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Managing Corporate reputation

Strong risk and issue analysis – when last has the company done, what was the issue?

Congruent and developed CSR programmes – you should talked about CSR policy in Mauritius, major
shift in the regulation around it, e.g CSR NEW STRUCTURE , government has created CSR foundation
and your company should give the money to the foundation and when your company decided for
going CSR project, it should asked the foundation for the money … check new laws. Responsibilities of
the company will be constraint, etc, etc.

Good governance and regulatory compliance –

Effective crisis management – create a crisis Management team and crisis management policy.
Communicate policy to everyone in the company.

PG 55 (SLIDE) Reputation can ba managed and controlled partly through


Managing Reputation: (REPORT FORMAT)

(How do we manage it, how we take decision etc)…

Task 1: talk abt corporate reputation, reputation management etc.

Reference of concept and theories

Introduction: This report is being written for …..

Terms of reference : 1.1, 1.2, 1.3.

Shyam Answer:

1.0 – Introduction
2.0 - Terms of references / purpose of report in 2.1, 2.2, 2.3
3.0 2.1
4.0 2.2
5.0 2.3

3.0

6.0 conclusion and recommendation.

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Purpose of report:

TERMS OF REFERENCE:

2.1 – critical evaluation (VIEW AND COUNTERVIEWS) of role and purpose of reputation management
at ELL.

Methodology, Audit, what theories says, what people says , (critically evaluate some will be for and
others won’t),

2.2 – Critically assess the extent to which ELL manages its online and offline reputation.

Tools for managing reputation on Dalton, WHO IS RESPONSIBLE FOR IT….(MANAGING ITS
REPUTATION..EXPLAIN THAT WE HAVE SEVERAL MODELS AND STATE WHY WE USE THIS ONE…

2.3Recommend with justification a management strategy to improve ELL reputation.

3.0 theoretically fundations of RM.., KEY EXAMPLES, CONCEPTS AND MODELS.

3.1 – DEFINITION OF RM
3.1 – Key RM models (CONCEPTS) (online and offline)
Integrated RM model. (Search on the model). – CROSS FUNCTIONAL

4.0- Critical evaluation of role and purpose of RM in ELL. Or theoretically fundations of RM..

4.1 ROLE OF RM

4.2 PURPOSE OF RM

Application of theories.

5.0– Assesment of management practices of offline and online at ELL.


Do an audit, give views,.

5.1 Best practice number 1 (AFTER RESEARCH SAYS WHY IT’S THE BEST PRACTICE) what it is and how
does it works in ELL.(HOW WE MANAGE IT).

6.0 – Recommendation of RM strategy.

Each recommendation should have its justifications.

The assessment should be in conclusion form to find wrong ideas / practice that should be improved.
What the difference between role (why) reputation management and purpose (intension) of
reputation management.

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