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Product Name: French Toast Roll-Ups

Description:
French Toast Roll-up's are filled with hot, gooey fillings that can either be sweet
or savory and fruits stuffed in the middle of them, with a crunchy graham crust on the
outside which create beautiful textures and flavors inside your mouth. What makes it
salable is the fact that with the right choices of filling; like strawberry and Nutella or an
old time favorite, P&B and J - it will be hard to resist!
Inside-Out
1. Connections (refers to the persons to whom the company will seek aid in
case of difficulties) Example: Joshua Manuel Cabanlong (Architect)
 Knowledge
 Skills
 PPE (Property, Plan, Equipment)
 Access to Distribution (Ways on how to sell the product; sino yung
possible distributors mo)
 Access to Suppliers (Ways to acquire the needed material to the
creation of the product; sino yung possible suppliers mo)

Outside-In
Socio-Demographics
Basically, as a food distributor, (name of the business) is targeting local
stores and food markets. Since the product of (name of the business), French toast
Roll-ups, is a snack. (Name of the business) aims to distribute their product to
various stores and food markets like 7-11 and Mini Stop Convenience Stores
because most of the time, people go to convenience stores to buy snack.

Political
Food is a very sensitive product to sell since it contains substances that
are very vulnerable from harmful toxic and obviously, it is perishable. To protect the
public from food-borne and water-borne illnesses and unsanitary, unwholesome,
misbranded or adulterated foods, (name of the business) will strictly follow Republic
Act No. 10611 or otherwise known as “Food Safety Act of 2013” since this law is all
about food safety and promoting the welfare of the consumers.

Economic
In the Philippines, people tend to try everything which are new.
Filipinos are known for their love for food. French Toast Roll-Ups will provide a
new kind of eating experience for the local consumers. Hence, these consumers do
not even need to go to different places and spend a huge amount of money just to
experience new and good food. (Name of the business) will bring French toast to the
Philippines for the Filipinos to enjoy.

Technology
In an era that has advanced technology, (name of the business) will
aggressively use all the tools to gain consumers. (Name of the business) will surely
use the social media sites to attract consumers and will also create a campaign
through social media that will get the attention of internet community.

Competitors
As we all know, it is always hard to enter in a food business
environment. Considering that Philippines is pretty much populated with the same
line of business which is all about food. French Toast Roll-Ups will have a
competitive edge since it is new here in the Philippines and will provide better eating
experience for potential consumers. Being new to the industry can also be a
weakness for French Toast Roll-Ups since all other brands have already established
their names in the food business industry.
What is different/what is new with the proposal?
Here we are going to determine kung ano ba talaga yung product is it
something new or what.
1). Extension (Adding features to an existing product whether it be to the
product itself, packaging or process)
2). Duplication (Existing in another geo-location and bring it to a location
where it has to be introduced)
3). Invention- Creation of new things
4).Synthesis- Combining two things to create a new one
Why will the consumers buy?
(Conduct surveys and research)
Why will they come back? How often?
(Marketing)Strategies to Maximize
(Marketing)Strategies to Minimize

PRODUCT LIFE CYCLE (Refer to the market share and market position to
determine which phase the product is in)
1). Birth
2). Growth
3). Maturity
4). Decline

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