Bata India is the largest company for the Bata Shoe Organization

in terms of sales pairs and the second largest in terms of revenues.

With 1250 stores across the country, it also has the widest retail
network within the BSO.

By the time Bata had come to India in 1931, it was already

recognized as a leading shoe brand. Its manufacturing and marketing
operations heralded the rise and the development of a modern
footwear industry in India. Before Bata, footwear was produced
primarily in the handicrafts and small enterprise segments. Bata,
over the decades, used the ‘current knowledge' from its
international experience to create adaptive and innovative baseline
standards for the shoe businesses in India.

Incorporated as Bata Shoe

Company Private Limited in 1931, the company was set up initially
as a small operation in Konnagar (near Calcutta) in 1932. In
January 1934, the foundation stone for the first building of
Bata's operation - now called the Bata. In the years that
followed, the overall site was doubled in area. This township is
popularly known as Batanagar. It was also the first manufacturing
facility in the Indian shoe industry to receive the ISO: 9001
certification.
The Company went public in 1973 when it changed its name to
Bata India Limited. Today, Bata India has established itself as
one of Asia's largest footwear retailer. It has cornered around
35 per cent market share in the organized sector (and approx.
8.5% of the total footwear market) Almost 98 percent of the
company's revenue is from the domestic market while the rest is
from exports. The company currently sells over 45 million pairs of
shoes every year and has an annual sales turnover of more than
Rs 8000 million (USD 178 million).

Over the years, Bata India has established a leadership position

in the footwear industry and is easily the most trusted name in
branded footwear. Its retail network of 1250 stores gives it a
reach/ coverage that no other footwear company can match. The
stores are present in good locations and can be found in all the
metros, mini-metros and towns

In terms of products, the company has now built a good, market-

oriented collection that is in line with fashion trends and offers a
good quality to price ratio. Its product range now encompasses
classic shoes such as Ambassador for Men and comfort shoes such
as Comfit for ladies, as well as a more trendy collection for ladies
in the Marie Claire range and a sporty fashion collection for young
adults in the North Star range.

Bata's smart looking new stores supported by a range of better

quality products are aimed at offering a superior shopping
experience to its customers. And the new face of Bata India is
now visible to the industry as well as its customers. Today,
backed by a brand perception of experience, the company is
working towards positioning itself as a vibrant and contemporary
young brand. It has significantly transformed its retail formats to
become more lifestyle-oriented, which has helped change
consumer perceptions to a large extent.
Bata has a worldwide reach, with operations across 5 continents
managed by 4 regional meaningful business units (MBUs). Each unit
benefits from synergies specific to their environment, such as
product development, sourcing or marketing support. Each MBU is
entrepreneurial in nature, and can quickly adapt to changes in the
market place and seize potential growth opportunities.

Bata today…

• Serves 1 million customers per day

• Employs more than 40,000 people
• Operates 4,600 retail stores
• Manages a retail presence in over 50 countries
• Runs 40 production facilities across 26 countries

Incorporated as Bata Shoe Company Private Limited in 1931 in

India, the company went public in 1973 when it changed its name
to Bata India Ltd.

Bata India today…

• Serves 1 Lakh customers per day

 • Employs more than 8000 people
• Operates 950 retail stores
• Runs 5 production facilities across India

Our first factory was set up in Konnagar in 1931 which was then
shifted to Batanagar.
At the five factories - Batanagar, West Bengal (1936);Bataganj,
Bihar (1942); Faridabad, Haryana (1951); Peenya, Karnataka
(1988); Hosur, Tamil Nadu (1994) - the Company manufactures
quality leather, rubber, canvas and PVC shoes in wide-ranging
designs and styles at affordable prices. Bata India has a in-house
tannery at Mokamehghat in Bihar, which is the second
largest in Asia.

Bata Today
 Bata is one of the world's leading
footwear retailers and manufacturers
with operations across 5 continents
managed by 4 regional meaningful
business units (MBUs). The MBU
approach provides quality resources
and support in key areas to the
companies operating in similar
markets such as product development, sourcing or marketing support.
Each MBU is entrepreneurial in nature, and can quickly adapt to changes
in the market place and seize potential growth opportunities.

Bata's strength lies in its worldwide presence. While local companies are
self-governing, each one benefits from its link to the international
organization for back-office systems, product innovations and sourcing.

Although Bata operates in a wide variety of markets, climates and buying

power Bata companies share the same leadership points. Two important
ones are product concept development and constant improvement of
business processes in order to offer customers great value and the best
possible service.

Bata today…
Serves 1 million customers per day
Employs more than 40,000 people
Operates 5000 retail stores
Manages a retail presence in over 50
countries
Runs 40 production facilities across
25 countries

Bata's 4 Business Units:

Bata Europe, Lausanne
Bata Asia Pacific-Africa, Singapore
Bata Latin America, Mexico
Bata North America, Toronto
 Retail concepts

City Store
watch the video
Bata operates stores in many of the world’s fashion capitals. Bata City Stores offer
urban customers the best in today’s fashion footwear and accessories. These stores are
in city centres’ prime locations, and provide a high level of customer service, exclusive
fashion shoelines with complementary accessories, and contemporary shopping
environments to discerning shoppers.

Large store format

Watch the video
Bata Superstores offer a wide assortment of fashion, casual and athletic footwear for
the entire family. Located primarily in urban and suburban shopping centres, these
spacious stores offer the best value by providing good quality shoes at great prices.
Service is fast thanks to a self selection shopping environment with qualified staff to
serve and assist.
One of the cornerstones of the Bata Superstore is the sports area: a real store within a
store. All the key international sports brands are featured, carefully selected for the
most discerning customers.
 Family store
Bata is the world’s leading family footwear chain thanks to the wide assortment of
everyday fashion footwear available in our stores from Milano to Delhi. The products are
primarily the Bata brand, with a carefully selected assortment of articles from both local
and international brands.

Factory store
Watch the video
Factory stores first opened in 2003 and are the largest and the most value-oriented
stores of our retail chain.
They are ideally located in power centres, commercial parks and outlet centres with easy
parking facilities.
 The product selection offers more than 10,000 styles of ladies, mens, childrens and
sport shoes with related accessories and apparel sold at attractive price points.
It is based on a self service concept with helpful staff available for service at anytime.

Franchising
 What is it?
Bata international Franchising is a
formula managed out of Italy to run
independent shoe stores with the
know-how of the biggest worldwide
shoe company and with shoe lines
styled and created in Italy.

What Bata offers to its partners?

Before the opening:
• Site and store evaluation, competitive analysis and turnover forecast;
• Profitability analysis and financing;
• Store design, furniture and accessories provided by Bata’s technical
office;
• Weekly sales tracking;
• Training programs that involve product knowledge, retail selling, visual
merchandising, store operation management;
• Full area manager support for new opening, stock management, visual
merchandising.
The collections:
• Collections are styled in Italy, produced 70% in Italy and 30% abroad.
The shoe line is made up of a “core collection” that gives the brand
identity to all the 300 Italian Bata stores and to 100 International
franchising stores in eastern and southern Europe and of some
“additional collections” based on local market requirements. Total
collection is 1000 items for season; price range at retail price 50-100
Euro. It is presented 4 times a year with the possibility of immediate
delivery and ready goods for re-assortments during the season of 10%
of the order.
Advantages:
• Being a Bata franchisee means belonging to an organisation leader in
Italy, a country in which shoe styles and production are the best in the
world. The business risks are minimal thanks to Bata’s vast retail
experience, competitive advantage and sensitivity to the market. From
profitability analysis to store openings and store management, Bata is a
partner that can be counted on.
 What does Bata ask to its partners?
Potential partners:
Bata’s franchising success relies on
partners with the ambition and the
capacity to develop their own business
success. The Bata franchising offers a
great opportunity, even for those
already operating in other sectors, to
expand and diversify their business
profile.
Base requirements:
• Availability of locations in major
urban centres with at least 100.000
inhabitants or in major shopping
centres;
• Selling area of at least 100 square
metres for Bata City and 350 square metres for Bata SuperStore;
• Know-how of retail business;
• A stand-by letter of credit or bank guarantee for 50% at the value of
the merchandise yearly ordered;
• Adherence to contract payment terms and obligations

General conditions:
• Contract terms: 3 years, renewable annually;
• Exclusive business area;
• Support for store refurbishment;
• Deferred payment schemes for opening stock;
• Business and management consulting for the entire duration at the
contract;
• In store
advertising and brand support provided free
• Support for
local adv. campaign;
Bata brands

Premium Collection
 Bata has been delivering hand-crafted quality
footwear for well over 100 years. To maintain and
build on our heritage of creating high quality,
comfortable and stylish shoes, Bata has created the
Bata Premium Collection of products in our design
centre in Italy. These shoes are the most
international collection from Bata and are available
at selected Bata stores in Europe and in leading
Department stores in Asia and the middle East. They
all incorporate innovative leading design with the
application of modern technology. They are our
signature shoes for both women and men.
Bata Industrials
Footwear beyond Safety
Bata Industrials is a specialised division of the Bata
Group producing industrial and work-related
footwear, hosiery and accessories. Bata Industrials
is present on 4 continents to efficiently serve
industries in Africa from South Africa, in Asia from
Australia, in Latin America from Chile and in Europe
from Holland.
Bubblegummers
Bubblegummers is the leading children's footwear
brand in Latin America and has developed an
extensive presence in Asia and in Europe.
Bubblegummers offers quality, comfortable, funny
and colourful shoes for the 0 to 9 old that assure
the healthy growth of a child's foot.
Power
Power embodies diversity with ranges in running,
training, court, basketball, football and Outdoor that
combine fonctionality with creativity. International
pro-skaters signature shoes designed to meet the
demanding needs of skateboarding are developed
under the Power-Skate line. Power is sold across 5
continents via Bata retail stores and distributors’
 networks.
Marie Claire
Marie Claire shoes are for women with an active
lifestyle who seek contemporary modern styles.
Marie Claire shoe stores successfully opened in
Latin America and Asia.
Bata Brands is the trademark owner of Marie
Claire for shoes worldwide (except in Japan and
Korea).

Corporate Initiatives

Common concerns - Local actions

“We saw that through our enterprise we were bringing a new and
hitherto unknown life to our region, and that with its development the
general well-being and education of our people was being raised” .

When Tomas Bata wrote those words more than 70 years ago he was
emphasizing his long-held belief that the value of business to society
includes not only the products and services it provides to consumers but
also the wealth and employment it creates.

This belief, that our business has a role to play in improving lives, has
always been part of the Bata culture. Everywhere we operate we allocate
a share of our resources to enhance the well-being of local communities,
we invest in local economies and develop people’s skills.

As a world-scale organization we aim to play our part in addressing

international social concerns. Even more since our historical strong
presence in many developing countries provides us with a deep
understanding of the local cultures and their needs.
 Therefore our position entices us to tackle global concerns in priority
with local inititiaves in close partnership with specialists on the field.

At the Group level we set two priorities to focus our efforts on :

Education
Entrepreneurship

With the following mission:

Supporting education and encouraging entrepreneurship to fight poverty

and exclusion via auto-subsistance.

Our values regarding communities involvement:

Respecting the integrity of local cultures

Considering communities as partners in

progress and involving employees in a two-way
communication with them.

Allocating resources to enhance the well-being of the communities in

which we operate.

Collaborating with people in the communities who are dedicated to

raising standards of education and economic well-being.

Orphanage in Afghanistan

Going the extra mile for Kabul's orphans

Bata Pakistan and Canadian soldiers team up to give shoes to more than
900 Afghan children.
 Rana Muhammad Ahmad Noon and Shuaib
Ahmad travelled more than 1,200 kilometres
through some of the most dangerous terrain
in the world, from Lahore, Pakistan, to Kabul
and back.They hitchhiked bandit-infested
roads and hopped a ride on a cargo plane,
journeying for days with no way to contact
Truck full of shoes for
their family back home.It was far from a
Allahuddin orphanage at
typical business trip for the two white-collar
Canadian camp Kabul.Seen
corporate managers for Bata Pakistan, but
in the picture are
their gift of 900 pairs of shoes to the
representatives from Bata
children at the Allahuddin Orphanage in
Pakistan Mr.Shoib Ahmad
Kabul was hardly an ordinary delivery."It was
Country Manager
something thrilling and it was for a cause,"
Afghanistan
said Mr. Rana, advertising manager for Bata
Business(centre) and Rana
Pakistan, who had never travelled through
Muhammad Ahmad
Afghanistan before.
Advertising & Promotions
"It was a sort of adventure."The Canadian Manager (right)
military handed out the shoes, donated by
Bata Pakistan, just as the first flakes of
snow fell upon the Afghan capital.
It all started with Sergeant Gerry
Beresford, a supply sergeant stationed in the
largest Canadian Forces base in Afghanistan,
Camp Julien, who visited the orphanage. He
couldn't forget what he saw there.

The children, who ranged from age 3 to 15, packed by the dozen into
bedrooms no bigger than those that each of his two young sons back in
Petawawa, Ont., savoured for themselves.
They cooked over two open fires and shivered through the night, keeping
warm with only a small, portable wood-burning stove."You have to see it
firsthand to see how bad they have it," Sgt. Beresford said in a
telephone interview yesterday from Camp Julien.
"They had next to nothing, I tell you."So Sgt. Beresford and a colleague,
Corporal Matt Horner, adopted the orphanage as a personal mission,
raising nearly $4,000 to buy blankets and other supplies.
 But every day, Sgt. Beresford watched the
snow creep further down the mountains.He
wanted to do more to help the children, most
of whom had nothing more than flimsy shoes
or plastic sandals to ward off winter's cold
weather.When he conveyed his concern to
some superiors, one of them happened to have
The Canadian Troops
connections to Sonja Bata, who with her
unloading the shoes at husband are based in Toronto, Canada. Mrs.
Canadian camp Kabul Bata leapt at the chance to help. She
telephoned Doug Hearns, a Canadian who at
that time ran Bata Pakistan, the country's
largest foreign employer. He recruited Mr.
Rana and Mr. Shuaib, who is expanding the
company into Afghanistan, for the mission.

They got a rough estimate of shoe sizes and

numbers from the orphanage, then had the
shoes packed into 200 boxes -- a package
worth about $5,700 -- onto a truck that
trundled off from Lahore to the border. But
how to get themselves there? The roads were
considered unsafe, so they went to Islamabad Mr.Rana Muhammad
to catch an airplane, then discovered that all Ahmad Noon Manager
passenger flights to Kabul had been cancelled Advertising & promotions
for security reasons. They finally managed to Bata Pakistan presenting
hitch a ride on a cargo plane. the shoes to CPL
Horner,Supply Platoon
When they arrived in the Afghan capital, 5199 at the Canadian camp
they had no idea where to find the Canadians. Kabul
No one on the street seemed to know, nor did
the Pakistan embassy, which finally steered
them to the Canadian embassy. There, they
met with suspicion until Mr. Rana pulled out an
e-mail from one of the Canadian soldiers.Once
they arrived at the Canadian camp, they
faced another problem -- extreme security.

Three rocket-propelled grenades had hit the base a day earlier and the
guards at the gate refused to let them -- or the truckload of shoes --
inside. It had to first be cleared by Cpl. Horner, but he hadn't known
exactly when to expect the pair and wasn't around when they
arrived."They were very wary of Pakistanis bearing gifts," Mr. Hearns
joked on the telephone from Lahore.

The two men waited in the cold for a few hours before being asked to
return the next day, when sniffer dogs would be on hand to inspect the
shipment for explosives.Finally, the shipment was cleared and headed off
for the orphanage in a convoy, with the two Pakistanis and the shoes in a
truck sandwiched between two heavily armed military vehicles filled with
Canadian soldiers.

Group Photograph of Bata representatives and Canadian troops with the

children at Allahuddin Orphanage in Kabul

Mr. Rana shrugged off concerns about

his safety.
"If you have to die, you can even die by
falling in your home upon the
staircase."Meanwhile, Sgt. Beresford
said no other mission in Kabul has done
as much to lift the spirits of the
View of free movement of
Canadian soldiers as helping the
Afghan and Pakistani people
orphans."We live with such harsh
through Pak Afghan border at
conditions here, the uncertainty, the
Torkham without involving any
threat is real," he said. "It just made
document like passport
us feel so good, knowing that they have
 shoes and blankets."I tell you, we are
making a difference here."

Aids in South Africa

Bata Futura Spreads Awareness about Aids

Originally, Bata Futura’s (South Africa) focus
was to educate the Loskop factory workers
on the HIV/Aids virus however, due to
repeated requests from the local community
they have begun holding lectures for the
community, particularly school children.

Bata Futura’s Loskop

factory.
Beverly Phillips, Personal assistant to
the Managing Director, Bata Futura
along with two HIV/Aids counselors
(who are both HIV/Aids positive),
Gladys Mapele and Simon Gasela, visit
Loskop once a month. During their
visit to the factory, they meet with Gladys (HIV/Aids counselor) and
staff and attempt to educate them Beverly Phillips having a discussion
on the HIV/Aids virus. with Loskop staff prior to them
undergoing HIV/Aids testing.
The counselors discuss the way in
which the disease is spread, how to
live with it and how to treat people
who have tested positive. They
encourage those infected to “Learn
to Live with Aids and Not Die with
The young dancers welcoming the it”, to encourage healthy living.
HIV/Aids team to Loskop.
 These counselors also visit the
community and assist when requested,
to obtain medication for those
infected. These visits have had an
excellent response from the community
as the Mayor and the community Chiefs
have now become very involved in Bata The Loskop mayor lighting a
Futura’s education program. candle in support of
“enlightening the Loskop
community”.
Educational programs are also directed
to younger children (6-12 years) about
how to differentiate between
affection and sexual abuse and whom
to report any incident to. The older age
groups of students (12-19 years old)
Simon (HIV/Aids counselor) are taught about sexually transmitted
addressing the 12-19 year old diseases, contraception, rape and
children. sexual abuse.
“With the adults (parents) we
encourage them to learn about
HIV/Aids and ask them to discuss this
with their children. Unfortunately Zulu
tradition has never encouraged “sex
talk” between parents and children and
this is proving to be a slow learning Simon addressing parents and
process.” Says Beverly Phillips. Bata members of the community.
Futura has now trained three members
of the Loskop factory staff as
qualified HIV/Aids counselors and they
are available any time for the staff and
the community.

Education initiatives
 Bata Primary School in Gweru, Zimbabwe
It was built in 1955 and now counts 16
classrooms from Grade 1 to 7 with 26
qualified teachers attending to 884
students per year. It is a fully
fleshed Grade 1 School which is
wholly run and supported by the
Zimbabwe Bata Shoe Company
according to the statutory
requirements of the Ministry of
The teachers and the
Education, Sports and Culture.
administrative team in front of
the school entrance
The results of school at the Grade 7
National examination for the last 10
years average 98.9% pass rate, which
makes it one of the best schools
among 600 schools nationwide. This is
a clear testimony to the
effectiveness of the education
provided.

The curriculum includes all subjects

as per government requirements as Grade 1 classroom
well as extra curricula activities such
as Drama and Debate, Rugby,
Swimming, or Music for example. The
school also undertakes educational
Tour to places of educational value in
an attempt to marry theory with
practice. The school takes advantage
of the nation-wide location of the
Bata shops in that through the retail
management, Bata personnel in visited
areas arrange and prepare for the
school visits.

Mr Nugget Farai Kenny Manyima, the

 school 's headmaster, is a great role
model for the children to show how
education can help individuals grow
towards their personal fulfilment.

As a youngster, Mr Manyima, was

employed by the Zimbabwe Bata shoe
Company as a general hand. He was
assigned to the Tannery Department
where he worked in the finishing
section and was then transferred to
School's Headmaster the Rubber Factory where his
function was to lace shoes. During
this time, Mr. Manyima burnt the
candle at both ends, by engaging in
private studies. First he completed
his “O” level exams then embarked on
“A” level studies, which he completed
a year later while at teacher’s college.
While at College he came back to
Bata Primary School to do his
teaching practice and he eventually
came back for good as a freshly
Children Parade graduated teacher to start his new
career.

His first teaching assignment in 1980

was a grade 5 class that he took
through grade 7 with great academic
success. From each grade 7 class he
taught emerged a medical doctor, a
feat upon he prides himself.
His promotion to the position of
headmaster came in 1987 and since
then he never stopped learning,
attending many educational courses
hosted by the Ministry of Education
and also completed his Bachelor of
 Education degree in Educational
Administration, Planning and Policy
studies.

If you would like to contribute to the success of the Bata Primary School,
you could contribute with books donations. Indeed, the school regularly
needs refreshing its library assortment with English children books,
picture books or famous writers’ novels in English.

Your books donations are welcome and can be addressed

directly to:
Bata Primary School
Attn to: Mr Nugget Farai Kenny Manyima
Box N. 279
Gweru, Zimbabwe

Care in Bangladesh

Bata and Care join forces in Bangladesh to fight against

poverty

Bata and Care are working together to help increase the income
generating capacity of rural womens as well as to create new job
opportunities, through the sale of Bata products offering door to door
service in the rural areas of the Country.
 How it is implemented on the field:
• The Self-help groups form a Cooperative Business Unit (CBU).
• The CBU selects a leader who interacts with Bata depot, maintains the
necessary
documents & books of accounts.
• The CBU is functional & provides support to group members.
• Bata provides the necessary trade credit, training support, POP
materials & delivery of
products in time.
• Care provides credit guarantee, training & support services to the self-
help groups.

In 2006, thanks to the successful results of the first year partnership,

Bata and Care decided to expand the program from the existing 50 to
1,000 women initially which will be further expanded in future.

Bata India Limited - Company Profile Snapshot

Company Bata India

Profile: Limited
Ticker: 500043

Exchanges: BOM

2007 Sales: 8,668,100,000

Major Industry: Apparel & Textiles

Sub Industry: Shoe Manufacturers

Country: INDIA
 Employees: 7854

Business Description
Bata India Limited. The Group's principal activity is to manufacture different
types of footwear, which includes rubber, canvas, leather and plastic footwear.
The Group is also involved in the business of accessories and garments. It
markets footwear under the brand names of North Star, Power and Ambassador.