & standard Labour Practices shall
be followed. Every employee shall be accountable to the law of the land & is
expected to follow the same without any deviation
• Management will appreciate observance of Business ethics & professional code of
conduct

Trade and Non-Trade Networks

16
There are two types of Networks: Trade and Non-trade

a) Non-trade Network:

Non-trade Network

Govt. Non-trade Private Non-trade

for govt infrastructure building

Govt. Housing Projects for Group housing / retail housing
Airports Contractor’s projects on behalf of
Cement Roads govt.
Bridges Any industrial projects taken up
Dams by the private sector like bridges,
Canals roads etc.
These are all bulk requirements

b) Trade Network:

Company Handling Agent Stockiest Retailers

Consumers

Competitor’s of UCM&EL

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GCI Exports Private Limited
Manufacturing, supplying and exporting pallets or base rings, headers or top rings, headers rings, frp ring,
joint rings, pallets rings, joint rings, concrete pipe machinery, concrete pipe forms, box culvert and foundry
services.
Address: # 98 B & C, 2nd Phase, Jigani Industrial Area Anekal Taluk, Bangalore - 562 106, India

A. K. Engineers, Hyderabad
Engaged in supplying construction machinery, industrial construction machinery like hand operated
cranes, special purpose cranes, grabbing cranes, goliath cranes, industrial trolley, semi gantry crane, portal
gantry crane, jib cranes and electric hoist.
Address: 9-33/34, Lingala Complex Dilshuk Nagar, Hyderabad - 500060, India

K Tech Machines
Manufacturer and bulk suppliers of construction machinery, construction equipment, concrete block
making machine, mobile vibrator, manual double block vibrator, single block chain type vibrator. Also
supply hand operated vibrator and mobile vibrator.
Address: S.F.No.315/1D, Muthusamy Industrial Estate, Sanganoor Road, (Ganesh Theatre Opposite), Jayaprakash Nagar
North, Ganapathy, Coimbatore - 641 006, India

Tinytech Udyog
Manufacturing and exporting concrete mixers, industrial concrete mixer, full bag concrete mixer, half bag
concrete mixer and diesel engine concrete mixer. Also offers tyre retreading plant and sugarcane crusher.
Address: Plot No. 2648/ Road H, Kranti Gate, Gidc-Metoda, Rajkot - 360 021, India

Machines and Equipment Company

Manufacturer of construction machines that includes concrete block making machines, vibrating mixers,
concrete mixers, mixer mullers, earth rammers, sand screening machines, vibratory plate compactors,
paving block making machines.
Address: No-103 Annaippa Second Street, Nallapalayam, Ganapathi, Coimbatore - 641 006, India

SWOT Analysis for Universal Company

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Strengths:
1. Many product lines.
2. Broad market coverage.
3. Different type price for different segment
4. Largest single plant capacity in India
5. Three type available in market.
1. Electrical
2. Diesel & Petrol
3. Manual

Weaknesses:
 Inappropriate market strategy.
 Poor advertising.

Opportunities:
 Diversify into new growth strategy.
 Expand into foreign market.
 Reduce rivalry.
 Real estate boom will lead to increased demand
 Reduction in customs duties
 Government’s trust on infrastructure and tax incentives on housing loans

Threats:
 Increase in domestic & foreign competition.
 Increase in new or substitute product.
 Rising input (oil) prices
 Sales highly dependent on monsoons

Success Drivers at Universal Company

19
People as Progress Drivers:
Universal Company believes that what is present in the minds of people is more valuable than the assets on
the shop floor. All the company’s initiatives are directed to leverage the value of this growing asset.

Teamwork:
Universal Company leverages effective team working to generate a sustainable improvement.

Leaders at Every Level:

Universal Company believes in creating leaders -not just at the organizational apex but at every level,
resulting in a strong sense of emotional ownership.

Culture of Innovation:
Universal Company believes that what is good can be made better -in the organization.

Customer Focus:
Universal Company is committed to deliver a superior quality of product at affordable prices.

Shareholder Value:
Universal Company is focused on the enhancement of value through a number of strategic and business
initiatives that generate larger and a better quality of earnings.

Community and Environment:

Universal Company community concern extends from direct assistance to safe and dependable operations
for its members and the environment.

Lowest Cost to high cost of Production:

Universal Company product start from Rs. 5000 to Rs. 4000000, this company have different type of price
level for different product.

Research Methodology

20
This section of the project emphasizes on the procedure used to accomplish the project.To
accomplish the project some data have been collected. The data collected is basically of
two type :

1.Primary Data

2.Secondary Data

Primary Data

Primary data generally means those raw data or data structures that are collected “first
hand” & have not had any previous meaningful intertretation.For my winter internship
project report,I have collected such primary data through observation method & through
personal interviews with Cement,Steel,Sanitory & Paint dealers.

Research Design:
For this I have conducted structured interviews.

Sampling Method:
For the structured interview I have selected dealer as per their business convenient.

Sample Size:
The total sample size was 20.Include the dealer & sub dealer.

Sample Area:
The interview was conducted at Warje,Hinjewadi,Pirangut in Pune .

Secondary Data

Any data which have been gathered earlier for some other purposes are secondary data for
the current purpose.For my winter internship project report, I have collected such
secondary data from various internet website(Google,Yahoo,Ucmeindia.com,Universal
product browsher,Universal magazine)

Graphical Analysis

21
 Dealer survey bar graph
Sample Size=20
90%
80% 14
70%
60%
50%
40%
30%
20% 4
10% 2
0%
Dealer Liason Not interested
Agent

Hear out of 20 respondance 6.67% are interested to take dealership & 13.33% are interested
to take liason agent. But majority of the people (80%) are not interested to take
dealership.Because of poor brand image of that location.People even don’t know why
UCM&EL exist in India.what purpose they can served for construction solution.

Brand Image survey

22
 Sample Size=20

Hear By survey I come to know that in Pirangut Universal have 60% brand image & Hinjewadi have
30% brand image & Warje have 10% brand image.
In Warje Real estate business are booming due to Upcoming Industry.

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 My observation on the project

1. Many of the dealer are not aware of the Universal product.

2. Many of them are aware of the product but they are not satisfied with the
product price.

3. Spare parts are not available, where product are sold.

4. Pricing option given by competition is far more attractive to the customer.

5. Service channels are less compared to the competition.

6. Do not have any contact to old customers. This results in customer dissatisfaction.

7. Brand image is not up to the mark.

8. The fastest product in company’s range is Concrete Batching plant. However, the
Marketing communication particularly Branding & Advertising does not match the perceived
need aspiration of the target market.

Recommendation

24
Advertisement :

The Ads on TV or on other media must be according to perception of customer and Universal should
make Advertisement which directly hit the target market
PRICE:
Price is the most effective elements of product. Therefore Universal has to concentrate on price to
sustain in competitive advantage.

Old Customers:

Company must give attention to old customers because they make word of mouth publicity for
product of a company. And thus could help generate sales.

Service Channels:

This is most important area to attract the customer so Universal must increase their channels and
should provide more authorized dealers.

Regular Contact With Customer:

We should be in touch with customers always by giving them calls in regular intervals so they can feel
that they are also part of the company and it definitely increases the goodwill of company.

After Sales Service:

Universal should expand their networks through providing franchise to service stations.
By this we can reduce the rush and time taken for services and customer also feels better.

Recommendation

25
 Name Category Financial Strategic No Of Establishment Association Universal
Capacity Location Branches Should Go
Area With
Them Or
Not

Sky A Yes Yes 2 Most No Yes

Paints/Sky
Hardware

Agarewl A Yes Yes 1 Most Yes Yes

Industrial
Products
Indus A Yes Yes 1 Most Yes Yes
Orientation

A.P A Yes Yes 1 Most No Yes

Hardware

Ambuja A Yes Yes 1 Most No Yes

Cement
Eastern
Limited
Tata Ryerson A Yes Yes 1 Most No Yes
Limited
Kolkata

Recommendation

26
 Name Category Financial Strategic No Of Establishment Association
Cap Loc Br Universal
acit atio an Sho
y n ch uld
Are Go
a With
The
m Or
Not

Gujarat B Yes No 1 Most No No

Ambuja
Cement
Limited

A.K B No Yes 1 Average No No

Jain&S
ons

S.K B Yes Yes 1 Most Yes No

Industri
al
Corpora
tion

Konnagar B Yes No 1 Most No No

Steel

Air Bridge B Yes Yes 1 Average Yes No

Scoffol
ding
Pvt.Ltd

As per my Suggestion Universal should go with categories ‘A’. Because they are interested to take Lision
agent or dealership. They have different kind of sources to sell the product.
That’s way I suggest to Universal go ahead with this organization.

But categories ‘B’ have capability to take dealership or Lision agent. As per my observation they also have
different sources to sell the product. Yet they are not interested to do this job.

27
 Conclusion

I would like to conclude that,Universal is number one company in India for construction
solution.They provide construction equipment & machinery to customer who have need
for this product.Thay are exist in India for “one roof solution”in construction segment.
Therefore they are looking forward towards there goal to achieve the objective.So I think if
they continue with there objective towards goal they will definitely sustain in long run &
will get competitive advantage.

Bibliography

• Marketing Management (12th Edition) – by Philip Kotler

• UCM&EL Prospectus.
• Product Browser.
• Indian construction web directory.

Webliography

• WWW.Google.Com
• WWW.Yahoo.Com
• WWW.UCM&EL.Com
• WWW.uceindia.com
• WWW.Wikipedia.org/wiki/universal

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 Appendix

Interview Questionnaire

1. Name of the dealer.?

2. Contact number.?

3. What Types of firm it is.(Proprietary/Partnership/Ltd)?

4. Location.?

5. To whom company should Contact.?

6. What are the turnover for last three years.?

7. How many number of employees work in your organization.?

8. What are the average salary of employee?

9. Do you have any computer &fax machine(If yes how many)?

10. Organization is most or average establish.?

11.How many number of branches you have.?

12.Is organization associated with any association or not.?

29
 Dealer Format

Sky Paints /Sky Hardware

Location : Hinjewadi.
City : Pune State : Maharashtra.
Country : India.
Type of firm Proprietary.
Contact Person : Mr Krishnendu Mitra.

Agarewl Industrial Products

Location : Warje
City : Pune State : Maharashtra
Country : India.
Type of firm : Proprietary.
Contact Person : Mr Saref.
Contact Number : 033-26456868/ 9230537382.

Indus Orientation
Location : Pirangut
City : Pune State : Maharashtra
Country : India.
Type of firm : Proprietary.
Contact Person : Prabhat Chandra.
Contact Number : 09231887107.

30
 A. P. Hardware

Location : Warje.
City : Pune State : Maharashtra
Country : India.
Type of firm : Proprietary.
Turn over : 30 lacks/year.
Contact Number : 033-22714635.

Tata Ryerson Limited,Kolkata

Location : Hinjewadi.
City : Pune State : Maharashtra Country : India.
Type of firm : Limited.
Contact Number : 033-66130640 / 22887087.
Fax : 033-2288-2713.
Mobile : 9831038990.
Message : biplab@tata-ryerson.com

Ambuja Cement Eastern Limited

Location : Pirangut
City : Pune State : Maharashtra
Country : India.
Type of firm : Limited.
Contact Number : 033-22850028.

31