Affiliate Summit West 2018 Agenda

Affiliate Summit offers five pass types: VIP, Networking Plus, Affiliate, Networking and Exhibitor. Review the benefits included
with each pass type here.

Titles have been color-coded to help you identify the sessions and events that you are eligible for (based on your purchased pass
type) and can be easily identified using the legend below or the available filters.

Speakers | Travel | Exhibitors/Sponsors | Newcomers | Scholarships | Networking | Register

January 6, 2018
12:00 - 8:00 pm Early Check-In Open

Come by Saturday to pick up your badge and attendee bag so you can enter immediately on Sunday
when the conference opens!

12:30 - 6:00 pm ShareASale Blogger Pop-Up

NOTE: THIS SPONSORED EVENT REQUIRES A SEPARATE REGISTRATION. PLEASE

READ THE INFORMATION THEN APPLY TO ATTEND USING THE LINK BELOW.

We are so excited to announce that we will be returning with another exclusive Blogger Pop-Up at
Affiliate Summit West in January! With overwhelming success at our event in New York, which
included educational sessions, hands on experience, and networking, we will be “popping up” another
event, this time in Las Vegas.

APPLY TODAY!
Cost: $25

What’s there?
Lots of coffee, beverages, and snacks.
Plenty of new Affiliate Marketing tips and tricks.
Fun engagement activities with time to implement, plus get the inside scoop straight from your
favorite Merchant partners.
14:00 - 4:00 pm Affiliate Summit Open Forum

We consider the Affiliate Summit attendees to be an important part of the team and the decision making process for the
conference and tradeshow. We want to know what you think, where we can improve, and any ideas you have for things
to add to Affiliate Summit. Come out and join Affiliate Summit Co-CEO's, Missy Ward and Shawn Collins, for an open
discussion.

January 7, 2018
07:30 - 6:00 pm Check-In Open

Pick up your conference badge and attendee bag, and get started with Affiliate Summit.

08:00 - 6:00 pm Networking Lounge and VIP Area

All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on
work, or simply take a break. Coffee and Tea available to those with Drink Tickets. (The VIP area
located within the Networking Lounge is open to VIP Pass Holders only.)

Exhibit Hall Booth Setup

Exhibitors may set up their booth at this time.

Press and Speaker Lounge

The Press and Speaker Lounge is an area reserved for credentialed Press and Speakers only to grab
some desk space, run through presentations, relax, and network.

08:30 - 10:30 am Early Birds of a Feather Networking Round Tables

Kickstart your Affiliate Summit networking experience as you break the ice, meet new people with
shared interests, and explore ideas at this discussion-based networking event. This is an opportunity to
ask questions about various specialties and issues. Hand-picked experts handle topics in their
specialty, conduct discussions, answer questions and share opinions during this networking and
education session. The talks are literally at round tables and you may come and go as you please.

10 Ways to Get More Out of Your Social Media Strategy - Michelle Held
CPA & CPL Latam - Rodrigo Genoveze
Cross-device Attribution Bootcamp for Affiliates - Michael Benedek
From an FTC Pro: How to Stay on the Trump FTC's Good Side - William Rothbard
Mobilizing Non-Intrusive Advertising - Tie Davidson
Resume Workshop/Hiring Talent- Mariam Barnes
Safety in Numbers: How to Safely Email with Affiliates - Pat Asbra
Using Fraud Detection for Long-Term Sustainable Exercises - Rich Kahn

09:00 - 12:00 pm Meet Market Table Setup

Meet Market Exhibitors may set up their table at this time.

10:00 - 10:30 am First-Timer Orientation

First-time attendees are encouraged to join Affiliate Summit Co-Founder, Shawn Collins for tips and
advice on getting the most out of your time at Affiliate Summit.

11:00 - 12:00 pm Opening Remarks and Keynote Address

Exhibitor Snack Break

Fuel up and recharge with some snacks and drinks in a relaxed networking environment. (Your
“Exhibitor Sunday Snack” Ticket must also be presented upon arrival).
12:00 - 1:30 pm VIP Snack Break

VIP Pass Holders: Fuel up and recharge with some snacks and drinks in a relaxed networking
environment. (Your “Sunday Snack” Ticket must also be presented upon arrival).

12:00 - 6:00 pm Meet Market Open

The Meet Market is a showcase featuring affiliate programs, networks, and vendors. Each exhibitor
table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new
opportunities. Review the Meet Market Map, to line up who you want to meet.

RevShare Roundup

The Affiliate Summit RevShare Roundup is taking place inside the Meet Market event Sunday January
7th from 12:00pm – 2:00pm and 4:00pm – 6:00pm during Affiliate Summit West 2018.

If you are looking for new revenue share programs to drive traffic to, the Affiliate Summit Revshare
Roundup showcases a variety of affiliate programs to discover. (Unrelated conversations will not be
entertained during this event.)

13:00 - 2:00 pm Session 1A: Big Brand Retail Managers Super Panel

In-house managers from top retail brands Fanatics, Jane.com and REI discuss how to win with niche
content affiliates, recruiting and optimization strategies, top industry tools and the kitchen sink.

Session 1B: Million Dollar Blog Empires: Ask the Experts

Discover what it takes to create a successful and profitable brand and blog in 2018. Ask industry
experts and veterans how they built their multi-million dollar empires in this open Q&A session.

Session 1C: It Takes an Ecosystem: Teaming Up to Fight Fraud Together

Hear how industry leaders use data granularity to pinpoint suspicious activity and filter out fraudulent
traffic sources, align with partners to share guideposts, and eliminate fraud in real time.

Session 1D: Using Analytics to Improve Your Affiliate Marketing

Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will
cover best practices, most important metrics to use, and how to use this information for success.

14:30 - 3:30 pm Session 2A: Affiliates to Partnerships: How Large Brands are Innovating

Leading brands will discuss innovations, challenges and opportunities. Topics will include partner
recruitment, program growth strategies, unique commission structures, and how they leverage big
data.

Session 2B: Live SEO & Monetization Site Reviews With the Experts

Want to know why your site doesn't rank or how to get more traffic? Maybe you're looking to
monetize it. This session will review your site live and help you grow your business. It's one to not
miss!

Session 2C: Industry Trends & Insights for 2018

Based on the work by the Performance Marketing Association councils and committees, we'll discuss
the legislation, regulations and trends we predict will impact our industry.

Session 2D: CRO For Paid & Organic Traffic: Live Site Review

How's your conversion rate? Have your site and landing pages audited live to see what conversion
rate optimizations you might be leaving on the table for your paid and/or organic traffic.
16:00 - 5:00 pm Session 3A: Values, Predictions & Strategies from OPM Heavyweights

Learn from four industry acclaimed CEOs as they share milestones, challenges & lessons of purpose
on how they have pushed the boundaries to take performance marketing to new heights.

Session 3B: SEO Ask Me Anything

Audience questions drive this session. The panelists will discuss live topics on SEO.

Session 3C: Expert Q&A: The Top 13 Questions Affiliates Ask

From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s
dozen of the most frequent affiliate questions, with time to ask your #1 question too.

Session 3D: How to Monetize Facebook Messenger with Chatbots

In 2015, messaging apps surpassed social networks for the most time spent. In 2016, Facebook began
allowing businesses to automate engagement & transactions via chatbots. Come & learn what's
working!

17:00 - 6:00 pm Movers and Cocktail Shakers Reception

Mix and mingle with other VIP pass holders and kickoff Affiliate Summit West 2018 over cocktails
and light fare.(Your "Cocktail Reception Ticket" must be presented upon entry)

18:30 - 7:30 pm Newcomer Program Meetup

The Affiliate Summit Newcomer Program helps connect first-time attendees with Affiliate Summit
veterans. Conference veterans volunteer their time to share their past experience ideas and information
to help newcomers optimize their time at the conference. This is an opportunity for those first-time
attendees and conference veterans to meet. (You must be enrolled in the Affiliate Summit Newcomer
Program to participate in this event.)

20:00 - 12:00 am ShareASale + Awin Party at Affiliate Summit West 2018

Announcing our annual party at Affiliate Summit West in Las Vegas. This year, we are so excited to
be co-hosting the party alongside our counterpart, the other half of our “famous duo”, our partner
network, Awin!

Don’t forget to RSVP to save your spot!

Theme: Famous Duos

Open to all Affiliate Summit West 2018 attendees – RSVP only!

January 8, 2018
07:30 - 5:00 pm Networking Lounge and VIP Area

All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on
work, or simply take a break. Coffee and Tea available to those with Drink Tickets. (The VIP area
located within the Networking Lounge is open to VIP Pass Holders only.)

Check-In Open

Pick up your conference badge and attendee bag, and get started with Affiliate Summit.

Press and Speaker Lounge

The Press and Speaker Lounge is an area reserved for credentialed Press and Speakers only to grab
some desk space, run through presentations, relax, and network.
09:00 - 10:00 am VIP Buffet Breakfast

VIP Pass Holders: Fuel up on a hearty buffet-style breakfast in a relaxed networking environment.
(Your “Monday Breakfast” Ticket must also be presented upon arrival).

Exhibit Hall Booth Refresh

Exhibitors may come in during this time to refresh their booth from yesterday’s setup and prep booth
staff.

10:00 - 10:30 am Session 5A: 15 Effective Ways to Improve Affiliate Program’s Visibility

Most publishers prefer to find new affiliate programs to join (or offers to promote) by themselves.
This session will equip you with 15 practical ways to optimize the visibility of your program.

Session 5B: Quit Losing Money on Your Blog

5 things you can change TODAY. Maximize your revenue without creating any new content or even
generating more traffic. Get smart about making more money with what you already have.

Session 5C: SEO for WordPress

Presents many ideas and tools that can be used to SEO in a WordPress world, plus discusses new tool
on market (ours).

Session 5D: Get it Together: Working Remotely with a Team

Working remotely can be tough enough, but when you're working with a team there are many moving
parts that have to be in sync. Having the right tools and mindset help keep you organized and focused.

10:00 - 5:00 pm Exhibit Hall Open

Affiliate Summit’s Exhibit Hall floor features a wide variety of affiliate programs, networks,
outsourced program managers, agencies, technology providers, traffic sources and other vendors. All
attendees are welcome.

10:00 - 3:50 pm Demo Day

Networks, technology firms, digital agencies, traffic sources, retailers, and other solution providers
will take the stage on the hour and demonstrate their services.

10:00 - 10:20 am Demo Day – AvantLink

Fervora is the first performance-based influencer marketing platform aimed at turning your passionate
fans, customers and employees into high-impact influencers with an easy-to-use software system.

10:30 - 10:50 am Demo Day – ThriveTracker

ThriveTracker is the ultimate campaign management solution for affiliates, offering industry-best
speed and scale for campaigns across all devices and networks. Come see why affiliates thrive with
us.ThriveTracker is the ultimate campaign management solution for affiliates, offering industry-best
speed and scale for campaigns across all devices and networks. Come see why affiliates thrive with
us.

10:45 - 11:15 am Session 6A: 3 Geeky Habits of Successful Affiliate Managers

Affiliate management requires living in spreadsheets while keeping close relationships with real
people. These 3 habits will keep your affiliates happy and your programs growing. In that order. :)
 Session 6B: Affiliate Constellation

A review of the different types of companies in the affiliate space and how you might work with them
or not.

Session 6C: Affiliate SEO in 2018: What’s Important, What’s Not

As an affiliate, you don’t have to chase every latest SEO trend. There’s bare SEO minimum - relevant
for 2018 - to keep your website in good shape and get ahead of your competitors in SERPs.

Session 6D: Creating a World-Class, Performance-Based Culture

Is your company culture admired or does it need improvement? Learn how to combine core values,
open feedback and a performance focus to attract top talent and get recognized as a best place to work.

11:30 - 12:30 pm Opening Remarks and Keynote Address

11:30 - 11:50 am Demo Day – ArcaMax

This co-branded email newsletter service is for publishers looking to monetize email without the
hassle of doing email. It’s a plug-n-play content distribution and revenue stream, powered by
ArcaMax.

12:00 - 12:20 pm Demo Day – VCN Media/Xverify

Matthew Wolosz from XVerify will be giving an in-depth demonstration on how their email, phone,
and address verification software can help users improve their lead quality.

12:30 - 12:50 pm Demo Day – Outstand

Discover how the SaaS Outstand platform helps sales reps, account executives, entrepreneurs and
business owners stand out in the follow-up and relationship building stages of the sales process.

12:45 - 1:45 pm VIP Buffet Lunch

VIP Pass Holders: Fuel up on a hearty buffet-style lunch in a relaxed networking environment. (Your
“Monday Lunch” Ticket must also be presented upon arrival).

13:00 - 1:20 pm Demo Day – WP Engine

WP Engine powers amazing digital experiences for websites and applications built on WordPress,
including AffiliateSummit.com. This demo will review the main staples of WP Engine's hosting
platform.

13:30 - 1:50 pm Demo Day – TONIC

Rudi from TONIC will demonstrate creating a TONIC. campaign and buying high quality PPR and
POP traffic. Get some first-hand tips + tricks on targeting, bidding and ROI optimization.

14:00 - 2:30 pm Session 7A: The Edutainment Generation

Tai Lopez's unique style of merging education with entertainment connects with this current generation
through "Edutainement"

Session 7B: Cross-Border Affiliate Marketing in China

Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access
the market and ways to build demand, avoid pitfalls and scale business.
 Session 7C: Mobile & Affiliate Marketing: What You Need To Know

As mobile technology continues to advance the lines between mobile and affiliate marketing are
becoming even more blurred. Learn what you need to know to stay ahead of the curve.

Session 7D: The Untapped Potential of Twitch.tv

We'll do an overview of Twitch.tv as a content marketing platform as a potential advertising venue for
merchants. After the overview, we'll look at data for what works and what doesn't.

14:00 - 2:20 pm Demo Day – LeadFuze

LeadFuze finds people in your target market, then sends them personal emails & follow-ups... all
automatically. Now, you can just spend time with people that are actually interested in what you offer!

14:30 - 2:50 pm Demo Day – Mediarails

Mediarails provides powerful tools to marketers to help them recruit new publishers and increase
engagement with existing ones.

14:45 - 3:15 pm Session 8A: Influencer Marketing: Demystifying the Term Heard Everywhere

"Influencer marketing" has become a trendy buzzword; we break down what "influencer" really means
and when it's truly beneficial for your brand to incorporate it into your marketing.

Session 8B: Latin American Affiliate Marketing

How is affiliate marketing business in Latin America. Which countries are stronger, which niche are
more popular. Profile of the Latin consumer. Biggest players in the region.

Session 8C: Newsletters 101

How many times have you signed up for a site’s newsletter and never heard from them again?
Publishing a content newsletter is a real commitment. Here are the basics for success.

Session 8D: The Politics of a Successful Office

The right relationships at work will help you succeed; build them properly. Also: tips on how to avoid
engaging in such favorite topics like politics, religion, sex, & tv show spoilers.

15:00 - 3:20 pm Demo Day – UnsubCentral

Email converts. Whether you own the offer or you’re hitting send, stop by to see how to easily
centralize and share email suppression lists for maximum ROI as well as CAN-SPAM and GDPR
compliance.

15:30 - 4:00 pm Session 9A: Ad Account Battle with Facebook in 2018

Learn about the latest tips and tricks to maintain to avoid your Facebook Ad Account getting flagged
for policy violation or unusual activity.

Session 9B: Leverage Influential Content to Drive Revenue

This session will cover the future of performance marketing that lies within the untapped potential of
digital content.

Session 9D: Empower Customers to Become Micro-Influencers

Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content

with built-in distribution. Empower your customers to become micro-influencers to drive sales.
15:30 - 3:50 pm Demo Day – Geniuslink

Intelligent link management platforms are revolutionizing how Marketers use links. Learn how to
build custom audiences, improve conversions and test with these better-than-Bitly link services.

16:15 - 4:45 pm Session 10A: Automating Adwords: Beating the Competition In Your Sleep

How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of
affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM
campaigns.

Session 10B: 3 Steps to Boost Facebook Ads ROI with Customer Journey Maps

Fix the flaws of the traditional marketing funnel. Transform your marketing to maximize profitability.
Learn an easy 3 step process for applying these techniques with Facebook Ads

Session 10C: 7 Ways to Help Amplify Organic Content Reach

Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get
your content in front of more people

Session 10D: The Rising Liability of Affiliates in the Online Industries

Affiliates have been caught in the storm recently. Regulators start paying attention to them. The days
of benefits without risks are gone. This session explains why this happened and how to tackle it.

22:00 - 1:00 am Affiliate Ball

VIP Preparty 9:00 pm - 10:00 pm

Regular Pass Holders 10:00 pm - 1:00 am
Located at Light Nightclub inside of Mandalay Bay

Performing Live: Method Man & Money B with Young Hump of Digital Underground & surprise
guests!

RSVP still open at AffiliateBall.com

Passes can also be picked up at the Affiliate Ball Meet Market table H15 on Sunday January
7th between noon and 4:00 pm

There's enough room for everyone in this massive venue that can hold over 3,000 guests!
January 9, 2018
08:00 - 4:00 pm Networking Lounge and VIP Area

All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on
work, or simply take a break. Coffee and Tea available to those with Drink Tickets. (The VIP area
located within the Networking Lounge is open to VIP Pass Holders only.)

Press and Speaker Lounge

The Press and Speaker Lounge is an area reserved credentialed Press and Speakers only to grab some
desk space, run through presentations, relax, and network.

08:00 - 3:00 pm Check-In Open

Pick up your conference badge and attendee bag, and get started with Affiliate Summit.

09:00 - 10:00 am VIP Buffet Breakfast

VIP Pass Holders: Fuel up on a hearty buffet-style breakfast in a relaxed networking environment.
(Your “Tuesday Breakfast” Ticket must also be presented upon arrival).
 Exhibit Hall Booth Refresh

Exhibitors may come in during this time to refresh their booth from yesterday’s setup and prep booth
staff.

10:00 - 10:30 am Session 11A: Tricks My Facebook Support Guy Forgot to Tell

Lessons learned, after wasting time and money on Facebook, about how to effectively use pixels to
target and re-target in a cost effective manner for different campaign types.

Session 11B: ADD – Your Entrepreneurial Gift

ADD is a gift, especially for entrepreneurs. When not managed, ADD is a monster. Learn the 3
components of the monster-taming framework that will help you get your life and business in thrive
mode.

Session 11C: Podcast Growth: 0 to 1 Million Downloads in 3 Weeks

Podcasting has been proven to be one of the most effective ways to build influence through content.
Learn how to start a podcast, and how we grew a new show to 1 million downloads in only 3 weeks.

Session 11D: How Amazon Affects Affiliates and Online Sales

A look at ways to work with Amazon which enhance brand awareness, increase online sales and help
affiliates be more effective.

10:00 - 4:00 pm Exhibit Hall Open

Affiliate Summit’s Exhibit Hall floor features a wide variety of affiliate programs, networks,
outsourced program managers, agencies, technology providers, traffic sources and other vendors. All
attendees are welcome.

10:45 - 11:15 am Session 12A: The Evolution of Affiliate: From Web Rings to Influencers

The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive
growth of influencers and critical elements that led them to spark a new affiliate Renaissance.

Session 12B: 7 Tips For Getting Advertisers To Throw Money At You

How do you become your advertiser's one true love? How can you become so vital to their marketing
mix that they will pay you whatever you want? This session will cover give you everything you need.

Session 12C: From Publisher to Advertiser: Psychology and Conversion

This session examines the sales funnel from publisher to advertiser. The aim is to better understand
our customer's psychology and uncover efficiencies that will increase our conversion percentages.

Session 12D: Double Your Affiliate Investment in 2018

Find out what CJ has discovered about affiliate’s true influence and impact on shopping behaviors.
These findings are guaranteed to alter perceptions and incentivize increased affiliate budgets.

11:30 - 12:30 pm Opening Remarks, Pinnacle Awards and Keynote Address

12:45 - 1:45 pm VIP Buffet Lunch

VIP Pass Holders: Fuel up on a hearty buffet-style lunch in a relaxed networking environment. (Your
“Tuesday Lunch” Ticket must also be presented upon arrival).
14:00 - 2:30 pm Session 13A: Buying and Selling Websites to Leverage Your Relationships

This session will discuss ways you can buy websites to leverage your existing high paying offers and
10x the value.

Session 13B: Affiliate Must-Knows: Secrets to Tracking

It's getting more and more essential to have the right tools in order to maximize your revenue. This
session focuses on how you can track multiple types of campaigns, and how new tools can help you!

Session 13C: Morning Routines, Mindfulness, and Making Money

I’ll show how a morning routine creates a platform for a productive day, how mindfulness can help you make better
decisions, how motivation is BS and what really works, and resources to help.

Session 13D: How To Generate Leads And Build Your Brand With Instagram

In this session I will analyze my own personal Instagram account as a case study and how my team and I grew it
organically and the opportunities and business that have resulted from it.

14:00 - 4:00 pm Exhibit Hall Networking Pub Crawl

Refer to your Pub Crawl map of participating sponsors and visit each one for great networking
opportunities and, of course, free beer and wine. All attendees welcome.

14:45 - 3:15 pm Session 14A: The Chatbot Takeover

The fight of the inbox is here. 2018 will be the slow death of email... how to transfer your list to over
Facebook Messenger and have a 80% open rate.

Session 14B: Empowering Affiliates to Drive Incremental Revenue Growth

Learn what tools and insights can help drive deeper strategy conversations and lead to incremental revenue growth for
both the affiliate and retailer.