Masters of Business Administration (MBA) Program

Course Name: Management Information System

Course Code: MBDS 5012

Course Credit: 3

Course Owner: Nidhi S Natrajan

Name of Faculty Members to Teach this Course

(Dr. Nidhi S Natrajan & Dr. Aijaz Ahmad)

Galgotias University

School of Business
Course Background and Learning Objectives:
Management Information Systems (MIS) not only include software systems, but the entire set of
business processes and resources that are used to pull together information from functional or tactical
systems. Data is then presented in a user-friendly and timely manner so that mid and upper-level
managers can use it to take the right actions. The entire system is designed so that the company will
meet its strategic and tactical goals. Organizations have multiple functional systems. These usually
include sales systems, call center systems, financial systems, inventory systems, logistic systems and
more. MIS combines information from multiple systems. This helps management staffers better
understand their own departments' contributions. In many cases, the combination of data, such as
sales figures combined with available inventory, help the manager take the appropriate action in order
to meet the customer's needs. The primary function of MIS is to help a manager take an action,
answer a question or ask the right question. The questions or actions should directly relate to tactical
or strategic goals. A sales manager who uses projections from the financial systems to compare with
actual sales from the sales system can better gauge whether goals will be met. If the target is not going
to be met, then the manager and his group can review their past actions and make necessary changes
in order to increase sales and meet goals. This course is intended to develop understanding of use of
technology tools in business decision making and reporting techniques to increase data visualization.

The learning goals and objectives of this course for students to pursue management
education are:

1. To acquaint students with the understanding of role played by information system in

organization. [NBA_GA_1]

2. To highlight the use of technology for achieving critical edge to survive in global era.
[NBA_GA_3]

3. To make students familiar with the effective decision making by the use of
information technology. [NBA_GA_2]

4. Identify some of the strategies employed to lower costs improve service through
emerging technologies. [NBA_GA_5]

Pedagogy:
The pedagogy will be a combination of class lectures, experience sharing, real life examples,
cases discussion, projects/assignments on specific companies. Case regarding the usage of
information system by various organizations dealing in supply chain, marketing, human
resource and other information management sphere will be discussed. In addition to the text
and reference books, additional readings and cases will be distributed in the class from time
to time. Students are also expected to read and identify the problems in understanding the
concepts and their application in the real world situation before the start of each session. This
will help to develop creativity and innovative thinking in students to manage multi-
stakeholder relationships. The project given to the students will help them identify the
problems faced in business scenario and the corresponding solution through use of
information technology. The following table provide the specific percentage of pedagogy
used:

Research
Case/video paper on Self-
Lecture Presentation
case current Study
trends

40 30 10 10 10

Course Strategy and Requirements:

Knowledge of, fundamentals of information technology/ Foundation course IT and overall business
functions is requires as prerequisite for this course. The course provides an ‘Overview’ of
fundamental MIS concepts, using integrated framework for ‘Decision Making’ and Analyzing
Information Systems. The course is comprised of different types of Information Systems available for
Business use in Decision Making and Business Processes, covering Competitive Advantage,
Executive Information Systems, Decision Support Systems, Expert Systems and Supply Chain
Management etc. While coverage is provided to Information Systems for Functional Areas like
Marketing, Manufacturing, Human Resource, Financial Information and Accounting, the focus is
maintained on Global Business and current Technological trends.

Assessment of Learning Goals and Objectives:

Components of evaluation are very crucial pertaining to assessing the learning goals and
objectives of the course. Keeping in mind students’ heterogeneous background, and strategies
specified above, the following components of evaluation have been designed to assess the
learning goals and objectives. Quizzes will evaluate the conceptual clarity of each student
most frequently. Case study assignment and project based on the use of inform technology in
various organizations, will help in evaluating the understanding of real time scenario by the
students. End-Term Test will assess the learning goals 2.

Feb-23, 2016
%
^

Evaluation:
EC Evaluation Learning NBA-GA Questions Marks(50) Date & Time Nature of
No. Component Objective Addressed Mapped component

1. CAT-1 Role of 1 6 15 Closed Book

Information
System

2. CAT-2 Technology 2 6 15 Closed Book

and global
era

3. Quiz-1 Technology 3 1 2 23 Feb 2016 Closed Book

and decision
making

4. Quiz-2 Technology 5 1 3 18 March Closed Book

and strategy 2016

5. Quiz-3 Technology 5 1 5 6 April 2016 Closed Book

and strategy

6 Project & All 1-5 1 10 Open Book

Presentation

Learning Goals and Objectives

Assessment Components and Marks 1 2 3 4

CAT1&2 (30 Marks) √ √

Case study and project (20 Marks) √ √

End Term Examination (50 Marks) √ √ √ √

* For details of 1, 2, 3 learning goals and objectives, kindly see above of this course outline.

Quiz

This is an individual assessment component of evaluation consisting of conceptual, theoretical and

numerical multiple choice questions. There will be at least 3 quizzes and best 2 will be taken into
consideration for final grade of students.

Assignment1: (Individual)

Students will select an organization and study information system of the organization.

Deadline:
  Before 12th session

Assignment2: (Group)

Student will be given link to/ soft copy of research paper based on current trends in IT in the group of
4-5 and will give presentation:

Deadline:

 Before 25th session

End Term Examination

End-Term Test is to assess students individually by keeping the overall learning goals and objectives
in mind. The questions are mostly analytical and situational.

RECOMMENDED TEXT BOOK AUTHOR & PUBLICATION

1. Management Information Systems: Laudon & Laudon, Pearson Education, 13th
McGraw-Hill, Tenth Edition. Edition, 2015

SUPPLEMENTARY READINGS
Management Information System: Managing James A. O’Brian, George M Marakas, Ramesh
the Digital Firm Behl, 2012
MIS: Conceptual Foundations, Structure Davis & Olson, Tata McGraw Hill, 2011
and Development

Journal of Management Information Systems

Course Outline (session-wise):

Session Topics to be discussed Readings

Module I: Foundation of Information
The purpose of this module is to acquaint students with basic concepts of data, information, information
system.
1  Real world information system Text Book, Chapters 1,
Session Topics to be discussed Readings
 Case Study- Running the business from the palm of your Section 1 (page-39)
hand
2  Information, Data and information overload Text Book, Chapters 1,
Section 1
3  Organizational hierarchy and Information pyramid Text Book, Chapters 1,
Section 1
4  Components of Information System Text Book, Chapters 1,
 Ex. Skydive Chicago/Taxi Service Section 2
5  Competing with Information Technology- Fundamentals of Text Book, Chapters 2,
strategic advantage.
Section 1
6  Porters model and use of IT (Self -study basic Porter’s Text Book, Chapters 2,
model) Section 1
7  Information Technology for Strategic Advantage Text Book, Chapters 3,
 Section 2
8  IT for Competitive Advantage Text Book, Chapters 3,
Section 2
Module II: Information Technology Infrastructure
The purpose of this module is to acquaint students with the various form of technical support available for
different business needs.
9  IT Infrastructure (self-study on historical evolution of IT), Text Book, Chapters 3, 4
Emerging Technology

10  New ways of working in and organization Text Book, Chapters 5(page
 Case: Should you use i-phone for your work? 212)
11  Databases and Information management. Text Book, Chapters 5
12  Data mining and DSS Text Book, Chapters
5(submission of
Assignment1)
CAT-1
13  Case:Nordea goes green with it- Green IT Chapters 5 (page 217)
14  Data Mining and data warehousing Text Book, Chapters 5
15  Foundation of Business Intelligence Text Book, Chapters 6
 Video on UPS and Fed Ex
16  Telecommunications & the Internet Text Book, Chapters 6

17  Wireless Technology Text Book, Chapters 6
18  Case let of Indian context –Indian Railways Text Book, Chapters 7 (page
328)
19  Securing Information Systems Text Book, Chapters 7
20  Security threats and corresponding strategy Text Book, Chapters 7
Module III: Key System Applications for the Digital Age
Session Topics to be discussed Readings
21  Achieving Operational Excellence Text Book, Chapters 7
 Case Study- Boeing CAD
22 Text Book, Chapters 8
 Achieving Customer Intimacy (IT based CRM)
23  E-SCM Text Book, Chapters 9
 Case Study- Arabian Foods and Beverages(AFB)
24 Text Book, Chapters 8
 E-Commerce, Digital Markets & Digital Goods
CAT-II

25 Text Book, Chapters 9

 E-Retailing (Assignment 2 submission)
26 Text Book, Chapters 9
 E-CRM
27 Text Book, Chapters 10
 E-Banking
28  Employee –ERP (Demo of Sales force.com-free trail version Text Book, Chapters 10
for 30 days)
29 Text Book, Chapters 10
 Enhancing Decision Making (DSS),
30 Text Book, Chapters 10
 Social media and marketing
31 Text Book, Chapters 10
 Website tracking and business strategy
Module IV: Building and Managing Systems
32 Text Book, Chapters 11,
 Building Systems
33  Integration and deployment Text Book, Chapters 12
34  Project management Text Book, Chapters 12
35  SPM Text Book, Chapters 12
36  Software project ERP Text Book, Chapters 13
37 Comprehensive case: New systems and business processes Text Book, Chapters 13 (page
put 517)

 MoneyGram “on the money”

38  Managing projects Text Book, Chapters 14 (page
 Case: Austin energy’s billing system can’t light up 561)
39  Managing Global Systems Text Book, Chapters 15
40  Wrap-up session (MOC test for ETE preparation)
END TERM TEST

Students’ Interaction Time and Venue

Thursday & Friday- 4:00 pm to 5:00 pm
C-423