International Journal of Scientific Research and Review ISSN NO: 2279-543X

Star Recommendation System: An Approach to Acquire

Genuine Products Online
1
Kalagara Naga Brahmam, 2Sri Satya Monica Bandaru, 3Dr.Guru
Kesava Das. Gopisettry
1
Dept. Of CSE, 2Assistant Professor Dept. of CSE, 3HOD, Dept. of CSE,
1,2,3
Eluru college of Engineering,
Eluru, Andhra Pradesh, India.

Abstract: Online purchase has boosted up in 2017 to a great extent. The number of consumers who
purchase online is expected to cross 100 million by 2017 end with e-retail market likely jumping 65% on
year in 2018. The main drawback of online purchase is the product quality. Even though the return
policy is available but time taken to return and refunding process is really hectic. Our proposed
approach is the recommendation process based on users. Mostly we read the reviews of the product
before buying online but most of them are confusing some tell positive and some negative. Whenever a
user purchases the product and uses it he is he actual judge of the product. We create a system in which
user recommend the product in the form of star rating which will be displays to all the users. Even
product addition, deletion and all necessary factors are provided like a standard website.

Keywords: Online purchase, customer target based product recommendation systems, security

1. Introduction

A target market is a group of customers within the serviceable available market that a business
has decided to aim its marketing efforts towards. A well-defined target market is the first
element of a marketing strategy. Product, price, promotion, and place are the four elements of a
marketing mix strategy that determine the success of a product or service in the marketplace. It
is proven that a business must have a clear definition of its target market as this can help it
reach its target consumers and analyze their needs and suitability. A target market is a group of
people considered likely to buy a product or service and that has been selected by an
organisation as the focus of its marketing activities. A target market consists of customers that
share similar characteristics, such as age, location, income and lifestyle.

Target markets can be separated into primary and secondary target markets. Primary target
markets are those market segments to which marketing efforts are primarily directed and
secondary markets are smaller or less important. For instance, the primary target market for a
jewellery store might be middle aged women who care about fashion, and their secondary
target market could be middle aged men who may want to buy gifts for the women in their
lives.

2. Existing system

Collaborative filtering (CF) is one of the most popular techniques to implement a recommender
system. The idea of CF is that users with similar preferences in the past are likely to favour the
same items (e.g., movies, music, books, etc.) in the future. CF has also been applied to tasks
besides item recommendations, in domains such as image processing and bioinformatics.
However, CF suffers from two well-known issues: data sparsity and cold start. The former issue
refers to the fact that users usually rate only a small portion of items, while the latter indicates
that new users only give a few ratings (a.k.a. cold-start users).

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International Journal of Scientific Research and Review ISSN NO: 2279-543X

3. Drawbacks

• Data Sparcity: Users usually rate only a small portion of items

• Cold Start: New users only give a few ratings (a.k.a. cold-start users).
• Authentication level is poor.
• No manageable attribute.
4. Proposed system

Multi-key setting with Group Recommendation System (GRS): In GRSs, a recommendation is

usually computed by a simple aggregation method for individual information. However, the
aggregations are rigid and overlook certain group features, such as the relationships between
the group members’ preferences. In this paper, it is proposed a GRS based on opinion dynamics
that considers these relationships using a smart weights matrix to drive the process. In some
groups, opinions do not agree, hence the weights matrix is modified to reach a consensus value.
The impact of ensuring agreed recommendations is evaluated through a set of experiments.
Additionally, a sensitivity analysis studies its behaviour. Multikey setting is use new properties
in the system.

5. Advantages

• Much flexible system.

• Higher Authentication Level
• Real-time Report Chart display system
• Manageable Attributes

Acknowledgement

Dr.Guru Kesava Das. Gopisettry is the Professor & HOD, in CSE Department, Eluru college
of Engineering Eluru. He obtained Doctorol Degree in Engineering Ph.D(CSE) from Acharya
Nagarjuna University, in the year 2014. He received his Master's Degree in Engineering, M.E
(CSE) from Anna University, Chennai in the year 2008. He completed his Bachelor's Degree in
Engineering, B.E (CSE) from Anna University, Chennai. He has a rich experience of 17 years
which includes Teaching, Research and Administration. He served various reputed engineering
colleges as a HOD for several years. He is a multi-tasking personality and ago getter. His
relentless efforts and commitment in Institutional Administration lead few colleges to reach
greater heights. He published several technical papers in National and International Journals of
repute. He is a certified professional of IBM Rational.

References

[1] S.-M. Chen and B.-H. Tsai, “Autocratic decision making using group recommendations
based on intervals of linguistic terms and likelihood based comparison relations”
[2] L. Boratto and S. Carta, “Art: Group recommendation approaches for automatically
detected groups
[3] I. Cantador and P. Castells, “Group recommender systems: New perspectives in the social
Web,” in Recommender Systems for the Social Web.
[4] M. Gartrell et al., “Enhancing group recommendation by incorporating social relationship
interactions,”

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International Journal of Scientific Research and Review ISSN NO: 2279-543X

[5] Y. Koren, R. Bell, and C. Volinsky, “Matrix factorization techniques for recommender
systems

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